Techstars

Working 1:1 with cohorts in the Techstars Boston program to shape individual growth strategies for maximum impact during and after the program.

Expert-in-Residence, Growth

Selected as an All Star Mentor for the 2022 and 2023 cohorts

All-Star Mentor

Mentor-In-Residence

Mentor

D'Amore-McKim School of Business at Northeastern University

Teaching the "Entrepreneurial Venture Growth Strategies" course to undergraduate B-school students.

This is a capstone course on how to develop growth-focused products and/or service strategies, making them attractive for venture funding.

Lecturer

Globalwork

We create reliable links between companies and their candidates to hire and retain the best talent.

Growth Advisor

First Round Fast Track

First Round's mentorship program for established tech operators looking to give back and gain a unique community.

Harvard Innovation Labs

Invited in Oct '17 to host office hours for startups in the i-lab program to help them with product validation and marketing.

On the virtual judges panel for the President’s Innovation Challenge in Apr '18.

In Oct '18, moved to the roster of specialists for Launch Lab X (an offering exclusively for Harvard alumni-led ventures who's initial cohort started in September '18) to assist with early growth challenges.

Marketing Specialist

The McCarthy(s) Venture Mentoring Network

Providing meaningful and impactful mentorship for Northeastern University affiliated ventures.

Underscore VC

The Underscore Core is a curated group of exceptional entrepreneurs, executives, and
experts who work in partnership with Underscore VC, an earliest stage venture capital firm, to
identify transformative entrepreneurs and support them as they build iconic companies. Core
Members have collectively built hundreds of companies, created thousands of jobs, served
millions of customers and created billions of dollars in value for their stakeholders.

Core Member

Seedstars

Mentoring startups in developing economies through weekly growth meetings for assigned startups, office hours or participation in bootcamps.

Activities include:
- Coaching to adopt growth methodologies, tools and proven practices
- Helping gain insights from their growth experiments
- Support with ongoing planning and execution to hit growth goals
- Tracking growth data and providing insights to the internal investment committee for follow-on investment decisions.

I actively support talent of color, to help provide access to opportunities.

Supporter

The mmj.org Initiative

Advisor

"The Growth Guy" | Author, Growth Hacking for Dummies (Wiley & Sons) | Startup Mentor |

Order my book, "Growth Hacking for Dummies" on Amazon with the link below.

Accomplished growth and community professional with a demonstrated history of implementing principles that lead to authentic growth. Certified talent optimization leader skilled in connecting talent strategy to business
goals.

Skilled in extracting growth insights from qualitative and quantitative data that drive continuous improvement for businesses.

Anuj Adhiya 📈

baramundi software

The baramundi Management Suite offers a future-focused unified endpoint management solution, seamlessly integrating endpoint management, mobile device management, and endpoint security into one platform. With a single interface and database, it adheres to global standards, simplifying IT oversight.

By automating routine tasks, the baramundi Management Suite optimizes IT processes and provides comprehensive visibility across all endpoints. IT administrators benefit from reduced workload, while users enjoy consistent access to necessary applications and permissions across all devices—whether PCs, notebooks, mobile devices, Macs, or virtual environments.

US Marketing Manager

Grateful Giving

As a member of the Advisory Council, I help advise Grateful Giving on
strategy, growth, and impact.

Grateful Giving has a big vision for good: Every time the world spends
money, give a small portion to provide food to the hungry, shelter to the
homeless, and help to thousands of other causes. We call this every transaction for good.

Grateful Giving’s software makes this as easy and automated as breathing.

Advisory Council Member

Network Technology Academy Institute

Graduated program: Artificial Intelligence (AI)-Powered Business Analytics - Hands-on training to explore and create AI-enhanced business solutions. Topics include data analytics, Python basics, and Generative AI tools.

AI Trainee

Fountain

Fountain’s all-in-one high volume hiring platform empowers the world’s leading enterprises to find the right people through smart, fast, and seamless recruiting. Candidates can apply anytime, anywhere in minutes, right from their phone. Automated and customizable processes streamline the candidate experience and save time for recruitment teams so they can scale with growing hiring needs. Advanced analytics provide end-to-end process visibility so managers can make swift, data-driven decisions.

Marketing Manager

Fifth Third Bank

Rize Money, Inc. is a fintech infrastructure platform that provides fintechs, non-bank financial institutions, non-financial brands and other technology companies access to all the tools they need to efficiently build, launch, and scale new financial products and services via one API. Open deposit accounts, get access to payment rails and leverage innovative risk management tools all in one integrated platform.

Marketing Manager, Demand Generation & Marketing Operations at Rize (acquired by Fifth Third Bank)

Zerto

Zerto, a Hewlett Packard Enterprise company, empowers customers to run an always-on business by simplifying the protection, recovery, and mobility of on-premises and cloud applications. Zerto’s cloud data management and protection platform eliminates the risks and complexity of modernization and cloud adoption across private, public, and hybrid deployments. Zerto is trusted by over 9,500 customers globally and is powering offerings for Microsoft Azure, IBM Cloud, AWS, Google Cloud, Oracle Cloud, and more than 350 managed service providers.

Sr. Digital Marketing Manager

Digital Marketing Manager

Evergage, A Salesforce Company

Director, Demand Generation & Marketing Operations

Demand Generation & Marketing Operations Manager

Brainshark, Inc.

* Work closely with marketing and sales to develop and execute innovative and effective email campaigns through marketing automation systems and CRM (Eloqua and SFDC) to meet goals for responses, leads, and qualified sales opportunities.
* Manage a closed loop campaign process – from planning and set-up through execution and post-campaign ROI assessment. Perform detailed audience analysis and targeting to ensure proper segmentation.
* Manage and optimize online pay-per-click and display advertising campaigns in a range of channels including Google, content networks and social. Optimize web conversion by tuning offers for better conversion.
* Evaluate and give recommendations on new digital marketing technologies, manage vendor relations and new implementations.
* Plan and implement real-time marketing messages with Evergage (web personalization tool) on freemium sites to increase audience engagement, convert leads, and upsell. See authored blog post below.

Online Marketing Campaign Specialist

TechTarget

* Analyze and position key audience segments for sales presentations through internal and external research. 
* Manage the creation and updates of all sales tools such as product collateral, product slides, surveys and product calendar for 16 technology sites. 
* Project manage survey creation and analysis for media group.
* Support sales prospecting and product marketing efforts by managing outbound sales emails, writing copy, identifying prospects, coordinating list pulls, and analyzing and reporting results. 
* Track and communicate details of all sponsored editorial products, sponsorships, and deadlines; key liaison with Operations and Editorial teams.
* Produce marketing copy, build and deploy email promotions to maximize traffic and lead capture for 9 technology sites under tight deadlines; generated consistent CTR of almost 7 percent for a 3-month campaign, driving half of email site traffic.
* Utilize SEO to syndicate and create abstracts for promotional materials.
* Analyze and optimize the performance of promotions to meet lead guarantees through deep understanding of target audiences and technology trends; successfully revived struggling year-long campaigns.
* Provide quality assurance to ensure accuracy of promotional links, schedules, site allocations and more.

Product Management & Program Performance Associate

Dynamic marketer with 10+ years of experience in leading B2B SaaS online marketing and digital demand generation. Strategic and hands-on approach to driving awareness and engagement through integrated, multi-touch campaigns at high-growth companies. Always interested in new ideas and technologies! Currently exploring AI-powered business solutions and reaching IT audiences.

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Skills: Email Marketing, Online Marketing, SEM, PPC, Lead Generation, Demand Generation, Personalized Marketing, Salesforce Administration, Salesforce Operations, Marketing Operations, Sales Enablement, Sales Support, Vendor Management, Copywriting, Project Management, Product Marketing

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Technologies: 

Automation:
•	Eloqua (certified)
•	Marketo
•	Evergage
•	Mutiny
•	Act-On
•	Hubspot
•	SalesLoft	
•	Outreach.io

Data/Analytics:
•	Salesforce (certified)
•	FullCircle
•	Google Analytics
•	Funnelwise
•	Google Refine	
•	BrightFunnel
•	Tableau
•	SEMrush

Paid Media: 
•	Adwords
•	Adroll
•	Social (Linkedin, Facebook, Twitter)
•	Outbrain

Account-Based: 
•	Metadata.io
•	Terminus
•	Engagio
•	Alyce

Content Publishing:
•	Wordpress
•	Litmus
•	Photoshop
•	Illustrator
•	Figma
•	GotoWebinar	

Programming:
•	HTML
•	CSS
•	Javascript
•	Visualforce

Other Productivity Tools:
•	Zapier
•	ClickUp
•	Jira
•	Trello
•	Asana

Languages: English and Mandarin Chinese

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Anuj Adhiya 📈

Eileen C.

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