Aram Mughalyan

Helping web3 B2B businesses turn LinkedIn into a lead-gen and growth engine | Building personal brands for crypto leaders | Startup & GTM Advisor | Pioneering ‘Crypto LinkedIn’ | Shirtless Ultramarathoner

Are you a web3 B2B company trying to scale beyond the crypto-native bubble of X (Twitter)?That’s the problem I solve. Most web3 companies build early traction on X. It works well with crypto-native audiences. But when it’s time to scale beyond the crypto-native bubble of X and sell to institutions, TradFi, enterprises, other B2B buyers, or decision-makers outside crypto, growth stalls. Those buyers don’t live on X. They’re on LinkedIn. And they respond to clear positioning, credibility, and business-first messaging. I help web3 Founders, leaders, and B2B teams grow their revenue by 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐬 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧. Depending on where you’re at on LinkedIn, my work typically falls into 3 areas. → 1. 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 &amp; 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐑𝐞𝐛𝐮𝐢𝐥𝐝 I start by auditing and rebuilding your LinkedIn profile to fix positioning and credibility gaps that are currently limiting visibility, trust, and inbound conversations. → 2. 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 For Web3 founders and leaders who want authority and consistent pipeline, I help shape content and execution so LinkedIn becomes a reliable source of qualified leads. This includes defining what you should talk about and how your content supports real business conversations. → 3. 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐏𝐨𝐬𝐭𝐬 𝐚𝐧𝐝 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬I distribute your message to my audience through sponsored posts. Need wider reach? I also work with a curated network of web3 LinkedIn creators to amplify beyond my own following. Why me? I'm a LinkedIn Top Voice with an audience of 64,000+ followers in the web3 space.I've done this by solving the same problem most web3 companies face: translating crypto-native credibility into positioning that resonates with institutional buyers, enterprise partners, and B2B decision-makers.Ready to build visibility that drives growth? Book a 1:1 Profile Audit Call or DM me “GROWTH". My DMs are open for everyone.

Co-Founder

A user-owned web3 DAO. Working with the best web3 companies to help them hire top crypto talent.

This idea is pretty uncomfortable to admit.

Crypto was NOT built for humans.

It was built for machines.

And once you see it, you can’t unsee it.

For 17 years we tried to force humans into crypto.

Gas fees.
Hex addresses.
12-word seed phrases.
Signing unreadable transactions.

And then we wondered why crypto didn’t go mainstream.

Because humans prefer:

• Customer support
• Reversible payments
• Simple user experience
• Someone to blame when things break

Sure, banks are hugely inefficient.

But they were designed around human needs first.

Crypto wasn’t.

Crypto is deterministic.

Rigid.
Rule based.
Unforgiving.

Now flip the lens.

Who thrives in deterministic systems?

Machines.

AI agents don’t care about simple user experience.

They don’t panic when they see a 0x address.

They don’t fall for phishing attacks.

They can:

→ Verify contracts in seconds
→ Simulate complex outcomes
→ Execute transactions automatically

Now, try plugging an AI agent into the traditional banking system.

It can’t open a bank account.

It can’t pass KYC as a human, business, or government.

It can’t legally hold funds.

The legacy system literally has no category for it.

But onchain?

A wallet is just code.

So an AI agent can hold funds, move value, and execute agreements without paperwork, approvals, or waiting on banking hours.

This is the part most people miss.

Crypto won't go mainstream as a frontend product.

But it will go mainstream as a backend infrastructure.

(Stablecoins and Real-World Assets are big facilitators in this transition.)

Humans won’t be comparing bridges or signing 7 popups.

They’ll tell their AI agent what they want:

“Pay this invoice.”
“Rebalance my treasury.”
“Find me yield with these constraints.”

The AI agent will route through stablecoins, DeFi, RWAs, whatever stack exists, and you’ll only see the outcome.

That’s when crypto finally feels normal.

Not because everyone became crypto native.

But because crypto became the default rail for machines, and humans benefited from it in the background.

The uncomfortable truth?

Crypto was never built for humans.

It was waiting for machines.

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👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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manusiatech

solidatehq

Helping web3 B2B companies get inbound + outbound leads on LinkedIn | Building personal brands for crypto leaders | Shirtless Ultramarathoner

RWAs on Ethereum just crossed $15B.

That’s more than 3x growth in a year.

What’s driving almost all of this growth?

Tokenized funds.

Mostly short duration U.S. Treasury and money market style products.

Here are the top categories:

1. 𝗧𝗼𝗸𝗲𝗻𝗶𝘇𝗲𝗱 𝗴𝗼𝗹𝗱 𝘀𝗰𝗮𝗹𝗲𝗱 𝗵𝗮𝗿𝗱.

Tether Gold jumped from ~$515M to ~$2.71B, up ~426% YoY.

Paxos Gold climbed from ~$527M to ~$2.34B, up ~344% YoY.

Gold alone added over $4B in new onchain value.

2. 𝗧𝗼𝗸𝗲𝗻𝗶𝘇𝗲𝗱 𝗧𝗿𝗲𝗮𝘀𝘂𝗿𝘆 𝗮𝗻𝗱 𝗺𝗼𝗻𝗲𝘆 𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝘂𝗻𝗱𝘀 𝗲𝘅𝗽𝗹𝗼𝗱𝗲𝗱.

→ Ondo USDY: +190%
→ BlackRock BUIDL: +44%
→ Janus Henderson treasury: +1,700%
→ Ondo short term gov bonds: +224%
→ Superstate short duration gov fund: +670%
→ WisdomTree digital money market: +6,000%+

This is real cash management infrastructure moving onchain.

3. 𝗡𝗲𝘄 𝘆𝗶𝗲𝗹𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗿𝗲𝗮𝗰𝗵𝗲𝗱 𝘀𝗰𝗮𝗹𝗲 𝗮𝗹𝗺𝗼𝘀𝘁 𝗶𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆.
 
Syrup USDC scaled to ~$1.72B, while Syrup USDT reached ~$605M.
 
Both effectively started from a negligible base, implying hypergrowth within a single year.
 
Together, they now represent over ~$2.3B in onchain RWA value.
 
Why these assets drove the growth?
 
Because they turn idle stablecoins into yield.
 
And integrate directly into DeFi as collateral.
 
While large issuers are deploying real capital, not pilots.
  
Ethereum still dominates the RWA landscape with close to 60% market share.
 
Zooming out, stablecoins on Ethereum alone exceed $160B in market cap.
 
RWAs at $15B are still only a fraction of that base layer of onchain dollars.
 
If one of the fastest growing asset classes in crypto is still this small relative to the stablecoins, the growth ceiling is nowhere near being hit.
 
So you are still not bullish on RWAs?

P.S.
All figures above refer to the natively issued, distributed RWAs on Ethereum.
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👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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Many web3 Founders wonder why enterprises won’t buy from them.

It’s NOT their tech holding them back.

It’s the way they communicate it.

Most founders speak in crypto-native language.

Hype. Jargon. Protocol talk.

Perfect for the X (Twitter) crowd.

Useless for enterprise buyers on LinkedIn.

Because these buyers don’t care about decentralisation, block space or validator sets.

They care about:

→ Reducing risk
→ Improving margins
→ Staying compliant in regulated environments
→ Getting clear outcomes they can defend internally

And when your messaging doesn’t map to those outcomes, two things happen:

• They don’t understand what you do
• They don’t trust you enough to buy

This is the silent killer of Web3 B2B growth.

Your team world-class.
Your traction impressive.
Your product can be brilliant.

But if your narrative doesn’t translate into their language, your deals die before the first call.

The teams that win outside crypto do something different:

→ They stop selling tech and start selling outcomes
→ They rebuild the founder’s LinkedIn for credibility
→ They reposition their story around business impact
→ They publish content that speaks to decision-makers, not degens

Because enterprises don’t buy innovation.

They buy clarity.

Fix the story and the sales motion finally starts moving.

P.S. 
Want to see how a web3 Founder’s narrative sounds when it’s rewritten for enterprise buyers instead of crypto natives?

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Most of of web3 Founders fail at building a personal brand. 

They keep making the same mistake all the time. 

They spread themselves too thin. 

They try to be everywhere at once.

• X
• LinkedIn
• YouTube
• Farcaster
• Newsletter
• Telegram Channel

And then wonder why nothing compounds.

Here’s the boring truth nobody wants to hear:

Pick one problem to solve
Pick one platform
Pick one niche

And double down on it until you get to 6 or 7 figure ARR. 

Only then start expanding. 

Don't dilute your attention too much. 

Most web3 Founders expand too early.
 
That’s why they stay invisible.

This is why I am only on LinkedIn and not X.

P.S.
If you had to start all over again, which platform would you pick?

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Most crypto users are forced to make the same compromise.

Either use software wallets like MetaMask that feel fast and familiar, but leave them exposed.

Or rely on hardware wallets that are secure, but clunky and awkward to use.

Neither option really fits how people actually operate anymore.

And for a long time, that was also my setup.

A mix of different wallets:

• Some software wallets for speed.
• Some hardware wallets for “safety”.

Every time I wanted to move crypto, connect to an app, or do something slightly more involved, it became a hassle.

Switching wallets.
Switching hardware devices.
Breaking my flow into unnecessary steps.

A simple portfolio rebalancing could easily take 1 hour. 

Not ideal.

Eventually it clicked that this could be much simpler.

These days, Ledger Wallet is where I manage things.

It’s the app interface I use to manage my crypto portfolio, connect to dApps and protocols, and move through web3 in a secure way.

And then there's Ledger Nano Gen5 that sits behind it as the signer.

It’s the hardware device that verifies what’s happening and signs transactions with full visibility before anything goes through.

Sleek.
Touchscreen.
Clear context.

No guessing what you’re approving.

The result is that things just feel smoother.

I cut down the portfolio rebalancing time more than 4x to under 15 mins. 

And no longer worry about choosing between convenience and security.

If you’ve been in my shoes and need a simpler setup, check out Ledger Nano Gen5.

Link is in the comments.
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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Web3 B2B sales is broken.

Because we’re still using the old 2021 playbook.

And that playbook was built for hype.

Not for institutional or enterprise buyers.

Here’s the old way most web3 B2B teams still operate:

→ Blast automated DMs on X and call it “B2B sales”
→ Inflate follower counts with bots and vanity metrics
→ Spam prospects on Telegram from random accounts
→ Hire Twitter KOLs to pump narratives and dump attention
→ Run airdrops and InfoFi campaigns that attract the wrong crowd

This worked in 2021.

When everyone was early.
When credibility didn’t matter.
When buyers were crypto native.

Today?

Institutional and enterprise buyers see right through this.

• Telegram spam kills credibility.
• X (Twitter) outreach has low trust.
• Automation without context signals amateurism.

None of these converts into large ticket web3 B2B deals.

We need to change how we think about it.

Positioning beats noise.
Credibility beats automation.
High trust beats high volume.

Most importantly, Founders and web3 sales leaders need to be where the real buyers are.

And that's not X or Telegram.

That platform is LinkedIn.

This is where the institutional and enterprise decision makers live.

The new playbook for web3 B2B BD should be:

→ Founders build a visible personal brand on LinkedIn
→ Storytelling that builds familiarity with right stakeholders
→ Clear positioning around real business value, not token hype
→ Consistent content that explains what you do in buyer language
→ Highly customized LinkedIn approach instead of cold random DMs

When done right, something flips.

You stop chasing buyers.

Institutional and enterprise leads come to you.

Conversations start warm.

Trust is already established.

Closing large ticket web3 B2B deals becomes easier, not harder.

This is how modern web3 B2B sales actually works.

P.S.
If you’re a web3 B2B business and want to scale without spam or hype, DM me “Growth”.

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FirstHand Research and Consulting

Manage projects, improve efficiency, handle internal communications, and assist with decision-making and introducing technology solutions, such as AI, to improve business operations.

Fractional Chief of Staff

AutoTasks.co

AI Automation to help businesses and individuals to save time and money using technology.

Founder

Providing Human + AI [Hybrid] customized tools. So you can save time & money without losing your authenticity.

Fifteen years of experience launching startups in a wide variety of industries, including music, gaming, web3, finance, sports, and more.

In addition to motivating and finding bottlenecks, many of my unique skills come from travel.

From my time in Nepal, I learned to isolate what really matters and clear my mind of clutter. Online teams often suffer from poor communication. Clear thinking can cut through this.

Another challenge with remote or async teams is culture differences. My time bringing a video game to market with a team from Hong Kong, USA, Singapore, Nigeria, and Israel taught me how to train individuals on systems across different backgrounds.

I think the greatest reward is watching a team working in sync across multiple backgrounds. Even a small team is capable of doing valuable work when set up with the right systems.

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