Aoife Roche

SuperDupe

Superdupe is a high-powered creative studio that builds hyper-realistic AI clones of founders, creators, and thought leaders—turning two minutes of footage into an infinite content machine. No burnout. No bottlenecks. Just you, multiplied.

Founder of SuperDupe

Attention Grabbers

Key accomplishments include:
* Developed and integrated DFY paid traffic campaigns that generated close to $1 million in online sales for clients within an 18-month period, significantly enhancing their revenue streams. 
* Crafted tailored sales funnels that improved lead conversion rates by over 30%, optimizing the customer journey from initial contact to final sale. 
* Implemented business automation solutions that streamlined lead generation processes, saving clients an average of 15 hours per week on manual tasks. 
* Enhanced customer communication strategies that increased client engagement metrics by 25%, fostering stronger relationships and repeat business opportunities. 

Skills: Digital Marketing, Sales Funnel Development, Business Automation, Lead Generation Strategies, Paid Advertising Campaigns.

Founder

Capgemini

As a Senior Business Consultant at Capgemini, the focus was on gathering requirements and building effective solutions tailored to client needs. Engaging closely with stakeholders allowed for the identification of key operational inefficiencies. Collaborating with diverse teams was essential in crafting innovative approaches that addressed complex challenges. The result was not only a significant reduction in project delivery times but also an increase in team productivity. The role provided invaluable insights into how strategic consulting can drive meaningful change within organizations.

Competencies: Requirements Gathering, Process Improvement Techniques, Cross-functional Collaboration

Senior Business Consultant

Dell

In the role of Senior Business Consultant at Dell, focused on implementing SEPA payment solutions that transformed how clients managed their transactions. This experience involved collaborating with diverse teams to gather requirements and design tailored solutions that met regulatory standards.

Senior SEPA Business Consultant

Barclays UK

In the role of Vice President of Franchise Lending at Barclays UK, significant strides were made in enhancing the bank's position within the competitive landscape.

Vice President - Franchise Lending

Barclays

In the role of Assistant Vice President at Barclays, I had the opportunity to work at the forefront of SEPA payment solutions as a Test Subject Matter Expert. My primary focus was on overseeing the preparation for core-MP testing related to the Mass Pay Product. Collaborating with the Test Manager allowed me to refine our testing strategies significantly. This collaboration led to on time and on budget delivery and a  reduction in post-launch defects through enhanced quality assurance protocols.

Assistant Vice President Business & Test Subject Matter Expert

Dovetail Systems

In the role of SEPA Business Analyst at Dovetail Systems, a focus was placed on analyzing complex SEPA payment solutions. This involved documenting processes meticulously while proposing innovative strategies to enhance overall performance. Collaboration with diverse teams allowed for the implementation of best practices that improved service delivery quality significantly. By engaging stakeholders directly to gather requirements effectively, projects were aligned more closely with business goals. The experience cultivated a deep understanding of payment systems and reinforced the importance of strategic analysis in driving impactful solutions.

Competencies: Payment Solutions Design, Business Process Improvement, Stakeholder Engagement, Documentation Techniques

SEPA Business Analyst

Sentenial

In the role of SEPA Business Analyst at Sentenial, a pivotal focus was placed on optimizing business processes within the realm of SEPA payments implementation. By analyzing existing workflows and systems, significant improvements were made allowing for faster software delivery. Close collaboration with Product Owners ensured that all refined requirements translated into successful software outcomes that consistently met customer expectations. Facilitating discussions between Engineers and QA teams was key; this effort reduced miscommunication incidents by an impressive 40%. As Scrum Master for an off-shore team, leadership during daily stand-ups and sprint reviews fostered a collaborative environment. The experience gained here solidified a passion for driving impactful change through agile methodologies.

Competencies: SEPA Payments Analysis, Scrum Mastery, Business Process Optimization, Stakeholder Engagement

SEPA Business Analyst / ScrumMaster

University of Sydney

Conduct QA on the project.  
Communicate with the overall project manager to ensure testing is completed successfully to the agreed specification and time frame. 
Review, propose and implement enhancements to the existing QA processes to improve efficiency in the testing and quality assurance.
Provide feedback and input on test plan content and structure. 
Accurately document all test results in Quality Centre

Test Analyst

FEXCO

Day to day support of terminals in the field (Europe). Updating software remotely, liasing with merchants and acquirers. providing stats. Supporting our data capture host, dealing with modem configs/issues , updating bins and card ranges
Supporting Chin&Pin Roll out

Support Engineer

Founder | Fractional CMO for the Top 1% | AI Strategist | Business Mentor | TV Show Co-host | 2 * Bikini Model World Champion

I thrive at the intersection of marketing, innovation, and technology.
As the founder of Attention Grabbers, an agency dedicated to empowering entrepreneurs with tailored digital marketing strategies, I’ve helped numerous small businesses achieve remarkable growth. My philosophy is simple: every entrepreneur deserves access to effective, results-driven marketing solutions that elevate their brand without adding complexity.

At Attention Grabbers, we specialize in creating customized strategies that align with each client’s unique needs. For example, we recently implemented an automated lead generation system for a client, resulting in a 300% increase in qualified leads within three months. Transformations like these fuel my passion for helping businesses succeed.

In addition to my work in digital marketing, I’m an experienced consultant and strategist in AI technologies. Being recognized as one of the Top 100 Global Women has been a highlight of my career. My journey has also included roles at Barclays UK in finance and Capgemini in tech consulting—experiences that have provided me with a deep understanding of diverse industries and the ability to craft innovative yet practical solutions.

Outside the office, I am proud to be a two-time Fitness Model World Champion, a testament to my dedication to personal excellence. Whether through motivational speaking engagements or sharing wellness tips, I strive to inspire others to find balance and pursue their goals.

If you’re seeking a partner who combines creativity, strategic thinking, and a results-driven approach to marketing and AI integration, let’s connect! Feel free to reach out to discuss how I can help your business thrive.

Our talented team work with entrepreneurs on their Digital Marketing. We develop & integrate DFY paid traffic campaigns, sales funnels & business automation to automate lead generation, generate more revenue and to optimise customer communications. 
Close to 1 million in client online sales in last 18 months. 

Store Joy LLC

If you're asking: Why do I have a Facebook ad account restriction? I worked at Meta with the engineers that created the automations that ban ad accounts. I worked in ads, tech & Project Management at Facebook and have helped ad agencies of Tony Robbins, Harv Eker, Wutang-Clan, cast members of CSI to my own alma mater University of Texas fix disabled facebook ad accounts and get FB ads active again. 

Want to stop losing money from Facebook bans? Schedule your call:

https://calendly.com/trevorwgoodchild/facebookexpert

CEO & Founder

Trevor W. Goodchild

From homeless teenager to triumphant college graduate, Trevor's presentations resonate with kids who feel alone in their struggle to feel recognized and appreciated. He combines positive freestyle rap with multimedia presentations to create an unforgettable Winning With Trevor event. 

Trevor is an inspiring keynote speaker whose resume includes presenting at Huston-Tillotson University, Austin City Hall, the Human Rights Commission and Austin Community College.

Speaking Topics Include: 

Winning With Trevor Experience
Self-Care Success Skills 

Motivational speaking for the youth on conflict-resolution, leadership skills, problem-solving, self-acceptance and the importance of college. This includes a mid speech freestyle rap performance based on the school's mission statement and/or presentation topics, a Q&A, and interactive exercises with the students. 

Bridging the Gaps 
Winning the Classroom     

Discover how to motivate students to share responsibility for the class's grades as a mutual goal through increased self-efficacy, leadership skills & conversations that facilitate inclusive learning in diverse classrooms and create a win-win situation resolving class conflicts with validation & boundary redirects.

Business Conference speaking engagement topics include: 

Leadership Lessons - Learn how to delegate, communicate and motivate
Finding Your Why - Discover how to use your sense of purpose to increase productivity 
Foster Care Survivor - How the foster care system works & insights on family 
How to Rap - A fun presentation teaching the basics of how to write your 1st rap
Success, Happiness, Personal Responsibility & Self Awareness - Find out how to use these maxims in daily life
 
Schedule a free discovery call to discuss motivational speaking at your school or conference:
https://calendly.com/trevorwgoodchild/apply

Speaker

Somewhere beyond the stars an alien civilization faces a threat to life as they know it. But only Jack Ransom, a nerdy tech who accidentally teleported through a blackhole to Alpha Centauri, can see into the future. One girl out of millions of galaxies calls out to Jack, leading him to an intergalactic gang holding killer satellites hostage. Total destruction is brewing unless he can find out who hijacked the magnetic field and why. Walking a tightrope between his Earth autism, alien rebel forces, and a secret power burning inside —the odds aren’t in his favor. But in space, there are no rules, and one man can change the fate of the planet.

Author | Zero Point Horizon: Book One in the Jack Ransom Chronicles

Project Manager

Asteroid City Book Two in the Jack Ransom Chronicles

Life is insane enough and then you have aliens. Twenty-four hours ago Jack Ransom became one of the first people to walk on an asteroid. Now, he’s sure he’ll be the first to get killed there. He never expected to wake up in a Mercedes-Benz flying above the clouds. And unfortunately for him, Ransom is catapulted into the intrigues of a world that threatens the freedom of everything he holds dear.

Civil war is brewing on Voov, when two alien races fight for control over Asteroid City. All while mysterious figures are pulling strings to create the perfect soldier who cannot die. Can Jack stop aliens from ending civilization as we know it?

If you like best selling sci-fi books like Dune, Ender's Game and Ready Player One you'll love Asteroid City

Author

Facebook

Business Integrity Stability Support Technician responsible for Facebook’s mainframe infrastructure. Duties include monitoring live graphs of pending ad components and parent ads, to make certain they do not cross critical thresholds that jeopardize the stability of Facebook’s servers. In charge of the majority of remote access systems for Facebook’s internal applications, with direct lines of communication between hundreds of departments and the engineers that write Facebook’s code.

This role’s purview includes: 

The Stability Support Desk is the team of first responders of stability issues affecting the tools we use to review social media content. This team investigates, documents, escalates, and follows issues while working closely with their customers, both engineering and vendors around the world. This team provides administrative and lossless prioritization support to assist tools and analytics teams to take the most impactful actions within established SLAs. We currently work with multiple verticals while managing smaller projects. 

Responsibilities:
 
- Investigate, document, and troubleshoot high end platform stability
- Provide comprehensive administrative support to tools and analytics teams
- Challenge existing stability solutions and systems with a goal to execute on an efficient, lossless, and documented stability protocol
- Provision and manage permissions for all tools for both extern and intern FTE employees
- Provides all possible context and information needed for actionable tasks Facebook engineers solve
- Identify trends and the source of the issue to provide guidance on how to prevent similar issues in the future
- Report the status of programs as related to the established performance metrics
- Extrapolate solutions using critical thinking to complex requests
- Coordinate with fellow Technicians to optimize and improve support, and platform performance

Stability Support Technician

Austin Community College

Peace & Conflict Studies Symposium 

Presented "Socioeconomics of Food Insecurity"as opening keynote speaker for the Peace & Conflict Studies department of Austin Community College. I shared what it's like growing up as a foster youth and homeless teen, and sociological observations. Explored the factors that led to food insecurity, poverty, homelessness and social structures that contribute or detract from stability.

Keynote Speaker

Trevor helped over a thousand Facebook advertisers from major companies, such as Toyota, to Jamba Juice to the Blanton Art Museum. 

Duties included: 

*Optimizing ads for Facebook's ad delivery algorithm
*Instructing new employees on how the Facebook pixel worked
*Developed advanced skills in detailed targeting per demographic and geographic data
*Reporting and Insights expert in topics such as:

-Custom Audiences
-Lookalike Audiences
-Engagement Audiences
-Saved Audiences
-Core targeting 
-Income targeting 
-Detailed interest targeting 

*Providing guidance for Facebook's advertising policies and approved business models 
*Taking courses in Facebook Blueprint for the certified Buying Professional program
*Short-term and long-term Campaign planning and optimization guidance
*Assistance with Campaign reporting
*Ads features information and implementation strategies
*Performed Account Manager level inquiries for business model strategy sessions 
*Assisted advertisers in the development of platform knowledge for:

-Ads Manager
-Power Editor
-Business Manager 

*Educated FB advertisers on Custom Conversions, Standard Event Codes and Conversion Campaigns
*Completed Page merge, Policy, Intellectual Property (IP) and copywrite inquiries 
*Analyzed ad metrics such as CPA, CTR, CPC and how ad scent translated to Landing Pages
*Taught advertisers how to make the Facebook Ad Auction work to their advantage
*Placements guidance for Instagram, Facebook and Audience Network
*Managed conference calls with digital marketing businesses on ad accounts, & proprietary interfaces
*Answered billing cycle and threshold inquires and how to schedule email reports
*Provided solutions for a variety of click types and engagement metrics for optimal CPAs

Facebook Ad Support

American Cancer Society

Managed a marketing team of ACS recruiters fundraising Breast Cancer 
Awareness Walks and Kick Offs. Facilitated multinational campaigns 
to fund research for cancer cures. Recognized for project management skills, promoted from recruiter to  manager in the first two weeks of employment.  Role required marketing expertise, online research, and coordinating with CEOs of division branches 
for cohesive strategies to reach target goals. Performed Quality Assurance 
monitoring with agents in 1-on1 coaching sessions.

Marketing Manager

As a Supplemental Instruction Leader Trevor facilitated 
group learning classes for traditionally challenging subjects
such as:
 
*Composition I
*Composition II
*History

Using the Pair-Share method, wait time, and group discussions, Trevor developed a comprehensive and teachable skill set. Educating on how to use various learning tools  enabled ACC students to overcome difficulties in comprehending subject matter and score higher test grades on final exams.

Supplemental Instruction Leader

Apple

• Collaborated with Apple Computer technicians to launch the iPod Shuffle 2nd Gen, iPod Nano 2nd Gen, & iMac with the new Core 2 Duo chip, facilitating communication between departments and ensuring successful distribution coordination.

• Recognized for innovative problem-solving and "thinking different" brainstorming to overcome technical challenges.

• Played a key role in the 2nd generation iPod Nano release September 2006, contributing to the success of the project.

Working along side the technicians at Apple Computer, I assisted with the launch of the first ipod Nano. Arbitrage between the public, Macintosh, and the engineers comprised of most of my duties. Recognized for innovative solutions when "thinking different" for outside the box brainstorming to solve tech issues, and distribution coordination. In this role I helped interface between departments and create a pathway forward for the debut of the iPod Shuffle, 2nd Generation, iPod Nano 2nd Generation, and the iMac with a Core 2 Duo chip and a lower price in September 2006. This new 24-inch model iMac with an IPS panel display was the first iMac to be able to display 1080p content in its full resolution, and a VESA Flat Display Mounting Interface on September 6th - 25th, 2005

Account Executive

Founder of Goodchild AI, I’m an AI Consultant, helping brands use the power of AI to save time & money. My book ChatGPT AI Secrets became a best seller the first week it was published. 

Facebook ad account restricted? Having worked at Meta, I audit marketing funnels to uncover why FB restricted ads & what to do to get FB ads live again. Clients include ad agencies of Tony Robbins, Method Man of WuTang Clan, University of Texas, cast members of CSI, & more. 

I worked at Microsoft helping to launch the Xbox360 & Xbox Live, then Apple assisting with the iPod 2nd Gen roll out, before working at Facebook in Ads, Tech & Project Management. 

If you think it's expensive to hire a professional, wait until you hire an amateur.

Currently working on my 5th book, The Beauty of Now of how I went from a wheelchair to practicing jiu jitsu. When I was 16 I was living in a cardboard box across the street from UT. 9 years later I got accepted into that same university with a recommendation letter from the President of Austin Community College.

Public Speaking and Thought Leadership
I speak on on topics of grit, self efficacy, human optimization, lateral leadership & the art of happiness. I've presented at the state capital, Human Rights Commission, City Hall, Austin Community College, H-T University, Internet Marketing Party & more.

On Substack, read my myth-breaking essays on AI, tech, startups, & self-improvement. With key takeaways from 3 different tech revolutions I've lived through. I've predicted how AI will change society by 2030, read to find out how to prepare. 

At 19 y/o while getting off the streets in 2002, I founded my first startup in the dot.com space, when the world was on dial up internet, to buy grocery items and household goods online before Amazon became a thing & before broadband internet. In 04, I watched Bezos scale my business model to insanity. 

Writer | Rapper 
Also, writing lyrics for Universal Music, working with Grammy winning producer Malik Yusef, & Burundi Partlow whose pedigree includes placing records for John Legend, Beyonce, Kanye West & more. 

Purpose Meets Profit
As the founder of Entrepreneurs That Make A Difference, I lead a movement bridging social impact with entrepreneurship, with the philosophy of purpose-driven profit. 

Mentorship & Entrepreneurship
Selected by the UT's Texas Exes Alumni organization I mentor UT grads entering the startup world, & help define USPs.

Guided by Purpose, Driven by Connection
Let’s connect if you're passionate about business, tech, AI, social impact and startup life.

taplio

The Battle

Aoife Roche

Trevor W Goodchild

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?