Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch.

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

April Dunford

Can you use my positioning methodology to get yourself a date? I had a fun conversation with Brent Adamson and Shari Levitin on the Selling Isn't Everything podcast, where we talked about a bunch of things like:
♥️ Can you use my book, Obviously Awesome, to position yourself for romance (spoiler - I don't think it's a great idea, but hey, your mileage may vary!)
♥️ "Fractional CMO" is not great positioning (I mean, it's fine in the short term, but let's be honest, marketers can do better)
♥️ Why it's important to think about value and best-fit customers as a matching set
♥️ Why the "insight" step in a sales pitch is so hard to get right, but also critically important. 
This was a fun one!
Episode link in the comments

Hardware Pentester

Ultratec Limited

Expertise within hard disk repair, FAE and data recovery. Low level ATA / SCSI command knowledge. 

Automatic Test Equipment engineering and manufacturing experience.

Leading technical inovation for safe, secure and audited MOD/DOD data erasure for hard disk drives.

Generating new development prospects for asset disposal with a major focus on environment and security.

Original conception of Genesis, merging hard disk test hardware to the cloud and created a seamless end-user experience, part of a team 3-4 people who managed to launch a new product in extremely tight timescales.

Original idea for network equipment testing/erasing which became Nemesis

Technical Director

I am an experienced technical professional with a passion for challenges and a natural curiosity to understand how things work. My inquisitive nature drives me to constantly seek out new opportunities to improve processes and systems. I have a proven track record of delivering results in complex and dynamic environments. My technical expertise, combined with my ability to think strategically, has enabled me to make a positive impact on the projects I have worked on. I am always looking for ways to push the boundaries of what is possible.

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The Battle

April Dunford

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taplio

The Battle

April Dunford

Dan G.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}April Dunford's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreApril Dunford's LinkedIn Performance