👌 Gabriel Machuret

My name is Gabriel Machuret, SEO expert, App store optimization pioneer, Internet Marketer, and a full-time Entrepreneur. 

I have been working with companies all over helping them to improve their ASO, SEO and overall marketing strategy for over ten years.

 I live in a fantastic Australia, in a small town, close to the beach, with my three amazing and hyperactive boys.

Some of my primary professional skills include:
Search Engine Optimization 
Growth Hacking Strategies
App Store Optimization
ASO Audits
SEO strategies
ONSITE SEO
Content Marketing
Branding
Growth Hacking
Analytics
Social Media
Link Building

ASO: 
I have been working in App Store Optimization for over six years becoming one of the world leading experts in ASO, App store keyword research and app store competition analysis. 
You may have seen my courses, books or seen me speak in Bangkok, China, Singapore or the App Summit in London.

I have certified more than 10000 entrepreneurs that have done my ASO and SEO courses, and I have worked with over 400 app and tech companies in the last ten years in different projects

SEO

I don't follow the typical “SEO guru” pattern. I believe in affordable SEO solutions and I think that the most powerful tool business owners have towards improving their ranking is knowledge.

Using a straightforward, jargon-free approach, my objective is to make SEO, and internet marketing more approachable. My goal is to empower business owners to be the masters of their ranking.

Some of my previous clients have been
Xerox
GlassDoor
Disney
Red Bull
Vodafone 
SAGE
PBS

Founder

Founder of She Never Complains, an AI influencer agency , offering brands the capacity to have a more affordable reach to their audience by working with AI influencers that always adapt, never complain and always bring ROI. Launching in early 2024

Gabriel Machuret

SplitMetrics

SplitMetrics is a unique ecosystem of mobile SaaS products and services: 
• Acquire (ASA optimization platform) - Official Apple Search Ads partner  
• Optimize (app store A/B testing platform)
• Agency (everything around ASA, ASO, UA, and design)

VP of Customer Success & Support

In charge of a full revenue stream for SplitMetrics Optimize product. Manage entire Sales, CSM, Support, and Analytical units.

Head of Revenue, SplitMetrics Optimize

Interim Head of Revenue, SplitMetrics Optimize

Ströer SE & Co. KGaA

• Managing full-scope Customer Success Activities across mobile marketing division, incl. LTV targets, customers' health score, effective product adoption, churn reduction, etc.;
• Responsible for 6-digit monthly budgets with top customers;
• Implementing and analyzing Business Development and Post-sale strategies;
• Ensuring constant improvements and customer success focus across the organization.

Head of Campaign & Ad Management

• Overseeing international Campaign & Ad Management (focus on mobile performance);
• Responsible for driving revenues across Client Success and Distribution divisions, teams' set up, growth & retention of global portfolio of Advertisers and Publishers;
• Managing an international team of over 10 people within Account Management, Distribution and Regional Supply Sales, incl. cross-functional work with International Advertiser Sales, Finance and Project Management;
• Strategic Account Development, Supply & Demand (Forecasting, Sales, ROI and Performance, Revenue Targets).

Head of Global Distribution & Client Services

• Responsible for the Client Success division, team set up, growth & retention of global portfolio;
• Strategic Account Development (Forecasting, Sales, ROI and Performance);
• Managing an international team of 5-7 people, incl. cross-functional work with Sales, Finance, Distribution and Project Management.

Head of International Advertiser Management

Glispa Global Group

• Responsible for revenue, growth and retention of complete client portfolio in India, Russia & CIS, Middle East, and later on - SEA;
• Leading forecasting and strategic account development across target markets and different mobile verticals, incl. gaming, entertainment, eCommerce, travel, utility, social, etc.;
• Building, growing and managing IN/RU/SEA Account Management team both in terms of human resources and gross profit perspective;
• Leading internal training and education initiatives, supporting recruitment and hiring, as well as mentoring team members to focus on high-performance and goal-driven working approach;
• Working cross-functionally with various teams (sales, operations, product, etc.) to execute successful campaign promotion and exceed both internal and external conversion metrics, revenue, etc.

Associate Director | Mobile Performance Marketing & UA

• Supervising digital marketing activities in emerging markets (India, Middle East, Russia & CIS);
• Building and sustaining strong business relations with key international advertisers in mobile space across all verticals;
• Devising the strategy and the implementation plan for variety of UA marketing campaigns (CPC, CPI, CPL, etc.) incl. key actions, budget allocation, media planning, KPIs, etc.; 
• Identifying campaign’s goals and optimising towards them (CTR, CPA, ROI, ARPU, etc.); 
• Managing an international portfolio of 20+ advertisers.

Senior Manager of Advertiser Relationships

Account Manager, Online and Mobile User Acquisition

Avira GmbH

• Setting key objectives and KPIs for the team within Channel Partners affiliation program
• Planning and supervising program-level activities and preparing complex projects roadmap from briefings, design and development to production with further results’ evaluation
• Planning and scheduling project goals, milestones, timelines, budget, allocating resources, etc.
• Liaising with the various stakeholders & beneficiaries of the projects
• Supervising sales/marketing campaigns and Partner communication

Program/ Project Manager, B2B Segment Team Leader

First Title Insurance plc

• Market research for new commercial projects in CEE/SEE countries
• Partnership building and active case monitoring of +50 live leads
• Business Development support with “initial-pre-sales” and new clients acquisition
• Case administration of new “files” through Sales Force (CRM)

Business Development Manager

Realore Studios

• Brand development and recognition on the online gaming market
• Working with distribution contracts and partnerships, new sales, supporting and reporting, negotiations (incl. game developers and publishers)
• Market research for distribution channels and future projects
• Sales/Marketing planning and strategy; budgeting.

International Sales & Business Development Manager

• Marketing campaigns management / UA activities
• Project Management for the website www.realore.com (managing a team of 4 people)
• Customer & community support (English, Russian, Polish)
• Marketing and PR (Russian, English)
• Translations (English, Russian, Polish), incl. marketing materials, games localization

Marketing & PR Manager

• 12+ years of experience in Digital Marketing, Sales, and Customer Success
• 8+ years of leadership and international team management (also remote teams)
• Mobile Marketing, SaaS, AdTech, MarTech, MMPs, ML/AI 

Business partners & Clients: Apple, Crypto, Zalando, Douglas, AboutYou, Flixbus, OTTO, REWE, FreeNOW, McDonalds, Parship, Lovoo, StepStone, Konami, Kabam, Lidl, Yandex, Amazon, HRS, Flixbus, TUI, Payback, Penni, Western Union, Playrix, GoEuro, Wargaming, Glovo, my.games, BP Mobile, Aristocrat, Spotify, Hasbro, Amazon, eBay, Deezer, Bukalapak, gumi, Uber, Yandex, Twitter, Kaspersky, Baidu, Gumi, Wooga, Disney, NordVPN, BigFishGames, TikTok, Match.com, OlaCabs, Tier Mobility, FreeNow, Viber, InnoGames, Dentsu, Zynga, Flipkart, Bigpoint, King.com and others.

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Gabriel Machuret

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