Andrej Persolja

Experiencing stagnant growth? DM me to help reposition your tech startup to attract best-fit customers 🚀 Lowered CAC by 52% for my last startup 🏹 Founder, Positioning @ Tangible Growth

You've built a good product. You're growing. But does it feel harder than it should?

Hi. I'm Andrej. I help CEOs in complex industries fix three things that kill growth: unclear positioning, misaligned teams, and spending money on developing products & features users don't buy.

- If you are stuck in alignment calls
- not 100% happy with what your website says
- If your board or co-founders are asking questions you don't know how to answer... I've probably seen (and solved) what you are experiencing.

Because the real cost of these challenges? Isn't just growth. 𝐈𝐭'𝐬 𝐘𝐨𝐮. You're spending mental energy keeping everyone happy. Second-guessing your decisions on a Sunday night. Spending time in meetings instead of enjoying it with family. (You sigh, as you message your group of friends saying you won't make it to your basketball game for the third week in a row).

This 𝐢𝐬𝐧'𝐭 how leading a company should feel like. As a co-founder, I spent 2 years trying every marketing hack in the book chasing growth. Templates, frameworks, books... Nothing changed until we realized the problem wasn't tactics, but positioning. I never wanted to feel that way again, so I got really good at fixing it.

Because here's the truth: This is a 𝐧𝐨𝐫𝐦𝐚𝐥 problem at your stage. Internally, positioning breaks because your company is evolving. Externally, you are competing against teams with bigger budgets that make clear, de-risked decision. Most founders hire consultants hoping for the answer, but their frameworks never get implemented. That's the gap.

I've been fortunate to learn from and work alongside the best in the industry, including Seth Godin, Brian Tracy, and Philip Kotler, which created the foundation of everything I do with founders:

Instead of consulting, I work with your team. We map your market, find your strengths, turn them into a competitive advantage. One that works across your product, marketing, and sales.

The result of that is confidence & clarity on what to build, who to target, and how to win.This approach has:

✔️ Helped a CEO scale their B2B SaaS from $1M to $3M in < 12 months.
✔️ Helped a management team build a defensible strategy for a B2C tech company scaling from $10M to $30M
✔️ Helped a B2B AI team deliver 10 impressive leads (Accenture, Bridgestone, ERM) proving traction before going for Series A. 

I work with max 3 companies per quarter. If you want that to be you, book a call. 

Let's see how we can turn the challenges you are facing into your competitive advantage: https://tidycal.com/tangible-growth/discovery-call

Founder

With Tangible Growth, I want to help you turn poor positioning symptoms:

➡️ You have some loyal customers, but new clients don’t know what you do
➡️ You have long sales processes, low conversion rates
➡️ Clients object your prices.
➡️ You don't get enough or get poor quality leads
➡️ People are leaving your product.

Into a strong positioning strategy, where you will be able to leverage your newly found position to:
💥 Get more high-quality leads at a lower cost
💥 Convert more leads into clients
💥 Charge more
💥 Increase your product's lifetime value
💥 Grow sustainably!

Send me an email to grow@apersolja.com and let's nail your positioning.

That's a wrap for the unlockit conference. Listened to some good keynotes, spoke to a lot of inspiring people. Here are the highlights...

1️⃣ "If you are constantly running, it's difficult to try new things."
- Ravish Agrawal, growth at Gamma

Innovation is important. If you are constantly "on the go", you'll miss the 10x opportunity around the corner. 

2️⃣ "If I say something smart, but you don't have the context / knowledge to "get it", it won't mean anything to you. 
- Nina Lalić, BriefAgency

Goes back to your customers and meeting them where they are. If you don't, they won't get it. (If a customer's house is on fire, they don't care about the car running low on gas). You can have the best product in the world. It will fail. 

3️⃣ "What do we need to stop so we can create space ro learn and innovate?"
- Daan De Wever, Dstny

Connects to the first point. Just had a good chat with Alex, our CEO at Aimfox this morning. We both want to limit the amount of Zoom calls and hands on projects keeping us away from actually moving the needle. 

Thanks to Marija, Sofija, for supporting my introverted self during the conference 😅

// signing off for the weekend

Fractional Growth (CMO/CGO) | Growing Aimfox | 🏂 Fan of snowboarding, motorsports & rock concerts.

Sometimes I love my job. 

Last week at the unlockit conference a CMO came to me and said 'it's impressive what you are doing with Aimfox in the past few months'.

Being at the top - having a CMO / CGO role - is amazing, especially when it's going well, because you get all these people complimenting your work, when in reality, most of the work is being done by your teams.

Aimfox's growth isn't about me. 

Aimfox growth is Alex, our founder, who is making all the right moves and who I learn from on a daily basis.

It's our CTO, Nikola, who is leading the product side of things. 

It's our wonderful client-facing team in Ksenija, Tamara, Marija who are turning prospects into relationships into clients.

It's the designers, and developers, and a lot more people who are doing their jobs so we keep moving forward.

But I get to take most of the credit, so that's why I love my job :)

Who's crushing it with their teams lately?

I'm heading to the unlockit conference in Belgrade. Let's meet?

This week I'm putting high-intensity work on stearoids. 

First, doing a positioning workshop with our team at Aimfox. We have some strategic stuff to figure out, typically best done in person. 

Then heading over to UnlockIt conference where it's going to be all about growth. 

If you are around, I do have a couple of meeting slots left. Would love to meet with Founders, CEOs, Growth people in the SaaS industry.

And if you know someone that's going, do send them this post. I'll appreciate the intro :)

I'm speaking at the Post Hustle Summit on February 28. Here's what we'll be talking about: 

Most founders think they have a traffic problem.

You don't.

You have a clarity problem.

I work with a SaaS company that went from $200K to $1.5M ARR in 3 months. 

What made the difference? Not spending more on ads, or hire more people into the sales team.

We fixed the narrative and build the funnel around it.

The conversion rate went from 0.35% to 2.14% for a website visitor to a paying user. That's a 7x lift. 

Here's what I see constantly: Founders building amazing products that nobody understands. They're confused why worse products are winning. They think they need to "market better" or "get more traffic."

But the market doesn't buy the best product. They buy the one they understand.

At the Post Hustle Summit, I'm sharing the 3-Step Positioning Framework:
→ Specific - Stop selling to "everyone." Define the segment. 
→ Clear - Remove the jargon. If they have to think, you lose. 
→ Resonant - Does it hit the nerve?

Then we'll do the "Above the Fold" Audit live. You'll open your homepage, look at your headline, and figure out if you have a marketing problem or a positioning problem.

(Spoiler: It's usually positioning, cause I'm biased.)

Join us February 28: https://lnkd.in/d78_Awik

I love that Dipalie Mehta, Zach Hammer, Anita Cavrag will be there 👏

Google and Meta are lying to you. 

The reality is that advertising today is a black box, much like the AI one. 

You are feeding money into Google, Meta, you get back users. What happens in between? Who knows. 

The reality is that iOS doesn't provide click data anymore, gdpr is blocking tracking in Europe, cookie blockers do the rest. 

So Google, Meta are actually collecting data from about 30% of the actual conversions, says Yann A. Skaalen, founder of Digtective. 

So they run on 30% of data. If that sample is big enough (if you are an enterprise compamy), you are probably ok.

But in $10M scaleups? The 30% simply isn't enough, so Google, Meta are working based on bad data. And with advertising... What you put in is what you get out. Put in 💩, yourl get out poo. 

How to solve that? 

The entire episode is out now on 1 Message Away

Paid channels are getting more and more saturated = expensive. We used to pay $4.17 for a paying user. 

That was years ago. 

Average is now closer to $80. 


Here is how to keep CAC down:

- Get clients on calls
- Figure out their priorities. 
- Turn that into ad messages.

// Test & iterate.

Focusing on positioning helped a startup I co-founded lower CAC by 52%. Imagine what you can do if you could easily predict that your growth would double over the next three months. It sounds incredible, but that’s exactly what happened to my startup.

Try and answer…

👉 What are 3 things that your clients are doing before going to bed? 

If you can answer that with high enough certainty, you probably can lower CAC by using that knowledge in your ad messages.

During my longest fractional CMO tenure, there was 1 topic that always popped into our meetings: 

How many new leads are we generating this month?

Yet through analysis we found that sales had more MQLs to deal with than they could handle (while keeping the quality up).

This might be controversial, but… in most companies… Generating leads isn’t the problem.

When doing audits in companies, we typically find leads that got lost in the process. ($400k worth of them in with the last client). 

And they got lost in the process because the company had clear KPIs for acquisition. But once a prospect was in the pipeline? That’s where the lines between marketing and sales got blurry. And despite ownership was clearly defined, the clients weren’t pushed further in the pipeline.

Where is your bucket leaking?

What's preventing you from forecasting your sales?

A healthy funnel / user journey is the first step  in your growth going on 🔥

At my last fractional CMO tenure, we went from 0% to 37% conversion rate in the PLG funnel. Delivered Accenture, ERM, Bridgestone as leads. 

With Aimfox, the first thing I did was to collaborate with product to redesign the funnel. Went from 0.35% to 2.14% website visitor to paying user. 

7X the conversion rate. 
7X the revenue. 
Want to scale? 

Fix that funnel.

Send to founders that need to hear this or save for later.

Helping B Corps turn their subscribers into their biggest F.A.N.s | Ethical email marketing strategist | Pasta person | Nomad, currently: Vietnam

Your email list is a goldmine, but somehow, your subscribers aren't converting as well and as consistently as you hoped.

Most mission-driven B2B and eCommerce brands know email marketing could be a game-changer, but they're stuck copying "best practices" that treat people like walking wallets – tactics that feel completely misaligned with your brand's values.

Your team is stretched thin, stumbling through campaigns without strategic understanding. You can't confidently show stakeholders how email contributes to revenue because you're tracking opens and clicks instead of revenue attribution.

Here's what's actually possible: systematic email marketing that respects your audience while generating six-figure results. 

After helping brands generate $203K from a previously neglected list in less than two months, and increase event sales by 39.65% with one simple email strategy, the pattern is clear – 

You don't have to choose between authentic relationships and revenue.

The missing piece? 

Someone with deep email expertise who can step into your business and take strategic ownership of this channel while understanding that mission-driven brands need different approaches.

Your email marketing doesn't have to feel pushy or compromise your values. 

When you have the right strategic foundation, your existing audience can transform into a consistent source of qualified prospects who are genuinely excited for sales conversations, or repeat customers eager to use your products.

If you are ready to turn your email marketing into a revenue-generating asset that actually aligns with your mission - send me a message. I'd love to connect.

Yuval Ackerman

The third Thursday of each month is my absolute favorite day.

Because that's when I host both of my roundtables: one for founders/CEOs/CMOs of good-doing B2Bs, and one for email marketers (strategists, consultants, and in-house folks).

It's been such a pleasure hosting those yesterday and hanging out with amazing women in both rooms, that I did something I rarely do -

I actually took a screenshot (with everyone's permission!) of how much fun we've had.

If you've been looking for a space to connect with your peers and share your insights about doing email marketing ethically, my free monthly roundtables are the place for you.

My subscribers get invites first (and directly to their inbox, so you can always see when the next one is happening, instead of relying on LinkedIn's sh*tty algorithms): https://lnkd.in/gdWFfPDB

Elise Allyn Katie Smith Liz Rubin Nancy Zare Ph.D. Emily Stifler Wolfe Kim Allchurch-Flick MIM MBA Catrina Mitchum-Phd Krystal Ivy Alison Ver Halen Sarah McLaurin Sharon Zimmerman (she/her)

Helping CMOs find the 6-figure revenue in their email lists | Ethical email strategist & consultant for B2B and eCommerce B Corps, 1% for the Planet & good-doing brands | International speaker | Pasta fan🍝

Earlier this month, I gave the opening keynote at the Madeira Startup Retreat.

Mid-talk, I asked the room a question: "Who here, in 2026 so far, has had a chat with a chatbot on a website?"

Almost every hand went up.

Then I asked: "And how many of you ended up asking to speak to a human?"

Most hands stayed up.

When a room full of people building technology can't get through a chatbot without wanting a human on the other end – that's not a technology problem. 

That's a trust problem. 

And it's most apparent in your subscribers' inboxes right now. And the most ironic thing is, most business leaders have no idea how to solve it. 

That's where I come in.

If you're organizing an event for CEOs, CMOs, marketing leaders, or senior teams at purpose-driven B2B companies, here are 5 talks I can bring to your stage:

• You have an email marketing problem. The problem isn't your emails.

• AI won't take over your email marketing. Your subscribers are already responding to it anyway – and not in the way you think.

• Your values, impact, and sustainability pages and your emails are contradicting each other – and it's costing you more than you know.

• The email playbook most B2B companies are following was built for eCommerce. Here's why it hasn't worked – and why in 2026, it's actively working against you.

• Your email list is one of your most valuable business assets. Most B2B companies have no idea how to treat it like one.

If any of these sound like the conversation your audience needs to have, send me a DM and let's talk.

The line I won’t cross:

Companies that grew their lists without subscribers’ permission.

Email lists built with no permission and no consent aren’t just unethical,  they’re terrible for business.

Spam complaints tank domain reputation.

Domain reputation impacts deliverability.

And when deliverability drops, even the people who want your emails won’t see them.

Let’s be very clear about something -

This isn’t me getting on my high horse and telling anyone how to run their business.

I’m also well aware of how privileged I am to be in a position to decline any projects for being misaligned with my values, when so many great businesses are barely scraping by and might have to take on such projects just to keep the lights on.

But when it comes to Ethical Emails, that’s a red line that I can’t imagine crossing. 

To me, that’s being a part of the solution in an industry that’s still SO full of problems.

I’m beyond lucky, because it's so much easier to keep those boundaries when I’m surrounded by and working with businesses that actually give a damn.

Those businesses are not just talking about their values, but documenting and sharing them too to keep themselves accountable.

In early 2025, I published a similar page on my website (it’s been long overdue!) - EE’s manifesto, values, and impact. 

Beyond this line, you’ll find what Ethical Emails stands for, the challenges it aims to solve, and the donation pledge that became a part of my business’s DNA. 

Check it out here: https://lnkd.in/gdDRG_B3

Hiking taught me three things:

1. Always hike with good shoes.
2. Different countries define “easy” hikes VERY differently
3. Stop comparing kiwis to bananas.

Here’s what I mean:

When clients tell me, “We’ve been sending emails for months but not seeing results,” one of the things I ask is how frequently they’re sending emails.

Usually, it’s once a month. In some other cases, once a quarter.

And yet they compare themselves to brands sending twice a week who have full strategies, segmentation, and years of data and insights behind them.

It’s like comparing your weekend stroll to a mountaineer’s summit time.

Different effort. Different terrain. Different outcomes.

Email success doesn’t happen because you sent something. It happens because you built something intentionally and strategically, over time.

So before you get discouraged, zoom out.

Look at what you’re really doing and how consistent you’ve been.

And if you realize it’s time to level up, get expert help. It’s the fastest shortcut that still keeps your values intact and actually finds the hidden ROI in your email list.

If you believe that expert is me, I’d love to help you out. Let’s have a chat: https://lnkd.in/gUTyunWE

Ready to have a new favorite day of the month?

The third Thursday of every month is when a bunch of good-doing marketers get on our soapbox and spend an hour together. 

If you’ve been looking for a place to get real about what you’re experiencing as a marketer (especially if you have an affinity for email!), do join us on March 19th. 

I mean, look how much fun we’ve had in the previous one! 

I’d love you to join this upcoming monthly “marketers’ soapbox hour” - you can save your seat here: https://lnkd.in/ev5s8BvK

Tooting my own horn doesn't come naturally to me, but...

Working with me means that, yes, we'll build your strategic email ecosystem. AND that your entire business will mature accordingly. The ROI from that goes way beyond just email marketing.

Oh, btw, if you're not on my email list, you're seriously missing out - just sayin' (ethicalemails.co/subscribe - you can fix that here!).

P.S. A big shout-out to my former client, Chayelle, who consented to have this reply shared, and for always being in my corner.

Most companies think more emails = more sales.

Wrong!

My client had a small list of 800 subscribers.

They wanted to sell tickets for their annual event, so naturally, they planned to continue emailing everyone until the day before the event

That’s where I stepped in.

We segmented the 17% of ticket purchasers, AKA those who already “converted”.

Then, instead of sending “don’t miss out!” emails, we sent 3 short, personal messages from the CEO.

Each email followed our new playbook:

• Recognized the people who had already bought tickets
• Invited them to forward the message to friends
• Offered a genuine, values-aligned incentive

No countdown timers. No fake urgency.

And the results… Check the carousel below

Want your list to do more with less? Let’s talk. https://lnkd.in/gUTyunWE

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Yuval Ackerman

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The Battle

Andrej Persolja

Yuval Ackerman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrej Persolja's LinkedIn Performance

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Performance ScoreAndrej Persolja's LinkedIn Performance