Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch.

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

April Dunford

I'm doing an AMA with the folks from Business of Software. I'm going to cover some of the new stuff from the second edition of Obviously Awesome. Join us!

View company: Business of Software Conference

Positioning is one of those things everyone thinks they understand… Until they actually have to do it.

That’s why we’re hosting a live AMA with April Dunford at Business of Software.

This isn’t a talk or a book recap. It’s a chance to ask April real, specific questions about applying positioning to your company, the messy edge cases, the trade-offs, the “this sounded easy until we tried it” moments.

If you’ve read April’s book (or are halfway through it with sticky notes everywhere), this AMA is for you.

Join us on Feb 18: https://lnkd.in/gKTzUt7a

April Dunford, Mark Littlewood and 5 other connections attending

View event: BoS Online AMA on Positioning: April Dunford

BoS Online AMA on Positioning: April Dunford

Tony Crisp

I help market tech brands for business growth. Learning how to evoke emotions in customer experiences. #brand #marketing #DOSEmethod

In a world where consumers are being trained to buy products as if they were commodities, Tony Crisp is a marketing consultant who helps businesses to fight commoditization and increase the sales of their own branded products.

Specializing in technology products with a focus on brand strategy, new product development, and customer experience digital marketing, Crisp works hands-on to build meaningful brands at organizations of all sizes — from tech startups to Fortune 500 companies. His client list includes UC Irvine, XFX, Nvidia, Nestle, HTC Vive, RAVpower, UrbanDecay, Coors, G4S, Seed IP, Robosen, NTS Technical Systems, Element U.S. Space & Defense, and yes, even the late great, Marlon Brando.

In addition to being the Founder and Chief Strategist at CRISPx, an award-winning, data-driven, creative agency, Crisp has been a speaker at the Paul Merage School of Business at the University of California at Irvine and at the UCLA Anderson School of Management, where he is an Alumni. Crisp also sits on the Advisory Board of the Emerging Media and Design Program for the Trever Clair School of Arts at UC Irvine and serves on the Board of Directors of the Tech Coast Venture Network. He is also a judge at the UC Irvine Beall & Butterworth Tech Product Design & Development Competition.

Tony is a father to a young tech geek, a moonlighting rock drummer for the band Velicious, and lives happily, and enjoys sunrise walks on the beach with his wife in Orange County, California.

Learn more about CRISPx at crispx.com, about Tony at tonycrisp.com, or direct message him on any social channel @tonycrisp.

#crispx #techproduct #branding

Technology clients served include: XFX, ECS, Nvidia, Fatal1ty, Hitachi, Honeycomb, AViiQ, AMD, CyberpowerPC, Maingear, OriginPC, CybertronPC, Syber, HTC Vive, SunvalleyTek, RAVpower, VAVA, TaoTronics, FuzeDrive, Enmotus, SecureCircle, Lexi, EVGA, Robosen for licensed products for Hasbro Optimus Prime/Bumblebee Transformers and Disney/Pixar Buzz Lightyear, NTS Element U.S. Space & Defense, and Newegg.com

CEO, Founder

CRISPx is a data-driven brand marketing agency specializing in technology products. We help guide companies through our DOSE method process to build brands and help make sales easier.

Clients include: XFX computer hardware, G4S international logistic, Nvidia visual computing technology, Pine technologies, Nestle foods, Hitachi corporate, University of California Irvine Athletics, Fatal1ty licensed video gaming products, AMD/ATi/Radeon semiconductors, ECS computer systems, L337 gaming, Team Ninja Tecmo/Koei video games, Seed intellectual property, Honeycomb power products, HTC Vive VR, CyberPowerPC, Syber VR/gaming PC's, SunvalleyTek, TaoTronics Bluetooth audio, VAVA electronics, RAVpower charging products, Constellation energy, EVGA gaming PC products, and Robosen Robotics.

taplio

The Battle

April Dunford

Tony Crisp 🚀

Followers

Posts

Engagements

Likes

Performance ScoreApril Dunford's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

April Dunford

Tony Crisp 🚀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}April Dunford's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreApril Dunford's LinkedIn Performance