"The Growth Guy" | Author, Growth Hacking for Dummies (Wiley & Sons) | Startup Mentor |

I’m publishing the canon for Anuj Adhiya’s Growth Operating System (Growth OS) — the 5 practices I use with early-stage teams.

• Weekly planning ritual (Mondays)
• Hypothesis-driven experiments (“If X then Y by Z% because [assumption]”)
• Decision-ready metrics (cohorts, activation, payback)
• Friday post-mortems → Monday planning
• Backlog hygiene (impact vs effort)

I’m also running weekly tests on how to make this machine-digestible so assistants cite the right page.

Canon + method + weekly results → https://www.notion.so/Growth-Operating-System-Format-Experiment-Index-268e586c41bf8091a9ffd01374c03bd1

DMs open if you’re testing similar things and want to compare notes.

Anuj Adhiya 📈

Andrew Miller (Mounier)

B2B SaaS Growth Architect + Brand Storyteller | Unearthing Powerful Narratives to Drive Growth & Retention | FastCompany Executive Board

Marketing is storytelling for skeptics. And in the SMB world? Everyone's a skeptic—because they have to be.

For nearly two decades, I've been the growth architect behind B2B SaaS companies that investors bet on. Not because I chase vanity metrics, but because I've cracked the code on what SMBs actually need: clarity, efficiency, and ROI they can see in their first 90 days.

Here's my track record:
- 566% revenue growth at Orbit (acquired by Postman)
- 522% increase in qualified enterprise leads at Xembly (acquired)
- $100M revenue increase as CMO at NIMA
- Built 30+ person global GTM teams from scratch—twice

But numbers only tell half the story.

The real story? I understand SMBs because I've lived in their world. I know that a $50K MRR company thinks differently than a $5M ARR enterprise. They need different messaging, different funnels, different sales motions. They're not "small enterprises"—they're an entirely different organism with their own growth DNA.

That's why I pursued a masters in Behavioral Economics. Understanding *why* SMB buyers make decisions—the psychological triggers, the risk calculations, the trust-building moments—matters infinitely more than what we want them to do.

At Omada.ai, I'm applying everything I've learned about PLG, sales-led growth, and revenue architecture to build something that actually serves SMBs instead of trying to force-fit enterprise solutions into their world.

My approach is simple: data-driven strategy + human-centered execution = sustainable, scalable growth. I've proven this formula across demand generation, product-led growth, account-based marketing, and revenue operations. I've taken companies from 2-person marketing teams to 30+ across six departments. I've navigated three successful acquisitions and built revenue models that gave investors the confidence to write checks.

Beyond Omada, I share what I've learned through:
- AI Unboxed Podcast (host)
- Turing's TOFU Newsletter (creator)
- FastCompany Executive Board (member)

My wife Lili and I have explored 25+ countries, and every journey reinforces the same lesson: great ideas transcend borders, but execution is everything. In B2B SaaS, you can have the best product in the world, but if you can't articulate why it matters to the people who need it most, you're just expensive vapor.

The SMB market isn't waiting for another "enterprise solution scaled down." It's waiting for someone who gets them. Someone who speaks their language. Someone who's built the playbook, run the experiments, and has the battle scars (and the wins) to prove it works.

Head of User Acquisition / Growth Marketing

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Anuj Adhiya 📈

♜ Andrew Miller (Mounier)

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