Techstars

Working 1:1 with cohorts in the Techstars Boston program to shape individual growth strategies for maximum impact during and after the program.

Expert-in-Residence, Growth

Selected as an All Star Mentor for the 2022 and 2023 cohorts

All-Star Mentor

Mentor-In-Residence

Mentor

D'Amore-McKim School of Business at Northeastern University

Teaching the "Entrepreneurial Venture Growth Strategies" course to undergraduate B-school students.

This is a capstone course on how to develop growth-focused products and/or service strategies, making them attractive for venture funding.

Lecturer

Globalwork

We create reliable links between companies and their candidates to hire and retain the best talent.

Growth Advisor

First Round Fast Track

First Round's mentorship program for established tech operators looking to give back and gain a unique community.

Harvard Innovation Labs

Invited in Oct '17 to host office hours for startups in the i-lab program to help them with product validation and marketing.

On the virtual judges panel for the President’s Innovation Challenge in Apr '18.

In Oct '18, moved to the roster of specialists for Launch Lab X (an offering exclusively for Harvard alumni-led ventures who's initial cohort started in September '18) to assist with early growth challenges.

Marketing Specialist

The McCarthy(s) Venture Mentoring Network

Providing meaningful and impactful mentorship for Northeastern University affiliated ventures.

Underscore VC

The Underscore Core is a curated group of exceptional entrepreneurs, executives, and
experts who work in partnership with Underscore VC, an earliest stage venture capital firm, to
identify transformative entrepreneurs and support them as they build iconic companies. Core
Members have collectively built hundreds of companies, created thousands of jobs, served
millions of customers and created billions of dollars in value for their stakeholders.

Core Member

Seedstars

Mentoring startups in developing economies through weekly growth meetings for assigned startups, office hours or participation in bootcamps.

Activities include:
- Coaching to adopt growth methodologies, tools and proven practices
- Helping gain insights from their growth experiments
- Support with ongoing planning and execution to hit growth goals
- Tracking growth data and providing insights to the internal investment committee for follow-on investment decisions.

I actively support talent of color, to help provide access to opportunities.

Supporter

The mmj.org Initiative

Advisor

"The Growth Guy" | Author, Growth Hacking for Dummies (Wiley & Sons) | Startup Mentor |

Order my book, "Growth Hacking for Dummies" on Amazon with the link below.

Accomplished growth and community professional with a demonstrated history of implementing principles that lead to authentic growth. Certified talent optimization leader skilled in connecting talent strategy to business
goals.

Skilled in extracting growth insights from qualitative and quantitative data that drive continuous improvement for businesses.

Anuj Adhiya 📈

HSR Founders Club

Building a community of founders for founders with fellow founders. Looking after admin, communications, partnerships, and events. 

Our mission is to help you befriend a founder next door in HSR Layout, Bengaluru, who you can meet over a dosa at IDC or Asha Tiffins in HSR Layout and discuss your GTM problems, hiring woes, or any particular business problem.

Get access to the real people, relevant resources, effective tools, and dope events that will supercharge your entrepreneurial journey on hsrfounders.club

Wonder Woman

Bugasura

Looking after user acquisition, revenue growth, and product marketing at Bugasura - the ultimate AI-powered bug tracker for modern technology teams.

Chief Marketing Officer

Helping modern technology teams move away from age-old legacy systems for bug tracking.

Wore multiple hats and contributed to product development, customer and revenue growth.

- Increase customer acquisition by 30% YoY
- Improved revenue by 50% YoY
- 2X Top Product on Product Hunt
- Initiated and executed a Community + Event-led GTM

Roles and responsibilities undertaken: 

- ICP development
- Brand building
- Revenue generation
- Product demos, feedback, and management
- Product management and research
- Customer support 
- Demand generation
- Product marketing
- Lifetime Deals Marketing

Head of Marketing

Datazip

Advising team on GTM strategy, inbound strategy, and product launch strategies.

GTM Advisor

Aimwiser

Brand and Marketing Consultant

Instamojo

Built an entrepreneur-first brand. ❤️ 🙏🏼

I took care of the brand function that includes leading a team and taking care of - content, SEO, website, social media, community, and marketing design.


🚨   NEW PROJECTS for 2021-22 🚨   

Brand marketing activities:
- Messaging and positioning
- Influencer marketing
- Brand ads
- Website optimisation
- Community-driven brand activities

Check out coverage for my Influencer Marketing Strategy. Also see how #mojostars - a testimonial style campaign has allowed us to drive up store order values by 200% and improve brand click rates by 40% in just 3 months.

Director Of Brand Marketing

Working on getting everyone to know about Instamojo - simple, affordable online stores for your dream business.

Highlights:

⭐  Launched and scaled the entire content marketing roadmap for Instamojo ORGANICALLY - 50K+ monthly Blog Visitors| 2 Lakh+ newsletter/content subscribers | 7% Avg social media engagement rates)

⭐  Launched mojoVersity - the first-of-its-kind education platform for entrepreneurs and SMEs - 10 courses with various partners, 35K+ monthly visitors, 12K+ signups and 10K+ certificates rolled out in >2 years.

⭐  Launched the mojoMakers podcast - 1000+ organic listeners in just 2 months!

I also contribute to:
- PR
- Product marketing
- Growth marketing
- Support 
- Partnerships

Content Marketing Head

Individually developed & managed the content marketing roadmap for Instamojo.

Content marketer

Affimity

Wore multiple hats at Affimity.com before it shut down. I worked with social media marketing tools and drove content on the passion-based social networking website.

Content Ranger

IBT Media

Covering international business and entertainment news

Correspondent

Covered daily news and wrote commentaries on US jobs and hiring, world real estate, mortgage loans and interest rates, advice for buying and selling a home, and also home design and architecture.

Correspondent and Sub-Editor

Co-founder, CMO @ Bugasura.io | Helping software teams close bugs faster with a modern, AI-powered bug tracker 🤖 | Marketing, Women in tech, Women in leadership & Entrepreneurship 🙋🏻‍♀️

I am a marketing leader with over 11 years of experience in the content and branding space, helping software companies build quality products and brands. Currently, I am the Chief Marketing Officer at Bugasura, the ultimate AI-powered bug management tool for modern technology teams.

At Bugasura, I lead the user acquisition, revenue growth, and product marketing strategies, leveraging my skills in content, brand, and product marketing. I have contributed to increasing customer acquisition by 30% YoY, improving revenue by 50% YoY, and launching two top products on Product Hunt. 

In addition to my role at Bugasura, I am also a co-founder of HSR Founders Club, a community of founders - built and run by founders. I manage the admin, communications, partnerships, and events for the club, with the mission to help entrepreneurs in HSR Layout, Bengaluru, access the real people, relevant resources, effective tools, and dope events that will supercharge their entrepreneurial journey.

I am passionate about leadership, workplace empathy, and startup culture, and I aim to promote more women in leadership positions and build diversity in gender-skewed industries like technology. I write a medium publication of short horror stories called "The Shpookies" in my spare time. I hope you get to read my book or watch my anthology in an OTT soon :) 

Talk to me about anything marketing, community building, books, latest ad campaigns, and/just general life stuff :)

taplio

The Battle

Anuj Adhiya 📈

Rapti Gupta

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