Superpath

Pro Member

Aurigo Software Technologies

As a B2B Content Writer at Aurigo, I specialize in transforming complex topics in capital program management into clear, compelling long-form content. I collaborate closely with the in-house content team, developing strategic narratives that effectively introduce Aurigo's products to key audiences, primarily government agencies in the US. My work focuses on creating informative and engaging stories that highlight product benefits and solve the unique challenges faced by Aurigo's clients.

B2B Content Writer

Beyond Consulting

At Beyond, I specialize in crafting impactful B2B content that transforms complex tech concepts into clear, compelling narratives. My core mission is to empower tech businesses and CXOs to effectively communicate their unique value and thought leadership.

For tech businesses, I develop in-depth content such as case studies and strategic blog articles, designed to engage target audiences, showcase expertise, and drive meaningful connections. When it comes to CXOs, I leverage my expertise to ghostwrite thought leadership content, helping them articulate their distinct perspectives and amplify their voice within the industry. My approach ensures that messages not only inform but truly resonate, making complex ideas accessible and memorable.

indigoChart

At IndigoChart, I served as a Content Specialist, working closely with our product and tech teams. My primary role was to translate the technical capabilities of our SAP Analytics services into clear, value-driven content for our B2B audience. I focused on articulating the specific business challenges our services addressed and effectively communicating IndigoChart's unique differentiators and the tangible benefits clients could expect.

Content Specialist

actyv.ai®

As a B2B Content Writer for actyv.ai, I developed long-form articles and case studies to highlight their AI-powered platform for digital transformation. My work focused on clearly articulating how their solutions, which leverage AI for process capture, task mining, automation, and digital adoption, help businesses unlock tangible value and measure success. I translated complex AI capabilities into clear, compelling content that showcased actyv.ai's commitment to delivering cutting-edge AI-led enterprise solutions.

Tredence Inc.

For Tredence, I developed blog content focused on Retail AI and supply chain management. This involved transforming complex technical information into clear, engaging articles for a business audience, effectively showcasing Tredence's expertise and insights in these fields.

Technical Marketing Writer

Samsung India

As the Chief Software Engineer at Samsung, my responsibilities spanned various aspects of software development and team leadership:

- Spearheaded the development of advanced software solutions, enhancing user experiences across our diverse product line.
- Led a team of talented software engineers, overseeing the entire software development lifecycle from concept to implementation.
- Coordinated with cross-functional teams to align software objectives with broader company goals, ensuring timely and quality delivery.
- Stayed current with emerging technology trends, providing strategic direction for software innovations to maintain market competitiveness.
- Managed resource allocation, risk mitigation, and technical issue resolution to maintain team productivity.
- Fostered a culture of continuous learning and professional growth among team members.

My tenure at Samsung was marked by a commitment to technical excellence, innovative thinking, and collaborative leadership, driving the success of our software development initiatives.

Chief Software Engineer

SanDisk, a Western Digital Brand

Staff Software Engineer

Tyco

Project Manager

Technical Manager

Team Lead

I started out building robots and industrial automation systems. Big, complex machines with software, hardware, and lots of moving parts—literally and figuratively. 

I loved the challenge. I loved watching a product evolve over time. And I loved seeing different teams come together to solve real-world problems.  

As I moved into senior product roles, I stayed close to the tech. 

I worked with engineers, shaped roadmaps, and helped bring products to life. But something kept bothering me:  
 
Why was it so hard to explain what we were building—and why it mattered?

A lot of content about technical products feels... off.  
   
When engineers write, it’s often too dry—technically correct, but not engaging.  

When writers without a tech background write, they miss the beauty of the build. The decisions. The trade-offs. The deep thinking.  
   
What gets lost is the why. 
The thought behind each feature. 
The brilliance of the solution. 
The story underneath the product.  
 
And I couldn’t stop thinking about it.  
   
I got so obsessed with this gap that I started writing myself—about the products I worked on, what made them special, what we should be saying but weren’t.  
   
That’s how it started.  
   
What began as a side passion turned into something bigger. Now, I write for founders and teams who are building complex, technical products—and need someone who gets it.  
   
One thing I care about deeply: founders telling their stories.
   
Not just what the product does—but why they’re building it. What they believe. What they’re struggling with.  
   
I often wonder: Why do so many founders wait until they’ve “made it” to share their journey? 
   
People want to root for real builders. For the messy middle. For the ones doing the hard things. 

That’s why I ghostwrite for founders who want to build an audience around their ideas and grit—not just their features.  
   
Today, I help tech founders and marketing teams across SaaS, eCommerce, analytics, and enterprise tech with:
- Blogs that explain what you're building and why it matters  
-Ghostwriting that helps founders show up online with clarity and consistency  
📖 Case studies that sound like real customer stories—not sales slides  

If you're deep in the build and don’t have the time—or the words—to tell your story, I’d love to help.  
   
I speak tech. I understand product. And I write like someone who’s actually been there.

If you want to talk,
DM me here on LinkedIn
Call or WhatsApp: +91 9606178638  
Email: anuradha.shiv@gmail.com  
Book a call: https://anuradhashiv.com/contact/

anuradha shiv

House Of GKB

With a strong belief that "People Buy People", I help create Personal Brand Icons using my expertise as a Creator - Online Personal Brands & Trainer

My Consultancy Services are:

1. 90 Mins 1-On-1 Personal Branding + Social Media Strategy Session
2. Online Personal Brand Consulting [1-On-1]
3. Online Personal Branding Launchpad - a 12+1 week program to launch yourself as a Personal Brand on Social Media in the fastest possible way, organically.
4. The BrandU #100DaysLinkedIn Challenge

Please email workwithgkb@gmail.com for details.

You can also connect with me on my Social Media handles:
Twitter: @GurnoorKBehl
YouTube (Gurnoor Behl): https://bit.ly/GKBYT
Facebook (Gurnoor Kaur Behl): https://www.facebook.com/gurnoorkbehl
Instagram: @gurnoorkbehl

Founder & CKeyO

Delhi Queer Spaces

As Founder of the Delhi Queer Spaces, my role lies in helping facilitate (sharing & curating) Queer-focused (Exclusive & Ally-inclusive) safe spaces for the Queer Community of Delhi NCR 🏳️‍🌈

My main responsibilities lie in Partnerships, Outreach, and Marketing, apart from curating experiences.

Founder

As a Professional Speaker & Event Host, I am invited to various platforms to speak or host events.

I Speak and/or Host Events on the following:

✅Social Media
✅Personal Branding & Online Influence
✅Content Marketing (Strategy)
✅Digital Marketing
✅Women Empowerment
✅Entrepreneurship
✅Diversity & Inclusion

Professional Speaker, Trainer, Event Curator

ANticks Consulting

As the Advisor to ANticks Consulting, my role and responsibilities are focused (but not limited to) the following areas of the company's growth.

- Branding
- Team Building 
- Social Media Growth 
- Business Development

Advisor

Apeejay Stya University

As a Visiting Faculty member at the Apeejay Institute Of Mass Communication (Apeejay Stya University), I teach Post Graduate students on the subject of Social Media.

Visiting Faculty

CONNECT&GROW 

As Founder President of the Connect & Grow Legend (South Delhi) Chapter, my role was as follows:

✅ To ensure the successful launch of the Chapter - which we did on 22nd December 2021. 
✅ Help generate business for my Business Referral Platform, C&G, and my respective Chapter Members
✅ To grow the Chapter in terms of number of Members
✅ Train and educate members on how to be better networkers and how to generate income from their Chapter, and Network.

President

National Disaster Management Authority (NDMA)INDIA

As the Consultant (Social Media) for National Disaster Management Authority Of India, my sole goal is Build and Spread Awareness regarding Disasters such as COVID-19, Heatwaves, Earthquakes, Floods, Cyclones, Nuclear, Bio-Chemical Disasters, etc via Social Media as a part of Information Education Communications (IEC). My main responsibilities include:

1. Developing a Special Social Media plan for harnessing the Power of Social Media
2. Use Social Media effectively for IEC as well as Emergency Response as an ongoing activity
3. Facilitate in production of various IEC materials for Electronic, Print and Social Media
4. Provide a Plan & Method for evaluating the impact of the campaigns to improve the Media plan and Strategy for Effective Risk Reduction.
5. Hold and Cover Press Conferences & Campaigns on the role of Media For Disaster Risk Reduction & Disaster Management.
6. Facilitation Of Media Tours for Best Practices

Consultant (Social Media)

Gaming Central

As a Digital Junkie at Gaming Central, I help build, foster and enable a thriving Gaming community and impact gamers in India across social and offline mediums.

My general responsibilities include:

1. Creating social and content strategies that invigorate and engage gamers and foster community growth.

2. Communicating directly with gamers, building strong relationships, act as a gamer advocate and maintain a visible external presence; monitor forums and other communications to identify common gamer issues and patterns to help in relevant content creation.

3. Collaborating with Communities across India and APAC, ensuring continual improvement in all things community-building, including methods for engagement, content building and outreach initiatives; coordinate with Production, Development and Marketing teams to brainstorm cross-disciplinary endeavors and bring community and website features online.

4.Managing and executing community-facing initiatives including contests, volunteer programs, fansite programs, collegiate programs, offline events, convention presence, email campaigns and social media initiatives

Digital Junkie

Kitess Group

As the Senior Marketing Manager at Kitess Group, I headed all Marketing initiatives - Online & Offline - that took place in the company. While I worked for all the three verticals of Kitess Group, my main focus is the flagship product and brand, "LifeStyle Passport".  Among my many responsibilities, I was in-charge of overlooking the following:

1. Devising Marketing Strategies for the Company
2. Management of the Company's Online Presence
3. Content Creation and Management
4. Development & Execution of Social Media Marketing Strategies
5. Marketing, Promotion & Brand Building of the LifeStyle Passport
6. Creating Alliances and Affiliated Partnerships
7. Building a Bridge between Clients and Partners using Marketing tools.

Senior Marketing Manager

Paritosh Pathak International

As the Strategic Networking Manager (Online Initiatives), I was responsible for Paritosh Pathak International's entire Online Presence. For the clientele, I headed a program called "LinkedIn for Business". My other key responsibilities included:

•	Managing Online Presence
•	Content Creation and Management
•	In-Charge of the Website SEO
•	Development and Execution of Social Media Strategies
•	Management of the official Blog
•	Creation of Company Newsletters
•	Headed a Program called "LinkedIn For Business" - A program for the clientele through which Networking strategies were used from LinkedIn to attain business goals and eventually revenues.

Strategic Networking Manager (Online Initiatives)

Have you ever heard of the saying, "People Buy People FIRST, then their Products/Services"?
That is why we, as individuals, must become A Brand. A Global Personal Brand. The most efficient way to achieve this is through Social Media.

In the year 2011, I entered the Social Media industry, when it was only 10 years old in India. In the process to educate myself in an environment where Social Media was an unknown term, I used various online resources and books. In the year 2015, I pursued PGD in Digital Media & Online Journalism from Apeejay Institute of Mass Communication. However, my biggest learning is my work experience– in the fields of Social Work, Education, Strategic Business Networking, Gaming & Technology, Hospitality, Sustainable Development & Climate Change, Disaster Management, Fashion, Coaching, Interiors, Law, Finance, Cryptocurrency & many more.

Today, 13+ years later, I'm a highly skilled Social Media Solutionist, Professional Speaker, Trainer & Event Host, and Founder of House Of GKB, a Social Media & Content Management Firm, with a reputation for quality work and “Creating Conversions through Credibility.” Even though I have worked extensively with B2B, B2C, and Governmental Organizations, my expertise lies in Personal Branding as I have worked with Coaches, Trainers, Entrepreneurs, Decision Makers, Celebrities, as well as Students.

In the past 6+ years, I have trained 5000+ individuals on Social Media & Online Personal Branding, globally, via my #SocialWithGKB workshops, programs, Corporate (including Fortune 500s) & Non-Corporate Training, etc. Additionally, I am a Guest Faculty Member (Social Media) at Apeejay Stya University, the designated Social Media Expert at 94.3 MYFM’s show “Youngistan”, and the ex-Social Media Consultant for the National Disaster Management Authority, Government of India. 

As a Professional Speaker, I am invited to speak at local and global forums on Social Media, Digital Marketing, Personal Branding, Women Empowerment, Entrepreneurship, and Diversity & Inclusion.

Additionally, I am the Founder of Delhi Queer Spaces, and I focus on creating or curating safe, equitable, and inclusive spaces for the LGBTQ+ Community in India. 🏳️‍🌈

It's TIME to BUILD your Personal Brand. Become An Influencer. Let me help you AMPLIFY your Influence.

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anuradha shiv

Gurnoor Kaur Behl

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