Lead Harvestor

Head of Growth

NetSet Software Solutions

Digital Marketing Manager

🚀 Helping businesses thrive in the digital realm 🌐

Are you seeking a marketing expert who can take your brand to new heights? Look no further! I'm a results-driven marketing consultant with a passion for crafting tailored strategies that fuel growth and drive revenue.

🔥 Digital Transformation: As a digital marketing consultant, I excel in developing comprehensive strategies that leverage the power of digital channels to boost brand visibility, engage target audiences, and generate leads. My expertise spans SEO, online marketing, social media, and Google Ads campaigns.

🌟 Brand Development: Branding is my forte! As a brand consultant, I assist companies in creating a unique identity that resonates with their audience. From brand positioning and messaging to visual design and storytelling, I help businesses leave a lasting impression and build strong customer connections.

💡 Strategic Insights: I bring a wealth of knowledge and insights to the table. With a solid background in marketing strategy, I'm skilled at analyzing market trends, identifying growth opportunities, and formulating data-driven plans to achieve marketing objectives.

🏢 Collaborative Partner: I believe in collaborative partnerships and work closely with clients to understand their goals, align strategies, and deliver impactful results. By fostering open communication and offering personalized solutions, I ensure a seamless experience throughout our engagement.

✨ Available for Freelance Projects: Whether you need assistance with a specific marketing campaign, want to revamp your digital presence, or require ongoing marketing consultant services, I'm here to help. Let's connect and explore how we can drive your marketing success together.

Reach out to me today to discuss your marketing goals and discover how I can bring your brand to the forefront of the digital landscape. Let's make an impact! 💪

Anu Verma

Martin Dow Marker Ltd

Marketing Manager

Group Product Manager (Marketing)- Responsible for more than 2 Bn Sales Revenues for BU: Gynae & Fertility. Actively working for Sangobion, No.1 iron preparation in Pakistan.
- Strategically plan, prepare and implement innovative marketing plans for assigned brands with complete budgetary and resource allocation with effective various tools like IMS and market data analysis.
- Ensuring the HCP-directed branding/activities are in line with approved brand architecture, long-term givens, and brand plans.
- Monitor performance of assigned brands against plan and carry out necessary changes to meet plan numbers.
- Researching, reviewing, and reporting on competitor activities and changing market scenarios.
- Coordinate with other cross-functional departments for sound planning.
- Initiate new product development and line extensions for existing brands.
- Effective and efficient budgeting, P&L management, sales planning and execution, sales monitoring & training, pharmacy/trade activities, and advertising of assigned brands.
- Efficient and effective brand planning with the successful execution of marketing plan for the assigned brands, along with the delivery of targets.
- Worked closely with the sales team to develop an in-depth understanding of various sales functions.
- Effective sales forecasting along with a review of stock availability based on latest sales trends and promo strategy /campaign through liaison with concerned departments.
- Train, assist and develop field force for the execution of their job responsibilities.

Group Product Manager

Sangobion & NSAIDs Team

Working as a Senior Product Manager in Marketing Department & Responsible for more than 1.4 Bn Sales Revenues for BU: Gynae & Fertility. Responsible for Sangobion, No.1 iron preparation in Pakistan. 
-	Strategically plan, prepare and implement innovative marketing plans for assigned brands with complete budgetary and resource allocation with the effective various tools like IMS and market data analysis.
-	Ensuring the HCP directed branding/activities are in line with approved brand architecture, long term givens and brand plans.
-	Monitor performance of assigned brands against plan and carry out necessary changes to meet plan numbers. 
-	Researching, reviewing and reporting on competitor activities and changing market scenarios.
-	Coordinate with other cross functional departments for sound planning.
-	Initiate new product development and line extensions for existing brands.
-	Effective and efficient budgeting, P&L management, sales planning and execution, sales monitoring & training, pharmacy / trade activities and advertising of assigned brands.
-	Efficient and effective brand planning with successful execution of marketing plan for the assigned brands, along with delivery of targets.
-	 Worked closely with sales team to develop an in-depth understanding of various sales functions.
-	 Effective sales forecasting along with review of stock availability based on latest sales trends and promo strategy /campaign through liaison with concerned departments.
-	Train, assist and develop field force for execution of their job responsibilities.

Senior Product Manager

Merck Serono

Worked as a Product Manager in Marketing Department & Responsible for more than 1.1 Bio Sales Revenues for BU: Gynae & Fertility. Responsible for Sangobion, No.1 iron preparation is Pakistan. 
-	Strategically plan, prepare and implement innovative marketing plans for assigned brands with complete budgetary and resource allocation with the effective various tools like IMS and market data analysis.
-	Ensuring the HCP directed branding/activities are in line with approved brand architecture, long term givens and brand plans.
-	Monitor performance of assigned brands against plan and carry out necessary changes to meet plan numbers. 
-	Researching, reviewing and reporting on competitor activities and changing market scenarios.
-	Coordinate with other cross functional departments for sound planning.
-	Initiate new product development and line extensions for existing brands.
-	Effective and efficient budgeting, P&L management, sales planning and execution, sales monitoring & training, pharmacy / trade activities and advertising of assigned brands.
-	Efficient and effective brand planning with successful execution of marketing plan for the assigned brands, along with delivery of targets.
-	 Worked closely with sales team to develop an in-depth understanding of various sales functions.
-	 Effective sales forecasting along with review of stock availability based on latest sales trends and promo strategy /campaign through liaison with concerned departments.
-	Train, assist and develop field force for execution of their job responsibilities.

Product Manager

Job Responsibilities:
-	Ensure achievement of agreed targets/KPIs for the assigned Area/ Territory.
-	Implement organization’s strategies & policies through sales force to get organizational objectives. 
-	Develop and Implement field Sales Plan for the assigned area.
-	Effectively manage distributor/customers and their operations.
-	Responsible for the execution of the Channel Category plans at the Outlets as per the channel and category prioritization.
-	Coach, motivate and develop Distributors’ and Merck direct sales force
-	Servicing the needs of your existing customers and partnering with them to realize their business objectives.
-	Collecting customer feedback and keeping up to date with products and competitors
-	Responsible for being a key point of contact for all Sales Operations related aspects (e.g. Field Sales, Distributors etc) within assigned geographical
-	"Area/Territory" and deliver set objectives/targets.
-	Organized seminars and symposiums for customers in healthcare industry.

-	Worked in Gynae, Paeds, physician & Pulmonologists and supervised two different team of Merck.

Regional Manager

Sears Outlet Stores, LLC

Warehouse inventory Manager
Customer Services

Internship

American Red Cross

Worked as a office internee for American Red Cross , Greater High Point Davidson Chapter, NC, USA. It helped me to understand US working environment, conduct training and to participate in various volunteer activities.

Internee Office Management, Blood Drives & Conduct Trainings

Merck Group

Task Force Officer 

1.	Make effective doctor call to generate maximum prescription for the product to gain maximum market share.
2.	Making effective sales calls to new & existing doctors.
3.	Resolving concerns of customers to increase market share.
4.	Developing & strengthening healthy professional relations with customers.
5.	Presenting product to the market circle & maintain the good image of organization.
6.	Build close ties with the decision-makers of main hospitals/pharmacies to ensure a continue usage of company's products.
7.	Developing & maintaining long lasting healthy professional relations with market customers.
8.	Creating KOL's
9.	Develop and Maintain the Dr’s database.
10.	Prepare sales action plan and schedule.

Scientific Promotion Officer

CCL Pharmaceuticals (Pvt.) Ltd

Marketing Executive

At Martin Dow Marker Ltd, our team's strategic vision has advanced Sangobion to the top spot in Pakistan's iron supplement market. Leveraging robust data analysis and market research, we've driven sales beyond the 2 billion mark. My expertise in brand management and team leadership is anchored in a deep understanding of market dynamics and competitor strategies, allowing for agile responses and sustained growth.

Our brand's journey under my stewardship has been marked by diligent monitoring and strategic brand positioning, ensuring that healthcare professionals receive our message with clarity. The dedication to excellence and alignment with our brand's long-term vision has fortified brand loyalty and reflected in our financial achievements. Through these efforts, we've not only met but often exceeded our sales targets, underscoring a steadfast commitment to excellence in healthcare marketing.

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Anu Verma

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