Techstars

Working 1:1 with cohorts in the Techstars Boston program to shape individual growth strategies for maximum impact during and after the program.

Expert-in-Residence, Growth

Selected as an All Star Mentor for the 2022 and 2023 cohorts

All-Star Mentor

Mentor-In-Residence

Mentor

D'Amore-McKim School of Business at Northeastern University

Teaching the "Entrepreneurial Venture Growth Strategies" course to undergraduate B-school students.

This is a capstone course on how to develop growth-focused products and/or service strategies, making them attractive for venture funding.

Lecturer

Globalwork

We create reliable links between companies and their candidates to hire and retain the best talent.

Growth Advisor

First Round Fast Track

First Round's mentorship program for established tech operators looking to give back and gain a unique community.

Harvard Innovation Labs

Invited in Oct '17 to host office hours for startups in the i-lab program to help them with product validation and marketing.

On the virtual judges panel for the President’s Innovation Challenge in Apr '18.

In Oct '18, moved to the roster of specialists for Launch Lab X (an offering exclusively for Harvard alumni-led ventures who's initial cohort started in September '18) to assist with early growth challenges.

Marketing Specialist

The McCarthy(s) Venture Mentoring Network

Providing meaningful and impactful mentorship for Northeastern University affiliated ventures.

Underscore VC

The Underscore Core is a curated group of exceptional entrepreneurs, executives, and
experts who work in partnership with Underscore VC, an earliest stage venture capital firm, to
identify transformative entrepreneurs and support them as they build iconic companies. Core
Members have collectively built hundreds of companies, created thousands of jobs, served
millions of customers and created billions of dollars in value for their stakeholders.

Core Member

Seedstars

Mentoring startups in developing economies through weekly growth meetings for assigned startups, office hours or participation in bootcamps.

Activities include:
- Coaching to adopt growth methodologies, tools and proven practices
- Helping gain insights from their growth experiments
- Support with ongoing planning and execution to hit growth goals
- Tracking growth data and providing insights to the internal investment committee for follow-on investment decisions.

I actively support talent of color, to help provide access to opportunities.

Supporter

The mmj.org Initiative

Advisor

"The Growth Guy" | Author, Growth Hacking for Dummies (Wiley & Sons) | Startup Mentor |

Order my book, "Growth Hacking for Dummies" on Amazon with the link below.

Accomplished growth and community professional with a demonstrated history of implementing principles that lead to authentic growth. Certified talent optimization leader skilled in connecting talent strategy to business
goals.

Skilled in extracting growth insights from qualitative and quantitative data that drive continuous improvement for businesses.

Anuj Adhiya 📈

Norby

Defined short and long-term growth goals in partnership with leadership as well as designed, executed, and optimized strategies for growing top of funnel (referral, affiliate, email, DM, cold, paid, search etc) 

Ideated, experimented, and built out new user activations and funnels including cross-channel paid campaigns while working with cross-functional products, CX and marketing partners create strategies for that will drive product-led growth

Director of Growth

the old girls club

Founding Member

IFundWomen

Strategically mapped out growth goals in terms of lead acquisition and helped to analyze current acquisition and retention strategies, do customer research and talk to customers to give you insights to test against. Improved customer acquisition campaigns – working across paid ads, SEO, affiliates and email marketing.

Worked on customer conversion focusing on messaging, pricing and UX to identify, test and roll out improvements.
Used GA, Google Tag Manager and other data platforms to measure and improve CAC, MRR and LTV.

Senior Growth Strategy Manager

Mediaocean

• Consult strategic D2C, Retail, and SaaS and Fin/Edtech brands on how to achieve business goals via cross-channel advertising (Social, TV, OTT, Premium Video).
• Collaborate with publisher partners (Facebook, Pinterest, Twitter, Snap, LinkedIn) to identify new opportunities that drive ROI for shared advertisers.
• Achieve internal product adoption goals and strategic initiatives through OKRs and working cross functionally with engineering, sales and product teams.
• Lead agency strategy on paid social, OTT and more.

Client Success Manager, Growth

Giant Media

Planned and launched integrated media campaigns on the programmatic video distribution side and YouTube
Account lead  for major clients in the Banking, Insurance and Auto industries for direction/optimizations
Worked cross-functionally across internal product, sales and engineering teams
Worked on up-selling and creating programmatic cycle revenue growth  streams for clients such as Toyota 
Versed in client facing correspondence regarding campaign performance and optimizations/questions

Account Manager

I'm currently a Growth Strategy leader with nine-plus years of strategic, technical, and execution experience in paid social and search, affiliate, and referral marketing and identifying sustainable and scalable growth channels. Growth is a fly-wheel, and each step of the user journey (acquisition, retention, and conversion) is vital to understanding overall company growth. 

I've helped brands such as Capital Records, Toyota, Norby, IFundWomen, and others find scalable growth channels, identify and improve product user friction points, and lead channel strategy and execution.

I've helped companies in B2B, B2C & DTC verticals
- lower CAC by 60% MoM through hyper-targeting performance marketing strategies
- Identify user friction points in onboarding, activation, and in-product for conversion rate optimization and improve user conversion by 20%
- Create highly optimized and converting landing pages as well as optimize the user funnel
- Find high-intent audience segments to go after and start building high-impact acquisition strategies

taplio

The Battle

Anuj Adhiya 📈

Manali Hanamsagar

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