Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch.

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

April Dunford

I'm doing an AMA with the folks from Business of Software. I'm going to cover some of the new stuff from the second edition of Obviously Awesome. Join us!

View company: Business of Software Conference

Positioning is one of those things everyone thinks they understand… Until they actually have to do it.

That’s why we’re hosting a live AMA with April Dunford at Business of Software.

This isn’t a talk or a book recap. It’s a chance to ask April real, specific questions about applying positioning to your company, the messy edge cases, the trade-offs, the “this sounded easy until we tried it” moments.

If you’ve read April’s book (or are halfway through it with sticky notes everywhere), this AMA is for you.

Join us on Feb 18: https://lnkd.in/gKTzUt7a

April Dunford, Mark Littlewood and 5 other connections attending

View event: BoS Online AMA on Positioning: April Dunford

BoS Online AMA on Positioning: April Dunford

I am a digital marketing leader with over 10 years of experience scaling B2B acquisition and retention strategies in the telecom, tech, and real estate sectors. I have managed global campaigns, led cross-functional teams, and consistently delivered commercial growth for fast-moving organisations.

With expertise across performance marketing, CRM automation, and lifecycle strategy, I have driven $50M+ in opportunity pipeline, improved campaign efficiencies by 20%+ and led marketing transformation initiatives including MarTech integrations and CRM builds.

Specialties: Growth Marketing, Lead & Pipeline Generation, Small Business Marketing, CRM (Pardot, Salesforce), Meta & Google Ads, GA4, Martech, Demand Gen, B2B Strategy, Data-Led Marketing

I believe that my USP is that I am someone who can deliver on tasks by using my people skills to set up collaboration channels with multiple stakeholders across domains and hierarchies.

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The Battle

April Dunford

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taplio

The Battle

April Dunford

Gaurav Bhandari

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}April Dunford's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreApril Dunford's LinkedIn Performance