Anton Golub

Chief Business Officer | Crypto & Web3 Executive | Since 2013 in Crypto

You can email me: anton.golub@gmail.com

Anton Golub is Chief Business Officer of Freedx, a next-gen centralized crypto exchange built for crypto newcomers and experienced traders. 

Anton is also an advisor, founding member and Chairman of SwissAssetDAO.

Anton founded & served as CEO of flovtec, Swiss market-maker providing liquidity solutions to digital asset exchanges, token issuers & protocols and offering investment products for professional & institutional investors. 

Anton is also a co-founder of Trust Square AG, a pre-eminent blockchain technology hub located in Zurich's financial district. 

Anton co-founded Lykke Corp, a blockchain-powered exchange to trade all assets with zero fees, where he served as a Chief Science Officer. 

Prior to Lykke, he worked as a quantitative researcher at Olsen Ltd (successor to Olsen & Associates, founded in 1985), a hedge fund that pioneered the field of high-frequency trading. As a Marie Curie Research Fellow at the Alliance Manchester Business School, Anton worked on high-frequency trading, market microstructure and flash crashes. 

In 2011, he was invited to participate in the Foresight Project - The Future of Computer Trading in Financial Markets, an international project on algorithmic trading funded by HM Treasury in the UK. 

Anton has also been involved in several research projects backed by the European Union (EU) and was on the Supervisory Board for the BigDataFinance project funded through Horizon 2020. He has co-authored 13 academic papers and two books.

Advisor, Founder and President

Co-founded and launched SwissAssetDAO, a Decentralized Autonomous Organization (DAO) in Switzerland with the purpose of enabling crypto-native companies to access Real-World Assets (RWAs). 

Together with legal experts conducted a comprehensive global analysis of DAO frameworks and executed a set-up of the legal wrapper as a Swiss Association. Co-wrote the Articles of Association and Whitepaper, and directly contributed to defining the Treasury Policy and Ethics Policy.

Onboarded 100+ members consisting of top crypto, legal, and DAO experts. Leader of the Community workstream and contributor to the Legal and Treasury Management workstreams.

Grew SwissAssetDAO's public profile from a small tight-knight community to one of the most well-known DAOs in Switzerland, and a global leader in the space of RWAs. Represented SwissAssetDAO at numerous high-profile events and conferences. 

Served as a key point of contact for inbound inquiries for the services of RWA advisory and securitization.

China has been banning crypto since 2013 - Central Bank now says all crypto activity is illegal

I've been in crypto industry since 2013.
I've seen 10 times China banning Bitcoin or crypto.

PBOC says crypto remain illegal in China and all crypto business activities are classified as illegal.

Central Bank says stablecoins fail to meet KYC/AML standards.

China sees stablecoins as high risk for money laundering, fraudulent fundraising, and illegal cross-border flow.

Instead of allowing public to access crypto, China is focusing on CBDC (e-CNY). 

Same as in Europe, China wants to push digital yuan pilots and use in public-sector payments.

Adoption started in streets, not Wall Street.

Ian Weisberger, CEO & Co-Founder of CoinRoutes, observes:

LATAM pays with USDT from phones - normal now
Mature markets follow when revenue shows up
Banking + payments became obvious wedge early

Real usage pulled crypto forward.

From podcast with Demetrios Zamboglou PhD and Ian Weisberger.

 📍 Watch full podcast: youtu.be/5SocNJhdkmk

Educational content only. Not financial advice. No liability assumed, direct or indirect.

Primores

Empowering Influencers and Brands with Affiliate Marketing

For Brands
We specialize in transforming traditional affiliate marketing into innovative, results-driven brand partnerships. By leveraging diverse channels and data-driven strategies, we connect your brand with the right audience in the right places. Our tailored approach ensures that every campaign aligns with your goals, driving meaningful conversions and impactful results.

For Influencers
Monetize your expertise and turn your influence into a unique branded product effortlessly. Whether digital or physical, we handle every aspect of the journey—design, production, marketing, and distribution—so you can focus on what matters most: building lasting connections with your audience. From concept to launch, we ensure your brand leaves a powerful impression.

Investments
Focusing on high-growth sectors: DTC | AI | Crypto
We actively invest in innovative opportunities that redefine industries and drive sustainable impact.

Portfolio
• Monetha: A highly converting traffic source for affiliate marketing. Gain not only conversions but also valuable zero-party data.
• Verfacto: Manage partnerships, track channels, and gain full visibility into ROI with ease.
• Agenic: Spy on competitors and receive AI-driven insights to guide your next strategic steps.
• Crypto Projects (Gaming): Explore cutting-edge opportunities in gaming—DM to learn more.
• Influencer Partnerships: Over 100 active collaborations that deliver results.
• TikTok Shop / Affiliate Promotion: Harness the power of TikTok to grow your reach and revenue.

CEO, Founder

Monetha

Monetha is a service that combines best features from cashback and affiliate services available on the market. This is made possible through our unique peer-to-peer data exchange technology, which facilitates secure and privacy-conscious information sharing between users and businesses, eliminating the need for intermediaries.

Any online enterprise can effortlessly join our network via a straightforward plug-and-play integration, opening the doors to engaging with their audience in a more profound and meaningful way. This is particularly beneficial for smaller businesses that may not have access to the vast user data that their larger counterparts possess.

Marketers get access to a powerful mechanism to incentivize users and get an opportunity to drive conversion and engagement by:

- Exposing their offerings to a shopping-oriented audience.
- Rewarding users for valuable actions such as brand referrals, social media opinion sharing, content creation, and more.
- Expressing gratitude towards loyal customers without the burden of managing a complex rewards catalog or direct partnerships.
- Tailoring their marketing initiatives based on a deeper understanding of their audience’s preferences collected through our platform.

Consumers can interact with Brands or Online merchants who are part of our network through mobile app, browser extension or website. They can leverage their digital profile as a global rewards and discount card, unlocking a plethora of benefits valued up to and even beyond $US100 per month.

To see the full list of rewards and shops you will connect your customers with, please, go to www.monetha.io or connect with me at email - andrej@monetha.io 

Book a 1:1 intro call with me at www.calendly.com/mth-andrej-ruckij/35-minutes-event

The Coalition for Online Data Empowerment

We are the trade association for organisations that are helping people take control of their personal data online. Our members enable better consumers outcomes with respect to personal data, including by assisting with access, understanding and insights, control and consent management, and sharing in its value. CODE advocates on behalf of its members for more effective data portability rights and tools, a better deal for consumers online, and a level playing field in digital markets.

Founding Member

CMO Alliance

Member

Verfacto

Verfacto is a Zug-based data-driven platform that allows online businesses to synchronize and use their customer profile data with all leading platforms for better marketing activities analysis. As a real-time analytic platform, Verfacto allows brands to see a comprehensive overview of acquired traffic from multiple platforms based on 30+ different attributes (source, last visit, level of engagement) for better customer journey analysis. It’s an additional tool that helps to identify the most promissing user segments and can be used in combination with Monetha cashback and loyalty platform to tackle retention problem

I hold the position of CEO for 2 years now, offering the following services at Verfacto:

- Site Tracking and CRM; 
- Customer Profile Analysis; 
- Email and Onsite Marketing Tools Integration (MailChimp, OptiMonk, and others); 
- Access to 30+ Attributes for Customer Journey Research.

Unlock your marketing potential with onsite optimisation and email marketing strategies to increase your global sales today with Verfacto!

For more information about Verfacto's data-powered marketing analysis solutions go to www.verfacto.com

For business inquiries, you can reach Verfacto team at support@verfacto.com

Peekdata.io

Peekdata.io is a data API-first data access layer that grants engineering teams a convenient way to consume data from any source, organize it into consistent metrics, and use it with every data app. Founded in Lithuania back in 2019, Peekdata.io is designed with one mission to help clients to make their data consistent, secure, performant, and accessible across every application. 

I hold the position of Co-Founder for 4.5 years, offering the following services at Peekdata:

- Data Model Management and Visualisation; 
- Detailed Reporting and Analysis;  
- Multiple Database Engines Support; 
- Export of Data to Multiple Data Formats; 
- Execution Time and Runtime Monitoring.
- Access absolutely all your data through a single endpoint Reporting API with Peekdata

For more information about Verfacto's API-powered solution go to www.peekdata.io

Co-Founder

Adform

Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform Flow – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign life cycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns.

As a VP Development, Strategic Initiatives for 1 year, my main responsibilities included:

- Organisational Bottleneck Analysis and Coordination; 
- Communities and Process Evaluation (cross organizational API guidelines creation);
- Product Development (created api management gateway); 
- Team Coordination and Management.

To learn more about Adform solutions and previous clients' stories please go to site.adform.com

VP Development, Strategic Initiatives

Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients in 25+ countries around the world. Each product delivers strong stand-alone capabilities and can be seamlessly paired with the rest of our advertising platform for enhanced results.

As a Head of Development for 4.5 years, my main responsibilities included:

- Guidance Provision (technical planning and strategic planning); 
- Team Coordination (led 290+ international professionals); 
- Production Process Monitoring and Improvement.

To learn more about Adform solutions and previous clients' stories please go to site.adform.com

Head of Development

In 2022 Adform celebrated 20 years of leadership and innovation in digital advertising. Its central value proposition for clients remains simplifying advertising through powerful technologies that unlock results. With ID Fusion the company is delivering the superior first-party alternative to the existing identity landscape. Effortlessly unlock the full potential of all major identity solutions, in parallel, through one universal platform delivering superior advertising activation to the modern marketer.

As a Program Development Manager for 7 months, my main responsibilities included:

- Programmer Department Establishment; 
- Team Coordination and Setup; 
- Product Development.

To learn more about Adform solutions and previous clients' stories please go to site.adform.com

Program Development Manager

Adform FLOW is enterprise technology built for effortless modern marketing. Independent and integrated, Adform FLOW gives you the control you never had – configurable, transparent and secure - enabling seamless management of the whole campaign life cycle across all digital channels. Through exceptional user experience and enhanced human/machine collaboration, Adform FLOW provides Augmented Intelligence to amplify your business results.

As a Project/Product Manager for almost 3 years, my main responsibilities included:

- Site Tracking and CRM; 
- Customer Profile Analysis; 
- Email and Onsite Marketing Tools Integration (MailChimp, OptiMonk, and others); 
- Access to 30+ Attributes for Customer Journey Research.

To learn more about Adform solutions and previous clients' stories please go to site.adform.com

Project/Product Manager

Founder & CEO at Monetha.io | Affiliate Partner for Your Brand | Ethically Access User Interests and Preferences to Build True Loyalty | Blockchain Visionary | andrej@monetha.io

🌍 Making an Impact in Affiliate Marketing

Imagine your digital profile as a 💳 universal discount card that unlocks a world of benefits. Our flagship product, Monetha, is designed to 💪 put the power back in your hands, revolutionizing how you interact with affiliate marketing.

Join us on this exciting journey and discover how 🎁 personalized rewards create a true win-win for everyone!

By leveraging 📊 insights into preferences, affiliate marketers can offer ✨ tailored rewards that enhance the user experience. Together, we’re building a future where 🤝 loyalty meets innovation.


About Me
With a Master’s degree in Business Management and over 20 years of expertise in IT and digital experience creation, I’ve built a career focused on transforming customer engagement and loyalty. My passion lies in leveraging technology to maximize the customer journey for international brands, fostering loyalty, and enhancing market positioning.

I’m a 3-time founder with a visionary approach to client retention and loyalty program development, underpinned by a deep understanding of decentralized systems via blockchain.

Key Highlights:
• 4-Time IT/Customer Experience Company Founder
• Established 2 Remote International Offices for 150+ employees
• Created Adform Academy and delivered 51 public lectures since 2014
• Led a Product Development Team of 300+ employees worldwide
• Certified Scrum Expert and Crypto expert (don't mix with trading :))


Portfolio
• 📈 Monetha: A highly converting traffic source for affiliate marketing. Gain not only conversions but also valuable zero-party data.
• 🤝 Verfacto: Manage partnerships, track channels, and gain full visibility into ROI.
• 🧠 Agenic: Spy on competitors and get AI-driven insights for your next strategic steps.
• 🎮 Crypto Projects (Gaming): Explore cutting-edge opportunities in gaming—DM to learn more.
• 🌟 Influencer Partnerships: Collaborating with over 100 influencers to drive results.
• 🎥 TikTok Shop / Affiliate Promotion: Unlock TikTok’s power to expand reach and revenue.

Get in Touch
Let’s collaborate to redefine the customer experience and affiliate marketing landscape. For business inquiries, reach out to me at: 📧 andrej@primores.org

taplio

The Battle

Anton Golub

Andrej Ruckij

Followers

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Performance ScoreAnton Golub's LinkedIn Performance

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taplio

The Battle

Anton Golub

Andrej Ruckij

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anton Golub's LinkedIn Performance

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Performance ScoreAnton Golub's LinkedIn Performance