Aoife Roche

SuperDupe

Superdupe is a high-powered creative studio that builds hyper-realistic AI clones of founders, creators, and thought leaders—turning two minutes of footage into an infinite content machine. No burnout. No bottlenecks. Just you, multiplied.

Founder of SuperDupe

Attention Grabbers

Key accomplishments include:
* Developed and integrated DFY paid traffic campaigns that generated close to $1 million in online sales for clients within an 18-month period, significantly enhancing their revenue streams. 
* Crafted tailored sales funnels that improved lead conversion rates by over 30%, optimizing the customer journey from initial contact to final sale. 
* Implemented business automation solutions that streamlined lead generation processes, saving clients an average of 15 hours per week on manual tasks. 
* Enhanced customer communication strategies that increased client engagement metrics by 25%, fostering stronger relationships and repeat business opportunities. 

Skills: Digital Marketing, Sales Funnel Development, Business Automation, Lead Generation Strategies, Paid Advertising Campaigns.

Founder

Capgemini

As a Senior Business Consultant at Capgemini, the focus was on gathering requirements and building effective solutions tailored to client needs. Engaging closely with stakeholders allowed for the identification of key operational inefficiencies. Collaborating with diverse teams was essential in crafting innovative approaches that addressed complex challenges. The result was not only a significant reduction in project delivery times but also an increase in team productivity. The role provided invaluable insights into how strategic consulting can drive meaningful change within organizations.

Competencies: Requirements Gathering, Process Improvement Techniques, Cross-functional Collaboration

Senior Business Consultant

Dell

In the role of Senior Business Consultant at Dell, focused on implementing SEPA payment solutions that transformed how clients managed their transactions. This experience involved collaborating with diverse teams to gather requirements and design tailored solutions that met regulatory standards.

Senior SEPA Business Consultant

Barclays UK

In the role of Vice President of Franchise Lending at Barclays UK, significant strides were made in enhancing the bank's position within the competitive landscape.

Vice President - Franchise Lending

Barclays

In the role of Assistant Vice President at Barclays, I had the opportunity to work at the forefront of SEPA payment solutions as a Test Subject Matter Expert. My primary focus was on overseeing the preparation for core-MP testing related to the Mass Pay Product. Collaborating with the Test Manager allowed me to refine our testing strategies significantly. This collaboration led to on time and on budget delivery and a  reduction in post-launch defects through enhanced quality assurance protocols.

Assistant Vice President Business & Test Subject Matter Expert

Dovetail Systems

In the role of SEPA Business Analyst at Dovetail Systems, a focus was placed on analyzing complex SEPA payment solutions. This involved documenting processes meticulously while proposing innovative strategies to enhance overall performance. Collaboration with diverse teams allowed for the implementation of best practices that improved service delivery quality significantly. By engaging stakeholders directly to gather requirements effectively, projects were aligned more closely with business goals. The experience cultivated a deep understanding of payment systems and reinforced the importance of strategic analysis in driving impactful solutions.

Competencies: Payment Solutions Design, Business Process Improvement, Stakeholder Engagement, Documentation Techniques

SEPA Business Analyst

Sentenial

In the role of SEPA Business Analyst at Sentenial, a pivotal focus was placed on optimizing business processes within the realm of SEPA payments implementation. By analyzing existing workflows and systems, significant improvements were made allowing for faster software delivery. Close collaboration with Product Owners ensured that all refined requirements translated into successful software outcomes that consistently met customer expectations. Facilitating discussions between Engineers and QA teams was key; this effort reduced miscommunication incidents by an impressive 40%. As Scrum Master for an off-shore team, leadership during daily stand-ups and sprint reviews fostered a collaborative environment. The experience gained here solidified a passion for driving impactful change through agile methodologies.

Competencies: SEPA Payments Analysis, Scrum Mastery, Business Process Optimization, Stakeholder Engagement

SEPA Business Analyst / ScrumMaster

University of Sydney

Conduct QA on the project.  
Communicate with the overall project manager to ensure testing is completed successfully to the agreed specification and time frame. 
Review, propose and implement enhancements to the existing QA processes to improve efficiency in the testing and quality assurance.
Provide feedback and input on test plan content and structure. 
Accurately document all test results in Quality Centre

Test Analyst

FEXCO

Day to day support of terminals in the field (Europe). Updating software remotely, liasing with merchants and acquirers. providing stats. Supporting our data capture host, dealing with modem configs/issues , updating bins and card ranges
Supporting Chin&Pin Roll out

Support Engineer

Founder | Fractional CMO for the Top 1% | AI Strategist | Business Mentor | TV Show Co-host | 2 * Bikini Model World Champion

I thrive at the intersection of marketing, innovation, and technology.
As the founder of Attention Grabbers, an agency dedicated to empowering entrepreneurs with tailored digital marketing strategies, I’ve helped numerous small businesses achieve remarkable growth. My philosophy is simple: every entrepreneur deserves access to effective, results-driven marketing solutions that elevate their brand without adding complexity.

At Attention Grabbers, we specialize in creating customized strategies that align with each client’s unique needs. For example, we recently implemented an automated lead generation system for a client, resulting in a 300% increase in qualified leads within three months. Transformations like these fuel my passion for helping businesses succeed.

In addition to my work in digital marketing, I’m an experienced consultant and strategist in AI technologies. Being recognized as one of the Top 100 Global Women has been a highlight of my career. My journey has also included roles at Barclays UK in finance and Capgemini in tech consulting—experiences that have provided me with a deep understanding of diverse industries and the ability to craft innovative yet practical solutions.

Outside the office, I am proud to be a two-time Fitness Model World Champion, a testament to my dedication to personal excellence. Whether through motivational speaking engagements or sharing wellness tips, I strive to inspire others to find balance and pursue their goals.

If you’re seeking a partner who combines creativity, strategic thinking, and a results-driven approach to marketing and AI integration, let’s connect! Feel free to reach out to discuss how I can help your business thrive.

Our talented team work with entrepreneurs on their Digital Marketing. We develop & integrate DFY paid traffic campaigns, sales funnels & business automation to automate lead generation, generate more revenue and to optimise customer communications. 
Close to 1 million in client online sales in last 18 months. 

Principal Delivery Executive

Kyndryl

Director, Delivery & Transformation

Partner

none

Interviews, Training and Fresh Air

Bank of Ireland

Head of IT Infrastructure Delivery

Executive responsibility for development, acquisition and implemetation of the hosting solution for a new Core Banking system covering Infrastructure, Application Management, and Security.

Head of Hosting - Core Banking Systems Programme

Delivery Executive - IBM Watson

Delivery responsibility for a number of  Watson Strategic clients in EMEA and Leadership for MEA Watson engagements.

Delivery Executive

Technical Staff Member

Executive responsibility for all  Solution activity across new logo Strategic Outsourcing, existing Strategic Outsourcing clients and Industry and Enterprise clients. Integrate new business into the existing portfolio. Responsible for ensuring integration of the technical, commercial and contractual solution with a particular focus on deliverability and risk management. Working closely with our sales and delivery teams to ensure we improve the quality of our engagements and new business.

Solution Leader - Global Technology Services UK & Ireland

New Logo Solutions Executive - SO UKI

Executive responsibility for all new logo Strategic Outsourcing solutions, specifically with regard to  Transition & Transformation programmes required to integrate new business into the existing portfolio. Responsible for ensuring integration of the technical, commercial and contractual solution with a particular focus on deliverability and risk management. Working closely with our sales and delivery teams to ensure we improve the quality of our engagements and new business.

Transition & Transformation Executive - SO UKI

Project Executive for a large Irish Financial Services client outsourcing contract based in Dublin. Responsible for complete support of the client’s IT environment covering Datacentre, PCs, Helpdesk, and Service Management processes.  Full revenue, growth and P&L responsibility for day to day service, programmes and projects. Leading a cross geography, cross business team to deliver IBM services the client.

Project Executive

DPE for a large Irish Financial Services client outsourcing contract based in Dublin. Responsible for complete support of the client’s IT environment covering servers, PCs, helpdesk, and Service Management processes.  P&L responsibility for day to day service, programmes and projects. Leading a cross geography team of  150+ people and building that team to ~ 400 people by December 2011.  

10/2009 – 10/2010 - Designate Delivery Project Executive

Key member of the engagement team for a multi year outsourcing contract. Working with the sales and solution teams in a competitive tender process. Five year contract  signed on October 2010.

05/2008 - 10/2009 - Delivery Project Executive

DPE for a large Irish mobile Telecommunications client outsourcing contract based in Dublin. Responsible for complete support of the client’s IT environment covering servers, PCs, helpdesk, applications and Service Management processes. Full P&L responsibility for day to day service, programmes  and projects. Led a cross geography team of 70 people initially and built that team to ~ 150 people by December 2008.

05/2007 - 04/2008 - Lead Technical Solution Manager

Lead TSM for a cross LOB Strategic Outsourcing deal in the mobile Telecommunications Industry. Led a large solutioning team  (50+ people) from the beginning of the Engagement Phase through to contract signature

08/2005 - 12/2006 IBM - Delivery Project Executive

DPE for a large Irish Financial Services client outsourcing contract based in Dublin. Complete transformation of the client's IT infrastructure covering network, servers, PCs, helpdesk and service processes. Full P&L responsibility for day to day service, programmes  and projects. Led a team of 30 people initially and built that team to ~ 70 people by March 2006.

Delivery Project Executive

Lead TSM for a cross LOB Strategic Outsourcing deal in the mobile Telecommunications Industry. Led a large solutioning team  (50+ people) from the beginning of the Engagement Phase through to contract signature

Lead Technical Solution Manager

Designed and implemented the IT infrastructure for a new banking venture in the Irish market place. Defined and deployed the IT organisation to support a successful launch and ongoing IT operations.

Head of IT

02/2004 - 08/2005  - European Technical Delivery Manager

Deploying, building, and running On Demand Computing for IBM customers throughout EMEA. Responsible for a team of 50 people based across Europe comprising architects, systems
specialists, operators, service managers and project managers. Worked  across a range of cultures and organisations to deliver a fully functioning On Demand Operating Environment in
EMEA. Successfully built an organisation from scratch and across cultural boundaries.

07/2003 - 02/2004 - Architecture & Infrastructure Manager

Functional leader for the Service Delivery of IBM’s Web presence for EMEA both www.ibm.com and w3.ibm.com, supporting a mix of content only & business critical applications.
This comprises the full range of IBM Unix hardware and software- AIX, WebSphere, MQ Series, DB2. Line Management responsibility for a 20 person team, comprising Systems Administrators, IT Architects and Project Managers.
Liaison with other IBM functions both nationally & internationally.
Program Management of the EMEA GWA Hardware and Software Roadmap and delivering on all commitments to our World Wide Program Office. Managing the EMEA GWA Service Improvement Project to improve our project delivery, change and problem management.

07/2002 - 07/2003 - IT Manager, Global Web Architecture

Full responsibility for the Service Delivery of IBM’s Web presence for Europe, Middle East & Africa (EMEA) both www.ibm.com and w3.ibm.com, supporting a mix of content only & business critical applications 

07/1998 - 06/2002 - Network Operations Manager

Full responsibility for all aspects of the delivery of Network Services within IBM in Ireland (LAN/MAN/WAN) covering design, specification, implementation and ongoing support.
Complete budgetary responsibility for Network Service Delivery covering Capital Expenditure & Expense Planning.

Line management responsibility for a department of 15 Network Specialists.

IT Manager

Design and implementation of Local Area Networks (LANs) in the IBM Microelectronics & Server Division buildings in IBM’s Mulhuddart Technology Campus.  Design &Implementation of the IBM Campus ATM backbone, and deployment of the NetView/6000 network monitoring tool.

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Aoife Roche

Vincent O'Dwyer

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