CMO at Crisp IM

Helping post-PMF SaaS Founders with low to no inbound marketing skills to scale their operations. Interested? Hit "follow me" button 🫶

Former developper, I've moved on to the "other side" while learning marketing and business in a French Business School.

Thanks to multi-disciplinary skills, I'm able to work on the whole customer lifecycle to build sustainable growth. 

Passioned for innovation and entrepreneurship, I'm helping SMBs to change the way they create multichannel customer support experiences with their users at Crisp, a leading solution in the customer support industry over the world.

Join me here too: https://twitter.com/Ant0ine_Gt

Antoine GORET

If you're still thinking AI can be added as a patch to your product, we thought the same 12 months ago, and we were wrong.

Product people, tech visionnaire, this video is built for you.

We take you inside the reasoning and the decision that drove us to release our new AI Agent.

Storytime ⬇️

Ten years ago, Crisp started with a simple idea: put a chat bubble on websites so companies and customers could talk to each other.

Today, more than 200 million people interact through multiple channels every month.

But something changed recently: AI exploded.

Every SaaS company started adding AI features and we did the same.

But very quickly, we realized something uncomfortable.

Our product wasn’t built for this new era: for years we had improved our chatbot system.

Workflows. Automations. Knowledge base search.

Then LLMs arrived. We added AI replies. Smarter routing. More intelligence.

But under the hood, it was still the same architecture: A workflow system trying to host AI.

At some point we had to face reality: You don’t build an AI-native product by stacking AI on top of legacy logic.

So we made a difficult decision, Instead of patching the product… We rebuilt it:
- New architecture.
- New agent system.
 - New chat widget designed for AI conversations.

A new way to separate human conversations from automated ones was born and the goal wasn’t to build a “smarter chatbot”.

The video below takes you inside this story. Through the doubts, the meetings, the decisions, that have led to the creation of Hugo AI Agent.

https://lnkd.in/eTqvqmba

This is kind of a documentary we worked with Léo Pereira who' been insanely good at delivering this amazing piece of content.

Antoine  GORET

Open video: We Rebuilt Our SaaS with AI at Its Core on youtube.com

CEO @Abyssale | Helping marketers & agencies scale their creative production

👋 Hey, I'm Alessandro.

After years as a Product Designer at Publicis, Expedia, Qonto and others, I kept running into the same frustrating pattern:

Marketing teams drowning in repetitive design tasks — resizing banners, updating prices, creating endless variations for 10+ formats...

💡 Pure monkey work that drained creativity and momentum.

Sure, design tools existed. But they all followed the same playbook:  
– Complex workflows  
– Endless handoffs  
– Bottlenecks that slowed everything down

So I asked myself: what if your design system could actually do the heavy lifting for you?

That question pushed me to leave my comfortable corporate job and start Abyssale.

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✨ Abyssale is creative automation that actually delivers (not just fancy AI buzzwords).

We help marketing teams generate unlimited on-brand content — fast.

✅ Design once  
✅ Scale across every format  
✅ Stay perfectly on-brand, every time

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From early adopters to teams at Netflix, BackMarket, and DDB, we’re now powering creative workflows for some of the world’s most ambitious brands.

📉 Our users save up to 90% of production time, without compromising brand consistency.

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📌 Don’t let design bottlenecks slow your growth. Let’s audit your workflow and scale together.

→ Book a private demo: https://abyssale.com/book-a-demo
→ Want to chat about design or marketing? DM me  
→ Follow us: https://linkedin.com/company/abyssale

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The Battle

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Alessandro Stigliani

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Engagements

Likes

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