CMO at Crisp IM

Helping post-PMF SaaS Founders with low to no inbound marketing skills to scale their operations. Interested? Hit "follow me" button 🫶

Former developper, I've moved on to the "other side" while learning marketing and business in a French Business School.

Thanks to multi-disciplinary skills, I'm able to work on the whole customer lifecycle to build sustainable growth. 

Passioned for innovation and entrepreneurship, I'm helping SMBs to change the way they create multichannel customer support experiences with their users at Crisp, a leading solution in the customer support industry over the world.

Join me here too: https://twitter.com/Ant0ine_Gt

Antoine GORET

Wrapping up my 7th year at Crisp and more than ever, this has been a challenging one, yet full of learnings and failures, below is my very true recap of 2025 👇 ⬇️ 

At first, lets' talk about failures:
- Invested another round of money at PrestaShop for marketing actions, it didn't pay off even though I really wanted it to work.
- Designed an account creation flow that mades teammates invites mandatory, believing it would enhance activation and retention. Long story, short : it didn't 😅
- We failed at growing our partners network
- Invested in technological partnership to discover this same partner was building the same product we offer, leveraging the API a competitor was providing

And many more. 

But also even more success:
- Revamped the onboarding steps through a gamified set of action to be completed by triailing users
- Revamped the onboarding email sequences to focus on both inactive and active users
- Got the new Crisp website to new heights either in terms of trafic and conversions
- Successfully made out of Crisp one of the most recognized brand over AI generative engines
- Launched a dedicated webinar with one of the most popular french e-commerce agency (kudoz Axome - Brand & Tech Agency | Groupe EDG) and a common customer
- Tracked churn & monthly revenue even more precisely than ever before
- Revamped the upselling and downselling process within Crisp to reach new eights in terms of new business from existing customers while reducing churn (still WIP tbh)
- Gathered 130 people to talk about growth strategies over a day with Growth Nantes
- Launched MANY MANY MANY AB tests to discover that the lightest the better when it comes to conversion on a LP.
- Understood that page structure matters as much as content itself when willing to rank on very highly competitive requests

And many other amazing cool things ❗❗ ❗  

We're setting up 2026 with no break at Crisp. 

In the next few weeks, maybe one of the biggest update ever for us to be announced.

Stay tuned

----
Personnaly, I did my first triathlon in 2h47 and was super proud of it, never did bikes for more than 20 km before, didn't even own one in April 2025, didn't swim more than 500m for 15 years ... I love it so much that I'm now part of TRIATHLON CLUB NANTAIS and eager to do more of them!

I'm already planning one with Valentine Sauda 🥊, who else is joining?

Happy new year folks, take care

Antoine  GORET

Sharing open thoughts and reflexion about how I've managed to take decisions upon things we learned fighting churn in 2025. ⬇️

RevOps & Growth Marketing Expert | COO Make the Grade | HubSpot Diamond Partner

I'm on a mission to reduce the friction encountered in the B2B and B2C customer experience.

Our solutions allow for the alignment of internal operations in marketing, sales, customer service, product and more in order to drive revenue and growth.

Our expertise :

1️⃣ RevOps Consulting: Identifying internal barriers that hinder profitability and resolving them with the appropriate processes and technologies.

2️⃣ HubSpot CRM Integration: Implement the right marketing and sales strategy through the installation of HubSpot CRM.

3️⃣ HubSpot Audit and Optimisation: Review the use of an existing portal to recommend adjustments to improve performance and profitability.

4️⃣ Inbound marketing and SEO strategy: Develop your reputation by positioning your pages in the top positions on Google.

5️⃣ Growth marketing campaign: Industrializing acquisition on a large scale by automating.

6️⃣ SEA campaign management: Capitalizing on social media and Google sponsorship campaigns to drive leads.

7️⃣ Branding and graphic redesign: Positioning your brand with the right message and the right universe in a target market.

8️⃣ Conversion website redesign: To transform it into the primary source of business.

9️⃣ Team training: Welcome your teams in the best conditions on the HubSpot CRM.

Our favorite industries :

- SaaS software
- Cloud / Cybersecurity / AI / IoT
- Health / Pharmaceutical / Research
- Industry / Agribusiness / Cooperative / Transportation
- Education / Swiss Private Schools / Hospitality
- HR / Consulting
- Public Institutions / NGOs / Humanitarian
- Luxury B2C brands

About me.

I've been fortunate enough to learn from highly skilled marketing automation and data management experts across Europe.

Marketing, sales and executive leaders turn to me when they need :

+ HubSpot Enterprise and Pro CRM Suite integration
+ Change in management, governance and RevOps strategy
+ Database architecture and processing
+ Salesforce to HubSpot migration
+ Synchronisations and custom API integrations
+ Coaching and training on HubSpot
+ Installation of native integrations with HubSpot: Salesforce, Aircall, Livestorm, LinkedIn Sales Navigator, Outlook, Gmail, Slack, Shopify, WordPress, Webflow, Airtable, Walaaxy, Zendesk, Eventbrite, Zapier and more
+ Website redesign in a conversion and business generation context

Any questions? Feel free to reach out, I answer 100% of my messages 💬

Simon Lagadec

CRM, IA, données enrichies : 
Ce qui compte vraiment ce mois-ci ↓

Si début 2026 avait un mantra, ça serait celui-ci :
« Moins de bruit. Plus de signaux utiles ».

Notre newsletter de janvier est en ligne !

Au programme :
→ Publicité dans ChatGPT : nouveau terrain média ou mirage ?
→ Cybersécurité : quand l’IA passe à l’attaque (littéralement)
→ HubSpot : 3 nouveautés pour un CRM propre et actionnable
→ GTM : comment la donnée enrichie aide à contacter au bon moment

Lien ci-dessous ↓

Bonne veille à tous ✨

#CRM #IA #HubSpot #RevOps

RevOps & Growth Marketing Expert | COO Make the Grade | HubSpot Elite Partner

Bonjour, En ce début d'année, nous faisons le tri entre signaux utiles et bruit ambiant. Ce que l’IA change côté marketing, ce qui évolue dans HubSpot

Open article: CRM, IA et données enrichies : les évolutions clés du mois by Simon Lagadec • 3 min read

CRM, IA et données enrichies : les évolutions clés du mois

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The Battle

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Simon Lagadec

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Antoine GORET's LinkedIn Performance

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