Superpath

Pro Member

Aurigo Software Technologies

As a B2B Content Writer at Aurigo, I specialize in transforming complex topics in capital program management into clear, compelling long-form content. I collaborate closely with the in-house content team, developing strategic narratives that effectively introduce Aurigo's products to key audiences, primarily government agencies in the US. My work focuses on creating informative and engaging stories that highlight product benefits and solve the unique challenges faced by Aurigo's clients.

B2B Content Writer

Beyond Consulting

At Beyond, I specialize in crafting impactful B2B content that transforms complex tech concepts into clear, compelling narratives. My core mission is to empower tech businesses and CXOs to effectively communicate their unique value and thought leadership.

For tech businesses, I develop in-depth content such as case studies and strategic blog articles, designed to engage target audiences, showcase expertise, and drive meaningful connections. When it comes to CXOs, I leverage my expertise to ghostwrite thought leadership content, helping them articulate their distinct perspectives and amplify their voice within the industry. My approach ensures that messages not only inform but truly resonate, making complex ideas accessible and memorable.

indigoChart

At IndigoChart, I served as a Content Specialist, working closely with our product and tech teams. My primary role was to translate the technical capabilities of our SAP Analytics services into clear, value-driven content for our B2B audience. I focused on articulating the specific business challenges our services addressed and effectively communicating IndigoChart's unique differentiators and the tangible benefits clients could expect.

Content Specialist

actyv.ai®

As a B2B Content Writer for actyv.ai, I developed long-form articles and case studies to highlight their AI-powered platform for digital transformation. My work focused on clearly articulating how their solutions, which leverage AI for process capture, task mining, automation, and digital adoption, help businesses unlock tangible value and measure success. I translated complex AI capabilities into clear, compelling content that showcased actyv.ai's commitment to delivering cutting-edge AI-led enterprise solutions.

Tredence Inc.

For Tredence, I developed blog content focused on Retail AI and supply chain management. This involved transforming complex technical information into clear, engaging articles for a business audience, effectively showcasing Tredence's expertise and insights in these fields.

Technical Marketing Writer

Samsung India

As the Chief Software Engineer at Samsung, my responsibilities spanned various aspects of software development and team leadership:

- Spearheaded the development of advanced software solutions, enhancing user experiences across our diverse product line.
- Led a team of talented software engineers, overseeing the entire software development lifecycle from concept to implementation.
- Coordinated with cross-functional teams to align software objectives with broader company goals, ensuring timely and quality delivery.
- Stayed current with emerging technology trends, providing strategic direction for software innovations to maintain market competitiveness.
- Managed resource allocation, risk mitigation, and technical issue resolution to maintain team productivity.
- Fostered a culture of continuous learning and professional growth among team members.

My tenure at Samsung was marked by a commitment to technical excellence, innovative thinking, and collaborative leadership, driving the success of our software development initiatives.

Chief Software Engineer

SanDisk, a Western Digital Brand

Staff Software Engineer

Tyco

Project Manager

Technical Manager

Team Lead

I started out building robots and industrial automation systems. Big, complex machines with software, hardware, and lots of moving parts—literally and figuratively. 

I loved the challenge. I loved watching a product evolve over time. And I loved seeing different teams come together to solve real-world problems.  

As I moved into senior product roles, I stayed close to the tech. 

I worked with engineers, shaped roadmaps, and helped bring products to life. But something kept bothering me:  
 
Why was it so hard to explain what we were building—and why it mattered?

A lot of content about technical products feels... off.  
   
When engineers write, it’s often too dry—technically correct, but not engaging.  

When writers without a tech background write, they miss the beauty of the build. The decisions. The trade-offs. The deep thinking.  
   
What gets lost is the why. 
The thought behind each feature. 
The brilliance of the solution. 
The story underneath the product.  
 
And I couldn’t stop thinking about it.  
   
I got so obsessed with this gap that I started writing myself—about the products I worked on, what made them special, what we should be saying but weren’t.  
   
That’s how it started.  
   
What began as a side passion turned into something bigger. Now, I write for founders and teams who are building complex, technical products—and need someone who gets it.  
   
One thing I care about deeply: founders telling their stories.
   
Not just what the product does—but why they’re building it. What they believe. What they’re struggling with.  
   
I often wonder: Why do so many founders wait until they’ve “made it” to share their journey? 
   
People want to root for real builders. For the messy middle. For the ones doing the hard things. 

That’s why I ghostwrite for founders who want to build an audience around their ideas and grit—not just their features.  
   
Today, I help tech founders and marketing teams across SaaS, eCommerce, analytics, and enterprise tech with:
- Blogs that explain what you're building and why it matters  
-Ghostwriting that helps founders show up online with clarity and consistency  
📖 Case studies that sound like real customer stories—not sales slides  

If you're deep in the build and don’t have the time—or the words—to tell your story, I’d love to help.  
   
I speak tech. I understand product. And I write like someone who’s actually been there.

If you want to talk,
DM me here on LinkedIn
Call or WhatsApp: +91 9606178638  
Email: anuradha.shiv@gmail.com  
Book a call: https://anuradhashiv.com/contact/

anuradha shiv

H&H Group | B Corp™

Senior Marketing Manager

Brand Manager

Kindly (YC W22)

▪ Conceptualized the brand with Ting India.
▪ Curated content for the website and social media that communicates our vision and mission
▪ Liaised with NPD & took complete ownership of product positioning to reach out to the larger target audience.
▪ Managed & led PR initiatives to increase awareness and brand recall.
▪ Conceptualized and led the creative process for all lifestyle shoots, brand video & lifestyle videos featured on the website, PR & social media

Senior Brand Manager

Mosaic Wellness

Performance Marketing
▪ Managing Facebook campaigns for PCOS, PMS, Period product and UTI range
▪ Developed market for categories women’s menstrual & hormonal care products like PCOS inositol supplements, PCOS Ayurvedic capsules and PMS vitamin gummies in India, leading to an increase of 10% in the total revenue
▪ Performed market research & analysis to improve overall product positioning and communication on PDPS to drive up the ATC%

Assistant Marketing Manager

Product Strategy & Launch
▪ Working with the co-founder & the NPD director to evaluate new personal care products for wellness brands - Man Matters & Bodywise
▪ Conducting customer mapping, analyzed demographics & habits to identify key customer segments
▪ Complete ownership of the product launch process that involves finalizing product brief, packaging, label content and artwork for the portfolio
▪ Heading product improvement projects to improve the ratings 

Social Media Marketing & Branding
▪ Handled the shop IG channel to highlight product launches & creating a community of 15K+women within 2 months

SEO & Content Strategy and Marketing
▪ Devised a content marketing strategy and measurement process to reach at least 120K readers per day
▪ Performed regular keyword research using SEMRush and Ahrefs to get insights for high search volume relevant topics
▪ Conducted on-page SEO research & implemented SEO tactics to continuously rank at least 70% of the blog articles on page 1
▪ Identified content gaps and prepared weekly content briefs for the content writers/agencies to produce SEO optimized and innovative
content which boosted readership and increased the traffic on the blog by 80%

Senior Executive

Phulkari Women of Amritsar

•	Coordinating and executing the  social media strategy, working across key social media channels including Facebook, Twitter, and Instagram for Phulkari; a women’s social organization and think tank
•	Build and update media lists and databases and schedule, coordinate and attend various events for the NGO arm of the organization.
•	Planning, writing and managing e-blasts and e-newsletters

taplio

The Battle

anuradha shiv

Ambika Luthra

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