Brand Manager

I help founders build a high-paying personal brand through magnetic writing strategies.

Hi, I'm Antonino- an entrepreneur, personal brand advisor, and sales expert.

I help founders build a high-paying personal brand through magnetic writing strategies.

Here's everything I can help you with:

1. Website Creation
2. LinkedIn & Twitter Personal Branding
3. Social Media Writing
4. Sales Funnel Creation
5. Newsletter Writing
6. SEO (Search Engine Optimization)
7. E-commerce Management
8. Product Research and Description
9. Competitors Analysis

Antonino Loggia

Organic Hackers

We help you grow your business with SEO on all search engines.

Founder & Head of Strategy

HeadShotlyAI

Implementing all organic hacks there are to make Headshotly a success.
- Creating GPTs
- Creating content
- Creating AI web apps

All-it-takes-to-make-it-work

Phanum

I help starting businesses with a validated idea to go to market organically.

- Marketing
- Operations
- Strategy
- Team
- Tech

Digital Marketing Consultant for Startups

Shuffly

Helping the marketing team of Shuffly to execute their SEO strategy successfully:

Working on a D2C SEO Strategy:

- SEO technical
- SEO auditing
- Website architecture
- Keyword research
- Operations support
- Content gap analysis
- Content strategy strategy and advice

Reporting directly to the CEO.

D2C SEO Consultant

WeatherTech®

Helping the marketing team of WeatherTechCH to execute their SEO strategy successfully:

Working on a eCommerce D2C SEO Strategy:

- SEO technical strategy
- SEO technical auditing
- Website architecture
- Keyword research
- Operations support
- Content gap analysis
- Content strategy strategy and advice

Reporting directly to the Managing Director for Europe expansion.

eCommerce SEO Strategist

TEKTELIC

Helped the marketing team of Tektelic to execute their SEO strategy succesfully:

Working on a D2C SEO Strategy:

- SEO technical
- SEO auditing
- Keyword research
- Operations support
- Content gap analysis
- Content strategy strategy and advice

Reporting directly to the Marketing Manager and CEO.

SEO Strategist

Verbolia

Helping the marketing team of Verbolia to execute their SEO strategy succesfully

Working on a SaaS SEO Strategy:

- SEO technical 
- Content strategy and advice
- On-Page Optimization
- Web Content Writing
- Keyword research
- SEO Auditing

SaaS SEO Strategist

Watermelon

Helped the marketing team of Watermelon to execute their SEO strategy successfully.

Working on a SaaS SEO Strategy:

- SEO technical
- SEO auditing
- Keyword research
- Operations support
- Content gap analysis
- Link building strategy
- Programmatic SEO techniques
- Content strategy strategy and advice

SaaS SEO Capitan

The BD School

Worked on eLearning SEO Content Strategy:

- SEO technical 
- Content strategy and advice
- Marketing operations support
- On-Page Optimization
- Web Content Writing
- Keyword research
- SEO Auditing

SEO Sherpa

GO Online Marketing

Worked on:

- Content guidance to copywriters and editors
- Software projects strategy and execution
- SEO strategy advice and execution
- SEO Audits

SEO and Software Advisor

Helping CEOs With Their SEO | Growing Websites Traffic x10 With 90-Day Content Sprints | Achieved +5M Revenue With SaaS & eCommerce SEO Campaigns | Trained +100 Companies | Software Engineer | Founder @ Phanum

Every search channel one call away - book me now, organichackers.com

Jairo David Guerrero Vasquez

2026 Prediction:

Shopify will launch their own search engine

LLMs will use it to find relevant products
Users will purchase on chat

Online stores will receive less traffic and will adapt to a new prompt-to-sales model

Shopify has the largest unified network of merchants and have direct access to probably the largest eCommerce dataset comparable to Google's.

Other predictions for 2026 an beyond:

____ Social Media Will Take Over PR
Social media won't only be an active acquisition channel but they fundamental part of SEO growth > builds authority the fastest > If it goes viral goes to the news

____ SEOs become Social Media managers
SEOs have to become brand strategist and no fastest route than (again) on social media (I want my high rankings so I'll do it myself - via social media)

____ Google as social feed
Google will create their own "social media experience" to broaden their customer base. They will just use content that already exists (cough video) and display it as in-feed.

Search results might also transform into one-scroll-at-the-time feature

____ Technical SEO will have more impact
New (LLMs) crawlers are way less advanced than Google's. Light and simple websites will have more visibility than heavy JS loaded. A proper, fast website tech will count for online visibility



Do you have a prediction for SEO in 2026?

Jairo Guerrero

SEO Growth On All Search Channels | Technical-First Revenue-Driven Search Strategies | Trained +100 Companies | Co-founder @ Organic Hackers

🎄 Have a holly jolly Christmas



Google has just released the December Google Search Core algo update: https://lnkd.in/e3ScTzQQ

Just spoke to a CEO that wants GEO
[Skipping SEO basics]


there is too much focus on the technology
little focus on the actual optimization


99% of business and organization need the basics in place
do not move too fast


Ask yourself this:

Is/Has My Website...

⇢ Schema snippets (JSON-LD is best)
⇢ Organization, Author, Person, etc
⇢ Mobile friendly
⇢ Easy navigation
⇢ “Fast” experience
⇢ Low data consumption
⇢ None or little intrusions/ads

Is Your Content...

⇢ Covering user needs
⇢ Well-produced with a lot of care
⇢ Spelling and stylistic clean
⇢ Practical and updated
⇢ Likely downloadable
⇢ Good for the user
⇢ Industry relevant
⇢ Likely shareable
⇢ Non copycat


Does Your Content Have...

⇢ Non-exaggerated hooks
⇢ “Extra-mile” original value
⇢ Reports, research, or analysis
⇢ Clear & descriptive heading/titles
⇢ Complete description of the topic


Is Your Content Process clear?

⇢ Inform readers about the process
⇢ Help readers regardless the process

Are your authors…

⇢ Qualified
⇢ Reachable
⇢ Experienced
⇢ Traceble (on social media)

Is your organization…

⇢ In the news
⇢ Awards winner
⇢ Sharing knowledge
⇢ Active in the industry
⇢ Trustworthy (testimonials)

You see, you do not have to check everything…

But the more basics you cover the better.

Are you working on your basics?

If you want me to check for you: https://lnkd.in/e35HCpNt

We did it! 
My first studio podcast by INSERT LINK 

Enjoyed it very much with the fantastic Liana Hakobyan

Topic: How to stay relevant as SEO agency (in the AI era)

It has been my first in-studio podcast and I must say it feels intense: thinking, talking and listening at the same time for over an hour... Sounds easy but it ain't at least for me.

To be published soon.

Thank you to Anastasiia Sarana & Ivan Nechyporenko for counting on me for the first episode of INSERT LINK podcast!

Liana Hakobyan and Jairo Guerrero - SEO Podcast - How SEO agencies stay relevant.

Just found out I'm #1 SEO Creator in the Netherlands
[#75 SEO worldwide]
But I'm definitely not the best SEO. These are:

[Best Benelux SEOs]

Jarno van Driel - Structured Data, Semantics
Linda Hogenes - Ecommerce SEO at scale
Mathias Noyez - Media and automation
Frank van Dijk 📈 - Content automation
Samuel Szepetiuk - Multi market SEO
Ramon Eijkemans - SEO Automation
Joran Lamisse  - Multi market SEO
Chantal Smink - Content strategy
Clarissa Filius - Visibility strategy
Jeroen Stikkelorum - Community
Arnout Hellemans - SEO Legend
Karlijn Löwik - Site performance
Wouter De Bruycker - Full stack 
Martijn Hoving - SEO business
Megan Hordijk - SEO mentality
Eduard Blacquière - 360 SEO
Jarik Oosting - SEO Business
Frank Hendrix - Migrations
Roy Huiskes - CRO SEO
Erwin Hofman - CWV

And special mention to Patryk Wawok who I learn from every day.

I had the opportunity to share short discussions and learn from their presentations and round tables. Bombs of knowledge every time.

Follow them and learn.
___


I found out about being #1 SEO Creator because of Jeremy Boissinot [Favikon]. They have created an amazing Free LinkedIn Rewind 2025 that tells you accurately how was your year as creator: https://lnkd.in/eihfJq8j

Have you rewind your profile already?

Best SEO Creator on LinkedIn Netherlands - Jairo Guerrero

Micro SEO hack: minify your HTML
[Shopify SEO]


Lighter website = better crawlability = better conversion

Shopify HTML can get very ugly and heavy which consumes more crawler resources and decreases search visibility

Here is how to fix heavy Shopify HTML
[for  advanced users]:

- Go you your theme code
- Take your HTML and  JSON templates
- Duplicate each file for its minified option

Name your minified versions something like "file-min.liquid"

Make sure your code is always clean 

Now, start to minify files:
- Remove all comments

Take to code to Sublime, Notepad ++ or similar
- Search for *double spaces*, remove them

Now take all HTML to one line:
- Search for "/n", remove all of them

You could use any online minifier too but sometimes they do not work with Liquid rules/code

Verify the code
- Preview the minified version: should render and the non-minified version

Now call for rendering the minified files versions within your theme

Done.

This action takes me 10-15 for 2-4 files per time.
Themes usually have 100+ HTML/json templates

Each file gets 20-25% optimized size...
This micro hack becomes a MACRO hack for a website of 100k pages

Website are getting gradually heavier in terms of resources: images, code, functionality, apps, plugins, analytics.

The lighter your website is the better for crawlers: it costs less to read
Easier to crawl = Easier to rank

_____ In the images:

*double spaces* is...
Best way to minify HTML/json manually without causing a total disaster in your code base. Danger area: treat code with care.

Technical SEO tip: AI search crawlers do not read Javascript-rendered content. Here an easy way to test your on-page content:


1 - Go to Gemini
2 - Provide a specific URL to test
3 - Ask to retrieve a specific section from the website

for example:

"get me the H1 title from this URL [url]"

The Gemini web crawler will render the page and retrieve ONLY what is raw server-side render content. 

You can easily test if sections of your content are visible or invisible.

If it is invisible for the AI crawler, now you know so you can fix it.

I just did and it helped me to identify a problem in the product description of a client: the content was partially available, only the first bit; the rest of the product description was hidden after clicking a button "read more". 

80% of the product description was not retrievable therefore impossible to rank anywhere. 

How I fixed it: I set the entire product description to be rendered as HTML without JS. 

I expect that AI crawlers will start soon rendering JS but I guess too costly...

Is all your website content server-side rendered?

li_at

JSESSIONID

Talks about #seo, #ecommerce, #freelancing, #seotechnical, and #contentstrategy

swapnil shinge

Site speed influences your AI search visibility
[why your technical SEO got even more impactful]

Fantastic articles by Reza Moaiandin and Dan Taylor ♒ on the impact of technical SEO debt in AI search visibility.

Users and Google got quite sophisticated and site performance has been neglected for the past few years as it was not even considered ranking factor

And in fact, in many cases I was able to rank pretty well "slow" website due to the fact the content was valuable and competition low

But now we are "AI search"

With new AI crawlers in place like ChatGPT-User, bad performing website won't be as visible on LLMs as they were on Google

For example, out of 2,138 websites cited by AI tools, "faster" websites were cited average 1.47x more than "slower" pages
{SALT.agency study}

Popups, javascript-rendered content, slow & resources-heavy sites will have a hard time on LLMs even though they might rank well on Google

Obviously it is quite early to make deterministic conclusions, and crawlers will get more advanced the upcoming years

Just let's consider this:
- crawling costs a lot of money

They worse is your website to be crawled the worse your performance will be.

If you want to measure your AI visibility use LLM Pulse

Read Reza's article here https://lnkd.in/eqV6EEif

Read Dan's article here https://lnkd.in/eMS_sG8b

Are you taking care of your technical SEO?

PageSpeed Insights impact on AI visibility performance

I probably just made the most stupid purchase of my life.
"Cheap SEO" has a market value of 32k USD

The value of a domain tells its demand. Everyone wants cheap SEO. We treat it like paid traffic: KPIs, ROI, fast returns...

Unpopular opinion:

SEO is not performance, is knowledge. Specially now that we got stolen our most precious metric: traffic. "Visibility" became even a more abstract metric, really hard for attribution.

Working on content? Social media? Brand? PR? Technical? These things influence algorithms (they'll rank and mention your brand). But it looks like nobody wants to really put in the work. And the ones doing it, let me tell you, are spending big money and time. Because that is what it takes.

I understand you have to keep an eye on cash flow. That is exactly why you have to invest now on SEO and search visibility. It won't get any easier nor cheaper.

Regardless if you invest or not your competitors will and the market will evolve.

If you are doubting...

Easy formula to calculate your budget:

- Target revenue from SEO: 1M/year
- SEO budget: 10-15% of goal = 120k-150k/year
- Timeframe: 12 months.
- Total budget monthly: 10k-15k

Don't have 120k to invest? No problem, you can in fact invest way less just that you have to reconsider your goals. 

Want to see results before you invest? Life does not work like that.

Just a reminder: Do not try to achieve a big goal with tiny investments. 

Even though the SEO industry we work hard to devalue our own work:
**There is not such a thing as "cheap SEO"**

Are you ready to invest in SEO?

Free AI Search Visibility Report
Esteve and Daniel just built this 

Free LLM Pulse feature.

The report returns:
- An overall AI Visibility Score
- Sentiment analysis (Positive/Negative)
- Direct competitor comparison
- Content recommendations
- Query Fanouts samples

Want to test it on your site? 
Or your competitors? 

You know the drill...

1 - Like
2 - Repost
3 - Comment "AI REPORT" 

And I will send it your way.

Voice search came for revenge
It has been the "next big thing" for the last 15 years yet every year



Failed to deliver...

Makes sense as Google would not even take a long voice requests

It was more like "spoken keywords" 

It was not until LLMs came to everyday life that we started having longer written conversations with our chatbots

Those written prompts are becoming full voice conversations with Gemini, ChatGPT, etc.

I am happy for voice search.

She worked really hard for over 15 years, stood her ground, remained consistent, tried every year...

Until the technology allowed her to take the place she deserves.

Let's all learn about Voice Search and her inspiring story

Never give up.


Do you talk a lot with your AI?

Voice search and AI search are the best friends

🔴 Breaking: Adobe buys Semrush 

Just heard this one from Jeroen Stikkelorum
If you want to be up to date follow him and join the SEO Brein community.

Everyone: it's Friday, let's make it a great day
Cloudflare:

I’m about to 2x client’s content to win international SEO. What happens next? You won't believe it.

No, for real...

This client is active in 4 regions / 6 countries:

- North America: United States
- Central America: Mexico
- South America: Ecuador, Peru, Colombia
- Europe: Spain

Each using their own local domain...

The thing is Spain has 90% of the actual content value: 5000 how-to guides. The rest of the regions do not have any of that.

The how-to guides receive most of the traffic and contain products to be purchased.

The Spanish website ranks everywhere. But conversion rates outside Spain are close to 0%.

Makes sense: users in America see the wrong currency, shipping options. They see products they can’t even buy.

There’s real demand but no one outside Spain can complete a purchase.

So I am making a plan to fix this:

I’m copying ALL the valuable content from the Spain site to the other regional sites.

- Step 1: Migrate the top 100 pages to each regional site
- Step 2: Implement hreflang so Google ranks the right local page

Once we see positive results (first traffic going to each region) we’ll roll out the entire content library with full hreflang setup.

My goals:

- Users get a local site where they can actually buy
- Lower bounce rates, more pages visited
- Rankings and quality improve across all markets

I fully expect Spanish traffic to drop, but as the right users finally land on the right sites, conversions will go up, and SEO will actually drive revenue. 

Would you take this approach?

Wish me luck.

No alternative text description for this image

I did not know this one 👀 

HARO is back!

Looks like Featured is now behind HARO.

Let's see how it goes

https://lnkd.in/eTVGb7Tz

Featured

One of the coolest landing pages I've seen
Real time view of Shopify purchases worldwide
For BFCM

And you can play pinball!

Link in the comments

taplio

The Battle

Antonino Loggia

Jairo David Guerrero Vasquez

Followers

Posts

Engagements

Likes

Performance ScoreJairo David Guerrero Vasquez's LinkedIn Performance

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taplio

The Battle

Antonino Loggia

Jairo David Guerrero Vasquez

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jairo David Guerrero Vasquez's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJairo David Guerrero Vasquez's LinkedIn Performance