Aoife Roche

SuperDupe

Superdupe is a high-powered creative studio that builds hyper-realistic AI clones of founders, creators, and thought leaders—turning two minutes of footage into an infinite content machine. No burnout. No bottlenecks. Just you, multiplied.

Founder of SuperDupe

Attention Grabbers

Key accomplishments include:
* Developed and integrated DFY paid traffic campaigns that generated close to $1 million in online sales for clients within an 18-month period, significantly enhancing their revenue streams. 
* Crafted tailored sales funnels that improved lead conversion rates by over 30%, optimizing the customer journey from initial contact to final sale. 
* Implemented business automation solutions that streamlined lead generation processes, saving clients an average of 15 hours per week on manual tasks. 
* Enhanced customer communication strategies that increased client engagement metrics by 25%, fostering stronger relationships and repeat business opportunities. 

Skills: Digital Marketing, Sales Funnel Development, Business Automation, Lead Generation Strategies, Paid Advertising Campaigns.

Founder

Capgemini

As a Senior Business Consultant at Capgemini, the focus was on gathering requirements and building effective solutions tailored to client needs. Engaging closely with stakeholders allowed for the identification of key operational inefficiencies. Collaborating with diverse teams was essential in crafting innovative approaches that addressed complex challenges. The result was not only a significant reduction in project delivery times but also an increase in team productivity. The role provided invaluable insights into how strategic consulting can drive meaningful change within organizations.

Competencies: Requirements Gathering, Process Improvement Techniques, Cross-functional Collaboration

Senior Business Consultant

Dell

In the role of Senior Business Consultant at Dell, focused on implementing SEPA payment solutions that transformed how clients managed their transactions. This experience involved collaborating with diverse teams to gather requirements and design tailored solutions that met regulatory standards.

Senior SEPA Business Consultant

Barclays UK

In the role of Vice President of Franchise Lending at Barclays UK, significant strides were made in enhancing the bank's position within the competitive landscape.

Vice President - Franchise Lending

Barclays

In the role of Assistant Vice President at Barclays, I had the opportunity to work at the forefront of SEPA payment solutions as a Test Subject Matter Expert. My primary focus was on overseeing the preparation for core-MP testing related to the Mass Pay Product. Collaborating with the Test Manager allowed me to refine our testing strategies significantly. This collaboration led to on time and on budget delivery and a  reduction in post-launch defects through enhanced quality assurance protocols.

Assistant Vice President Business & Test Subject Matter Expert

Dovetail Systems

In the role of SEPA Business Analyst at Dovetail Systems, a focus was placed on analyzing complex SEPA payment solutions. This involved documenting processes meticulously while proposing innovative strategies to enhance overall performance. Collaboration with diverse teams allowed for the implementation of best practices that improved service delivery quality significantly. By engaging stakeholders directly to gather requirements effectively, projects were aligned more closely with business goals. The experience cultivated a deep understanding of payment systems and reinforced the importance of strategic analysis in driving impactful solutions.

Competencies: Payment Solutions Design, Business Process Improvement, Stakeholder Engagement, Documentation Techniques

SEPA Business Analyst

Sentenial

In the role of SEPA Business Analyst at Sentenial, a pivotal focus was placed on optimizing business processes within the realm of SEPA payments implementation. By analyzing existing workflows and systems, significant improvements were made allowing for faster software delivery. Close collaboration with Product Owners ensured that all refined requirements translated into successful software outcomes that consistently met customer expectations. Facilitating discussions between Engineers and QA teams was key; this effort reduced miscommunication incidents by an impressive 40%. As Scrum Master for an off-shore team, leadership during daily stand-ups and sprint reviews fostered a collaborative environment. The experience gained here solidified a passion for driving impactful change through agile methodologies.

Competencies: SEPA Payments Analysis, Scrum Mastery, Business Process Optimization, Stakeholder Engagement

SEPA Business Analyst / ScrumMaster

University of Sydney

Conduct QA on the project.  
Communicate with the overall project manager to ensure testing is completed successfully to the agreed specification and time frame. 
Review, propose and implement enhancements to the existing QA processes to improve efficiency in the testing and quality assurance.
Provide feedback and input on test plan content and structure. 
Accurately document all test results in Quality Centre

Test Analyst

FEXCO

Day to day support of terminals in the field (Europe). Updating software remotely, liasing with merchants and acquirers. providing stats. Supporting our data capture host, dealing with modem configs/issues , updating bins and card ranges
Supporting Chin&Pin Roll out

Support Engineer

Founder | Fractional CMO for the Top 1% | AI Strategist | Business Mentor | TV Show Co-host | 2 * Bikini Model World Champion

I thrive at the intersection of marketing, innovation, and technology.
As the founder of Attention Grabbers, an agency dedicated to empowering entrepreneurs with tailored digital marketing strategies, I’ve helped numerous small businesses achieve remarkable growth. My philosophy is simple: every entrepreneur deserves access to effective, results-driven marketing solutions that elevate their brand without adding complexity.

At Attention Grabbers, we specialize in creating customized strategies that align with each client’s unique needs. For example, we recently implemented an automated lead generation system for a client, resulting in a 300% increase in qualified leads within three months. Transformations like these fuel my passion for helping businesses succeed.

In addition to my work in digital marketing, I’m an experienced consultant and strategist in AI technologies. Being recognized as one of the Top 100 Global Women has been a highlight of my career. My journey has also included roles at Barclays UK in finance and Capgemini in tech consulting—experiences that have provided me with a deep understanding of diverse industries and the ability to craft innovative yet practical solutions.

Outside the office, I am proud to be a two-time Fitness Model World Champion, a testament to my dedication to personal excellence. Whether through motivational speaking engagements or sharing wellness tips, I strive to inspire others to find balance and pursue their goals.

If you’re seeking a partner who combines creativity, strategic thinking, and a results-driven approach to marketing and AI integration, let’s connect! Feel free to reach out to discuss how I can help your business thrive.

Our talented team work with entrepreneurs on their Digital Marketing. We develop & integrate DFY paid traffic campaigns, sales funnels & business automation to automate lead generation, generate more revenue and to optimise customer communications. 
Close to 1 million in client online sales in last 18 months. 

Corporate HR Ireland

Midpoint HR

Midpoint HR is a leading HR advisory firm that provides practice and professional HR advise to the SME / Multinational arena in Ireland over the past 7 years.

Managing Partner

Queallys Group

Lead and Manage the HR Department 
Accountable for all HR day to day activities
Point of contact between employees and company

Head of HR

Campbell Soup Company

Negotiated and implemented a complex change program with three representative work groups across all operational sites in Ireland
Co - ordinate all functional HR activity
Developed existing management capabilities

Irish Group HR Manager

Barry Group, Mallow, Co. Cork

HR Role - Manage all the HR activity in the Retail Division and to support the commercial divisions across Ireland and the UK via mentoring and infrastructural development.

Business Development Role - I was part of steering group which initiated and developed a five year Corporate plan for the business.

I was actively involved in acquisitional and strategic activity.

Kerry Group

Intern to the Group Head of HR

Corporate HR Ireland redefines HR services to meet the specific needs of Small to Medium Size Business in Ireland.

Our services include:
•	Day to day HR management 
•	WRC/Labour Court representation
•	Employee Relations
•	Industrial Relations
•	HR Team Mentoring and Support
•	HR legal and compliance audit and support


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Aoife Roche

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