Genius Drive

Genius Drive is a value advisory and consulting firm, committed to empowering B2B solution providers to better articulate value in each customer engagement and throughout the buyer’s journey. From ideating differentiated value storytelling, to delivering training, automating processes, and delivering field support, Genius Drive accelerates outcomes throughout the value lifecycle.

Founder & Partner

Humans have been telling stories for centuries. Cave paintings. Tales by the fire to pass on key knowledge. We are wired by evolution to better connect, engage and retain through stories.

Does your company consistently communicate your value proposition throughout the customer journey?

Articulate your Value Story, Quantify your Value 

Enterprise Value Collective

The Enterprise Value Collective is a vibrant community dedicated to fostering meaningful conversations, knowledge-sharing, and growth around the subject of enterprise value. Whether you're a leader or practitioner in sales, customer success, value engineering, sales engineering, marketing or enablement, or simply someone interested in the subject, our community is designed to be your go-to hub for insights, best practices, and the latest trends.

Founder 

Pavilion

Executive Member

Chief

Chief is a private network focused on connecting and supporting executive women leaders. Our members are rising leaders making decisions today and influencing change tomorrow. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.Chief is a private network focused on connecting and supporting executive women leaders. Our members are rising leaders making decisions today and influencing change tomorrow. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Member

Alteryx

I had the privilege of leading Alteryx's Worldwide Customer Advisory organization, which was accountable for driving revenue growth, increasing market share, and ensuring partner satisfaction across our commercial and public sector accounts. The GTM organization was comprised of over 1,000 sales professionals and contributed to over $800M in revenue.

My role involved leading growth initiatives and overseeing the delivery of comprehensive business strategy consulting, advanced analytics, and deeply technical insights to large enterprises, helping them drive enterprise transformation initiatives. As the leader of the Worldwide Customer Advisory team, I managed six direct reports and oversaw a total of 40 team members across a range of specialist teams, including Value Engineering, Solutions Architecture, Advanced Technologies, and Field Executives. Additionally, I established Excellence teams to drive technology innovation and best practices in program management, enabling us to scale our services and exceed our clients' expectations.

Throughout my tenure, I fostered a culture of collaboration, innovation, and continuous improvement. My team's success in driving revenue growth, market share expansion, and partner satisfaction was a testament to our unwavering commitment to delivering exceptional value to our clients.

Head of Worldwide Customer Advisory

Pioneered cross-functional efforts to identify critical gaps in the customer buying journey, which led to the development and implementation of key programs resulting in significant increases in revenue, customer satisfaction, and renewal rates.

Scaled the value engineering team from 0 to 10 team members globally. Led the creation of a self-service value platform that was adopted globally by the sales team. Influenced $40M+ annually across 750+ opportunities and led to 250% increase in deal size and 13 percentage points improvement in close rate.

Sr. Director, Value Engineering & Go-to-Market Strategy

Joined Alteryx to lead and drive strategic initiatives that enabled the company to drive toward $1B in annual revenue.

I established the Value Engineering capability from the ground up and spearheaded the creation and refinement of VE team materials and methodologies, while partnering with the global sales organization to ensure successful implementation.

As part of the Marketing organization, partnered closely with demand generation and growth marketing teams to infuse value messaging into all phases of the customer journey.

Scaled the VE team globally as the organization experienced exponential growth, and contributed to driving business growth by engaging as a trusted partner with customers.

Director, Value Engineering

Alation

Alation built the top Machine Learning Data Catalog, highly rated as a leader by Gartner, Forrester, and Dresner Partners. 

Sales Strategy: Spearheaded the creation of a repeatable sales process that reduced the time to decision from 9 months to under 4 months. I trained Sales, Customer Success, and Sales Engineering teams to create repeatable "plays" that enabled new clients to evaluate complex technology with ease.

Customer Success Strategy and Enablement: Developed a repeatable customer deployment plan and trained our Customer Success teams to deliver and project manage the process. Defined value quantification, enterprise business case, and implementation KPIs to ensure renewals and client adoption. Created implementation best practices, ideal customer profiles, and delivered training for the entire company, with a focus on sales and customer success.

Sales Development: Created a territory strategy in collaboration with Marketing and Business Development teams that resulted in the successful creation of pipeline in the region. Onboarded and expanded new prospects and customers with renowned clients such as Blue Cross Blue Shield, Amherst Holdings, USAA, 21st Century Fox, Magic Leap, Express Scripts, and TechnipFMC.

Product Strategy: As a liaison between the VP of Product and Director of Professional Services, played a pivotal role in creating a feedback loop from customers to the product management and engineering teams, ensuring agile and customer-focused product development. Fostered relationships with key strategic partners to identify product gaps, which resulted in a product roadmap shift to support gamification of data stewardship.

Strategic Sales 

Cisco

Duo Security, owned by Cisco, protects organizations against data breach by making security easy and effective. In an industry full of network, endpoint, application, and data security products, they design security for people.

Responsibilities/Accomplishments: 

✓ Partner Relationships: Created relationships with new Direct Market Resellers, Value Added Resellers, Referral Partners, and Technology Partners in region to support territory growth. 

✓ Insights to Drive Revenue: Discovered inefficiencies in sales operations process and designed solutions to drive revenue. Advocated, deployed, and trained sales team on using automated prospecting solutions such as Salesforce.com integration with data.com, and tools such as Tableau and SalesLoft.

✓ Territory Management and Data Analytics: Created process for data-driven territory allocation to sales team using Tableau to analyze market opportunity and lead flow to strategically allocate the appropriate territory size and location. 
 
✓ Revenue Generation: Central region responsible for $5M in total sales. Attained 200% of quota in 2016. Developed 3x pipeline in the region for 2017. Awarded Most Valuable Player in first three months at the company.

Enterprise Account Executive

Tableau Software

Tableau is business intelligence software that allows anyone to easily connect to data, then visualize and create interactive, sharable dashboards. It's easy enough that any Excel user can learn it, but powerful enough to satisfy even the most complex analytical problems. 

Responsibilities/Accomplishments 
 
✓ Revenue Creation: Consistently reached 115-150% of sales goal. Quota: $1.2M-$1.5M. Promoted twice in three years (above average career progression).
 
✓ Professional Services: Recognized as leader in selling consulting services. With quarterly quota of $25,000, achieved 200% of services quota every quarter. 

✓ Partners: Effectively generated at least 10% of revenue through the channel. Leveraged Direct Market Reseller relationship to win strategic accounts. Spoke to sales team at Global Sales Kick Off 2015 on How to Win with Partners.
 
✓ Awards: Received President’s Award for top revenue generation in 2015. Ranked in the top 6% of salespeople in the company in revenue delivered.

The Mount Sinai Medical Center

Located in New York City, The Mount Sinai Medical Center is a 1171-bed, tertiary -care teaching hospital acclaimed internationally for excellence in clinical care. The Friedman Brain Institute focuses on neural injury and repair, cognitive function and neuropsychiatry. 

As an Officer for The Friedman Brain Institute, I was responsible for driving major donor fundraising efforts to advance its mission. My focus on relationship building enabled me to develop and maintain meaningful connections with New York's top philanthropists, including business executives and world-renowned physicians.

I grew my portfolio of major donor prospects and donors from 60 to over 100, with a focus on cultivating relationships with those capable of giving up to $1 million.

Through strategic planning and execution, I secured one-on-one in-person donor meetings, and effectively utilized these opportunities to establish and strengthen donor relationships for long-term support of The Friedman Brain Institute and Brookdale Department of Geriatrics and Palliative Medicine. My efforts helped to drive sustainable growth and progress towards achieving our philanthropic goals.

Development Officer, Major Gifts

Archstone

Nation's leading luxury residential retailer with locations in the most desired neighborhoods in the top cities in the US, including New York, Boston, Los Angeles, etc. Serving high-end clientele with a focus on white glove service after the sale.

Responsibilities/Accomplishments:

✓ Affordable Housing Program Management - Managed the applications, renewals, and compliance of the affordable housing program.

✓ Prospecting/Portfolio Management: Provide superior one-on-one service to portfolio of over 700 clients using Solution Selling. Cultivated corporate partnerships that produced $850,000 in revenue over six months.

✓ Closing Sales: Tailor closing technique to customer preferences to ensure the highest rate of final conversion. Close deals of $50,000+ on average. Closed four deals in first two days at a struggling location totaling $180,000.

Program Manager 

WHAT WE DO

🌟 We help you articulate and quantify your company's value proposition.
🌟 We harness in-house knowlege and research to tell your value story for each persona.   
🌟 We enable and empower your GTM team to speak the language of value.   
🌟 We partner with you to build and deliver business cases to close your top deals.

WHO WE WORK WITH

Technology or tech-enabled companies who want to pivot from a product feature/function conversation to a value/outcomes conversation.

👨‍💼 Chief Executive Officers
👨‍💼 Revenue Leaders
👨‍💼 Marketing Leaders
👩‍💼 Customer Success Leaders
👩‍💼 Sales Enablement Leaders

KEY CUSTOMERS WE WORK WITH

🌟 Pigment
🌟 Crisp
🌟 InterSystems
🌟 Scale Computing
🌟 Eleven Systems
🌟 K1X
🌟 Mediafly
🌟 Sphere
🌟 Triptych
🌟 Plastic Bank

CLIENT RESULTS

✅ Increase Win Rate by up to 20 percentage points
✅ Increase Deal Sizes by over 54%
✅ Achieve up to 70% open rates on prospect outreach
✅ Accelerate sales cycles
✅ Increase competitive advantage

HOW IT WORKS

Engage us to:

🔎 Articulate your value story.
🔎 Train the whole GTM team to tell the same story and gain value selling skills. 
🔎 Bring expert workshop facilitation and outside research to bring clarity through an outside perspective.
🔎 Create foundational value content to empower your GTM organization.

WHY IT WORKS

Our approach creates your CUSTOMER as the HERO. By clearly understanding their challenges and telling the story to achieve their intended outcomes, it is a win-win.

🏆 Thought Leaders in Enterprise Value for 30+ years
🏆 Neuroscience Based Methodology combined with the Power of Storytelling
🏆 Proven results in building impactful value programs

WHO IS IT FOR

☑ B2B Technology Providers
☑ B2B Solution Providers
☑ Financial Service Providers

READY TO TALK?

Email: amorley@geniusdrive.com

When I am not driving value adoption, across the enterprise, you can find me exploring the world of the arts. For fun, I took a professional floral artistry program and enjoy gathering the freshest blooms and making something beautiful. My favorite part is to give an arrangement as a gift! 

Growing up in Wisconsin, then moving to Florida, my happy place became the sunshine and the beach! I also learned to ski in the beautiful Tetons and am still working to claim title as an intermediate skiier. 

I look forward to connecting with you!

April Morley

Max Elster

Minoa

Minoa is the solution that helps modern GTM teams sell on value, ROI and with the right value messaging throughout the entire customer journey.  

We believe that the current market conditions have shaped a new normal. Organizations are not interested in integrating new vendors without understanding the impact on business outcomes and the final ROI. We help GTM teams build strong business cases in a few minutes. 

Backed by 468 Capital, Mischief, AirAngels, Alumni Ventures, Fidi Ventures, Lenny Rachitsky, LiveRamp CTO, Front CEO, DocSend Founder, and many others.

Cofounder and CEO

Starmind

1st PM for new products in the company. From identifying new markets, doing continuous discovery, and identifying price points to support GTM teams in building value/ROI cases. 

- Won first design partners and revenue with new product after 3 months of building 
- Built price sheets and ROI calculators for the GTM team
- Lifted NPS by 15 within a quarter 
- Hired designer and product marketer with CPO

Product Manager 

Chief of Staff to CEO supporting in dealing with important sales opportunities, GTM strategy, and investor relations. 

- Refined the global sales setup and introduced the first sales training, together with the CEO and CFO/COO
- Evaluated and managed a new market opportunity resulting in 4 signed enterprise customers within 4 months
- Facilitated and documented several board meetings with the management, investors and the advisory board

** Starmind is one of the globally leading enterprise AI SaaS companies in the space of knowledge collaboration serving international companies.

CEO Office

Feed Your Brain Podcast

Hosted a podcast on startups, tech, and general ways to become a better person. 

- Invited guests such as Nir Eyal (Hooked Author), Blinkist Founder, or VaynerMedia's CHRO. 
- Reached several thousand listeners per episode on the peak

Host

Quintessence

Quintessence was a B2B SaaS solution helping go-to-market teams and field service teams record meetings and related action-items faster by using their voice. 

- Focused on building product roadmap and go-to-market
- Won paying clients and RFPs, including a European insurance company
- Got companies to use it daily :)

Co-Founder (Product, Sales)

Masterplan.com

Learned from serial entrepreneurs and exit founders. Did what was needed for the company to grow.

- Built up a content strategy together with the head of content and team of editors
- Generated 100,000s of views by attracting various speakers and partners that were guests on Masterplan's video courses

** Masterplan.com is a leading Learning Experience and Corporate Learning platform for the workforce of Fortune 1000 companies. Left Masterplan to build my own venture

Growth

Deutsche Post

Experienced corporate life. Learned about the good and bad parts of it. 

- Internship for the Corporate Strategy Department (worked together with Thomas Ogilvie, the current HR Board Member)
- Support in the analysis of the API landscape within the group (goal: develop group-wide standard)
- User Experience: Analysis of strengths and weaknesses in the area of digital touchpoints
- Analysis and development of a group-wide, strategic partnership with a large company from outside the industry 

** Deutsche Post DHL Group is the largest logistic provider in the world.

Corporate Strategy

Warth & Klein Grant Thornton AG

Grant Thornton is the world's seventh largest professional services network of independent accounting and consulting member firms which provide assurance, tax and advisory services to privately held businesses, public interest entities, and public sector entities. 

Transaction Tax Projects / Tax

Transaction Tax 

Hypd

The Hypd platform (formerly Ticketrunner) enables brands to track and reward their fans'​ social influence and capitalize on their reach, increasing engagement, making the relationship with a brand's most important customer actionable.

Growth / Business Development / Marketing

Business Development

Building the collaborative enterprise sales platform that go-to market teams need and love.

Come join us at Minoa - we're assembling an all-star team of former founders, engineers and passionate builders in San Francisco 💚🚀 https://www.minoa.io/careers

Co-Founder

Minoa is a collaborative value management platform helping SaaS teams sell value across the whole customer lifecycle. Delivering a better buying experience and elevating every sales rep's performance. 

Built for B2B SaaS companies by B2B SaaS enthusiasts. Backed by 468 Capital, Mischief, AirAngels, Alumni Ventures, Fidi Ventures, Lenny Rachitsky, LiveRamp CTO, Front CEO, DocSend Founder, and many others.

Rolling into 2026 made me think about 25' one last time. 

AI created a new script, and Minoa was right in the midst of it. The landscape in GTM has changed. User interfaces are easier to replicate. Features faster to rebuild. Making it harder and harder for companies to differentiate. 

On top of that, we are entering the outcome economy. Customers expect to measure outcomes in all industries. Healthcare, Finance, and of course, software (we have probably all thought about pricing changes in 2025). 

All these trends are converging. Organizations came to Minoa to understand that the value they are uniquely delivering is not just part of the slide anymore. It is part of the identity, an asset that shapes the company's behavior. Or as Intercom cofounder Des Traynor said: Selling becomes like infrastructure. You'll need to go back up your claims. And that is what makes you unique and better. 

We at Minoa are excited to be part of that market transition and to change how organizations define, communicate, and achieve customer outcomes with AI.  

All said, we have had an incredible year of growth in 2025. A bold mission to go after in 2026 and beyond, and a brilliant team that I get to hang out with and work with in SF every day. 

See you around.

CEO @ Minoa: AI Value Intelligence for GTM

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April Morley

Max Elster

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