Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch.

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

April Dunford

I'm doing an AMA with the folks from Business of Software. I'm going to cover some of the new stuff from the second edition of Obviously Awesome. Join us!

View company: Business of Software Conference

Positioning is one of those things everyone thinks they understand… Until they actually have to do it.

That’s why we’re hosting a live AMA with April Dunford at Business of Software.

This isn’t a talk or a book recap. It’s a chance to ask April real, specific questions about applying positioning to your company, the messy edge cases, the trade-offs, the “this sounded easy until we tried it” moments.

If you’ve read April’s book (or are halfway through it with sticky notes everywhere), this AMA is for you.

Join us on Feb 18: https://lnkd.in/gKTzUt7a

April Dunford, Mark Littlewood and 5 other connections attending

View event: BoS Online AMA on Positioning: April Dunford

BoS Online AMA on Positioning: April Dunford

I’m an experienced tech marketing executive with a passion for designing and executing marketing strategies that drive sales pipeline and revenue. Strong track record of partnering closely with Sales and global marketing teams to deliver tailored, integrated marketing programs targeting SMBs through to strategic accounts. Bi-lingual English and French with 15 years’ living and working in Silicon Valley, the UK and France, building and leading geographically dispersed teams to scale growth.

Specialities: 
Go to Market | Demand Generation | Customer Acquisition | Integrated Marketing | Field Marketing | Digital Marketing | Pipeline Management | Marketing measurement and performance improvement | Integrated Campaign Development and Execution | Financial planning and budget oversight | Software as a Service | SaaS | Cloud | Start-ups

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The Battle

April Dunford

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taplio

The Battle

April Dunford

Rob Norman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}April Dunford's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreApril Dunford's LinkedIn Performance