Aoife Roche

SuperDupe

Superdupe is a high-powered creative studio that builds hyper-realistic AI clones of founders, creators, and thought leaders—turning two minutes of footage into an infinite content machine. No burnout. No bottlenecks. Just you, multiplied.

Founder of SuperDupe

Attention Grabbers

Key accomplishments include:
* Developed and integrated DFY paid traffic campaigns that generated close to $1 million in online sales for clients within an 18-month period, significantly enhancing their revenue streams. 
* Crafted tailored sales funnels that improved lead conversion rates by over 30%, optimizing the customer journey from initial contact to final sale. 
* Implemented business automation solutions that streamlined lead generation processes, saving clients an average of 15 hours per week on manual tasks. 
* Enhanced customer communication strategies that increased client engagement metrics by 25%, fostering stronger relationships and repeat business opportunities. 

Skills: Digital Marketing, Sales Funnel Development, Business Automation, Lead Generation Strategies, Paid Advertising Campaigns.

Founder

Capgemini

As a Senior Business Consultant at Capgemini, the focus was on gathering requirements and building effective solutions tailored to client needs. Engaging closely with stakeholders allowed for the identification of key operational inefficiencies. Collaborating with diverse teams was essential in crafting innovative approaches that addressed complex challenges. The result was not only a significant reduction in project delivery times but also an increase in team productivity. The role provided invaluable insights into how strategic consulting can drive meaningful change within organizations.

Competencies: Requirements Gathering, Process Improvement Techniques, Cross-functional Collaboration

Senior Business Consultant

Dell

In the role of Senior Business Consultant at Dell, focused on implementing SEPA payment solutions that transformed how clients managed their transactions. This experience involved collaborating with diverse teams to gather requirements and design tailored solutions that met regulatory standards.

Senior SEPA Business Consultant

Barclays UK

In the role of Vice President of Franchise Lending at Barclays UK, significant strides were made in enhancing the bank's position within the competitive landscape.

Vice President - Franchise Lending

Barclays

In the role of Assistant Vice President at Barclays, I had the opportunity to work at the forefront of SEPA payment solutions as a Test Subject Matter Expert. My primary focus was on overseeing the preparation for core-MP testing related to the Mass Pay Product. Collaborating with the Test Manager allowed me to refine our testing strategies significantly. This collaboration led to on time and on budget delivery and a  reduction in post-launch defects through enhanced quality assurance protocols.

Assistant Vice President Business & Test Subject Matter Expert

Dovetail Systems

In the role of SEPA Business Analyst at Dovetail Systems, a focus was placed on analyzing complex SEPA payment solutions. This involved documenting processes meticulously while proposing innovative strategies to enhance overall performance. Collaboration with diverse teams allowed for the implementation of best practices that improved service delivery quality significantly. By engaging stakeholders directly to gather requirements effectively, projects were aligned more closely with business goals. The experience cultivated a deep understanding of payment systems and reinforced the importance of strategic analysis in driving impactful solutions.

Competencies: Payment Solutions Design, Business Process Improvement, Stakeholder Engagement, Documentation Techniques

SEPA Business Analyst

Sentenial

In the role of SEPA Business Analyst at Sentenial, a pivotal focus was placed on optimizing business processes within the realm of SEPA payments implementation. By analyzing existing workflows and systems, significant improvements were made allowing for faster software delivery. Close collaboration with Product Owners ensured that all refined requirements translated into successful software outcomes that consistently met customer expectations. Facilitating discussions between Engineers and QA teams was key; this effort reduced miscommunication incidents by an impressive 40%. As Scrum Master for an off-shore team, leadership during daily stand-ups and sprint reviews fostered a collaborative environment. The experience gained here solidified a passion for driving impactful change through agile methodologies.

Competencies: SEPA Payments Analysis, Scrum Mastery, Business Process Optimization, Stakeholder Engagement

SEPA Business Analyst / ScrumMaster

University of Sydney

Conduct QA on the project.  
Communicate with the overall project manager to ensure testing is completed successfully to the agreed specification and time frame. 
Review, propose and implement enhancements to the existing QA processes to improve efficiency in the testing and quality assurance.
Provide feedback and input on test plan content and structure. 
Accurately document all test results in Quality Centre

Test Analyst

FEXCO

Day to day support of terminals in the field (Europe). Updating software remotely, liasing with merchants and acquirers. providing stats. Supporting our data capture host, dealing with modem configs/issues , updating bins and card ranges
Supporting Chin&Pin Roll out

Support Engineer

Founder | Fractional CMO for the Top 1% | AI Strategist | Business Mentor | TV Show Co-host | 2 * Bikini Model World Champion

I thrive at the intersection of marketing, innovation, and technology.
As the founder of Attention Grabbers, an agency dedicated to empowering entrepreneurs with tailored digital marketing strategies, I’ve helped numerous small businesses achieve remarkable growth. My philosophy is simple: every entrepreneur deserves access to effective, results-driven marketing solutions that elevate their brand without adding complexity.

At Attention Grabbers, we specialize in creating customized strategies that align with each client’s unique needs. For example, we recently implemented an automated lead generation system for a client, resulting in a 300% increase in qualified leads within three months. Transformations like these fuel my passion for helping businesses succeed.

In addition to my work in digital marketing, I’m an experienced consultant and strategist in AI technologies. Being recognized as one of the Top 100 Global Women has been a highlight of my career. My journey has also included roles at Barclays UK in finance and Capgemini in tech consulting—experiences that have provided me with a deep understanding of diverse industries and the ability to craft innovative yet practical solutions.

Outside the office, I am proud to be a two-time Fitness Model World Champion, a testament to my dedication to personal excellence. Whether through motivational speaking engagements or sharing wellness tips, I strive to inspire others to find balance and pursue their goals.

If you’re seeking a partner who combines creativity, strategic thinking, and a results-driven approach to marketing and AI integration, let’s connect! Feel free to reach out to discuss how I can help your business thrive.

Our talented team work with entrepreneurs on their Digital Marketing. We develop & integrate DFY paid traffic campaigns, sales funnels & business automation to automate lead generation, generate more revenue and to optimise customer communications. 
Close to 1 million in client online sales in last 18 months. 

Glue Reply

Senior Consultant

Harmonic Limited

While in this position, I engaged in coordinating with representatives from all business functions and accurately defining re-usable scenarios. skilfully designing and developing test plans with agreed entry and exit criteria; also, I defined the defect management approach for system test, finance and operations UAT, E2E UAT, system proving, and performance testing phases. I am adept at chairing and coordinating all defect/test related meetings; manage RAIS logs impacting testing. I also provided effective stakeholder and third-party vendor management.
Two of my key contributions are given below:
~ Supported with completing the definition of “TO BE” business processes in relation to new system functionality.
~ Created detailed test scripts reflecting new system functionality to ensure coverage of “TO BE” business processes.

Defect and Test Lead

Hitachi Capital Vehicle Solutions

While holding this position, I supported programme by creating, implementing, and maintaining defect management process. I also assessed possibilities of defects and change through effective risk management. I systematically managed testing process by providing test management consultancy. I also aided in test and defect management process by systematically providing tooling setup. I ensured success of programme test by providing test management consultancy. I built and sustained solid business relationships with all stakeholders and third-party vendors. I was instrumental in coordinating and chairing all defect calls/meetings as well as managed RAID logs affecting defect management.
Below are some of my notable contributions while holding this position:
~ Catalysed the creation of new working practices with third-party vendor to promote effective communication and reporting.
~ Formed key relationships between internal and third-party resources to develop multiple lines of communication.

Defect & Test Manager

Bank of Ireland

I headed all test planning activities by engaging with external vendors, ensuring the seamless execution of planned phases. I provided highly effective defect management expertise in line with programme scope. I also chaired defect meetings and ensured swift resolution of all defects by driving the mitigation process while upholding quality standards. I effectively managed all defects identified in SIT Core, SIT E2E, UAT, performance, security, and NFT Infra/App test phases. I recorded entries related to defect management by systematically maintaining the RAID log. I also ensured effective test management of all penetration test cycles.
Below are some of my key contribution:
~ Played a vital role in defining and implementing the bank’s defined security testing approach to the largest transformations project undertaken by an Irish bank.

Programme Defect and Penetration Test Manager

John Lewis Partnership

I aligned all deliverables by coordinating with programme release and change management. I finalised defect actions in coordination with stakeholder, keeping HP QC up to date for all OPEN defects. I also chaired defect triage meetings, prioritising and delivering defects as per test execution schedule. I effectively kept stream leads updated through weekly publishing of defect dashboard. I accurately identified process improvements and contributed towards improving corporate testing standards and definition of best practice. I also consulted on release and test management process, maintained RAID logs, and ensured stakeholder/third party vendor management.
One of my key contributions is as follows:
~ Coordinated with third party vendor to understand, agree, and implement new working practices to ensure improved reporting and significantly increase delivery capacity.

Programme Test Defect & Release  Manager

Sainsbury's Bank

I defined defect management process used across the programme in-house and by end-client; also, I built defect metrics and MI. I spearheaded daily defect and triage calls with on and offshore design, requirement, build, test, and technical teams. I actively supported the evolution of the defect management process as well as associated tools; I updated all stakeholders on changes through workshops and active communication. I was instrumental in managing delivery stream defect leads to resolve defects within the agreed priority order while providing support as a point of escalation for issues/risks. I also collaborated with release and change management functions to keep processes fit for purpose.
One of my key contributions is given below:
~ Aided the end client in defining, mapping, and supporting the transition from JIRA to HP ALM.

Programme Test Defect Manager

Global Payments Defect Manager

BRITISH AMERICAN TOBACCO

Global Release & Deployment Manager – Windows 7 migration and stabilisation

Global Defect Manager – Windows 7 migration and stabilisation

HSBC PLC

Global Defect Manager

The Trainline.com

Senior Systems Acceptance Tester


I am a performance-driven professional and I am accustomed to the rigors of fast-paced, highly regulated environments requiring sharp attention to detail, consummate accuracy, and outstanding analytical skills. I will work to deliver results while partnering with staff to accelerate the achievement of immediate and long-range goals.
I am an analytical professional with experience leading user acceptance, system, integration, end-to-end, and penetration testing. I am highly skilled at coordinating and running tests within an Agile environment, identifying, reporting, and resolving defects while managing opportunities for enhancement. I actively exhibit an unyielding commitment to quality by ensuring strict conformance to standards. I am a highly effective trainer, adept at successfully imparting technical skills and knowledge. I also demonstrate excellent problem-solving, interpersonal, task management, multitasking, and cross-functional skills
I am consistently recognised by management for outstanding technical, interpersonal, leadership, and communication skills. I have flexible and stable work ethics that is underscored by a positive team-building attitude. I am acknowledged throughout my career for demonstrating rational decision making; weigh facts and parlay the most pertinent information.


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Aoife Roche

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