Andrej Persolja

Experiencing stagnant growth? DM me to help reposition your tech startup to attract best-fit customers 🚀 Lowered CAC by 52% for my last startup 🏹 Founder, Positioning @ Tangible Growth

You've built a good product. You're growing. But does it feel harder than it should?

Hi. I'm Andrej. I help CEOs in complex industries fix three things that kill growth: unclear positioning, misaligned teams, and spending money on developing products & features users don't buy.

- If you are stuck in alignment calls
- not 100% happy with what your website says
- If your board or co-founders are asking questions you don't know how to answer... I've probably seen (and solved) what you are experiencing.Because the real cost of these challenges? Isn't just growth. 

𝐈𝐭'𝐬 𝐘𝐨𝐮. You're spending mental energy keeping everyone happy. Second-guessing your decisions on a Sunday night. Spending time in meetings instead of enjoying it with family. (You sigh, as you message your group of friends saying you won't make it to your basketball game for the third week in a row).

This 𝐢𝐬𝐧'𝐭 how leading a company should feel like. As a co-founder, I spent 2 years trying every marketing hack in the book chasing growth. Templates, frameworks, books... Nothing changed until we realized the problem wasn't tactics, but positioning. I never wanted to feel that way again, so I got really good at fixing it.

Because here's the truth: This is a 𝐧𝐨𝐫𝐦𝐚𝐥 problem at your stage. Internally, positioning breaks because your company is evolving. Externally, you are competing against teams with bigger budgets that make clear, de-risked decision. Most founders hire consultants hoping for the answer, but their frameworks never get implemented. That's the gap.

I've been fortunate to learn from and work alongside the best in the industry, including Seth Godin, Brian Tracy, and Philip Kotler, which created the foundation of everything I do with founders:

Instead of consulting, I work with your team. We map your market, find your strengths, turn them into a competitive advantage. One that works across your product, marketing, and sales.@

The result of that is confidence & clarity on what to build, who to target, and how to win.This approach has:

✔️ Helped a CEO scale their B2B SaaS from $1M to $3M in &lt; 12 months.
✔️ Helped a management team build a defensible strategy for a B2C tech company scaling from $10M to $30M
✔️ Helped a B2B AI team deliver 10 impressive leads (Accenture, Bridgestone, ERM) proving traction before going for Series A. 

I work with max 3 companies per quarter. If you want that to be you, book a call. 

Let's see how we can turn the challenges you are facing into your competitive advantage: https://tidycal.com/tangible-growth/discovery-call

Founder

With Tangible Growth, I want to help you turn poor positioning symptoms:

➡️ You have some loyal customers, but new clients don’t know what you do
➡️ You have long sales processes, low conversion rates
➡️ Clients object your prices.
➡️ You don't get enough or get poor quality leads
➡️ People are leaving your product.

Into a strong positioning strategy, where you will be able to leverage your newly found position to:
💥 Get more high-quality leads at a lower cost
💥 Convert more leads into clients
💥 Charge more
💥 Increase your product's lifetime value
💥 Grow sustainably!

Send me an email to grow@apersolja.com and let's nail your positioning.

Sales isn't difficult. The difficult part is to give your champion the words to sell your idea to the management.

Deals dragging on usually means your champion didn't have the words, means, or motivation to close the deal internally 👇

When internal champions can't articulate why you're the obvious choice, they struggle to sell your deal to the decision makers. They delay, hiding their inability to convince their bosses, before dissapearing completely. 

I (partially) blame marketing. We sold the simplicity of the value proposition as "something your grandma needs to understand". 

That's the wrong angle. Leave your grandma alone, she is under enough stress keeping you fed.

The simplicity of your offer is important so your champion can remember how to pitch you to the decision makers. 

"We level up your company's decision-making abilities" BRUH 🤢, nobody's remembering that...

"Make important decisions with ease (by understanding pros and cons)" - now that's something every champion can bring into a management meeting.

Getting to a simple value proposition isn't easy. Especially in crowded markets. 

Want to know how we did it with 30+ tech companies I worked with? Join me for a live event. 

👉 Link to RSVP in the comments. 

(Bonus) You get a simple value proposition testing framework, but only if you join live.

Fractional Growth (CMO/CGO) | Turn a leaky funnel into your competitive advantage - by positioning for your ideal audience | 🏂 Fan of snowboarding, motorsports & rock concerts.

This was sent to me by a friend. And it's kind of perfect to prove a point.

👉 When you are in a crowded market where all products are sort of the same, you can always compete elsewhere.

Now, obviously the video is meant as a joke, but it does show there are "hidden" customer needs even in markets with very defined products that all compete on price.

Because there is a difference between: 
- How much would you pay to have an item delivered
- And how much you would pay to save a relationship.

If you'd like to brainstorm on how to compete in your market, I'm hosting a casual sort of session live on Dec 4th. Link in the comments. 

PS. Have you noticed how most of our engagement now is sending videos to each other? Or is that mostly me?

Wondering how to have prospects choose you > competitors even in markets where that seems impossible?

I'm holding a live session, where I'll be sharing case studies of how we differentiated client companies in industries where all products felt the same.

Achieved $1M-$3M growth in under 12 months as well. 

The event is happening on Dec 4th at 12pm ET / 6pm CET and you really should join if you are a CMO / Growth / founder in a tech company that operates in crowded markets. 

🤔 Know someone? Tag them in the comments.

RSVP in the link below so I can send you a ton of emails reminding you to join the event.

(Oh, and those joining live get a doc helping you choose which (non tech) way will help you stand out on the market).

Ina Mariutti, Marie Jaksman🔥 and 7 other attendees

View event: 3 SECRETS TO WINNING WHEN EVERY COMPETITOR LOOKS THE SAME

3 SECRETS TO WINNING WHEN EVERY COMPETITOR LOOKS THE SAME

I never did this before. But because I just hit 5000 followers...

I think it's time...

For a reintroduction. 

Hi there 👋

My name is Andrej. I've been in marketing since... 2015 (Yup, that's 10+ years ago; I believe growth hacking was just becoming a thing back then).

In that time I've had a lot of successes. More failures. What I know today came from a combination of reading, implementing, trying, and failing. 

Those frustrating failures turned into anger, anger into obsession, obsession into perserverence... until the thing finally worked. Followed by a careful analysis why it worked.

I became fascinated with people's behaviors. Why sometimes we buy and other times great products get left on the shelves. 

Today, that's where I work. In a overlap of human behavior, marketing, and growth. 

I help tech companies with at least $1M+ in revenue understand what makes them special and why their clients buy. We use that knowledge to position their products, and the brand, so they are ready for growth.

But we go further than that. 
- We turn what makes them special into a competitive advantage so you can get ahead of your competition. 
- With enough data, we can even predict which products & features you should build next.
- And which customer segments you should double down on. 

So you get a whole picture of your company. Complete clarity on:
- What works,
- why it works, 
- and how to win in the future. 

My last 10 years have been all about business. 12-hour days. Working Saturdays. And I loved every minute of it. Met amazing people. (I can't tag all, but you know who you are).

Still, because of that, a lot of other things were put on a backburner, and I am now making a conscious choice to put more effort into taking some time for my family, my friends, my hobbies. 

I will spend my weekends on things I remember loving. Things like traveling, go-karting, snowboarding, and (15 years after I bought it) I want to (re)learn how to play my guitar. 

Ironically, time off often actually improves my work. And that's good because I want to do more. I want to work on high-growth, high-pressure projects, I want to continue meeting brilliant people, I want to shoot for the stars. (If you miss... right?)

So... that's me. The long and short of it. 

If you are new to my profile, welcome. If we've been connected for a while, drop me a line, I'd love to chat :)

Let's make 2026 the best year it can be 🚀

If your funnel is broken. Your sales cycles end in no deals. Competitors always seem to close your prospects... here is the stat, you'll want to hear:

Roughly 76% of deals go to the market leader -> the company that's positioned best on the market. (no, not a stat I made up, it's something Peep Laja of Wynter discovered when interviewing 100+ CMOs / decision makers).

The reason is simple. They are a known quantity, making it the least risky choice. 

If I have to promote a service provider, who am I going to promote? The one that doesn't end costing me my job, obviously.

So you tried to get around that. And build the better product. Except... either prospects don't seem to care, or all products sort of look the same because true tech innovation stalled.

After years of struggling with your company's positioning, you deserve a different approach. I'm running a masterclass: "3 secrets to differentiating in extremely crowded markets" where I'll reveal:

- Why traditional positioning frameworks fail in commodity markets (and what works instead)

- The reverse engineering method: positioning from unmet buyer needs, not product features

- 4 positioning levers you can pull in 90 days (without changing your product)

This is for heads of marketing, growth-orinted people, and CEOs at companies ($5M-$15M) stuck competing on price despite years of trying to fix positioning. Limited spots because I have a discounted Zoom tier.

Link in the post below (make sure you click on the link and register)

Oh, and if you attend live you get a framework to test your value proposition.

(CANCELLED EVENT) How to win when everyone's product looks the same

Had an accident carrying a glass mirror out of the apartment we are selling, leading to a hand surgery.
​
It'll be an easy recovery, but unfortunatelly I have to cancel today's webinar.
​
Thanks for everyone that registered, these are getting quite big now. I'll make sure we re-do the webinar in Q1.

If you are a marketer and feel you can't differentiate your product (due to all product sort of being the same), you can still give your company an advantage. Here is how:

We did that with a number of growing companies in crowded markets by reverse engineering differentiation from a buying decision:

The process starts by asking your client what makes for a "good product" in their mind:

If we take choosing a sports car in the $60k - 100k range (as an example of a crowded, mature market), a "good car" might be down to: 
- Powerrrrrr (Unfollow me if you can't see Jeremy Clarkson right now)
- Design
- Top speed
- Tech
- Status

Most of these will be taken by bigger competitors. But if any of those needs are unmet, you can build your brand around it. You can become the sports car company that takes the crazy design to the next level, like Lamborghini did, you can increase people's status like Ferrari does, etc. 

The catch? You can't really outcompete a competitor that is known for something. But also, if you get it right... Competitors can't outcompete you.

B2B leaders that stand out get 76% of deals, leaving their competitors struggling.

Actually curious: What's a need you are satisfying in your clients? ✍️

PS. If you found this useful, reshare to your network. (It helps my reach.)

Fractional Growth (CMO/CGO) | Turning a leaky funnel into your competitive advantage. | 🏂 Fan of snowboarding, motorsports & rock concerts.

Evenings for me are a time for learning from peers and compare growth stories (through podcasts, case studies & live events) 

Happy to see lemlist sharing their knowledge & insights through a chat with their CEO. Including the not typically discussed side-effects of building a brand (like when everyone is trying to get a word in with you at an in-person event because they recognized your beard from LinkedIn 🤣)

The 40-minute chat offered a ton of value, including that I'm not the only one stopping my runs to take notes 😅 (I'm wondering if you run to get rid of stress or spark business ideas, Charles Tenot?)
 
Let's continue in the comments, how do you see the founder-led initiatives companies today use for visibility (such as founder branding on LinkedIn)?

Marketers offering BF discounts on services? Are we nuts? I get you want a quick buck, but... 

Look. I see marketers, service providers, consultants offering black friday deals.

(What I thought were) Good copywriters offering heavy discounts on landing page rewrites, agencies offering free months of managing, solopreneurs offering free workshops.

Here is why YOU CAN'T WIN with this move:
- If no one buys, you killed your credibility and authority. You'll struggle for months in 2026.
- if people buy, you'll end up rushing the projects, knowing you aren't getting paid enough for them.
- people buy, you do projects well, it limits your time to do proper sales in early 2026.

It's a lose-lose situation.

If you don't have work in q4, I am sorry, you have a foundational problem.

Work on your networking, positioning your offers, or closing, depending on where the problem in your funnel is.

But whatever you do, DON'T discount your work for a made up consumerism holiday or you'll end up in the same situation in 2026, wondering where it all went wrong.

I've worked with 30+ projects, helping them improve acquisition & conversion rates, even in VERY crowded markets. Now...

I share ALL OF IT live.

Join me December 4th. 

RSVP in the article, live atendees get my framework to test value proposition in 3 simple steps.

Join me LIVE: https://onemessageaway.clickmeeting.com/3-secrets-to-positioning-in-extremely-crowded-markets/register If your funnel is broken. Your sa

Open article: (LIVE - RSVP) How to win when everyone's product looks about the same by Andrej Persolja • 2 min read

(LIVE - RSVP) How to win when everyone's product looks about the same

If you are on a 0 -> 1M€ journey, don't miss out on this post.

Last month, Alexander Estner asked me & 20 other experts "what the one lesson we would share with early stage founders is"

The answers? I can't share them. Yet.

But they are coming from world-class specialists who have been there and have done it. Time and time again. People like Rob Kaminski, Douwe Wester 🟢 👉, and many others.

There was even talk of a live event. Who is in?

Amazing opportunity if you are looking for one 👇

Founder of Exit Five. Community Builder. Former CMO.

Any talented Product Managers with experience in MarTech/SalesTech want to work together?

I'm building a new product (currently in stealth mode) and looking to make our first hire on the product side after the holidays.

This person:

• Loves the early stage
• Has previous experience taking a product from 0 → $1M+ ARR
• Wants to jump into something brand new and ambitious with us
• Ideally background in MarTech/SalesTech but could be from anywhere

This is a role working directly with me and team on a new AI product for B2B marketers in 2026.

If you’ve built in MarTech or SalesTech, have hired or managed designers and developers, understand how to ship fast, validate with customers, and turn insights into a roadmap, I'd love to chat.

We’re still in stealth mode for now - but if you’re curious, fill out this quick form below. 

If your background looks like a strong fit, I’ll reach out privately with more details

Put your name and info here 🙏 Maybe talk soon.

Open article: Product Manager - Stealth B2B Marketing Product by forms.gle

Product Manager - Stealth B2B Marketing Product

d.labs

People Expert 

TAIA Translations

Taia is a startup providing an online translation and localization management platform. We provide a plethora of high-quality language services with zero hustle by pairing modern AI technology with professional translators. Any need your growing team might have - we are here for you. 

My journey and role in Taia:

TALENT:
 - Hired 20+ new employees in 2021, across two hubs (London, Ljubljana) as well as full-remote, ranging in experience from board to entry-level. With an average time to hire of < 45 days.
- Built a robust recruitment process placing a great emphasis on candidate experience.

PEOPLE OPS:
- Implemented a new onboarding process suitable for both on-site and remote employees focused on enabling them to come up to speed fast and feel like they belong utilizing HR practices such as user manuals etc.
- Implemented a regular 360 feedback session each half a year with the aim to help employees grow and improve their performance.
- Implemented regular monthly 1:1/feedback sessions between team leads and their direct reports. Provided training and support to all team leads to carry this process out successfully.
- Together with employees developed their individual learning plans.
- Provided coaching support to employees. 
- Spearheaded the process of defining company vision, mission, and values, while making sure all employees were included in the decision-making process.
- Written an employee handbook that served as the main source of truth for all employee-related topics.
- Supported team leads with training and guidance with different employee-related matters.
- Set up a clear and structured offboarding process
- Ensured legal labor compliance (contracts, requirements, etc.) and payroll reporting in the UK, Slovenian and Croatian companies.

Human Resources Manager

GenePlanet

GenePlanet is a scale up and a leading European provider in the field of genetic testing. The team consists of more than 150 employees all around the world.

- Responsible for communication, coordination and administration of on average 10 open positions per month.
- Responsible for certain aspects of HR administration and compliance (health examinations and workplace safety).
- Written copy for all HR internal communication in English.
- Was responsible for keeping HRIS (People HR) up to date.

Human Resources Assistant Intern

Bynder

Bynder is a fast growing Amsterdam based scale up with more than 450 employees. It launched in 2013 as the first pure SaaS digital asset management system (DAM), and has quickly become a world leader -rated #1 in terms of user-friendliness, support, and security.

At Bynder I was a part of a People & Talent team where I supported HR, L&D and Recruitment functions. I was initially recruited just as the HR Intern, but due to my strong desire to learn more (and the fact that I stayed on top of my HR  tasks) I got a chance to help out in L&D and Recruitment as well.

- I independently developed new activities and interventions to increase employee well-being according to the identified needs, while also coordinating existing well-being initiatives.

- I took part in implementation of new talent development initiatives (developing a culture of feedback and continuous learning) and helped in updating the exiting ones such as 360 feedback process and performance reviews.

- I was responsible for all aspects of HR Administration in the employee life-cycle.

- I assisted Learning & Development department with developing and delivering more than 20 trainings on topics of Growth Mindset, Feedback and Goal-Setting.

- I coordinated and assisted with the delivery of Bynder Academy, one-week-long on-boarding program for new employees.
 
- I administered LMS platform (Lessonly) and independently developed one e-learning (Recruitment for Managers).

- I assisted with performance appraisals and payroll reporting.

- I supported the process of data collection, data revision and implementation of a new HRIS (Sage People).

- I assisted Recruitment department with recruitment for all open internship positions (pre-screening and first-round interviews).

- I took care of office management tasks and organisation of internal and external events for one month and a half when Office Manager was on leave.

www.bynder.com

People & Talent Intern

Zavod Bob

I was employed by a Youth Centre Bob to work on the project called “March up(on) labor market", which strived to facilitate the job searching process and ensure a smooth transition to the first job for young unemployed. We were trying to achieve this through mentorship, training and coaching initiatives. This was an EU-funded project carried out in three Slovenian cities (Ljubljana, Sežana, Koper) and I was responsible for the group in Sežana.

What did I do:

-  I independently carried out project planning, project promotion, and sourcing of the participants.

-  I communicated with relevant stakeholders ( f.eg. Employment Services of Slovenia, Youth Centres, Media).

- I independently designed and delivered more than 15 trainings on topics of career guidance, assertiveness, and active citizenship.

-  I provided more than 50 hours of coaching support to the participants of the project.

-  The project had a great success rate, with 5 out of 6 participants in the group gaining their desired employment before the end of the project.

Youth Worker - Trainer

HIT Lab Oy

HIT Lab (Human Information Technology Laboratory)  was an interdisciplinary startup utilizing artificial intelligence, big data, predictive analytics and advanced trends in applied psychology in order to transform the employment dynamics on a global level. 

While at HIT Lab I was working on two products. First one was a tool using psychological insights and AI to form highly creative and innovative teams. The second one was a new type of career guidance platform, which combined the features of a psychological assessment tools, e-learning platform and a job board.

So what did I do:

-  I Independently developed three module training called: "Capacity Building Training for Labour Market Digitalisation Specialists" aimed at the EU officials with the intention to promote digitalisation of career guidance (and consequently our platform).

-  I conducted research and wrote 18 reports on the topics of psychology, career guidance, human resources, labor market, digital systems, counselling and artificial intelligence, which were used for the development of two products I mentioned before.

-  I assisted in HR department with the intern recruitment and selection processes.

- Conducted on-boarding training and mentoring for new interns.

-  I assisted the marketing department with design of promotional materials, market research, business strategy development.

-  I got a chance to pitch our business case to our potential partners - IBM.

Career Guidance and HR Intern

When I was a little girl, I always said I wanted to be a jeweller when I grew up. I can still remember in vivid detail the exact moment when this profession became a thing I wanted to pursue in the future.
 
While watching a documentary I became completely enchanted by observing how the craftswoman took a rather ugly, undefined form of yellowish rock and through some exposure to heat and force made it into a fine, intricate, shiny masterpiece. I was hooked. And even though later on I never went down the path of actually pursuing this profession, this idea somehow stayed with me.  Now, instead of gold, I hope to craft an even more demanding substance - people. I strongly believe we are all like these undefined lumps of gold - full of undiscovered potential and only by being exposed to right influences we can realise our full potential. That is what attracts me to the areas of learning, talent development & HR - being able to help individuals grow, learn and achieve their professional and life goals, thus becoming each their own masterpiece.

So in my quest to discover more about those topics and to mould my own gold, my life path took me from Slovenia, to Finland, Netherlands and back. 

- I have worked in a Finnish startup developing solutions for career guidance.
- I helped young individuals by means of training and coaching on their path towards their first employment.
- I took part in all HR and L&D processes in a vibrant tech scale up in Amsterdam. 
- I have set- up the whole HR function in a start-up Taia Translations.
- I have often distinguished myself by taking initiative and going an extra mile, driven by my curiosity and passion to grow.

You have to mould the gold while it is still hot they say, so now I am working as People Expert at d.labs.

Aa a part of that role I am constantly on the lookout for new diamonds and promising lumps of gold to join our amazing team (if I have piqued your interest, please take a look at the open positions below) … and if you see yourself in one of them, please reach out I will be very glad to meet you! :)

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