Aram Mughalyan

Helping web3 B2B businesses turn LinkedIn into a lead-gen and growth engine | Building personal brands for crypto leaders | Startup & GTM Advisor | Pioneering ‘Crypto LinkedIn’ | Shirtless Ultramarathoner

Are you a web3 B2B company trying to scale beyond the crypto-native bubble of X (Twitter)?That’s the problem I solve. Most web3 companies build early traction on X. It works well with crypto-native audiences. But when it’s time to scale beyond the crypto-native bubble of X and sell to institutions, TradFi, enterprises, other B2B buyers, or decision-makers outside crypto, growth stalls. Those buyers don’t live on X. They’re on LinkedIn. And they respond to clear positioning, credibility, and business-first messaging. I help web3 Founders, leaders, and B2B teams grow their revenue by 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐬 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧. Depending on where you’re at on LinkedIn, my work typically falls into 3 areas. → 1. 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 &amp; 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐑𝐞𝐛𝐮𝐢𝐥𝐝 I start by auditing and rebuilding your LinkedIn profile to fix positioning and credibility gaps that are currently limiting visibility, trust, and inbound conversations. → 2. 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 For Web3 founders and leaders who want authority and consistent pipeline, I help shape content and execution so LinkedIn becomes a reliable source of qualified leads. This includes defining what you should talk about and how your content supports real business conversations. → 3. 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐏𝐨𝐬𝐭𝐬 𝐚𝐧𝐝 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬I distribute your message to my audience through sponsored posts. Need wider reach? I also work with a curated network of web3 LinkedIn creators to amplify beyond my own following. Why me? I'm a LinkedIn Top Voice with an audience of 64,000+ followers in the web3 space.I've done this by solving the same problem most web3 companies face: translating crypto-native credibility into positioning that resonates with institutional buyers, enterprise partners, and B2B decision-makers.Ready to build visibility that drives growth? Book a 1:1 Profile Audit Call or DM me “GROWTH". My DMs are open for everyone.

Co-Founder

A user-owned web3 DAO. Working with the best web3 companies to help them hire top crypto talent.

This idea is pretty uncomfortable to admit.

Crypto was NOT built for humans.

It was built for machines.

And once you see it, you can’t unsee it.

For 17 years we tried to force humans into crypto.

Gas fees.
Hex addresses.
12-word seed phrases.
Signing unreadable transactions.

And then we wondered why crypto didn’t go mainstream.

Because humans prefer:

• Customer support
• Reversible payments
• Simple user experience
• Someone to blame when things break

Sure, banks are hugely inefficient.

But they were designed around human needs first.

Crypto wasn’t.

Crypto is deterministic.

Rigid.
Rule based.
Unforgiving.

Now flip the lens.

Who thrives in deterministic systems?

Machines.

AI agents don’t care about simple user experience.

They don’t panic when they see a 0x address.

They don’t fall for phishing attacks.

They can:

→ Verify contracts in seconds
→ Simulate complex outcomes
→ Execute transactions automatically

Now, try plugging an AI agent into the traditional banking system.

It can’t open a bank account.

It can’t pass KYC as a human, business, or government.

It can’t legally hold funds.

The legacy system literally has no category for it.

But onchain?

A wallet is just code.

So an AI agent can hold funds, move value, and execute agreements without paperwork, approvals, or waiting on banking hours.

This is the part most people miss.

Crypto won't go mainstream as a frontend product.

But it will go mainstream as a backend infrastructure.

(Stablecoins and Real-World Assets are big facilitators in this transition.)

Humans won’t be comparing bridges or signing 7 popups.

They’ll tell their AI agent what they want:

“Pay this invoice.”
“Rebalance my treasury.”
“Find me yield with these constraints.”

The AI agent will route through stablecoins, DeFi, RWAs, whatever stack exists, and you’ll only see the outcome.

That’s when crypto finally feels normal.

Not because everyone became crypto native.

But because crypto became the default rail for machines, and humans benefited from it in the background.

The uncomfortable truth?

Crypto was never built for humans.

It was waiting for machines.

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👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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manusiatech

solidatehq

Helping web3 B2B companies get inbound + outbound leads on LinkedIn | Building personal brands for crypto leaders | Shirtless Ultramarathoner

RWAs on Ethereum just crossed $15B.

That’s more than 3x growth in a year.

What’s driving almost all of this growth?

Tokenized funds.

Mostly short duration U.S. Treasury and money market style products.

Here are the top categories:

1. 𝗧𝗼𝗸𝗲𝗻𝗶𝘇𝗲𝗱 𝗴𝗼𝗹𝗱 𝘀𝗰𝗮𝗹𝗲𝗱 𝗵𝗮𝗿𝗱.

Tether Gold jumped from ~$515M to ~$2.71B, up ~426% YoY.

Paxos Gold climbed from ~$527M to ~$2.34B, up ~344% YoY.

Gold alone added over $4B in new onchain value.

2. 𝗧𝗼𝗸𝗲𝗻𝗶𝘇𝗲𝗱 𝗧𝗿𝗲𝗮𝘀𝘂𝗿𝘆 𝗮𝗻𝗱 𝗺𝗼𝗻𝗲𝘆 𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝘂𝗻𝗱𝘀 𝗲𝘅𝗽𝗹𝗼𝗱𝗲𝗱.

→ Ondo USDY: +190%
→ BlackRock BUIDL: +44%
→ Janus Henderson treasury: +1,700%
→ Ondo short term gov bonds: +224%
→ Superstate short duration gov fund: +670%
→ WisdomTree digital money market: +6,000%+

This is real cash management infrastructure moving onchain.

3. 𝗡𝗲𝘄 𝘆𝗶𝗲𝗹𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗿𝗲𝗮𝗰𝗵𝗲𝗱 𝘀𝗰𝗮𝗹𝗲 𝗮𝗹𝗺𝗼𝘀𝘁 𝗶𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆.
 
Syrup USDC scaled to ~$1.72B, while Syrup USDT reached ~$605M.
 
Both effectively started from a negligible base, implying hypergrowth within a single year.
 
Together, they now represent over ~$2.3B in onchain RWA value.
 
Why these assets drove the growth?
 
Because they turn idle stablecoins into yield.
 
And integrate directly into DeFi as collateral.
 
While large issuers are deploying real capital, not pilots.
  
Ethereum still dominates the RWA landscape with close to 60% market share.
 
Zooming out, stablecoins on Ethereum alone exceed $160B in market cap.
 
RWAs at $15B are still only a fraction of that base layer of onchain dollars.
 
If one of the fastest growing asset classes in crypto is still this small relative to the stablecoins, the growth ceiling is nowhere near being hit.
 
So you are still not bullish on RWAs?

P.S.
All figures above refer to the natively issued, distributed RWAs on Ethereum.
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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Many web3 Founders wonder why enterprises won’t buy from them.

It’s NOT their tech holding them back.

It’s the way they communicate it.

Most founders speak in crypto-native language.

Hype. Jargon. Protocol talk.

Perfect for the X (Twitter) crowd.

Useless for enterprise buyers on LinkedIn.

Because these buyers don’t care about decentralisation, block space or validator sets.

They care about:

→ Reducing risk
→ Improving margins
→ Staying compliant in regulated environments
→ Getting clear outcomes they can defend internally

And when your messaging doesn’t map to those outcomes, two things happen:

• They don’t understand what you do
• They don’t trust you enough to buy

This is the silent killer of Web3 B2B growth.

Your team world-class.
Your traction impressive.
Your product can be brilliant.

But if your narrative doesn’t translate into their language, your deals die before the first call.

The teams that win outside crypto do something different:

→ They stop selling tech and start selling outcomes
→ They rebuild the founder’s LinkedIn for credibility
→ They reposition their story around business impact
→ They publish content that speaks to decision-makers, not degens

Because enterprises don’t buy innovation.

They buy clarity.

Fix the story and the sales motion finally starts moving.

P.S. 
Want to see how a web3 Founder’s narrative sounds when it’s rewritten for enterprise buyers instead of crypto natives?

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Most of of web3 Founders fail at building a personal brand. 

They keep making the same mistake all the time. 

They spread themselves too thin. 

They try to be everywhere at once.

• X
• LinkedIn
• YouTube
• Farcaster
• Newsletter
• Telegram Channel

And then wonder why nothing compounds.

Here’s the boring truth nobody wants to hear:

Pick one problem to solve
Pick one platform
Pick one niche

And double down on it until you get to 6 or 7 figure ARR. 

Only then start expanding. 

Don't dilute your attention too much. 

Most web3 Founders expand too early.
 
That’s why they stay invisible.

This is why I am only on LinkedIn and not X.

P.S.
If you had to start all over again, which platform would you pick?

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Most crypto users are forced to make the same compromise.

Either use software wallets like MetaMask that feel fast and familiar, but leave them exposed.

Or rely on hardware wallets that are secure, but clunky and awkward to use.

Neither option really fits how people actually operate anymore.

And for a long time, that was also my setup.

A mix of different wallets:

• Some software wallets for speed.
• Some hardware wallets for “safety”.

Every time I wanted to move crypto, connect to an app, or do something slightly more involved, it became a hassle.

Switching wallets.
Switching hardware devices.
Breaking my flow into unnecessary steps.

A simple portfolio rebalancing could easily take 1 hour. 

Not ideal.

Eventually it clicked that this could be much simpler.

These days, Ledger Wallet is where I manage things.

It’s the app interface I use to manage my crypto portfolio, connect to dApps and protocols, and move through web3 in a secure way.

And then there's Ledger Nano Gen5 that sits behind it as the signer.

It’s the hardware device that verifies what’s happening and signs transactions with full visibility before anything goes through.

Sleek.
Touchscreen.
Clear context.

No guessing what you’re approving.

The result is that things just feel smoother.

I cut down the portfolio rebalancing time more than 4x to under 15 mins. 

And no longer worry about choosing between convenience and security.

If you’ve been in my shoes and need a simpler setup, check out Ledger Nano Gen5.

Link is in the comments.
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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Web3 B2B sales is broken.

Because we’re still using the old 2021 playbook.

And that playbook was built for hype.

Not for institutional or enterprise buyers.

Here’s the old way most web3 B2B teams still operate:

→ Blast automated DMs on X and call it “B2B sales”
→ Inflate follower counts with bots and vanity metrics
→ Spam prospects on Telegram from random accounts
→ Hire Twitter KOLs to pump narratives and dump attention
→ Run airdrops and InfoFi campaigns that attract the wrong crowd

This worked in 2021.

When everyone was early.
When credibility didn’t matter.
When buyers were crypto native.

Today?

Institutional and enterprise buyers see right through this.

• Telegram spam kills credibility.
• X (Twitter) outreach has low trust.
• Automation without context signals amateurism.

None of these converts into large ticket web3 B2B deals.

We need to change how we think about it.

Positioning beats noise.
Credibility beats automation.
High trust beats high volume.

Most importantly, Founders and web3 sales leaders need to be where the real buyers are.

And that's not X or Telegram.

That platform is LinkedIn.

This is where the institutional and enterprise decision makers live.

The new playbook for web3 B2B BD should be:

→ Founders build a visible personal brand on LinkedIn
→ Storytelling that builds familiarity with right stakeholders
→ Clear positioning around real business value, not token hype
→ Consistent content that explains what you do in buyer language
→ Highly customized LinkedIn approach instead of cold random DMs

When done right, something flips.

You stop chasing buyers.

Institutional and enterprise leads come to you.

Conversations start warm.

Trust is already established.

Closing large ticket web3 B2B deals becomes easier, not harder.

This is how modern web3 B2B sales actually works.

P.S.
If you’re a web3 B2B business and want to scale without spam or hype, DM me “Growth”.

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Helping non-tech businesses build software products in 8-12 weeks | DM me your app ideas | Owner - Ionio |

Hi, I'm Rohan! I run Ionio — a strategic AI consultancy for Retail & Ecom SaaS. We help mid-market platforms ($5M-100M ARR) build AI features that reduce churn, justify premium pricing, and turn their product into something merchants can't live without.

Over the past 5 years, we built 40+ products and helped founders go from zero to seven figures multiple times. Same playbook, over and over: take an idea, ship it fast, make it work, scale it.

After doing that tens of times, we wanted to take everything we learned and bring that energy to companies at the next stage. That's how we ended up focused on mid-market Retail & Ecom SaaS.

I'm genuinely passionate about this space. Generative AI lets us do something that was never possible before: personalize every single customer interaction. Not segments. Not cohorts. Actual one-on-one conversations at scale. Retail and ecom is where that has the biggest impact.

I've been working in AI since 2016 — back when that meant computer vision, not ChatGPT. Smart cameras, facial recognition, number plate recognition. That foundation matters when you're building production systems that actually need to work.

Previously: From 18 to 20, Sr. Software Engineer at SmartCow (Deep Tech AI company in Malta). At 17, Python work for a Mumbai startup, who are YET to pay me. At 15, building websites and apps for family friends in Java. It's been over a decade.

I started Ionio as a college junior, from my parent's bedroom, while hiring someone to do my assignments & a chauffeur to take me to college. Now it's a little less grunge than that.

In another life: rapper, musician, and cinematographer. Now I just build AI for retail... :(

What our clients say:

"Working with Ionio felt like having an extension of my own team — professionals who genuinely cared about delivering results, not just collecting a check."
— Stefan Georgi, Founder, 9-figure ecom founder

"Fastest I've ever launched a polished product. From wireframes to +1000 paying users in <8 weeks."
— Brad Milne, CTO, SupplierHQ

"Ionio has the character to navigate challenges and the technical depth to turn our 'AI-first' vision into reality."
— Sallyann Della Casa, CEO, Gleac

Read 35+ case studies on our site.

I post about: AI strategy for retail, technical deep dives, and behind-the-scenes of building Ionio.

If you're leading product, engineering, or strategy at a Retail & Ecom SaaS company, or a founder in any space — DM me, I always reply. If you're in Mumbai, I'll buy you a coffee.

Rohan Sawant

Every week I get on a call with a CEO who spent a weekend on Lovable and now thinks his engineering team is lying about timelines

It always goes the same way. They find Lovable, Emergent, bolt.new or Replit Agent, mess around for 2 days and suddenly they have something that looks like a real product.

They screenshot it, show the engineering team on Monday and go “I did this in two days why the fuck are you telling me 5 months”

And honestly? The CEO is right to be pissed

Not about the Lovable prototype being production ready, it’s not. But about the speed. 

Any engineering team in 2026 still operating at pre-AI timelines is just doing something wrong. 

If they’re not shipping at least 3x faster than they were 2 years ago you need to have a hard conversation with your developers

The leading players in every category are already building at this speed. 

The problem is both sides are delusional. The CEO thinks the Lovable thing is the product. The engineering team thinks 5 months is still a reasonable timeline. Both are wrong

We show up to the second call with a working prototype before the contract is even signed. Then we throw it away. 

Its only job was getting everyone aligned in 3 days instead of 6 weeks of arguing about button placement

Then we rebuild it properly. Production grade. In 6-8 weeks and not 5 months

If that sounds fast it’s because it is. And if your team can’t do it that’s the conversation you actually need to be having

No alternative text description for this image

Nobody in B2B is competing on this one thing - “taste”

I’ve been looking at companies that have raised 50, 70, 100 million dollars and their landing pages feel like templates, their content is educational but forgettable and their product demos could belong to any of the hundred other tools in their category.

Then you look at the brands they’re trying to sell to, luxury D2C, premium ecommerce, companies that obsess over every pixel on their product page and the SaaS vendor pitching them can’t even get their own site to feel intentional.

What most founders miss is that when anyone can ship features in a weekend and the tech gap is shrinking by the month. 

A great product gets you in the room, but taste is what closes the deal.

When everyone is using the same models to write code, the same tools to ship faster and the same frameworks to build products, every app starts to look and feel like every other app. 

The UI feels generated, the experience feels generic and nothing has a point of view.

Taste is what defines your pricing, gets you into the premium segment of customers and increases your margins when everyone else is competing on features and discounts.

Nobody in B2B SaaS is competing on this. Everyone is racing to ship more AI features faster and the company that slows down enough to get the look and feel right will win deals they have no business winning.

PS: Pinak F. is on the 6th iteration of the UI just to get this right. That's the work nobody sees but everyone notices.

I can’t charge prices we charge I’m not confident the client will make money working with us. 

That’s our whole pricing philosophy. Projecting attributeable ROI. Working backwards.

I’ve had calls where I quote $$$ amount and someone says another agency quoted half, or a third.

I tell them... go with the other agency and i don’t argue. 

I don’t compare deliverables or explain why we’re different.

Because the only question that matters is whether I believe this project will actually generate big enough ROI at a low enough risk factor.

If we quote $$$ it’s ONLY because I see a path to making that client significantly more than what they’re paying us. 

Not in highlevel consultant theory but in specific mechanisms I can point to.

When there's conviction we have 0 hesitation asking for it. 

When I don’t have it I just procrastinate the proposal. Sometimes outright reject it.

Would rather walk away than take money from someone I’m not sure I can help.

This has cost us deals. It’s also the reason, we've won deals :)

Every week I get on a call with an ecom SaaS founder who just saw a competitor’s demo and is panicking.

“Have you seen this? They’ve built so much.” and I tell them the same thing every time.

That demo means LITERALLY nothing.

It now costs almost nothing to build a clean dashboard, record a walkthrough and make it look like a real product.

What used to take months and money can now be done in days. Which means most of the signals founders rely on are broken like - screenshots, product videos and polished websites.

Even when they’re real, they’re still far easier to ship than they were a year ago.

Non-technical founders are now shipping products that look indistinguishable from developer-built software.

And very soon, you won’t be able to tell the difference at all. So let’s be honest about what’s happening.

1️⃣ Software is no longer the advantage
If it can be built, it can be rebuilt. Faster, cheaper, by more people. AI hasn’t made you special. It has removed the barrier for everyone else.

2️⃣ Speed and building are now baseline
Entire products can be shipped in weeks. If you’re still “building from scratch”, you’re just burning time to feel productive.

3️⃣ Moats have shifted away from code
Your real moat is what customers can’t easily take with them:
Data, workflows, integrations, habits built over years

Because if your product can be rebuilt in 5 weeks… It’s not an advantage but a head start with an expiry date.

Curious to know how you’re thinking about moats in a world where software is becoming free?

"bae pls go to sleep you are not on linkedin anymore, it's 3am on saturday"
.
"Last week I got on a call with a SaaS CEO. Retail space. <$5M ARR. Sideways growth.

He told me they'd been planning an AI feature since December. Two months in, they JUST had wireframes and a Figma prototype. Bunch of screens that looked pretty in a presentation. Fake demos on the landing page.

His exact words: "We're probably ~5 months out from shipping something."

5 MONTHS. GPT-4.5 was 5-6 months ago. The entire landscape shifts in that window.

"This is not even 2 months of work," I told him.

2 days later, we took the call transcript and showed up to the next meeting with a clickable Lovable prototype of the same feature. The call after that, we'd started fleshing out actual React components — 20% of functionality done.

Here's how: Pinak F. sketched rough screens in Excalidraw — maybe 15 minutes — then recorded an audio walkthrough of what each screen should do. 

That audio got fed into Claude to generate component-level prompts. Those prompts went into Antigravity IDE, which generated the full UI. Then Cursor Claude polished everything into clean, production-ready React.

Total time from "here's what I want" to clickable prototype: half a day.

His designers spent weeks on wireframes that could've been a 5-minute sketch. His product team spent weeks in Figma building pixel-perfect mockups nobody outside the company ever saw. His engineers hadn't written a single line of code in 2 months of "planning."

Meanwhile his competitors — GenZ YC brollihaired founders — are turboramming and rebuilding his product brick by brick.

The month most teams spend going from idea to mockup? Now less than a week. The 4-6 months of dev after that? Closer to two. Timelines have 1/3rd-ed themselves.

You don't have to work with us. Work with anyone who understands this. 

But if your team is still running the wireframe, Figma, sprint planning, dev, QA pipeline for EVERY feature...

Do they not know these tools exist? Or do they know, and they're just not telling you? 

Godspeed.

The skills that made someone a “senior developer” five years ago are becoming a liability in client conversations.

I watched it happen on a call last month. Senior dev from another org, sharp guy, asking the right questions - asking about AWS infrastructure, backend stack, what programming language to use, QA processes, the PRD.

All the things you’re supposed to ask before you scope a project.

The prospect got annoyed by question 3.

And I chuckled - it’s not that the questions were bad. It’s that the questions don’t matter anymore. 

Now we can build the thing he was trying to scope faster than he can finish writing the PRD spec for it.

That’s the part nobody is talking about. We talk about AI replacing junior developers. We don’t talk about how it’s making senior developers’ instincts outdated.

The instinct to ask, plan, scope, architect, question - that was the whole job. That’s what made you senior. 

Your judgment about what to build and how.

Now the build takes a day. The judgment that matters isn’t technical anymore. 

It’s “what does this data turn the business into.”
And that’s a completely different skill. 

One that most technical people were never trained for and don’t know they’re missing.

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The Battle

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