Aram Mughalyan

Helping web3 B2B businesses turn LinkedIn into a lead-gen and growth engine | Building personal brands for crypto leaders | Startup & GTM Advisor | Pioneering ‘Crypto LinkedIn’ | Shirtless Ultramarathoner

Are you a web3 B2B company trying to scale beyond the crypto-native bubble of X (Twitter)?That’s the problem I solve. Most web3 companies build early traction on X. It works well with crypto-native audiences. But when it’s time to scale beyond the crypto-native bubble of X and sell to institutions, TradFi, enterprises, other B2B buyers, or decision-makers outside crypto, growth stalls. Those buyers don’t live on X. They’re on LinkedIn. And they respond to clear positioning, credibility, and business-first messaging. I help web3 Founders, leaders, and B2B teams grow their revenue by 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐬 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧. Depending on where you’re at on LinkedIn, my work typically falls into 3 areas. → 1. 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 &amp; 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐑𝐞𝐛𝐮𝐢𝐥𝐝 I start by auditing and rebuilding your LinkedIn profile to fix positioning and credibility gaps that are currently limiting visibility, trust, and inbound conversations. → 2. 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 For Web3 founders and leaders who want authority and consistent pipeline, I help shape content and execution so LinkedIn becomes a reliable source of qualified leads. This includes defining what you should talk about and how your content supports real business conversations. → 3. 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐏𝐨𝐬𝐭𝐬 𝐚𝐧𝐝 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬I distribute your message to my audience through sponsored posts. Need wider reach? I also work with a curated network of web3 LinkedIn creators to amplify beyond my own following. Why me? I'm a LinkedIn Top Voice with an audience of 64,000+ followers in the web3 space.I've done this by solving the same problem most web3 companies face: translating crypto-native credibility into positioning that resonates with institutional buyers, enterprise partners, and B2B decision-makers.Ready to build visibility that drives growth? Book a 1:1 Profile Audit Call or DM me “GROWTH". My DMs are open for everyone.

Co-Founder

A user-owned web3 DAO. Working with the best web3 companies to help them hire top crypto talent.

This idea is pretty uncomfortable to admit.

Crypto was NOT built for humans.

It was built for machines.

And once you see it, you can’t unsee it.

For 17 years we tried to force humans into crypto.

Gas fees.
Hex addresses.
12-word seed phrases.
Signing unreadable transactions.

And then we wondered why crypto didn’t go mainstream.

Because humans prefer:

• Customer support
• Reversible payments
• Simple user experience
• Someone to blame when things break

Sure, banks are hugely inefficient.

But they were designed around human needs first.

Crypto wasn’t.

Crypto is deterministic.

Rigid.
Rule based.
Unforgiving.

Now flip the lens.

Who thrives in deterministic systems?

Machines.

AI agents don’t care about simple user experience.

They don’t panic when they see a 0x address.

They don’t fall for phishing attacks.

They can:

→ Verify contracts in seconds
→ Simulate complex outcomes
→ Execute transactions automatically

Now, try plugging an AI agent into the traditional banking system.

It can’t open a bank account.

It can’t pass KYC as a human, business, or government.

It can’t legally hold funds.

The legacy system literally has no category for it.

But onchain?

A wallet is just code.

So an AI agent can hold funds, move value, and execute agreements without paperwork, approvals, or waiting on banking hours.

This is the part most people miss.

Crypto won't go mainstream as a frontend product.

But it will go mainstream as a backend infrastructure.

(Stablecoins and Real-World Assets are big facilitators in this transition.)

Humans won’t be comparing bridges or signing 7 popups.

They’ll tell their AI agent what they want:

“Pay this invoice.”
“Rebalance my treasury.”
“Find me yield with these constraints.”

The AI agent will route through stablecoins, DeFi, RWAs, whatever stack exists, and you’ll only see the outcome.

That’s when crypto finally feels normal.

Not because everyone became crypto native.

But because crypto became the default rail for machines, and humans benefited from it in the background.

The uncomfortable truth?

Crypto was never built for humans.

It was waiting for machines.

---
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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manusiatech

solidatehq

Helping web3 B2B companies get inbound + outbound leads on LinkedIn | Building personal brands for crypto leaders | Shirtless Ultramarathoner

RWAs on Ethereum just crossed $15B.

That’s more than 3x growth in a year.

What’s driving almost all of this growth?

Tokenized funds.

Mostly short duration U.S. Treasury and money market style products.

Here are the top categories:

1. 𝗧𝗼𝗸𝗲𝗻𝗶𝘇𝗲𝗱 𝗴𝗼𝗹𝗱 𝘀𝗰𝗮𝗹𝗲𝗱 𝗵𝗮𝗿𝗱.

Tether Gold jumped from ~$515M to ~$2.71B, up ~426% YoY.

Paxos Gold climbed from ~$527M to ~$2.34B, up ~344% YoY.

Gold alone added over $4B in new onchain value.

2. 𝗧𝗼𝗸𝗲𝗻𝗶𝘇𝗲𝗱 𝗧𝗿𝗲𝗮𝘀𝘂𝗿𝘆 𝗮𝗻𝗱 𝗺𝗼𝗻𝗲𝘆 𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝘂𝗻𝗱𝘀 𝗲𝘅𝗽𝗹𝗼𝗱𝗲𝗱.

→ Ondo USDY: +190%
→ BlackRock BUIDL: +44%
→ Janus Henderson treasury: +1,700%
→ Ondo short term gov bonds: +224%
→ Superstate short duration gov fund: +670%
→ WisdomTree digital money market: +6,000%+

This is real cash management infrastructure moving onchain.

3. 𝗡𝗲𝘄 𝘆𝗶𝗲𝗹𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗿𝗲𝗮𝗰𝗵𝗲𝗱 𝘀𝗰𝗮𝗹𝗲 𝗮𝗹𝗺𝗼𝘀𝘁 𝗶𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆.
 
Syrup USDC scaled to ~$1.72B, while Syrup USDT reached ~$605M.
 
Both effectively started from a negligible base, implying hypergrowth within a single year.
 
Together, they now represent over ~$2.3B in onchain RWA value.
 
Why these assets drove the growth?
 
Because they turn idle stablecoins into yield.
 
And integrate directly into DeFi as collateral.
 
While large issuers are deploying real capital, not pilots.
  
Ethereum still dominates the RWA landscape with close to 60% market share.
 
Zooming out, stablecoins on Ethereum alone exceed $160B in market cap.
 
RWAs at $15B are still only a fraction of that base layer of onchain dollars.
 
If one of the fastest growing asset classes in crypto is still this small relative to the stablecoins, the growth ceiling is nowhere near being hit.
 
So you are still not bullish on RWAs?

P.S.
All figures above refer to the natively issued, distributed RWAs on Ethereum.
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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Many web3 Founders wonder why enterprises won’t buy from them.

It’s NOT their tech holding them back.

It’s the way they communicate it.

Most founders speak in crypto-native language.

Hype. Jargon. Protocol talk.

Perfect for the X (Twitter) crowd.

Useless for enterprise buyers on LinkedIn.

Because these buyers don’t care about decentralisation, block space or validator sets.

They care about:

→ Reducing risk
→ Improving margins
→ Staying compliant in regulated environments
→ Getting clear outcomes they can defend internally

And when your messaging doesn’t map to those outcomes, two things happen:

• They don’t understand what you do
• They don’t trust you enough to buy

This is the silent killer of Web3 B2B growth.

Your team world-class.
Your traction impressive.
Your product can be brilliant.

But if your narrative doesn’t translate into their language, your deals die before the first call.

The teams that win outside crypto do something different:

→ They stop selling tech and start selling outcomes
→ They rebuild the founder’s LinkedIn for credibility
→ They reposition their story around business impact
→ They publish content that speaks to decision-makers, not degens

Because enterprises don’t buy innovation.

They buy clarity.

Fix the story and the sales motion finally starts moving.

P.S. 
Want to see how a web3 Founder’s narrative sounds when it’s rewritten for enterprise buyers instead of crypto natives?

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Most of of web3 Founders fail at building a personal brand. 

They keep making the same mistake all the time. 

They spread themselves too thin. 

They try to be everywhere at once.

• X
• LinkedIn
• YouTube
• Farcaster
• Newsletter
• Telegram Channel

And then wonder why nothing compounds.

Here’s the boring truth nobody wants to hear:

Pick one problem to solve
Pick one platform
Pick one niche

And double down on it until you get to 6 or 7 figure ARR. 

Only then start expanding. 

Don't dilute your attention too much. 

Most web3 Founders expand too early.
 
That’s why they stay invisible.

This is why I am only on LinkedIn and not X.

P.S.
If you had to start all over again, which platform would you pick?

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Most crypto users are forced to make the same compromise.

Either use software wallets like MetaMask that feel fast and familiar, but leave them exposed.

Or rely on hardware wallets that are secure, but clunky and awkward to use.

Neither option really fits how people actually operate anymore.

And for a long time, that was also my setup.

A mix of different wallets:

• Some software wallets for speed.
• Some hardware wallets for “safety”.

Every time I wanted to move crypto, connect to an app, or do something slightly more involved, it became a hassle.

Switching wallets.
Switching hardware devices.
Breaking my flow into unnecessary steps.

A simple portfolio rebalancing could easily take 1 hour. 

Not ideal.

Eventually it clicked that this could be much simpler.

These days, Ledger Wallet is where I manage things.

It’s the app interface I use to manage my crypto portfolio, connect to dApps and protocols, and move through web3 in a secure way.

And then there's Ledger Nano Gen5 that sits behind it as the signer.

It’s the hardware device that verifies what’s happening and signs transactions with full visibility before anything goes through.

Sleek.
Touchscreen.
Clear context.

No guessing what you’re approving.

The result is that things just feel smoother.

I cut down the portfolio rebalancing time more than 4x to under 15 mins. 

And no longer worry about choosing between convenience and security.

If you’ve been in my shoes and need a simpler setup, check out Ledger Nano Gen5.

Link is in the comments.
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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Web3 B2B sales is broken.

Because we’re still using the old 2021 playbook.

And that playbook was built for hype.

Not for institutional or enterprise buyers.

Here’s the old way most web3 B2B teams still operate:

→ Blast automated DMs on X and call it “B2B sales”
→ Inflate follower counts with bots and vanity metrics
→ Spam prospects on Telegram from random accounts
→ Hire Twitter KOLs to pump narratives and dump attention
→ Run airdrops and InfoFi campaigns that attract the wrong crowd

This worked in 2021.

When everyone was early.
When credibility didn’t matter.
When buyers were crypto native.

Today?

Institutional and enterprise buyers see right through this.

• Telegram spam kills credibility.
• X (Twitter) outreach has low trust.
• Automation without context signals amateurism.

None of these converts into large ticket web3 B2B deals.

We need to change how we think about it.

Positioning beats noise.
Credibility beats automation.
High trust beats high volume.

Most importantly, Founders and web3 sales leaders need to be where the real buyers are.

And that's not X or Telegram.

That platform is LinkedIn.

This is where the institutional and enterprise decision makers live.

The new playbook for web3 B2B BD should be:

→ Founders build a visible personal brand on LinkedIn
→ Storytelling that builds familiarity with right stakeholders
→ Clear positioning around real business value, not token hype
→ Consistent content that explains what you do in buyer language
→ Highly customized LinkedIn approach instead of cold random DMs

When done right, something flips.

You stop chasing buyers.

Institutional and enterprise leads come to you.

Conversations start warm.

Trust is already established.

Closing large ticket web3 B2B deals becomes easier, not harder.

This is how modern web3 B2B sales actually works.

P.S.
If you’re a web3 B2B business and want to scale without spam or hype, DM me “Growth”.

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Aidan S.

I Rank Brands Across LLMs (ChatGPT, Claude, Grok, Perplexity) | AEO for SaaS & DTC | $100M+ Revenue | Upwork Expert-Vetted | CEO @AEO Labs

STOP BURNING MONEY ON AI CONTENT THAT DOESN’T SHOW UP IN CHATGPT

Recent industry studies show that 30–40% of users now ask LLMs before they ever open Google.

If your brand isn’t showing up there;
you’re losing visibility, traffic, and revenue

That’s the gap I fix.

— 

👋 I’m Aidan, Co-founder and CEO @ AEO Labs

Helping SaaS and DTC companies rank across ChatGPT, Perplexity, Claude & other LLMs using AEO (Answer Engine Optimization), programmatic SEO architecture, and LLM-first content systems.

Over the last few years, I have:

- Helped TryCreate generate $25M+
- Ranked brands in ChatGPT( DM for case studies)
- Built content engines that publish 100–200 pages/month
- Earned Upwork Expert-Vetted (Top 1%)
- Featured in Entrepreneur Magazine
- Generated $100M+ total revenue across SaaS, eCom & AI

At AEO Labs, we help growth-focused teams capture visibility where modern buyers actually search, LLMs + AI engines.

I mostly partner with:

Growth-stage SaaS teams
DTC brands doing $1M–$25M
AI & Web3 marketplaces

If you’re not showing up in ChatGPT, your competitors are.

DM “AI” for a free LLM visibility audit.
Or Email: aidoshaw@gmail.com

Chief Executive Officer

SEO tools that cost $0 and come directly from Google 🔥 

Here are 8 every SEO should be using:

1). Google Search Console
2). Google Analytics
3). Google Keyword Planner
4). Google Trends
5). Google Alerts
6). Google Business Profile
7). Google PageSpeed Insights
8). Rich Results Test

These tools help you monitor rankings, analyze traffic, discover keywords, track trends, improve technical SEO, and strengthen local visibility.

♻️ Repost if this was helpful.

PS: Which Google SEO tool do you use the most?

Aidan S. - Co Founder @AEO Labs

Aidan Shaw

SEO + AEO for SaaS & DTC | I Rank Brands Across LLMs (ChatGPT, Claude, Grok, Perplexity)| $100M+ Revenue | Upwork Expert-Vetted | CEO @AEO Labs

SEO, AEO, GEO?

"Just focus on SEO. That's all you need."

That advice made sense in 2019.

In 2026 it's leaving serious money on the table.

Your customers are searching in three completely different ways now:

On Google. 
Through voice search. 
And by asking AI directly.

SEO covers one.
AEO covers another.
GEO covers the third.

Miss any one of them and you're invisible to a third of your potential buyers.

♻️ Repost to help others.

- - - - - - 

PS: We help brands rank on LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

AEO (Answer Engine Optimization) isn’t complicated

It rewards clarity.

If your page can answer a question faster and cleaner than everyone else, you win.

If your answer is buried, vague, or bloated, you disappear.

Search is shifting from “10 blue links” to direct answers.

Your job is to be the content Google chooses to deliver.

☑️ Answer first, explain second
☑️ Question-based structure throughout
☑️ Conversational natural language always
☑️ FAQ sections on every important page
☑️ Schema markup on everything
☑️ Concise tight answers every single time

The brands that master these 6 steps
become the answer Google and AI deliver.

Swipe and check it our!

- - - - 
- - - - - - 

PS: DM me t 'AI' and I'll personally audit your brand's AI visibility for free, and show you exactly what it'll take to show up.

Aidan S. - Co Founder @AEO Labs

How to Optimize Your Content for AEO in 2026

New SEO has nothing to do with Just keywords.

It's about whether AI recommends YOU or your competitor. 

- You've spent months building your brand.
- Perfecting your product. 
- Getting great reviews.

But when someone opens ChatGPT and asks about your industry.

AI recommends your competitor.
Not you.

Not because your brand isn't good enough.
But because AI simply doesn't know you exist yet.

That's the new visibility problem nobody is talking about.

And it's silently costing businesses thousands in lost sales every single month.

And you can find out exactly where you stand in the next 5 minutes, for free.

Swipe and check it our!

- - - - 
- - - - - - 

PS: We help brands rank on LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

How to Test Your AI Visibility (in 5 Minutes)

Every SEO client wants "premium results."

Top rankings.
Beautiful design.
Leads coming in daily.

But when the budget conversation starts…

Suddenly it's:
"Can we do it for… much less?"

And we smile. 😊

Let me paint you a picture. 

You walk into a 5-star restaurant.
Order the most expensive steak on the menu.

Then ask the chef…
"Can I pay McDonald's prices tho?" 🍔

The chef would laugh you out of the building.
And honestly? RIGHTFULLY SO. 👏

Listen:

Cheap marketing doesn't just waste money.
It actively HURTS your business. 

Bad SEO? Google buries you FOREVER.
Cheap design? Customers don't trust you.
Discount copywriting? Nobody buys.

And here…

You don't save money by going cheap.
You just pay TWICE later to fix it. 💸💸

The businesses dominating your industry right now?

They didn't get there by finding the cheapest agency.

They didn't win by paying the lowest price.

- They invested.
- They trusted the process.
- They paid for EXPERTISE. 

The choice is yours.

We're just here ready to work with the ones who GET IT. 🤝

Aidan S. - Co Founder @AEO Labs

It's not enough to rank on Google anymore. 

Your customers are asking (LLMs) ChatGPT, Perplexity, and Gemini for recommendations. 

And if you're not the source those AI tools pull from? 

Someone else is getting your traffic.

And LLMs don’t rank pages.

They cite sources.

Which means your goal is no longer just ranking.

Your goal is becoming a trusted source across search systems.

If you want maximum visibility today, you need all three:

- Show up on Google
- Get cited by LLMs
- Build real authority

Miss one of them, and you're leaving traffic on the table.

Search is evolving.

Smart SEOs evolve with it.

- - - - 
- - - - - - 

♻️ Repost to help others.

PS: DM me t 'AI' and I'll personally audit your brand's AI visibility for free, and show you exactly what it'll take to show up.

Aidan S. - Co Founder @AEO Labs

SEO is becoming more strategic because of AI.

Before, you could rank by:

Publishing more.
Targeting more keywords.
Building average links.

Now?

AI compresses weak content.
Google answers basic queries instantly.
Low-effort pages disappear.

So what actually works in 2026?

→ Intent precision (not keyword stuffing)
→ Topical authority (not isolated posts)
→ Information gain (not rewritten content)
→ Clean structure for AI extraction
→ Real brand signals

If your content can be summarized without losing value…

It’s replaceable.

SEO is no longer about producing pages.

It’s about positioning your site as the best answer.

- - - - - - 

PS: We help brands rank on LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

Ranking on Google is no longer enough.

Buyers aren't just searching anymore.

They're asking AI directly.
And AI is recommending whoever it trusts most.

Most brands have spent years building Google authority.

Almost none have built AI authority.

That gap is costing them sales every single day.

Here's exactly how to close it 👇

Swipe and check it our!

- - - - 
- - - - - - 

PS: We help brands rank on LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

How to Show Up in Generative Search?

SEO didn’t die

Here’s what happened:

Most brands are still optimizing for Google rankings alone.

(ignoring their customers’ shift in search behaviour)

In 2026, Google is just one layer of visibility.

Search now happens across:

→ Google
→ AI models
→ Social platforms
→ Video platforms
→ Voice assistants

If your strategy only targets blue links, you’re missing half the discovery journey.

And that’s why you feel “SEO is dead”

Modern SEO means:

– Building topical authority, not just targeting keywords
– Getting cited by AI, not just indexed
– Earning brand mentions, not just backlinks
– Creating original data, not just recycling it
– Optimizing for visibility wherever search happens

The goal is no longer “more traffic.”

It’s authority that compounds across platforms.

Which of these 19 shifts do you think most businesses are still ignoring?

- - - - - - 

PS: We help brands rank on LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder AEO Labs

SEO has shifted from pure Rankings to Visibility 

Across Google, AI answers, and LLMs.

Most websites are still producing generic blog posts and hoping for traffic.

The ones that are winning are building structured content systems:

– Topical clusters that build authority
– Answer-first pages that capture snippets
– Data-backed research that earns natural links
– GEO-optimized content designed for AI discovery
– Comparison and alternative pages with buying intent
– Experience-led content that demonstrates real expertise

This is no longer about publishing more.
It’s about publishing with structure and intent.

Use these 12 types as a strategic framework.

Audit what you have.
Identify the gaps.
Build accordingly.

♻️ Repost if this was helpful.

- - - - 
- - - - - - 

PS: We help brands increase visibility across LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

New SEO problem founders are facing in 2026 

And most of them don't even know it's happening.

You built a great product.
You wrote the blogs.
You did the keyword research.

But you're invisible on Google.
And now, invisible on AI too.

Here's what's actually happening:

You're playing a 2019 SEO game in a 2026 AI-first world.

Your buyers have moved.
They're asking ChatGPT.
Researching on Perplexity.
Trusting AI overviews over blue links.

And if AI doesn't mention you, the sale goes to whoever it does mention.

Most founders make the same mistakes:

→ Targeting keywords that are too competitive
→ Writing content with no search intent match
→ No internal linking structure
→ Zero authority signals pointing to their site
→ Tracking rankings but ignoring revenue
→ Not optimizing for AI answers, ChatGPT, Gemini, Perplexity

The founders winning right now?

→ They publish original insights AI wants to cite
→ They build authority Google AND AI both trust
→ They show up in LLM responses as the go-to expert
→ They treat SEO as a long-term compounding asset

SEO in 2026 is not just about ranking.
It's about being the answer.

On Google. On AI. Everywhere your buyer is searching.

You don't need to go viral.
You don't need a massive budget.

You need a strategy built for 2026, not 2019.
Start there.


- - - - 
- - - - - - 

PS: We help brands rank on LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

How to Optimize Old Content and Get More Traffic? 

(Without Writing New Posts)

Most websites don’t have a traffic problem.

They have a content maintenance problem.

I’ve seen sites publish 200+ articles…

…and then never touch them again.

Meanwhile competitors keep updating theirs.

Here’s the simple process I use to revive old content:

1). Identify declining pages

Go to Google Search Console.

Look for pages where:

- impressions are stable but clicks dropped
- rankings moved from top 3 → page 2
- traffic has declined in the last 3–6 months

These pages are low-hanging fruit.

2). Refresh search intent

Search the keyword again.

Ask:

- What type of content is ranking now?
- What questions are competitors answering?
- What sections are missing in my article?

Search intent evolves.
Your content should too.

3). Expand topical coverage

Add sections for:

- FAQs from PAA
- comparisons
- updated statistics
- real examples

The goal is simple:

Make your page the most complete answer.

4). Improve structure

Break long text into:

- shorter paragraphs
- clear subheadings
- lists and tables

Better structure = better readability.

5). Optimize for AI search

In 2026, content isn’t just for Google.

LLMs also summarize and cite pages.

Add:

- clear definitions
- concise explanations
- structured sections

This increases the chance of being cited in AI answers.

6). Reindex and redistribute

After updating:

- request indexing in GSC
- share the article again on social platforms
- link to it from newer posts

Fresh signals help Google revisit the page faster.

Most people chase new content.

But experienced SEOs know this:

Sometimes the biggest traffic gains come from improving what you already have.

♻️ Repost if this was helpful.

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PS: We help brands increase visibility across LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

LLMs don’t randomly recommend brands.

They learned them.

From somewhere.

If you’re not showing up in the right places…
AI won’t “discover” you later.

It already trained on signals like:

→ Your website structure
→ Wikipedia & knowledge panels
→ News mentions
→ Reddit & communities
→ Review platforms
→ Podcast transcripts
→ Social profiles
→ Editorial backlinks
→ Original research
→ Author bylines

Focus on presence across the entire web.

Because LLMs don’t guess who’s credible.

They recognize patterns.

♻️ Repost to help others.

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PS: DM me t 'AI' and I'll personally audit your brand's AI visibility for free, and show you exactly what it'll take to show up.

Aidan S. - Co Founder @AEO Labs

Your content is really good. So why are you still on page 2?

I'll tell you exactly why.

It's not your keywords.
It's not your content length.
It's not even your on-page SEO.

It's your authority signals.

Google doesn't just read your page.
It reads how much the internet trusts your page.

Here's what's killing your rankings:

→ Weak internal links
→ Low-relevance backlinks

And here is what actually moves you to page 1:

→ Link strong pages to your stuck pages
→ Fix orphan pages, Google ignores them
→ Earn backlinks from relevant niche sites
→ Get featured in authority publications
→ Get editorial backlinks as an expert
→ Appear on podcasts if possible 
→ Gather and publish original data 
→ Refresh old content and re-link it smartly
→ Build social media authority for brand signals
→ Use keyword-rich anchor text, not "click here"
→ Turn backlink sources into long-term relationships

Page 2 isn't a content problem.
It's an authority problem.

Fixing these signals will 100% fix your ranking on google & LLMs.

It really is that simple.

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- - - - - - 

PS: We help brands rank on LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

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The Battle

Aram Mughalyan

Aidan S.

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aram Mughalyan's LinkedIn Performance

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