CMO at Crisp IM

Helping post-PMF SaaS Founders with low to no inbound marketing skills to scale their operations. Interested? Hit "follow me" button 🫶

Former developper, I've moved on to the "other side" while learning marketing and business in a French Business School.

Thanks to multi-disciplinary skills, I'm able to work on the whole customer lifecycle to build sustainable growth. 

Passioned for innovation and entrepreneurship, I'm helping SMBs to change the way they create multichannel customer support experiences with their users at Crisp, a leading solution in the customer support industry over the world.

Join me here too: https://twitter.com/Ant0ine_Gt

Antoine GORET

If you're still thinking AI can be added as a patch to your product, we thought the same 12 months ago, and we were wrong.

Product people, tech visionnaire, this video is built for you.

We take you inside the reasoning and the decision that drove us to release our new AI Agent.

Storytime ⬇️

Ten years ago, Crisp started with a simple idea: put a chat bubble on websites so companies and customers could talk to each other.

Today, more than 200 million people interact through multiple channels every month.

But something changed recently: AI exploded.

Every SaaS company started adding AI features and we did the same.

But very quickly, we realized something uncomfortable.

Our product wasn’t built for this new era: for years we had improved our chatbot system.

Workflows. Automations. Knowledge base search.

Then LLMs arrived. We added AI replies. Smarter routing. More intelligence.

But under the hood, it was still the same architecture: A workflow system trying to host AI.

At some point we had to face reality: You don’t build an AI-native product by stacking AI on top of legacy logic.

So we made a difficult decision, Instead of patching the product… We rebuilt it:
- New architecture.
- New agent system.
 - New chat widget designed for AI conversations.

A new way to separate human conversations from automated ones was born and the goal wasn’t to build a “smarter chatbot”.

The video below takes you inside this story. Through the doubts, the meetings, the decisions, that have led to the creation of Hugo AI Agent.

https://lnkd.in/eTqvqmba

This is kind of a documentary we worked with Léo Pereira who' been insanely good at delivering this amazing piece of content.

Antoine  GORET

Open video: We Rebuilt Our SaaS with AI at Its Core on youtube.com

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