The Healthy Entrepreneur Club.

Co-Founder

Studio Nu

Online interior design 

Designing home and work environments to help entrepreneurs and brands flourish 👏🏼

Co-Founder and Design Director

Interior Design UK

Interior Designer

Antonia Bates Design

Freelance textile designer specialising in digital print for interiors

Textile Designer

Wiltshire School of Gymnastics

Gymnastics Instructor

The Cross Keys 

Bartender and Waitress

Designers Guild

Interior Design Work Experience 

IKEA Group

Interior Design and Visual Merchandising Work Experience 

Choconchoc

Packing

dc-activ

Graphic Design Work Experience

In 2025, the fastest way to build trust, land high ticket clients, and make your brand look like a damn authority?

Show up on podcasts and BORROW TRUST.

Most people think podcast guesting is about getting your name out there.

It’s not.

It’s about getting paid.

We help smart entrepreneurs & experts turn podcast interviews into traffic, influence and revenue.

We've used this exact system to build a multi six figure business, land insane guests (worth over $3B combined), and grow a top 1% podcast without begging for likes or filming dancing Reels.

Most people completely butcher podcast guesting.

They pitch like interns.
Waffle through interviews.
And post a graphic saying “Great to be on the show!”... and that’s it.

No wonder nobody clicks.

A proper guesting strategy does 3 things:

1. Makes you look like the expert (without you saying it).
2. Brings leads to you.
3. Turns one interview into 30+ pieces of high converting content.

Just strategy, stories, and sales.

We help founders, coaches, and consultants:

→ Get booked on top shows
→ Speak like a weapon
→ Repurpose interviews into lead machines

Who am I?

I co-run a top 1% podcast, built a business off the back of guesting, and now help other entrepreneurs do the same ..with way less trial and error.

If you’re ready to stop blending in and start being the one they quote…

Shoot me a message with the word "GUEST".

Antonia Bates

I’ve helped 200+ founders grow their brands using LinkedIn.

95% of them have the SAME problem stumping their growth.

They had a trust problem.

They were posting every week.

Following the ‘best time to post’ advice.

Writing solid hooks from a lead magnet download they got last week.

But no one was booking calls.

And no one was engaging.

Here’s what the winning founders do differently 👇

✔️ They show up when no one’s watching.

- It’s easy to post when you’re getting likes.
- It’s harder when your last three posts failed.
- But that’s what builds credibility.
- Posting consistently says you can rely on me.
- And that’s exactly what people need to feel before they trust you.

✔️ They share stories, not stats.

- No one connects to a number.
- But a challenge? A transformation? A struggle?
- That’s where people lean in.
- “I failed three launches before this one worked.”
- That’s way more powerful than “We achieved 300% growth.”
- Stories make people believe you.

✔️ They sound human.

- Drop the synergy, scale, and leverage talk.
- No one speaks like that over coffee.
- People don’t trust voices that sound rehearsed.
- They trust the ones that sound real.

Oh and just a reminder, trust isn’t built in a single post.

Trust is built through tone, timing, and truth again and again and again and again.
_ _ _ 

Who’s someone you instantly trust on LinkedIn and why?

Helping coaches & consultants scale their business and build trust using podcasts | Worked with 200+ founders | Top 1% podcast | $3B+ network of guests

Executive & Business Coach | Ex-Goldman Sachs | Giving you the blueprint to transition to a new business or career | CEO TWP Media | Host TWP Podcast | Author | Speaker

You CAN reinvent your career, whatever your age, in any season.

For more than 10 years, I’ve supported thousands of professionals and leaders to:

→ navigate transition and redundancy with clarity and confidence

→ rebuild their professional identity and personal brand

→ use LinkedIn to become visible, trusted, and in demand

→ rediscover their direction, and move into work that feels like them.

I help you make that transition with confidence, purpose, and strategy.

Because success isn’t about climbing faster.

It’s about choosing the ladder that actually belongs to you.

And sometimes the bravest thing you can do is step off the wrong one.

I've lived this.

I started my career in accounting at Deloitte, earned my Chartered Accounting qualification, transitioned to numerous finance roles, and climbed to Executive Director at Goldman Sachs Asset Management in institutional funds management. 

On paper, I’d made it.

In reality, I was burnt out, disconnected, and craving work that felt human again.

So, I did what most people are afraid to do, I left a “safe” career with no plan B.

What came next changed everything.

I retrained in wellbeing, coaching, and personal development.

I rebuilt my identity, my community, and my confidence by learning to show my value with clarity instead of hustle.

Since then I founded Transition With Purpose (TWP) to help others do the same.

When your direction, credibility, and presence align, your career, income and your self-belief accelerates.

Because after years of building, the next chapter isn’t about finding another job.

It’s about repositioning who you are and what you’re known for.

That's what I help you with.

I also partner with outplacement firms, corporates, professional services organisations, and member-based associations to deliver strategic career transition coaching, LinkedIn training, and authority branding programs for individuals and teams navigating change.

If you’re brilliant at what you do but your career still doesn’t feel aligned or fulfilling, let’s change that.

Send me a message with “REINVENT” to get started.

📍 Based in Melbourne, Australia

📧 info@transitionwithpurpose.com.au

Natalie Tran

When a question becomes a full circle moment 

One of my favourite things about hosting the Transition With Purpose Podcast is this:

Each guest leaves a question for the next guest…
without knowing who they are.

For Episode 65, that guest was the incredible String Nguyen. 

And the person who unknowingly received her question for Episode 66?

The one and only Diana Nguyen.

Two Vietnamese-Australian women.

Two storytellers.

Two creatives redefining what success looks like.

And as the universe would have it, two wonderful friends. 

Neither knowing the other was next.

(I was dying to share with String as you can see) 

The question from String: 

“Can women have it all?”

So String, what do you think of Diana’s answer? 

Episodes are below if you missed them: 

🎧 Episode 65 — String Nguyen: The Power of Creativity & Standing Out
https://lnkd.in/gj7_BXUd

🎧 Episode 66 — Diana Nguyen: The Art of Joyful Storytelling 
https://lnkd.in/gPMgRj7r

PS What does having it all mean to you?

I’d love to hear your take.

You deserve work that feels alive, pays well, and actually fits your life. I help with that | Career & LinkedIn Strategist | Ex-Goldman Sachs | Host of TWP Podcast | LinkedIn Top Voice

If you’re not ready to talk about how you use AI in your work

you’re not fully interview-ready.

Not because employers expect you to be an AI engineer.

But because they want to know:

Do you understand the tools shaping the future of your role, your industry, and your impact?

And the depth of that answer matters.

Because the way a clinical psychologist uses AI is not the same as a SaaS product manager…

or a technical leader shaping platform architecture.

Hiring managers aren't just asking:

“Do you use AI?”
They’re assessing:
Can you apply AI intelligently within the context of this role? 

Be ready to speak to the AI question in a way that makes sense for your function.

It’s not just tech roles being asked.

One of my clients, a BDM, recently walked into an interview.

He had nailed every part of the process but stumbled on the AI question:

“What’s your approach to using AI in your work?”

He paused.
He wasn’t prepared.
He gave a light, surface-level answer.

It really caught him by surprise.
This may have impacted the outcome of this interview for him.

Here’s a few considerations to help shape your answer:

1️⃣ Amplify: 
AI expands your capability not replace it.

Health example:
“I use AI to scan research papers faster and synthesise evidence-based insights, but clinical judgment still comes from me.”

SaaS example:
“I run product messaging through AI to test clarity and tone, which speeds up positioning work but I still make the final call.”

Tech example:
“I use AI to draft architecture rationales, then refine them based on constraints and stakeholder feasibility.”

2️⃣ Eliminate the Drag: 
AI removes the repetitive, manual, time-consuming work.

3️⃣ Systemise & Scale: 
AI helps you build repeatable workflows, frameworks, and processes.

4️⃣ Strengthen Decision-Making:
AI becomes a partner in analysis, not a substitute for judgment.

AI is now a lens through which employers may assess:
• your adaptability
• your curiosity
• your efficiency
• your modern mindset
• your ability to lead change

If you're preparing for interviews, add it to your prep list.

PS Have you been asked on your POV on the use of AI?

taplio

The Battle

Antonia Bates

Natalie Tran

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Performance ScoreAntonia Bates's LinkedIn Performance

Performance ScoreNatalie Tran's LinkedIn Performance

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taplio

The Battle

Antonia Bates

Natalie Tran

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Antonia Bates's LinkedIn Performance

Performance ScoreNatalie Tran's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAntonia Bates's LinkedIn Performance