Gartner

Responsible for managing the IT Security & Risk Management portfolio across the EMEA region. Facilitating connections between selected technology and service providers and our CISO audience, as well as the broader CIO/CxO community.

Focused on:

- Managing the full sales cycle from prospecting to deal creation and account expansion
- Growing client relationships and participation across the cybersecurity portfolio
- Supporting technology vendors with entry into the Gartner recommended partners ecosystem
- Understanding prospect and clients strategic objectives, aligning their needs with Gartner’s conference capabilities
- Working with our analyst experts and Community of security leaders to create powerful business collaboration opportunities
- Creating strategic outreach to C-Level executives
- Building and developing business cases and executive summaries to align internal stakeholder teams

Account Executive EMEA, Cybersecurity

OutboundWorx

An Outbound "Anti-Lead Gen" Agency focused on helping Founders and their teams eliminate guess work and frustration in developing outbound sales motions in their go-to-market strategy.

On a mission to fix the negative association of both sales and lead generation by working collaboratively with customers, giving full transparency and only working with people who are as committed to solving their challenge as we are.

We don’t claim to fix your top of funnel issues by finding you 30 high ticket prospects a month or by 10xing your pipeline, because it’s most often not the case and impossible to predict. Fact is, 99% of lead gen companies can’t do it anyway.

By focusing on leveraging the art of conversation and discovery, we work with you to ensure you know exactly where, who and how to approach the right prospects for your business.

Founder

Pharma D-mand

Strategic Partner

ManyMangoes 🥭

HYPCCCYCL

Brand Ambassador

The Salesborgs™

Member

SalesDRIIVN - UK’s #1 Performance Sales Agency

An Outsourced Outbound Agency working with sales and marketing teams to create demand and lead generation and drive new opportunities to meet with customer ICP targets through both virtual appointments and private, bespoke events. 

Addressed the challenges of outbound sales by offering comprehensive solutions for understanding ICP, refining market messaging, and penetrating target accounts through storytelling.

Highlights:

- Took a new service to market in July 2020 from concept to full launch
- Developed GTM strategies and sales plans to identify and win new business
- Created marketing copy to create awareness and educate our ICP
- Created the sales copy and process
- Built and developed ICP lists using B2B data platforms such as: Cognism, ZoomInfo, Seamless.ai, LinkedIn among others  
- Directly responsible for over £500k revenue in 2022 
- Helped the business generate over £800k in revenue in 18 months
- Responsible for the day-to-day operations of all sales and account management, expanding the department from 0 to 8 employees in less than 12 months
- Managed renewal, cross-sell, and upsell of 6 key accounts
- Guested on 10+ Sales and Marketing podcasts
- Became Co-Host on the Redline podcast

Co-Founder

Marsden Rose Recruitment

Principal Consultant & Owner

The European Medical Journal

The European Medical Journal aims to provide quality reviewed open access journals to thousands of physicians. The journals include congress reviews as well as breaking news, analysis and access to information of unparalleled quality.﻿﻿

The journals span across a wide range of therapeutic areas including Neurology, Gastroenterology and Urology, with all the publications and articles freely available and accessible to our online community to read and share. The fully open access journals review the leading congress within the therapeutic area and are supported by internationally renowned editorial board members.﻿﻿

Senior Project Manager

GlobalData Plc

Responsible for 4 products in the GlobalData portfolio. 

The LATAM Renewable Energy Forum (CLER): 

• Responsible for the creation and development of all event collateral, pricing, and go to market strategy 
• Clearly identifying target audience across both industry buyers and suppliers
• Developing new relationships with companies both situated and investing in LATAM
• Directly involved in the structure, focus and content of the event programme
• Tasked with managing the supplier and delegate campaign
• Responsible for KPIs and delivering revenue forecast 
• Working directly with production and marketing teams on content, brand positioning, and marketing campaigns
• Managing 3 direct reports

Global Brand Protection Summit (GBPS):

• Solely responsible for delivering on the supplier campaign and growing the revenue and quality of companies on an annual basis
• Identifying new business and account management 
• Directly involved in the structure, focus and direction of the event
• Tasked with managing the delegate campaign and ensuring that seniority remains at a high level
• Responsible for KPIs and delivering revenue forecast 
• Working directly with production and marketing teams on content, brand positioning, and marketing campaigns

Business Review Webinars (Packaging & Supply Chain):

Business Review Webinars specialise in providing 60 minute live webinars which are an innovative education and lead generation tool that enable delegates to join in free discussions with industry experts, business leaders and high-level technology and service providers. 

Arena Dining Club:

We organise your bespoke dining club, half day or full day event. From the design, execution, delegate acquisition and operations of your dinner we tailor everything to your messaging and ensure the discussions you have onsite have the value your team needs.

Head of Business Development

From its initial launch in 2006 the PACE Forum grew into a truly global event providing solution hungry professionals with a platform to collaborate with peers whilst assessing the strengths and weaknesses of their supply-chains. PACE established itself as the industry’s key invitation-only, interpersonal event, bringing together senior decision makers from the world’s leading FMCG manufacturers and the most innovative solution providers in the industry through presentations and via a series of private one-to-one business meetings. 

I led the sales for all PACE Forums (Europe, US and Asia) and through collaboration with our strategic partners kept PACE as the must-attend packaging event across the world and improved the yield by over 50% and also the delegate numbers during my tenure. 

•	Managed a team of 6 people on both sponsorship revenue and delegate campaigns 
•	Responsible for overall event strategy
•	Reported directly to the group sales director on forecasts, yields and comprehensive reporting of                 KPIs and team analysis
•	Liased with marketing on brand positioning and marketing campaigns
•	Responsible for delivering against my own personal target
•	Led training and development of my team

Director - PACE Forums

Building GTM Engines @ The Anti-Lead Gen Agency | Helping Founders of Start Ups & Scale Ups Take Their Message to Market | Outbound Enthusiast | Cold Calling Practitioner

About

I've enjoyed a challenging and rewarding sales career, starting as a hungry young rep and working my way up to leadership roles at an industry leading events company. Along the way, I've sold to leaders in diverse industries such as pharma, manufacturing, and tech.

Now, I'm an Enterprise AE in the EMEA Cybersecurity practice at the world’s leading research and advisory firm, Gartner. Working with industry and thought leading technology solution providers, Gartner analysts and our end-user client base to create relevant research-led, role based platforms for engagement and networking to build strategic, long-term relationships and enable them to make better, informed decisions leading to positive outcomes on their mission-critical priorities.

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The Battle

Antoine M.

Rochelle Marsden

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