Andrej Persolja

Experiencing stagnant growth? DM me to help reposition your tech startup to attract best-fit customers 🚀 Lowered CAC by 52% for my last startup 🏹 Founder, Positioning @ Tangible Growth

You've built a good product. You're growing. But does it feel harder than it should?

Hi. I'm Andrej. I help CEOs in complex industries fix three things that kill growth: unclear positioning, misaligned teams, and spending money on developing products & features users don't buy.

- If you are stuck in alignment calls
- not 100% happy with what your website says
- If your board or co-founders are asking questions you don't know how to answer... I've probably seen (and solved) what you are experiencing.Because the real cost of these challenges? Isn't just growth. 

𝐈𝐭'𝐬 𝐘𝐨𝐮. You're spending mental energy keeping everyone happy. Second-guessing your decisions on a Sunday night. Spending time in meetings instead of enjoying it with family. (You sigh, as you message your group of friends saying you won't make it to your basketball game for the third week in a row).

This 𝐢𝐬𝐧'𝐭 how leading a company should feel like. As a co-founder, I spent 2 years trying every marketing hack in the book chasing growth. Templates, frameworks, books... Nothing changed until we realized the problem wasn't tactics, but positioning. I never wanted to feel that way again, so I got really good at fixing it.

Because here's the truth: This is a 𝐧𝐨𝐫𝐦𝐚𝐥 problem at your stage. Internally, positioning breaks because your company is evolving. Externally, you are competing against teams with bigger budgets that make clear, de-risked decision. Most founders hire consultants hoping for the answer, but their frameworks never get implemented. That's the gap.

I've been fortunate to learn from and work alongside the best in the industry, including Seth Godin, Brian Tracy, and Philip Kotler, which created the foundation of everything I do with founders:

Instead of consulting, I work with your team. We map your market, find your strengths, turn them into a competitive advantage. One that works across your product, marketing, and sales.@

The result of that is confidence & clarity on what to build, who to target, and how to win.This approach has:

✔️ Helped a CEO scale their B2B SaaS from $1M to $3M in &lt; 12 months.
✔️ Helped a management team build a defensible strategy for a B2C tech company scaling from $10M to $30M
✔️ Helped a B2B AI team deliver 10 impressive leads (Accenture, Bridgestone, ERM) proving traction before going for Series A. 

I work with max 3 companies per quarter. If you want that to be you, book a call. 

Let's see how we can turn the challenges you are facing into your competitive advantage: https://tidycal.com/tangible-growth/discovery-call

Founder

With Tangible Growth, I want to help you turn poor positioning symptoms:

➡️ You have some loyal customers, but new clients don’t know what you do
➡️ You have long sales processes, low conversion rates
➡️ Clients object your prices.
➡️ You don't get enough or get poor quality leads
➡️ People are leaving your product.

Into a strong positioning strategy, where you will be able to leverage your newly found position to:
💥 Get more high-quality leads at a lower cost
💥 Convert more leads into clients
💥 Charge more
💥 Increase your product's lifetime value
💥 Grow sustainably!

Send me an email to grow@apersolja.com and let's nail your positioning.

Sales isn't difficult. The difficult part is to give your champion the words to sell your idea to the management.

Deals dragging on usually means your champion didn't have the words, means, or motivation to close the deal internally 👇

When internal champions can't articulate why you're the obvious choice, they struggle to sell your deal to the decision makers. They delay, hiding their inability to convince their bosses, before dissapearing completely. 

I (partially) blame marketing. We sold the simplicity of the value proposition as "something your grandma needs to understand". 

That's the wrong angle. Leave your grandma alone, she is under enough stress keeping you fed.

The simplicity of your offer is important so your champion can remember how to pitch you to the decision makers. 

"We level up your company's decision-making abilities" BRUH 🤢, nobody's remembering that...

"Make important decisions with ease (by understanding pros and cons)" - now that's something every champion can bring into a management meeting.

Getting to a simple value proposition isn't easy. Especially in crowded markets. 

Want to know how we did it with 30+ tech companies I worked with? Join me for a live event. 

👉 Link to RSVP in the comments. 

(Bonus) You get a simple value proposition testing framework, but only if you join live.

Fractional Growth (CMO/CGO) | Turn a leaky funnel into your competitive advantage - by positioning for your ideal audience | 🏂 Fan of snowboarding, motorsports & rock concerts.

This was sent to me by a friend. And it's kind of perfect to prove a point.

👉 When you are in a crowded market where all products are sort of the same, you can always compete elsewhere.

Now, obviously the video is meant as a joke, but it does show there are "hidden" customer needs even in markets with very defined products that all compete on price.

Because there is a difference between: 
- How much would you pay to have an item delivered
- And how much you would pay to save a relationship.

If you'd like to brainstorm on how to compete in your market, I'm hosting a casual sort of session live on Dec 4th. Link in the comments. 

PS. Have you noticed how most of our engagement now is sending videos to each other? Or is that mostly me?

Wondering how to have prospects choose you > competitors even in markets where that seems impossible?

I'm holding a live session, where I'll be sharing case studies of how we differentiated client companies in industries where all products felt the same.

Achieved $1M-$3M growth in under 12 months as well. 

The event is happening on Dec 4th at 12pm ET / 6pm CET and you really should join if you are a CMO / Growth / founder in a tech company that operates in crowded markets. 

🤔 Know someone? Tag them in the comments.

RSVP in the link below so I can send you a ton of emails reminding you to join the event.

(Oh, and those joining live get a doc helping you choose which (non tech) way will help you stand out on the market).

Ina Mariutti, Marie Jaksman🔥 and 7 other attendees

View event: 3 SECRETS TO WINNING WHEN EVERY COMPETITOR LOOKS THE SAME

3 SECRETS TO WINNING WHEN EVERY COMPETITOR LOOKS THE SAME

I never did this before. But because I just hit 5000 followers...

I think it's time...

For a reintroduction. 

Hi there 👋

My name is Andrej. I've been in marketing since... 2015 (Yup, that's 10+ years ago; I believe growth hacking was just becoming a thing back then).

In that time I've had a lot of successes. More failures. What I know today came from a combination of reading, implementing, trying, and failing. 

Those frustrating failures turned into anger, anger into obsession, obsession into perserverence... until the thing finally worked. Followed by a careful analysis why it worked.

I became fascinated with people's behaviors. Why sometimes we buy and other times great products get left on the shelves. 

Today, that's where I work. In a overlap of human behavior, marketing, and growth. 

I help tech companies with at least $1M+ in revenue understand what makes them special and why their clients buy. We use that knowledge to position their products, and the brand, so they are ready for growth.

But we go further than that. 
- We turn what makes them special into a competitive advantage so you can get ahead of your competition. 
- With enough data, we can even predict which products & features you should build next.
- And which customer segments you should double down on. 

So you get a whole picture of your company. Complete clarity on:
- What works,
- why it works, 
- and how to win in the future. 

My last 10 years have been all about business. 12-hour days. Working Saturdays. And I loved every minute of it. Met amazing people. (I can't tag all, but you know who you are).

Still, because of that, a lot of other things were put on a backburner, and I am now making a conscious choice to put more effort into taking some time for my family, my friends, my hobbies. 

I will spend my weekends on things I remember loving. Things like traveling, go-karting, snowboarding, and (15 years after I bought it) I want to (re)learn how to play my guitar. 

Ironically, time off often actually improves my work. And that's good because I want to do more. I want to work on high-growth, high-pressure projects, I want to continue meeting brilliant people, I want to shoot for the stars. (If you miss... right?)

So... that's me. The long and short of it. 

If you are new to my profile, welcome. If we've been connected for a while, drop me a line, I'd love to chat :)

Let's make 2026 the best year it can be 🚀

If your funnel is broken. Your sales cycles end in no deals. Competitors always seem to close your prospects... here is the stat, you'll want to hear:

Roughly 76% of deals go to the market leader -> the company that's positioned best on the market. (no, not a stat I made up, it's something Peep Laja of Wynter discovered when interviewing 100+ CMOs / decision makers).

The reason is simple. They are a known quantity, making it the least risky choice. 

If I have to promote a service provider, who am I going to promote? The one that doesn't end costing me my job, obviously.

So you tried to get around that. And build the better product. Except... either prospects don't seem to care, or all products sort of look the same because true tech innovation stalled.

After years of struggling with your company's positioning, you deserve a different approach. I'm running a masterclass: "3 secrets to differentiating in extremely crowded markets" where I'll reveal:

- Why traditional positioning frameworks fail in commodity markets (and what works instead)

- The reverse engineering method: positioning from unmet buyer needs, not product features

- 4 positioning levers you can pull in 90 days (without changing your product)

This is for heads of marketing, growth-orinted people, and CEOs at companies ($5M-$15M) stuck competing on price despite years of trying to fix positioning. Limited spots because I have a discounted Zoom tier.

Link in the post below (make sure you click on the link and register)

Oh, and if you attend live you get a framework to test your value proposition.

(CANCELLED EVENT) How to win when everyone's product looks the same

Had an accident carrying a glass mirror out of the apartment we are selling, leading to a hand surgery.
​
It'll be an easy recovery, but unfortunatelly I have to cancel today's webinar.
​
Thanks for everyone that registered, these are getting quite big now. I'll make sure we re-do the webinar in Q1.

If you are a marketer and feel you can't differentiate your product (due to all product sort of being the same), you can still give your company an advantage. Here is how:

We did that with a number of growing companies in crowded markets by reverse engineering differentiation from a buying decision:

The process starts by asking your client what makes for a "good product" in their mind:

If we take choosing a sports car in the $60k - 100k range (as an example of a crowded, mature market), a "good car" might be down to: 
- Powerrrrrr (Unfollow me if you can't see Jeremy Clarkson right now)
- Design
- Top speed
- Tech
- Status

Most of these will be taken by bigger competitors. But if any of those needs are unmet, you can build your brand around it. You can become the sports car company that takes the crazy design to the next level, like Lamborghini did, you can increase people's status like Ferrari does, etc. 

The catch? You can't really outcompete a competitor that is known for something. But also, if you get it right... Competitors can't outcompete you.

B2B leaders that stand out get 76% of deals, leaving their competitors struggling.

Actually curious: What's a need you are satisfying in your clients? ✍️

PS. If you found this useful, reshare to your network. (It helps my reach.)

Fractional Growth (CMO/CGO) | Turning a leaky funnel into your competitive advantage. | 🏂 Fan of snowboarding, motorsports & rock concerts.

Evenings for me are a time for learning from peers and compare growth stories (through podcasts, case studies & live events) 

Happy to see lemlist sharing their knowledge & insights through a chat with their CEO. Including the not typically discussed side-effects of building a brand (like when everyone is trying to get a word in with you at an in-person event because they recognized your beard from LinkedIn 🤣)

The 40-minute chat offered a ton of value, including that I'm not the only one stopping my runs to take notes 😅 (I'm wondering if you run to get rid of stress or spark business ideas, Charles Tenot?)
 
Let's continue in the comments, how do you see the founder-led initiatives companies today use for visibility (such as founder branding on LinkedIn)?

Marketers offering BF discounts on services? Are we nuts? I get you want a quick buck, but... 

Look. I see marketers, service providers, consultants offering black friday deals.

(What I thought were) Good copywriters offering heavy discounts on landing page rewrites, agencies offering free months of managing, solopreneurs offering free workshops.

Here is why YOU CAN'T WIN with this move:
- If no one buys, you killed your credibility and authority. You'll struggle for months in 2026.
- if people buy, you'll end up rushing the projects, knowing you aren't getting paid enough for them.
- people buy, you do projects well, it limits your time to do proper sales in early 2026.

It's a lose-lose situation.

If you don't have work in q4, I am sorry, you have a foundational problem.

Work on your networking, positioning your offers, or closing, depending on where the problem in your funnel is.

But whatever you do, DON'T discount your work for a made up consumerism holiday or you'll end up in the same situation in 2026, wondering where it all went wrong.

I've worked with 30+ projects, helping them improve acquisition & conversion rates, even in VERY crowded markets. Now...

I share ALL OF IT live.

Join me December 4th. 

RSVP in the article, live atendees get my framework to test value proposition in 3 simple steps.

Join me LIVE: https://onemessageaway.clickmeeting.com/3-secrets-to-positioning-in-extremely-crowded-markets/register If your funnel is broken. Your sa

Open article: (LIVE - RSVP) How to win when everyone's product looks about the same by Andrej Persolja • 2 min read

(LIVE - RSVP) How to win when everyone's product looks about the same

Amazing opportunity if you are looking for one 👇

Founder of Exit Five. Community Builder. Former CMO.

Any talented Product Managers with experience in MarTech/SalesTech want to work together?

I'm building a new product (currently in stealth mode) and looking to make our first hire on the product side after the holidays.

This person:

• Loves the early stage
• Has previous experience taking a product from 0 → $1M+ ARR
• Wants to jump into something brand new and ambitious with us
• Ideally background in MarTech/SalesTech but could be from anywhere

This is a role working directly with me and team on a new AI product for B2B marketers in 2026.

If you’ve built in MarTech or SalesTech, have hired or managed designers and developers, understand how to ship fast, validate with customers, and turn insights into a roadmap, I'd love to chat.

We’re still in stealth mode for now - but if you’re curious, fill out this quick form below. 

If your background looks like a strong fit, I’ll reach out privately with more details

Put your name and info here 🙏 Maybe talk soon.

Open article: Product Manager - Stealth B2B Marketing Product by forms.gle

Product Manager - Stealth B2B Marketing Product

marcus evans Group

I lead online training sessions in partnership with Marcus Evans, specializing in the strategic use of ChatGPT to boost efficiency, enhance communication, and unlock new opportunities within organizations. My commitment lies in delivering expert guidance on leveraging artificial intelligence and natural language processing technologies to drive innovation and operational excellence.

Chat GPT Lecturer

Seos.si, Spletni marketing in SEO, Peter Mesarec s.p.

As one of the pioneering SEO experts in Slovenia, my journey in the marketing field has spanned over 25 years, evolving from a focus on SEO to encompassing comprehensive marketing consultancy, AI strategy development, and leadership as a Fractional CMO. My global consultancy work has not only allowed me to apply my deep knowledge and innovative strategies across continents but has also positioned me as a trusted advisor for companies seeking to navigate the complexities of modern marketing landscapes.

Professional Ethos:

I am committed to offering genuine, impactful solutions tailored to each client's unique challenges and goals. My approach is rooted in a blend of data-driven insights, strategic planning, and the leverage of cutting-edge technologies, including AI, to drive marketing success. Beyond strategic consultancy, my passion lies in education; sharing knowledge through lectures and workshops, with an average rating of 4.5/5, highlights my dedication to fostering growth and innovation within the industry.

Services Offered:

- Fractional CMO Services
- Global Marketing Consultancy
- SEO Strategy and Implementation
- AI Integration and Strategy Development
- Educational Lectures and Workshops

My consultancy aims to not only address immediate marketing needs but to instill a long-term vision for success, combining strategic leadership with a commitment to education and empowerment. Whether guiding global companies in refining their marketing strategies, implementing advanced SEO tactics, or integrating AI for competitive advantage, my goal is to deliver real, measurable results.

Let's Connect: 
For fractional CMO services, consultancy inquiries, or to schedule a lecture, reach me directly at peter@seos.si or discover more at www.seos.si.

Chief Marketing Officer & AI Strategist

SEOS GROUP d.o.o.

Co-Founder

Za in proti, zavod za kulturo dialoga

Director

Member Board Of Directors

Volunteer

Organization of different international and national conferences.
Organization and tabulation of over 100 debate tournaments.
Organization of over 5 International debate academies.
Webmaster of www.zainproti.com

Administrator

Mali junaki

As a marketing manager, I was responsible to prepare and implement the Google Adwords marketing strategy on all the markets (SI, DE, IT, US) and was responsible for positive ROI on those campaigns.
I developed the E-mail marketing strategy, implemented new tools that lowered the e-mail marketing costs by 10 fold and prepared e-mail automation drips that are highly targeted.

We used User-generated content that allows us to have a website that is continuously updated, followed by a spike in passive organic traffic and prepared other SEO optimised landing pages that are targeted to customers at the beginning of the Consumer Decision Journey.

One of the main points of the company was to upgrade the ability to measure the selling process, so I worked with the IT department to upgrade the implementation and measurements with Google Analytics and implemented several Google Data Studio reports for different departments (advertising, SEO, social outreach, E-mail marketing) that allow for an easy overview of marketing results.

We also implemented different tools that are increasing the value of every visitor on the website, use FOMO as a part of selling strategy and increase revenue.

Marketing Manager

Red Orbit d.o.o.

As the Head of the SEO department, I lead a team of experts that took on the biggest clients targeting verticals from e-commerce, tourism to SAAS in countries around the world. With deep knowledge in the way how websites should be programmed, I was able to instruct IT, teams, to upgrade their websites to follow the latest SEO guidelines. We always focused on the content on the website that allowed us to create great performing outreach campaigns, all of that together resulted in more than positive ROI SEO campaigns.

Part of my position was also the development of new products, this included E-mail marketing, E-mail automation and CRO. We were able to secure big national and international clients and set-up extended e-mail automation systems (usually using SharpSpring as the main tool) that allowed the clients to increase the revenue from E-mail marketing and decrease the time spent on preparation of the e-mail campaigns.

Several websites that I worked on received UX and UI awards, my input was the planning of marketing functionalities and UI/UX plan.

A big content campaign that I developed and implemented, brought a client in all national newspapers, received front-page headlines and sparked a nation-wide debate on the topic. The exposure that the client received had extremely positive ROI.

Rated one of the best 5 speakers at the biggest European Inbound Marketing Conference Inorbit 2017 (Growth hacking principles in marketing agencies), Inorbit 2016 (SEO for Big Brands) and at Inorbit 2015 (E-commerce Conversion Rate Optimization).
Speaker at Smind E-commerce conference 2015 and 2016 (Trends in e-commerce SEO), DIGGIT 2016 (Importance of metrics in CRO campaigns), biggest regional Start-up conference PODIM 2015 (inbound marketing v2.1. 1.), guest speaker at ABC accelerator on Strategic website development and e-commerce CRO. Speaker at Online marketing for Croatian Turist Board and several other events.

Head Search Engine Optimization

Založba Forum Media

Responsible for Adwords (PPC) campaigns for different brands of the company, Facebook organic and paid marketing.
Managed the e-mail marketing campaigns for different brands and tested hundreds of different variations of sales emails and landing pages.
Along with the team we prepared one-product sales pages that regularly out-performed the "regular" website and ran different campaings to those pages.

Marketing manager

Seos.si, Optimizacija spletnih strani, Peter Mesarec s.p.

SEO strategies and SEO implementation for different websites.
Managing the company.
Adwords campaigns
Facebook campaigns

Owner

Fit media d.o.o.

PR for European project for Development of the sewage system in Ljubljana.
Facebook marketing strategy for summer concert series Veronikini večeri.
Marketing and PR for different other projects, this includes Facebook and Adwords advertising as well as direct buy of advertising space.
Development of website for www.zelenaslovenija.si, www.metalcinkara.co.rs and others.
Author of different articles in the magazine Embalaža&Okolje&Logistika.

Project manager

🔹 25+ Years in Marketing: From in-house roles to leadership in award-winning agencies, culminating in a decade of consulting expertise.
🔹 Educator & Speaker: Frequent lecturer and guest speaker, blending marketing strategies with educational insights. Near 100 ChatGPT lectures in 2023.
🔹 Passionate about AI: Editor and founder of www.UI-Slovenija.si, a leading portal on AI news, reflecting my deep interest in the intersection of marketing and AI technologies.
🔹 Strategic Approach: Specializing in:

- Data-driven insights
- Organic growth & strategic paid channels
- Inbound lead generation & nurturing

🔹 Fractional CMO Aspirations: Offering flexible, impactful leadership for transformative growth and innovation.

My Commitment:
- Immediate, impactful marketing solutions
- Education and training to empower teams for future success
- Fostering a culture of continuous learning, especially in AI advancements

Get in Touch:
Learn more about my journey and how we can work together to achieve your marketing goals at www.seos.si or reach out directly via email: peter@seos.si.

Peter Mesarec

This year alone, I delivered internal AI training projects in 47 Slovenian companies.

Some of them had 7–10 workshops.

And honestly - that was only one slice of the year.

Conferences, team-buildings, educational sessions, development projects, podcasts… AI has taken over every corner of my calendar.

In August, I also joined the Expert Council of the Zavod za razvoj umetne inteligence AI-D, which gives me an even deeper view into the Slovenian AI ecosystem and access to experts in this field.

And then I ran into an interesting challenge:

everyone wanted my slot - even if it meant waiting.

Which brought me to a question every fast-growing business eventually faces:
how do you avoid becoming the bottleneck of your own company?

The answer became clear:

How do I keep (or raise) quality, expand capacity - and who can I trust with my methodology and approach?

I needed someone who would:
– understand AI deeply enough to truly help teams in practice,
– bring technical depth I don’t cover,
– complement my teaching style, not replace it,
– and someone I can learn from as well.

And I found him.

Frenk Dragar is joining SEOS AI.

Frenk is an AI lecturer and consultant, working in AI since 2021.

He created a benchmark for Slovenian-language AI models, collaborated with research groups in NLP and speech synthesis, 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗱 𝗵𝗶𝘀 𝗠𝗦𝗰 𝗶𝗻 𝗔𝗜 𝗶𝗻 𝘁𝗵𝗲 𝗡𝗲𝘁𝗵𝗲𝗿𝗹𝗮𝗻𝗱𝘀, leads automation projects at Trivial Group, and connects a community of AI engineers with SLO AI.

At SEOS AI, he brings technical depth, hands-on experience, and the ability to turn a team from “listening” to action within a single afternoon.

We already co-trained at ETI, and I immediately thought:
yes - this is it.

What does this mean for companies?
– more available dates for internal AI workshops
– deeper technical and advanced content
– more support for architecture, automation, and complex workflows
– a clearer path for teams that want to implement AI - not just understand it

And for me?

It gives me more time to focus on what companies increasingly need:

process analysis, prioritizing AI opportunities, designing agent frameworks, and strategic AI implementation across workflows.

I’ll continue delivering AI workshops  - that remains a big part of my work.
But with the rising demand for in-depth AI roadmaps and process-level planning, expanding the team was necessary… and the right move.

SEOS AI is still my brand.

But starting in 2026, it’s built by three of us.

Me – AI workshops, strategy, and process analysis.
Frenk – AI workshops and technical depth.
Maja –  ensuring planned and sustainable company growth, leading new product development, and maintaining a polished, high-quality client experience from communication to delivery.

Her work is the reason SEOS AI is not just a service, but a stable and fast-growing company. More on that another time.

Today, the spotlight belongs to Frenk.

If your company is entering the AI-powered 2026 - let’s talk.

CEO @ Seos AI | 500+ AI Workshops Delivered | Helping Companies Implement AI in Daily Workflows

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