Gartner

Responsible for managing the IT Security & Risk Management portfolio across the EMEA region. Facilitating connections between selected technology and service providers and our CISO audience, as well as the broader CIO/CxO community.

Focused on:

- Managing the full sales cycle from prospecting to deal creation and account expansion
- Growing client relationships and participation across the cybersecurity portfolio
- Supporting technology vendors with entry into the Gartner recommended partners ecosystem
- Understanding prospect and clients strategic objectives, aligning their needs with Gartner’s conference capabilities
- Working with our analyst experts and Community of security leaders to create powerful business collaboration opportunities
- Creating strategic outreach to C-Level executives
- Building and developing business cases and executive summaries to align internal stakeholder teams

Account Executive EMEA, Cybersecurity

OutboundWorx

An Outbound "Anti-Lead Gen" Agency focused on helping Founders and their teams eliminate guess work and frustration in developing outbound sales motions in their go-to-market strategy.

On a mission to fix the negative association of both sales and lead generation by working collaboratively with customers, giving full transparency and only working with people who are as committed to solving their challenge as we are.

We don’t claim to fix your top of funnel issues by finding you 30 high ticket prospects a month or by 10xing your pipeline, because it’s most often not the case and impossible to predict. Fact is, 99% of lead gen companies can’t do it anyway.

By focusing on leveraging the art of conversation and discovery, we work with you to ensure you know exactly where, who and how to approach the right prospects for your business.

Founder

Pharma D-mand

Strategic Partner

ManyMangoes 🥭

HYPCCCYCL

Brand Ambassador

The Salesborgs™

Member

SalesDRIIVN - UK’s #1 Performance Sales Agency

An Outsourced Outbound Agency working with sales and marketing teams to create demand and lead generation and drive new opportunities to meet with customer ICP targets through both virtual appointments and private, bespoke events. 

Addressed the challenges of outbound sales by offering comprehensive solutions for understanding ICP, refining market messaging, and penetrating target accounts through storytelling.

Highlights:

- Took a new service to market in July 2020 from concept to full launch
- Developed GTM strategies and sales plans to identify and win new business
- Created marketing copy to create awareness and educate our ICP
- Created the sales copy and process
- Built and developed ICP lists using B2B data platforms such as: Cognism, ZoomInfo, Seamless.ai, LinkedIn among others  
- Directly responsible for over £500k revenue in 2022 
- Helped the business generate over £800k in revenue in 18 months
- Responsible for the day-to-day operations of all sales and account management, expanding the department from 0 to 8 employees in less than 12 months
- Managed renewal, cross-sell, and upsell of 6 key accounts
- Guested on 10+ Sales and Marketing podcasts
- Became Co-Host on the Redline podcast

Co-Founder

Marsden Rose Recruitment

Principal Consultant & Owner

The European Medical Journal

The European Medical Journal aims to provide quality reviewed open access journals to thousands of physicians. The journals include congress reviews as well as breaking news, analysis and access to information of unparalleled quality.﻿﻿

The journals span across a wide range of therapeutic areas including Neurology, Gastroenterology and Urology, with all the publications and articles freely available and accessible to our online community to read and share. The fully open access journals review the leading congress within the therapeutic area and are supported by internationally renowned editorial board members.﻿﻿

Senior Project Manager

GlobalData Plc

Responsible for 4 products in the GlobalData portfolio. 

The LATAM Renewable Energy Forum (CLER): 

• Responsible for the creation and development of all event collateral, pricing, and go to market strategy 
• Clearly identifying target audience across both industry buyers and suppliers
• Developing new relationships with companies both situated and investing in LATAM
• Directly involved in the structure, focus and content of the event programme
• Tasked with managing the supplier and delegate campaign
• Responsible for KPIs and delivering revenue forecast 
• Working directly with production and marketing teams on content, brand positioning, and marketing campaigns
• Managing 3 direct reports

Global Brand Protection Summit (GBPS):

• Solely responsible for delivering on the supplier campaign and growing the revenue and quality of companies on an annual basis
• Identifying new business and account management 
• Directly involved in the structure, focus and direction of the event
• Tasked with managing the delegate campaign and ensuring that seniority remains at a high level
• Responsible for KPIs and delivering revenue forecast 
• Working directly with production and marketing teams on content, brand positioning, and marketing campaigns

Business Review Webinars (Packaging & Supply Chain):

Business Review Webinars specialise in providing 60 minute live webinars which are an innovative education and lead generation tool that enable delegates to join in free discussions with industry experts, business leaders and high-level technology and service providers. 

Arena Dining Club:

We organise your bespoke dining club, half day or full day event. From the design, execution, delegate acquisition and operations of your dinner we tailor everything to your messaging and ensure the discussions you have onsite have the value your team needs.

Head of Business Development

From its initial launch in 2006 the PACE Forum grew into a truly global event providing solution hungry professionals with a platform to collaborate with peers whilst assessing the strengths and weaknesses of their supply-chains. PACE established itself as the industry’s key invitation-only, interpersonal event, bringing together senior decision makers from the world’s leading FMCG manufacturers and the most innovative solution providers in the industry through presentations and via a series of private one-to-one business meetings. 

I led the sales for all PACE Forums (Europe, US and Asia) and through collaboration with our strategic partners kept PACE as the must-attend packaging event across the world and improved the yield by over 50% and also the delegate numbers during my tenure. 

•	Managed a team of 6 people on both sponsorship revenue and delegate campaigns 
•	Responsible for overall event strategy
•	Reported directly to the group sales director on forecasts, yields and comprehensive reporting of                 KPIs and team analysis
•	Liased with marketing on brand positioning and marketing campaigns
•	Responsible for delivering against my own personal target
•	Led training and development of my team

Director - PACE Forums

Building GTM Engines @ The Anti-Lead Gen Agency | Helping Founders of Start Ups & Scale Ups Take Their Message to Market | Outbound Enthusiast | Cold Calling Practitioner

About

I've enjoyed a challenging and rewarding sales career, starting as a hungry young rep and working my way up to leadership roles at an industry leading events company. Along the way, I've sold to leaders in diverse industries such as pharma, manufacturing, and tech.

Now, I'm an Enterprise AE in the EMEA Cybersecurity practice at the world’s leading research and advisory firm, Gartner. Working with industry and thought leading technology solution providers, Gartner analysts and our end-user client base to create relevant research-led, role based platforms for engagement and networking to build strategic, long-term relationships and enable them to make better, informed decisions leading to positive outcomes on their mission-critical priorities.

Antoine M.

🔥 Tom Slocum

The SD Lab

I help B2B sales teams fix outbound and build top-of-funnel engines that actually deliver

Over the last 18 years I’ve been on every side of the outbound game from full cycle sales to SDR, from ops to leadership I’ve built motions from zero, led teams in the trenches and turned broken outbound into predictable pipelines

Since 2022 I’ve partnered with sales leaders across SaaS, logistics, facilities and more to reset their outbound motion and get their teams back on quota

The Outbound Accelerator (8–12 weeks)
This isn’t theory. I embed with SDR teams to coach, train and rebuild their processes. Weekly live workshops. Hands-on sessions. Custom playbooks. By the end your reps aren’t just booking more meetings they’re booking better ones. Leaders leave with a team and a system they can trust to perform

Why leaders bring me in
18 years in outbound across multiple industries
Tactical expertise from someone still on the phones
Proven results: SDR orgs seeing 20–30% lifts in meetings booked within one quarter

From cubicle cold calls to helping companies like Kustomer and ServiceChannel scale outbound systems that last

Founder | CEO

lemlist

Brand Ambassador 

Nooks

Advisor | Brand Ambassador

Sendspark

Since June 2023 I’ve had the pleasure of collaborating with Bethany the co-founder of Sendspark and Ben Wright in supporting, promoting and integrating Sendspark into my daily sales activities. As a brand ambassador I actively use Sendspark for all my video needs—from prospecting and proposals to trainings—and share my experiences through my LinkedIn brand.

Sendspark has become my go-to tool because it genuinely enhances how I connect with clients and prospects. It’s a tool I believe in and I’m excited to represent it. I also get to work closely with the Sendspark team to create engaging and fun content that showcases the power of their platform.

Check em out 🤘

Gartner Peer Community is Gartner's next generation online destination designed to increase value through timely answers and meaningful peer connections

I am a Founding Peer Community Ambassador to contribute insights on B2B sales, sales leadership and enterprise go to market among other topics

Peer Ambassador: B2B Sales, Sales Leadership & Enterprise GTM

LinkedIn Learning Community

Hand selected by LinkedIn as one of their 2025 Sales Beacons a community of the most impactful, consistent and credible voices in B2B sales

As part of their invite only Club Navigator program I contribute thought leadership around outbound, SDR development, cold calling and sales coaching helping reps and teams navigate the modern sales landscape

• Featured in the LinkedIn Sales Navigator blog and showcase content
• Regularly share real, tactical strategies that move the profession forward
• Collaborate with top sellers and creators to elevate industry best practices

This isn’t about influence its about impact and creating space for real ones doing real work to lead from the front

Sales Beacon – LinkedIn for Sales

Sendoso

• Collaborated with the team to help develop strategies for personalized engagement and relationship building

• Provided insights and brainstormed ideas to drive creative solutions and initiatives

• Work closely with the CEO and industry advisory group to shape the future of engagement

Strategic Advisor

Humantic AI

- Authentic Selling Evangelist 
- Advising the team on product and positioning
- Attending strategy meetings to share best practices and review current processes in place
- Evangelize and help define a new product category
- Consulting the team on sales and marketing funnel generation

Sales Assembly

As the industry’s only Scale-as-a-Service platform, Sales Assembly is the trusted partner for leading B2B Tech companies on their journey to Scale Better, Scale Faster, and Scale Smarter.

Featured Thought Leader

RevGenius

During my tenure as Program Director, Community Manager and RevLeague Founder at RevGenius I partnered with Jared Robin and the RG team to orchestrate an extraordinary community growth journey from July 2020 to May 2022. Together we transformed a community of 2,000 members into a thriving force of 40,000+ members.

In October 2020 I took a bold stride by creating RevLeague. A micro-community within RevGenius. In an era marked by the isolation of remote work, RevLeague emerged as a dynamic haven for Sales Leaders, SDRs, and AEs seeking collaboration, support, and empowerment. We crafted a vibrant space where walls couldn't confine us. Enabling individuals to connect, share, and thrive.

Guiding RevLeague to over 2,000 members, I fostered a dynamic environment with weekly office hours, stimulating competitions, and collaborations with esteemed sponsors like Ambition, SalesScreen, and ConnectandSell. This journey was a testament to our collective drive to uplift and amplify the growth of sales reps in the evolving landscape.

With my contributions as a Program Director, Community Manager, and RevLeague Founder I embraced the opportunity to fuel connections, inspire growth, and foster an unwavering spirit of camaraderie within the RevGenius community.

Program Director | RevLeague Co-Founder | Community Manager

Your Future Homie- In- Law | Founder @ The SD Lab | Sales Consultant | 7x Strategic Advisor | 4x Sales Leader | SDR Coach | #empathyactivist

Hey I’m Tom I help B2B leaders, SDR teams and founders fix broken outbound when pipeline is dry and reps are stuck spinning

After 18 years in sales from 400+ daily cold calls in a cubicle to building $3M+ in pipeline from scratch I’ve built a repeatable system that gets outbound back on track

Here’s how I help

Weekly workshops (theory + tactical execution)

Rebuilt call flows, messaging and targeting

Sequencing + workflow installation

Call reviews with live coaching + scorecards

Fast performance gains tied to KPIs

Client Wins

Kustomer → 50%+ lift in meetings → 100% SDR attainment in 3 months
ServiceChannel → 30% SQL lift with sharper messaging + coaching
Rockledge, Distran → 10–20 meetings/month booked after outbound reset

I’ve also worked with brands like ServiceChannel, Kustomer, Apollo, ZoomInfo, Smartlead, Surfe and more to coach teams and represent their tools

Outbound isn’t dead it just needs fixing

👉 Want sharper messaging, predictable pipeline and reps who book meetings?

Book an Outbound Strategy Tour (Featured below)

Or join my newsletter (7K+ readers) for free outbound playbooks (below)

The SD Lab is a top-of-funnel sales consulting agency. The SD Lab offers customized services to help businesses optimize their sales process and achieve measurable results. The SD Lab offers a 14-week Revenue Acceleration program, Custom Sales Playbooks, and Team Coaching packages that cover all things Top of Funnel. If you're looking to optimize your sales process and achieve sales success, The SD Lab is here to help. Let's work together to transform your sales approach

taplio

The Battle

Antoine M.

🔥 Tom Slocum

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