👌 Gabriel Machuret

My name is Gabriel Machuret, SEO expert, App store optimization pioneer, Internet Marketer, and a full-time Entrepreneur. 

I have been working with companies all over helping them to improve their ASO, SEO and overall marketing strategy for over ten years.

 I live in a fantastic Australia, in a small town, close to the beach, with my three amazing and hyperactive boys.

Some of my primary professional skills include:
Search Engine Optimization 
Growth Hacking Strategies
App Store Optimization
ASO Audits
SEO strategies
ONSITE SEO
Content Marketing
Branding
Growth Hacking
Analytics
Social Media
Link Building

ASO: 
I have been working in App Store Optimization for over six years becoming one of the world leading experts in ASO, App store keyword research and app store competition analysis. 
You may have seen my courses, books or seen me speak in Bangkok, China, Singapore or the App Summit in London.

I have certified more than 10000 entrepreneurs that have done my ASO and SEO courses, and I have worked with over 400 app and tech companies in the last ten years in different projects

SEO

I don't follow the typical “SEO guru” pattern. I believe in affordable SEO solutions and I think that the most powerful tool business owners have towards improving their ranking is knowledge.

Using a straightforward, jargon-free approach, my objective is to make SEO, and internet marketing more approachable. My goal is to empower business owners to be the masters of their ranking.

Some of my previous clients have been
Xerox
GlassDoor
Disney
Red Bull
Vodafone 
SAGE
PBS

Founder

Founder of She Never Complains, an AI influencer agency , offering brands the capacity to have a more affordable reach to their audience by working with AI influencers that always adapt, never complain and always bring ROI. Launching in early 2024

Gabriel Machuret

Gentoo Media

● Develop the SEO Roadmap incorporating on-page, off-page and technical SEO strategies in a collaboration with the Head of Sports, the Head of Technical SEO and the Head of Outreach
● Define and execute long-term SEO goals for traffic growth, lead generation, conversions.
● Oversee multiple SEO projects, ensuring deadlines and KPIs are met
● Align SEO efforts with broader commercial, content and development strategies.
● Identify and prioritize markets for growth based on SERPs, traffic potential, regulatory compliance, competitor analysis.
● Report to C-level executives and Directors on SEO Performance, ROI and future strategies.
● Hiring talent across SEO roles.
● Ensure all team members have a clear understanding of their goal and responsibilities.
● Establish regular performance reviews and training programs for the team.
● Communicate SEO needs and priorities to development, product and commercial teams.
● Coordinate with the Head of Sports and the Sports Content Lead to ensure seamless execution of SEO Plans.
● Work with PPC teams to create complementary organic and paid strategies.
● Develop market-specific strategies to address different search behaviours and regulations in different jurisdictions.
● Prioritize and delegate tasks for the SEO Sports team based on impact and urgency.
● Prioritize focus areas across Technical, On-Page, and Off-Page SEO based on business needs.
● Stay ahead of industry trends, including changes in algorithms, SERP and user behaviour.
● Represent the company at SEO and iGaming conferences, sharing insights and enhancing visibility.
● Lead crisis management to handle manual penalties, indexing issues, traffic drops or algorithm changes.
● Monitor timelines and resource utilization, adjusting plans as necessary to avoid bottlenecks.
● Approve outreach campaigns
● Secure purchases for technical improvements (new tools e.g.)

Head of SEO

Athens University of Economics and Business

Department of Marketing and Communication

Visting Lecturer

KingBet Media

● Creating and implementing first-class SEO (Search Engine Optimization) Strategies for all online properties.
» Manage a team of 6 people (in-house & external).
» Technical SEO.
» On-page SEO.
» Off-page SEO.
» International SEO.
● Lead, motivate and train the SEO and Content team to perform at their full potential.
● Analysing the SEO and affiliation industry to identify opportunities and threats.
● Create the Content strategy for the acquisition content.
● Drive new MAUs through organic channels and ongoing keyword research to identify opportunities.
● Perform Conversion Rate Optimization aligning content plans with product roadmap, including updating content and calls to action.
● Measure, analyze and report website traffic using Google Analytics.
● Managing the SEO budget.
● Contributing to the commercial development of all SEO products.

Milestones:
✓ 1410% increase on non-branded organic traffic in 24 months
✓ Record number of non-branded KWs in top3 and top10 in less than 5 months
✓ First position in all the main targeted keywords of the local industry
✓ 0-20,000 International Organic Traffic in 6 months
✓ 100% increase in MQLs.

Freelancer- Self employed

● Working with Fortune 500 Companies, Small businesses, Startups and Entrepreneurs in Web Design, Web Development, SEO and Digital marketing.
● Creating Business Plans for Digital Marketing and Brand Awareness.
● Planing, developing and implementing SEO strategy.
● Doing keyword competition analysis in order to find opportunities outrank competitors in competitive search terms.
● Oversee everything about technical SEO (e.g. Headings, Optimized-Compressed Images, Canonical Tags, Crawling, Duplicate Content, Redirections, Sitemaps, Robots.txt etc).
● Working towards organic search optimization and ROI maximization
● Identifying the buyer persona to better target identified audiences
● Identifying problems and deficiency and implement solutions in a timely manner
● Staying up to date with the latest SEO and digital marketing latest trends and best practices
● Designing, sending and analyzing data of newsletters for purposes of the youtube channel and its content.
● Maintaining relations with worldwide brands on filmmaking, photography and videography.
● Online teaching video editing tools and techniques.
● Analyzing Google Analytics traffic results and internal conversion reports, and make content recommendations based on results.
● Managing website content
● Negotiating backlinks
● Creating and Manage Online Campaigns on Google Ads, Facebook Ads and Twitter Ads
● A/B Testing and Data Analytics
● Shooting, editing and presenting Educational Youtube Videos on Video Editing Tutorials, Filmmaking Tips and gear reviews videos. 
● Capturing, editing and publishing photos for instagram accounts and products of gear for filmmakers, videographers and photographers.
● UI / UX Design for websites and using Sketch, Adobe XD and InVision App.

Multifaceted Creative & Digital Marketing Entrepreneur

Enimerwsi.gr

● User Interface and User Experience Design of the main website and its internal pages.
● User Interface and User Experience Design of the website's app for both IOS and Android
● Website development in custom Wordpress interface
● Social Media Management and building
● Brand development
● Web site traffic growth (Over 25,000 unique visitors per day)
● Advertising revenue
● Develop brand strategy
● News publishing platform
● Digital Marketing
● SEO/SEM

Founder - Editor in Chief

ITeQ SA (Pharmaceutical Digital Marketing)

● Head of the Internet Department
● SEO/SEM for ifarmakeia.gr
● UI/UX for ifarmakeia app for both IOS and Android
● User Interface Design for Digital Signage app in Pharmacies

User Interface Designer & Internet Specialist

● Head of the Sales Department
- 135% sales growth in one year
- Managing a 3 members team of sales representatives
● SEO/SEM for the directory website
- Over 85% Organic Traffic to the website
● Paid Ads Campaign Management

Performance Marketing Manager & Internet Specialist

Hellenic Telecommunications Organisation

White Pages

Formerly a Visual Storytelling multifaceted digital creative, with a strong technical background on websites, design, digital marketing and analytics helping people achieving the most out of their online appearance for over 21 years, Emilio is currently Head of SEO at Gentoo Media, which you might remember by its former name, GiG Media, the affiliate media division of GiG (Gaming Innovation Group).

He is also a visiting lecturer at Athens University of Economics and Business (AUEB) teaching SEO and Marketing Analytics, a seasoned speaker to SEO and iGaming Conferences like BrightonSEO, SBC, iGB, Sigma and a judge on the Drum Awards, Global Search Awards and Sigma Awards.

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Gabriel Machuret

Emilio Takas

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