Aoife Roche

SuperDupe

Superdupe is a high-powered creative studio that builds hyper-realistic AI clones of founders, creators, and thought leaders—turning two minutes of footage into an infinite content machine. No burnout. No bottlenecks. Just you, multiplied.

Founder of SuperDupe

Attention Grabbers

Key accomplishments include:
* Developed and integrated DFY paid traffic campaigns that generated close to $1 million in online sales for clients within an 18-month period, significantly enhancing their revenue streams. 
* Crafted tailored sales funnels that improved lead conversion rates by over 30%, optimizing the customer journey from initial contact to final sale. 
* Implemented business automation solutions that streamlined lead generation processes, saving clients an average of 15 hours per week on manual tasks. 
* Enhanced customer communication strategies that increased client engagement metrics by 25%, fostering stronger relationships and repeat business opportunities. 

Skills: Digital Marketing, Sales Funnel Development, Business Automation, Lead Generation Strategies, Paid Advertising Campaigns.

Founder

Capgemini

As a Senior Business Consultant at Capgemini, the focus was on gathering requirements and building effective solutions tailored to client needs. Engaging closely with stakeholders allowed for the identification of key operational inefficiencies. Collaborating with diverse teams was essential in crafting innovative approaches that addressed complex challenges. The result was not only a significant reduction in project delivery times but also an increase in team productivity. The role provided invaluable insights into how strategic consulting can drive meaningful change within organizations.

Competencies: Requirements Gathering, Process Improvement Techniques, Cross-functional Collaboration

Senior Business Consultant

Dell

In the role of Senior Business Consultant at Dell, focused on implementing SEPA payment solutions that transformed how clients managed their transactions. This experience involved collaborating with diverse teams to gather requirements and design tailored solutions that met regulatory standards.

Senior SEPA Business Consultant

Barclays UK

In the role of Vice President of Franchise Lending at Barclays UK, significant strides were made in enhancing the bank's position within the competitive landscape.

Vice President - Franchise Lending

Barclays

In the role of Assistant Vice President at Barclays, I had the opportunity to work at the forefront of SEPA payment solutions as a Test Subject Matter Expert. My primary focus was on overseeing the preparation for core-MP testing related to the Mass Pay Product. Collaborating with the Test Manager allowed me to refine our testing strategies significantly. This collaboration led to on time and on budget delivery and a  reduction in post-launch defects through enhanced quality assurance protocols.

Assistant Vice President Business & Test Subject Matter Expert

Dovetail Systems

In the role of SEPA Business Analyst at Dovetail Systems, a focus was placed on analyzing complex SEPA payment solutions. This involved documenting processes meticulously while proposing innovative strategies to enhance overall performance. Collaboration with diverse teams allowed for the implementation of best practices that improved service delivery quality significantly. By engaging stakeholders directly to gather requirements effectively, projects were aligned more closely with business goals. The experience cultivated a deep understanding of payment systems and reinforced the importance of strategic analysis in driving impactful solutions.

Competencies: Payment Solutions Design, Business Process Improvement, Stakeholder Engagement, Documentation Techniques

SEPA Business Analyst

Sentenial

In the role of SEPA Business Analyst at Sentenial, a pivotal focus was placed on optimizing business processes within the realm of SEPA payments implementation. By analyzing existing workflows and systems, significant improvements were made allowing for faster software delivery. Close collaboration with Product Owners ensured that all refined requirements translated into successful software outcomes that consistently met customer expectations. Facilitating discussions between Engineers and QA teams was key; this effort reduced miscommunication incidents by an impressive 40%. As Scrum Master for an off-shore team, leadership during daily stand-ups and sprint reviews fostered a collaborative environment. The experience gained here solidified a passion for driving impactful change through agile methodologies.

Competencies: SEPA Payments Analysis, Scrum Mastery, Business Process Optimization, Stakeholder Engagement

SEPA Business Analyst / ScrumMaster

University of Sydney

Conduct QA on the project.  
Communicate with the overall project manager to ensure testing is completed successfully to the agreed specification and time frame. 
Review, propose and implement enhancements to the existing QA processes to improve efficiency in the testing and quality assurance.
Provide feedback and input on test plan content and structure. 
Accurately document all test results in Quality Centre

Test Analyst

FEXCO

Day to day support of terminals in the field (Europe). Updating software remotely, liasing with merchants and acquirers. providing stats. Supporting our data capture host, dealing with modem configs/issues , updating bins and card ranges
Supporting Chin&Pin Roll out

Support Engineer

Founder | Fractional CMO for the Top 1% | AI Strategist | Business Mentor | TV Show Co-host | 2 * Bikini Model World Champion

I thrive at the intersection of marketing, innovation, and technology.
As the founder of Attention Grabbers, an agency dedicated to empowering entrepreneurs with tailored digital marketing strategies, I’ve helped numerous small businesses achieve remarkable growth. My philosophy is simple: every entrepreneur deserves access to effective, results-driven marketing solutions that elevate their brand without adding complexity.

At Attention Grabbers, we specialize in creating customized strategies that align with each client’s unique needs. For example, we recently implemented an automated lead generation system for a client, resulting in a 300% increase in qualified leads within three months. Transformations like these fuel my passion for helping businesses succeed.

In addition to my work in digital marketing, I’m an experienced consultant and strategist in AI technologies. Being recognized as one of the Top 100 Global Women has been a highlight of my career. My journey has also included roles at Barclays UK in finance and Capgemini in tech consulting—experiences that have provided me with a deep understanding of diverse industries and the ability to craft innovative yet practical solutions.

Outside the office, I am proud to be a two-time Fitness Model World Champion, a testament to my dedication to personal excellence. Whether through motivational speaking engagements or sharing wellness tips, I strive to inspire others to find balance and pursue their goals.

If you’re seeking a partner who combines creativity, strategic thinking, and a results-driven approach to marketing and AI integration, let’s connect! Feel free to reach out to discuss how I can help your business thrive.

Our talented team work with entrepreneurs on their Digital Marketing. We develop & integrate DFY paid traffic campaigns, sales funnels & business automation to automate lead generation, generate more revenue and to optimise customer communications. 
Close to 1 million in client online sales in last 18 months. 

The Housing Agency Ireland

Finance Professional

CIÉ - Córas Iompair Éireann

	Heavily involved in Preparation of the Budget and Forecasting
	Developed Reporting for Senior IT Managers to manage the Profit & Loss for their divisions
	Performed extensive Analysis around Headcount and External Contractors. Identified areas where costs could be minimised and also, introduced effective controls 
	Provided Periodic Commercial and Variance Analysis for Senior Management in the IT Department to ensure spend is in line with Budget
	Reported to Group Finance, the Results and Achievements at the end of every period
	Provided Analysis and Result Interpretation to Senior IT Leadership on a periodic basis. This included Variance analysis and Recommendations for Improvement
	Provided oversight to the Account Payable/Procurement Team. Ensured compliance with Procurement rules around Raising PO’s and Invoice Processing
	Closely monitored Projects in tandem with the PMO Director. Ensured that all Projects were aligned and Reconciled to SAP and were charged and reported on correctly
	Assisted the Senior Manager of Enterprise Shared Services with the preparation of the Direct Awards Contract and 5 Year Plan 
	Managed Internal and External Audit Queries

Finance Lead

Ayvens

	Management reporting, statutory reporting, tax compliance and liaising with auditors and banks
	Analysing financial data to provide insights and recommendations to senior management for decision-making
	Monitoring and reporting on key financial metrics, variances, and trends to ensure alignment with business objectives
	Leading the annual budgeting and periodic forecasting processes
	Monitoring internal and external audit processes and ensure timely resolution of any audit findings
	Managing the group's cash flow and working capital requirements to ensure efficient utilization of resources
	Monitoring liquidity, recommend strategies for optimizing cash reserves, and oversee treasury functions
	Built and maintained strong relationships with the key commercial teams within the business providing relevant, accurate and timely reports and advice around key areas
	Collaborated with executive leadership to contribute to the development and execution of the group's financial strategies and long-term business plans
	Responsible for the continuous focus on finance process improvements, ERP, IT system updates/roll outs
	Managing and mentoring a team of finance professionals, fostering a culture of collaboration, continuous improvement, and professional growth

Financial Controller

Transdev Ireland

Duties and Responsibilities:
	Heavily Involved in the Budgeting, Forecasting and Long-Term Plan Preparation process in tandem with the CFO
	Responsible for all aspects of Management and Financial Reporting – All processes streamlined and Month End Close process reduced by 2 days
	Monitoring Spend with Heads of Departments to ensure actual spend is in line with Budget
	Internal Control’s Strengthened and Developed to meet Group Standards
	Responsible for Statutory and Regulatory Compliance
	Cashflow Forecasting, Consolidations, Working Capital, Net Financial Debt Preparation and CAPEX, OPEX & COGS Preparation 
	Working closely with the CFO on Restructuring Aspects of the Business Operations and Finance Department
	Strategic Business Partnering with Operational Managers to ensure Commercial and Non-Financial Information reported in a timely manner. Good relationship developed and maintained
	Key contact for all Taxation and Audit related queries
	Member of Steering Committee, Change Advisory Board, Country Co-Ordinator Committee & Senior Management Meetings
	 IT Proficiencies - Microsoft Dynamics D365 F&O, PowerBI, MS Teams, Microsoft Office

Achievements:
	Promoted to Controllership Role
	Developed and Strengthened Financial Processes and Procedures and Risk Management Policies

Duties and Responsibilities:
	Leading Month – End Reporting Processes from A to Z
	Assisting the FC with Budgeting & Forecasting
	Business/Commercial Partnering with Senior Stakeholders in the company, so as to discuss and ensure that monthly spend is in line with budgeted figures
	Profit and Loss Account Analysis, Balance Sheet Reconciliations, Intercompany Reconciliations and Consolidations 
	Preparing and Reviewing of Trial Balance and Variance Analysis with FC
	Supervising Accounts Payable/Accounts Receivable and Payroll Department
PAYE, VAT and CSO Submissions
	Liaising with Group Auditor for Group and Internal Audit
	Hiring/Managing and Training/Developing Direct Reports
	Successfully implemented ERP System (MS Dynamics) which became Group Standard. Key User and Business Process Owner
	Business Process Officer - Managed the installation of System upgrades in tandem with Group
Finance. Planned and executed testing so as to ensure upgrade was installed before tight deadline

Achievements:
	Successful implementation of New ERP System – MS Dynamics F&O

Senior Financial Accountant /Team Leader > Financial Controller 

Bank of America Merrill Lynch

Duties and Responsibilities:
	Analysing and Clearing reconciliation breaks on a daily basis – Large volumes of transactions were allocated to specific codes. Large value transactions were prioritised, and aged breaks followed up on in a timely manner
	Managed a number of Global entities reconciliations and reconciled Multi – Currency transactions
	Ran multiple reports on a daily basis and used the appropriate tools to interpret the data
	Evaluated potential risks and exposure to the business and reported such matters to senior management
	Effectively managed numerous client queries and ensured these were closed out in a timely and effective manner
	Participated in internal re-engineering projects, proactively looked at ways to implement new workflows and processes. Processes were streamlined so as to improve the overall efficiency of the operation
	Evaluated and ensured that overall business procedures were aligned and performed with company policy and procedures. Developed, improved and maintained procedures on a daily basis
	Ensured compliance with target controls standards were adhered to
	Root cause analysis so as to identify and improve technical issues and resolution of these were reported to management
	Working as part of a team which includes cross-training, meeting weekly and monthly targets and controlling gaps identified and closed out

Achievements:
	Effective Management and Analysis of Multiple Global Entities Reconciliations

Analyst

Zurich Insurance plc

Duties and Responsibilities: 
	ZIP HO and ZIC IE Bank Account management
	Cashflow Management - Ensuring SLAs / MOUs governing cash flows are up to date
	Monthly and Quarterly Planning, Invoicing and Accruing for Shared service expenses
	Management Reporting - Reporting Actuals, Forecast and Plan on the group reporting system
	Daily journal creation and entry onto SAP General Ledger system
	Intercompany – Tracked and Accounted for receipts and payments
	Account Receivable - Collecting and minimising outstanding balances
	Accounts Payable - Raised payment requisitions so as to settle any outstanding payments to various entities
	Accounts Payable - Paying 3rd party invoices and arranging purchase orders
	Accounts Payable - Issuing invoices to other Zurich reporting units for IT and Investment services
	Involved in the AUP process which required daily interaction with Auditors so as to assist in the completion of the audit
	Liaised with the Taxation department with regards to the completion of Investment and Management MOU's
	Updating and maintaining the expense allocation models for Investment and Management dealings
	Ensured strong financial control environment exists at all times
	Reviewed existing processes and procedures and introduced improvements where appropriate
	Ensured that various ad hoc queries received from the branch entities were resolved within the specified timeframe
	IT Proficiencies - SAP, Lotus Notes

Finance Operations Associate / Financial Accountant 

State Street

Duties and Responsibilities:
	Responsible for preparing Consolidated Accounts and Investor Activity Reporting Packs for Senior Management (SVP, VP and AVP) on an Annual, Quarterly and Monthly basis
	Prepared periodic cash and other bank reconciliations for all fund entities
	Accounts payable, distribution and investment funding processing including preparation of checks and wire transfers and seeking appropriate approval
	Monitored USD and non-USD cash movement to ensure proper and timely settlement
	Reconciliation and preparation of Capital Call and Management Fee calculations 
	Preparation and processing of General Journal entries into the General Ledger
	Maintenance of General Ledger, including preparation and update of system generated reports and the Financial Statements
	Supported the Year End Audit including Audit confirmations and Investor requests
	Responsible for Compliance and Tax Related Matters
	Participation in special client and internal projects as required 
	Provided assistance and guidance on accounting standards and best practices
	Maintaining electronic and hard copy client files on a daily basis and archiving as necessary
	Assisted in training Fund Administrator, Associate Level 1
	IT Proficiencies - GRS, J Cash, Citrix, InvestAI, Investran, Rightfax, SSGA, MYSS, Cash Sweep, Cash Manager, TLM/PLM, 

Achievements:
	Successfully Managed and provided Accounting and Administration for a Prestigious PE Fund – Franklin Templeton
	Achieved spot award in State Street for productivity, nominated by Vice President of Alternative Investment Solutions (Private Equity)

Private Equity Fund Accountant/Financial Accountant

Ardagh Horan

Duties and Responsibilities:
	Preparing and finishing accounts for review by partners. 
	Completing working schedules such as Debtors, Stock, Creditors, Bank, Fixed Assets,VAT and Tax Computations
	Bookkeeping and Invoice Processing
	Completing Audit and Audit Exempt programmes
	Editing Financial statements and Abridged Accounts
	Preparing and Submitting B1s to the CRO
	Completing Form 11’s and Corporations Tax returns
	Involved in the audit of certain companies
	Have used ROS extensively
	Completed payroll for clients. Software package used: Theasurus Payroll
	IT Proficiencies: Sage Accounts Production 6.8, SharePoint, Access, Drive, Relate

Achievements:
	Completed Client Accounts in a timely manner and discussed Tax Returns and Audit related matters in fact to face meetings

Part Qualified Accountant/Auditor

Baxter Healthcare

Duties and Responsibilities:
	Logging of inter-company vouchers into the Payables Ledger
	Matching of goods received notes to invoices and review exceptions of the AVMP program
	Review ageing of logged vouchers, goods received notes and resolving issues relating to these
	Daily running of interface from source system to JDE One World and follow up on exceptions with Local Country Finance and/or Technical support
	Weekly review of various reports and analyzing exceptions
	Involvement in ICO month-end process
	Ensuring deadlines and timetables are met
	Support business partners as per SLAs
	Filing of Intercompany Vouchers
	IT Proficiencies - JD Edwards Enterprise One, Oracle

Junior Intercompany Analyst

LM Carey & Co FCCA

Duties and Responsibilities: 
	Performing bank reconciliations
	Preparing client working papers for sole trader and company accounts which included debtors, creditors, stock, fixed asset, VAT, PAYE/PRSI and bank schedules
	Involved in preparing tax computations, uploading form 11’s on ROS, and preparing and completing VAT returns 
	Have met with clients and have been involved in audit fieldwork as a junior on the audit of a regulated body
	Preparation of weekly / monthly payroll. Preparation and submission of P30s, P45s and annual P35. Collsoft payroll software package used
	Experience working with Excel and Sage accounts production software package
	IT Proficiencies - Sage Accounts Production, Sage Line 50, Collsoft, Thesaurus, Taxpack, Compad, Microsoft Office

Trainee Accountant/Auditor

Energetic and Passionate Qualified Accountant with 15+ years Professional Financial and Accounting Management Experience in Group Financial Reporting, IFRS, Audit, Taxation, Management Accounting, Financial Accounting, Project Accounting, Project Management, Financial Planning & Analysis, Digital Transformation and Consolidations. I have developed strong Technological and ERP skills, both Implementation and Key User driven, with vast experience across a number of ERP systems Including Microsoft Dynamics (D365 F&O), SAP & Oracle.

Industries and Sector's that I have built experience over the past number of years on a permanent and contract basis include Practice Accounting, Pharmaceutical, Transportation, Private Equity Fund Accounting, Insurance and Banking.  

Having a broad Experience base to draw upon, I have developed into an organised, detail and goal orientated, dependable professional who has the ability and experience to apply Financial and Accounting knowledge to a diverse range of financial issues. I am strong Team player with a positive and determined attitude geared towards achieving organisation goals and I employ a strong emphasis on continuous professional development.

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The Battle

Aoife Roche

Alan Woulfe FCCA,MBS

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