Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch.

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

April Dunford

I'm doing an AMA with the folks from Business of Software. I'm going to cover some of the new stuff from the second edition of Obviously Awesome. Join us!

View company: Business of Software Conference

Positioning is one of those things everyone thinks they understand… Until they actually have to do it.

That’s why we’re hosting a live AMA with April Dunford at Business of Software.

This isn’t a talk or a book recap. It’s a chance to ask April real, specific questions about applying positioning to your company, the messy edge cases, the trade-offs, the “this sounded easy until we tried it” moments.

If you’ve read April’s book (or are halfway through it with sticky notes everywhere), this AMA is for you.

Join us on Feb 18: https://lnkd.in/gKTzUt7a

April Dunford, Mark Littlewood and 5 other connections attending

View event: BoS Online AMA on Positioning: April Dunford

BoS Online AMA on Positioning: April Dunford

Head of AI Product Marketing | x-Google, Meta, Microsoft | Advisor

15 years of experience spanning product marketing, demand generation and developer marketing. 7 years of experience leading marketing for AI and analytics technologies - I led product marketing for TensorFlow, rolled out AI models at Meta and marketed the big data and AI revolution at Databricks. I am an educator and advocate for product marketing and for embedding AI and LLMs in marketing workflows

Abhishek Ratna

I am deeply grateful to share that I’ve been selected to speak as part of The AI-Native PM series, a landmark partnership between the legendary Lenny Rachitsky and Maven (Gagan Biyani) to equip the next generation of product managers.

I’ll be speaking alongside leaders I’ve long admired, including Tomer Cohen (CPO at LinkedIn), Wes Kao, Marily Nika, Ph.D., and Gagan Biyani. I’m grateful to be trusted with a platform like this.

My session, "Positioning Secrets for AI Products," goes live on Thursday, March 19.

We are moving past the hype cycle where "AI-powered" was enough of a value proposition. It isn't anymore. 

In my talk, I will be breaking down:
• Why most AI features fail at positioning, not execution.
• A live teardown: moving from "cool feature" to "must-have."
• How to build credibility for probabilistic products before you have proof.

This series is a masterclass for where our discipline is heading. If you are building or marketing AI, or leading teams that are, this is where the conversation is happening.

You can register for my session for free, and explore the full series here:

https://lnkd.in/gG2kyDjB

A special thank you to Lenny, Gagan, and the Maven team for this opportunity.

Principal, AI Product Marketing at Atlassian | Vibe Coder | GTM Engineer | ex-Google, Meta, Microsoft

Open article: Positioning Secrets for AI Products by maven.com

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taplio

The Battle

April Dunford

Abhishek Ratna

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}April Dunford's LinkedIn Performance

Performance ScoreAbhishek Ratna's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreApril Dunford's LinkedIn Performance