👌 Gabriel Machuret

My name is Gabriel Machuret, SEO expert, App store optimization pioneer, Internet Marketer, and a full-time Entrepreneur. 

I have been working with companies all over helping them to improve their ASO, SEO and overall marketing strategy for over ten years.

 I live in a fantastic Australia, in a small town, close to the beach, with my three amazing and hyperactive boys.

Some of my primary professional skills include:
Search Engine Optimization 
Growth Hacking Strategies
App Store Optimization
ASO Audits
SEO strategies
ONSITE SEO
Content Marketing
Branding
Growth Hacking
Analytics
Social Media
Link Building

ASO: 
I have been working in App Store Optimization for over six years becoming one of the world leading experts in ASO, App store keyword research and app store competition analysis. 
You may have seen my courses, books or seen me speak in Bangkok, China, Singapore or the App Summit in London.

I have certified more than 10000 entrepreneurs that have done my ASO and SEO courses, and I have worked with over 400 app and tech companies in the last ten years in different projects

SEO

I don't follow the typical “SEO guru” pattern. I believe in affordable SEO solutions and I think that the most powerful tool business owners have towards improving their ranking is knowledge.

Using a straightforward, jargon-free approach, my objective is to make SEO, and internet marketing more approachable. My goal is to empower business owners to be the masters of their ranking.

Some of my previous clients have been
Xerox
GlassDoor
Disney
Red Bull
Vodafone 
SAGE
PBS

Founder

Founder of She Never Complains, an AI influencer agency , offering brands the capacity to have a more affordable reach to their audience by working with AI influencers that always adapt, never complain and always bring ROI. Launching in early 2024

Gabriel Machuret

Novartis

Leading a cross-functional team of 9 professionals—including BI Developers, Data Engineers, and Data Analysts—alongside vendor partners, to deliver impactful data and analytics solutions across procurement, manufacturing, and operational income domains. Serving in a hybrid role that bridges Finance Operations and IT, I manage multiple end-to-end initiatives with a focus on automation, standardization, and actionable insights that enable consistent performance measurement across global markets.

Digital Finance Data & Tools Manager

Leading a dynamic team of 8-12 Data Engineers and Data Analysts committed to elevating Data & Analytics capabilities within the division. I serve as the vital link between business stakeholders and our technical experts, facilitating the transformation of business needs into actionable technical solutions.
- Spearheading an automation project that streamlined manual data loading efforts by 90%.
Leading the Customer Omnichannel Engagement reporting and dashboard project, involving global workshops, channel mapping, and collaboration with omnichannel teams.
Successfully delivering a Customer Service dashboard project, providing 80% visibility into customer service activities.
- Overseeing a major CRM migration project spanning over 5 countries from a business perspective.
Initiating team growth activities encompassing both soft and hard skills, including retro sessions, ideation sessions, and the implementation of code review and automation methodologies.

Radioligand Therapy Global Customer Platforms Reporting Manager

Phrase

In my role as a skilled data professional, my primary responsibility is to develop and maintain efficient data pipelines, build out data infrastructure, and design and implement ELT processes. I ensure data accuracy, consistency, and accessibility using a range of tools including Hevo, Matillion, Snowflake, VS Code, Gitlab, and Github.

As part of my role, I also design and build insightful reports and dashboards in collaboration with stakeholders across the organization. Working closely with cross-functional teams, such as product managers, engineers, and business leaders, I identify key performance indicators and develop visually appealing reports and dashboards using tools like ThoughtSpot, PowerBI, and Metabase.

I am passionate about collaborating with stakeholders across the organization to understand their data needs and apply those needs within the data analytics platform. By ensuring that our data analytics platform caters to their requirements, I enable the organization to make data-driven decisions more efficiently.

BI Engineer

Cognizant

As a Team Lead within an Agile Nexus structure, I have been responsible for leading a global project that spans over 100 countries and serves tens of thousands of users. My team's primary responsibility is to manage the operation activities of the product, requiring cross-functional knowledge across the dedicated technologies.

In my role, I have defined the operational support model, release, and deployment processes, and implemented modern context-based knowledge management to streamline operations.

Collaborating with management, project managers, and IT, I evaluate the required data and reporting functionality, communicate tradeoffs and alternative solutions, and plan, prioritize, and lead related development efforts.

I am proud of my proven track record of improving operational performance by more than 15%. Additionally, I lead an 'Elite crew' of escalation points for bugs and defects, ensuring that issues are promptly resolved, and the product continues to meet user expectations.

Project Delivery Manager

As an experienced Qlik Sense professional, I have led and executed global projects on a large scale across various countries and regions, both as a team lead and a hands-on developer. My work spans different domains such as Finance, Pharma, and TechOps, ensuring that data insights are available to stakeholders across the organization.

I act as a data-translator and a data-literacy expert, enabling effective coordination between business, IT, and UX. This ensures that the data analytics platform is accessible and understandable to stakeholders across the organization.
My responsibilities also include developing ETL processes, Data Models, and dashboards in Qlik Sense. The dashboards that I have developed are being used by thousands of users across the world, enabling them to make data-driven decisions more efficiently.

Senior BI Developer/Solution Designer

Experis Israel

•	Development of ETL processes, data models and real-time dashboards for power users across a range of departments. Responsible for training users in interaction with BI applications.
•	Responsible for all stages of development of data warehouse.
•	Responsible for developing in-house incentive model which has led to significant expense reductions on 3th party solution providers and enhanced monitoring capabilities

BI Developer

Freelance

Responsible for collecting data from dozens of variously-formatted sources in the renewable energy sector, developing a comprehensive MSSQL database populated by the research data and running queries and views for end users.
http://www.solarwindhub.com/

Data Analyst/Information Specialist

Oved Gubi & Co.

•	Developed data-driven reports and financial models based on a large-scale data analytics.
•	Provided M&A consultation for an international pharma company; coordinated with a foreign consulting firm.

Business Data Analyst

Experienced Data & Analytics leader with a proven track record of driving digital transformation in the pharmaceutical sector across commercial, operations, and finance domains. Currently managing cross-functional teams of Data Engineers, BI Developers, and Analysts to deliver large-scale, high-impact analytics solutions. Adept at bridging business and technical stakeholders in complex environments, with a strong focus on automation, data standardization, and strategic decision support. Skilled in end-to-end delivery of data products—from architecture and pipeline development to visualization and user enablement—while maintaining compliance and fostering agile, collaborative team cultures. Thrives in both corporate and fast-paced, dynamic settings.

taplio

The Battle

Gabriel Machuret

Uri Ophir

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