Techstars

Working 1:1 with cohorts in the Techstars Boston program to shape individual growth strategies for maximum impact during and after the program.

Expert-in-Residence, Growth

Selected as an All Star Mentor for the 2022 and 2023 cohorts

All-Star Mentor

Mentor-In-Residence

Mentor

D'Amore-McKim School of Business at Northeastern University

Teaching the "Entrepreneurial Venture Growth Strategies" course to undergraduate B-school students.

This is a capstone course on how to develop growth-focused products and/or service strategies, making them attractive for venture funding.

Lecturer

Globalwork

We create reliable links between companies and their candidates to hire and retain the best talent.

Growth Advisor

First Round Fast Track

First Round's mentorship program for established tech operators looking to give back and gain a unique community.

Harvard Innovation Labs

Invited in Oct '17 to host office hours for startups in the i-lab program to help them with product validation and marketing.

On the virtual judges panel for the President’s Innovation Challenge in Apr '18.

In Oct '18, moved to the roster of specialists for Launch Lab X (an offering exclusively for Harvard alumni-led ventures who's initial cohort started in September '18) to assist with early growth challenges.

Marketing Specialist

The McCarthy(s) Venture Mentoring Network

Providing meaningful and impactful mentorship for Northeastern University affiliated ventures.

Underscore VC

The Underscore Core is a curated group of exceptional entrepreneurs, executives, and
experts who work in partnership with Underscore VC, an earliest stage venture capital firm, to
identify transformative entrepreneurs and support them as they build iconic companies. Core
Members have collectively built hundreds of companies, created thousands of jobs, served
millions of customers and created billions of dollars in value for their stakeholders.

Core Member

Seedstars

Mentoring startups in developing economies through weekly growth meetings for assigned startups, office hours or participation in bootcamps.

Activities include:
- Coaching to adopt growth methodologies, tools and proven practices
- Helping gain insights from their growth experiments
- Support with ongoing planning and execution to hit growth goals
- Tracking growth data and providing insights to the internal investment committee for follow-on investment decisions.

I actively support talent of color, to help provide access to opportunities.

Supporter

The mmj.org Initiative

Advisor

"The Growth Guy" | Author, Growth Hacking for Dummies (Wiley & Sons) | Startup Mentor |

Order my book, "Growth Hacking for Dummies" on Amazon with the link below.

Accomplished growth and community professional with a demonstrated history of implementing principles that lead to authentic growth. Certified talent optimization leader skilled in connecting talent strategy to business
goals.

Skilled in extracting growth insights from qualitative and quantitative data that drive continuous improvement for businesses.

Anuj Adhiya 📈

Transfr

Director of Marketing

- Managed 5-figure monthly ad budgets in PPC, social, and display advertising
- Provided growth marketing consulting, auditing and marketing services to global SaaS B2B tech startups in the US & UK
- Developed and executed growth marketing strategies, competitive analyses, and technical audits
- Built out end-to-end digital marketing strategy & reporting systems - including PPC, remarketing, display, video, and paid social campaigns, tracking results to revenue dashboards
- Created and documented marketing processes, templates, and campaigns
- Advised clients on hiring talent, skill assessments, and employment decisions.

Strategic Marketing Advisor

Intrinio

- Oversaw marketing campaigns, analytics, audience configuration, tracking, lead scoring, and reporting
- Developed marketing strategy, implementation, automation, & reporting
- Nominated for AMA Marketer of the Year for Digital Marketing-2020.
- Achieved 300% growth in organic leads and 30% increase in site traffic, resulting in 2x revenue growth in 12 months

Digital Marketing Manager

Big Sea

- Managed SEO, PPC, marketing automation, and digital advertising for over 25 clients
- Created audits, proposals, reports, and strategies as needed for clients
- Became go-to expert for search and digital marketing within the organization
- Produced guides, blog posts, and long-form content, along with advertisements, collateral, and market reports as needed
- Recognized for excellence by winning Tampa Bay American Marketing Association Marketer of the Year for Digital Marketing - 2019

Digital Marketing Team Leader

Fulcrum

- Created & managed international marketing operations for an enterprise SaaS app
- Handled all digital marketing, SEO, PPC, automation, & advertising efforts
- Created landing pages, automated drip campaigns, guides, blog posts, help docs & sales materials to educate, inform, and sell/upsell to users
- Managed,& marketed a user conference for clients, users, and partners in Boston attended by an international audience.
- Delivered 16X Monthly Recurring Revenue (MRR) growth over 36 months

Head of Marketing

Lamplighter Media

■Handled SEO, PPC, Social, and Digital Marketing for several local businesses
■Built Conversion Optimized Landing Pages and Marketing Automators for business lead generation in real estate and legal
■Established and run a small digital marketing company producing video and digital content, PPC account management, SEO, and social media marketing
■ Shot for a variety of clients such as REDBULL, Humana, Atlantic Records, Major League Baseball, Sunbelt Software, and various local businesses
■ Purchased, maintained, and managed equipment, media buys, and production budgets
■ Built large social following from scratch for several clients

Managing Partner

RME360

- Managed analytics, PPC search, display, and digital advertising campaigns for retirement advisors across US
- Created and launched the first digital marketing product in company history (Local Motion)
- Provided competitor analysis and industry insight updates
- Educated clients and staff on digital marketing processes, strategies, and results
- Achieved the entre 2012 year's lead volume in first 3 months of 2013

Senior Digital Strategist

Progressive Dental LLC

- Managed websites, PPC, and SEO accounts for 90 dentists and periodontists throughout the United States
- Handled OnPage and OffPage SEO, analytics, keyword research, social media marketing, and local SEM
- Research new and upcoming technologies, tactics, competitive analysis, and reputation management
- Performed IT/ Networking/ Computer Repair duties as needed
- Managed PPC and online advertising budgets

Digital Marketer and Strategist

Atlantic Records

- Set up media distribution network for music & video releases to mass media, listeners, and blog networks
- Built digital presence for artists and label via social media, PPC, and Search Engine Marketing
- Shot and produced behind-the-scenes video and photo for artist
- Built sales framework for effective distribution of saleable content to major online distributors and direct to individual listeners
- Advised on new and upcoming trends, artists, events, and new business opportunities
- Handled PPC and Digital Marketing budgets for artists shows, and labels

Digital Marketing / Business Development

TV Host

- Oversaw shooting and production of more than 25 thirty-minute television programs
- Traveled East Coast to shoot and obtain footage and interviews
- Wrote, shot and produced over 150 commercials for clients throughout the US
- Managed equipment and field production budget
- Researched media buys, and corresponded with clients

Director Of Photography

I am an AMA award-winning marketing leader focused on building and improving persuasion systems for B2B SaaS startup companies & products.

I have 15 years experience in performance and growth marketing, lead generation, marketing strategy, and technical SEO, and 7 years of team leadership and coaching experience.

taplio

The Battle

Anuj Adhiya 📈

RJ J.

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