CMO at Crisp IM

Helping post-PMF SaaS Founders with low to no inbound marketing skills to scale their operations. Interested? Hit "follow me" button 🫶

Former developper, I've moved on to the "other side" while learning marketing and business in a French Business School.

Thanks to multi-disciplinary skills, I'm able to work on the whole customer lifecycle to build sustainable growth. 

Passioned for innovation and entrepreneurship, I'm helping SMBs to change the way they create multichannel customer support experiences with their users at Crisp, a leading solution in the customer support industry over the world.

Join me here too: https://twitter.com/Ant0ine_Gt

Antoine GORET

If you're still thinking AI can be added as a patch to your product, we thought the same 12 months ago, and we were wrong.

Product people, tech visionnaire, this video is built for you.

We take you inside the reasoning and the decision that drove us to release our new AI Agent.

Storytime ⬇️

Ten years ago, Crisp started with a simple idea: put a chat bubble on websites so companies and customers could talk to each other.

Today, more than 200 million people interact through multiple channels every month.

But something changed recently: AI exploded.

Every SaaS company started adding AI features and we did the same.

But very quickly, we realized something uncomfortable.

Our product wasn’t built for this new era: for years we had improved our chatbot system.

Workflows. Automations. Knowledge base search.

Then LLMs arrived. We added AI replies. Smarter routing. More intelligence.

But under the hood, it was still the same architecture: A workflow system trying to host AI.

At some point we had to face reality: You don’t build an AI-native product by stacking AI on top of legacy logic.

So we made a difficult decision, Instead of patching the product… We rebuilt it:
- New architecture.
- New agent system.
 - New chat widget designed for AI conversations.

A new way to separate human conversations from automated ones was born and the goal wasn’t to build a “smarter chatbot”.

The video below takes you inside this story. Through the doubts, the meetings, the decisions, that have led to the creation of Hugo AI Agent.

https://lnkd.in/eTqvqmba

This is kind of a documentary we worked with Léo Pereira who' been insanely good at delivering this amazing piece of content.

Antoine  GORET

Open video: We Rebuilt Our SaaS with AI at Its Core on youtube.com

Eugene Ernoult

Co-Founder and Chief Marketing Officer

Chief Marketing Officer

No-code translation software to make your website multilingual in minutes.

Weglot helps website owners translate and display their site in multiple languages in minutes. No duplicate websites, no spreadsheets, no code needed. 

Manage the translation of your website in days not months with a first layer of machine translation for speed and automation, then use Weglot’s post-editing features to control the quality of your translations internally or with the help of pro translators.

Weglot is powering 60,000+ multilingual websites around the world. Some of our customers include Microsoft, Spotify, Steve Madden, Murad, Crabtree & Evelyn and Volcom.

Everyone is obsessing over GEO right now. But most marketers are missing the same thing they missed 10 years ago with SEO: Language 🌍

Context is everything for LLMs.

If you are not optimizing for the languages your audience is actually typing into ChatGPT, you are leaving visibility & traffic on the table.

If someone searches in Spanish, German, or French and your content only exists in English, you are simply not part of the answer.

So we decided to look at it properly.

I’m teaming up with Erik from Ahrefs and Julien from Getfluence for a deep dive into Multilingual GEO.

We’ll dig into questions like:

📈 Does having a multilingual site really improve your overall GEO visibility?

🔎 Is ChatGPT really searching the web in other languages, or mostly translating fan out queries and relying on English results?

🚨 How much multilingual traffic is Google quietly intercepting before it reaches you?

No theory. No recycled SEO takes. Just data and real examples.

Link is in the comments if you want to join!

If you have any questions about multilingual GEO, drop them below. We’ll make sure to cover them

Every day, we tell our users to translate their website into more languages.
So one day we asked ourselves: wait, why aren’t we applying our own advice?

Here's the thing: weglot.com was available in 5 languages. That's it. A website translation company with... 5 languages 😅

So we ran a small experiment 👇

𝗪𝗲 𝗮𝗱𝗱𝗲𝗱 𝟭𝟱 𝗻𝗲𝘄 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲𝘀 𝘁𝗼 𝗼𝘂𝗿 𝗼𝘄𝗻 𝘄𝗲𝗯𝘀𝗶𝘁𝗲.

Just like that. Using our own product. Eating our own dog food, as they say.

𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀?

Let's just say they 𝘮𝘪𝘨𝘩𝘵 surprise you. I break it all down in the video.

(And yes, we're investing in video production at Weglot ^^ This is me on camera trying my best 🙈. Let me know if you like the format!)

Blaise Matuidi, Joe Glover, Guillaume Rostand, and Andrea Vaugan walk into a bar…

Sounds like the start of a bad joke 😅 

It’s actually a few of the amazing ambassadors joining us for Season 2 of 𝗡𝗲𝘅𝘁 𝗠𝗮𝗿𝗸𝗲𝘁 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗼𝗿!

Different backgrounds. Different industries. One shared ambition: help ambitious European companies go international 🌍

When we launched Next Market Accelerator a year ago, the idea was simple:

Most companies don’t fail abroad because of their product.
They fail because they underestimate distribution, localization, and local nuance.

Over a few weeks, we worked with founders and marketers on one core question:
𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗲𝗻𝘁𝗲𝗿 𝗮 𝗻𝗲𝘄 𝗺𝗮𝗿𝗸𝗲𝘁 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗰𝗼𝗽𝘆 𝗽𝗮𝘀𝘁𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝗲𝗱 𝗮𝘁 𝗵𝗼𝗺𝗲?

Season 1 exceeded our expectations.
Not just in results, but in what we at Weglot learned about how hard international expansion really is.

So yes, we’re doing it again!

Season 2 is happening 🔥

𝗦𝗮𝗺𝗲 𝗮𝗺𝗯𝗶𝘁𝗶𝗼𝗻: help companies get early traction in one new market.

𝗠𝗼𝗿𝗲 𝗳𝗼𝗰𝘂𝘀: B2C companies only.

𝗠𝗼𝗿𝗲 𝗿𝗲𝗮𝗰𝗵: open to European companies ready to expand in 2026.

If you’re considering your first international market this year, make sure to apply!

(𝘖𝘩 𝘢𝘯𝘥 𝘪𝘵’𝘴 100% 𝘧𝘳𝘦𝘦 )

Am I the only marketer slightly scared of being too late with all the AI changes? It feels like every marketer and their mum now has:
 • a big Claude Cowork doing half their work
 • hundreds of Clay workflows running
 • and a few apps built on Lovable on the side

I personally have a growing pile of newsletters from Emily Kramer, Maja Voje and Elena Verna sitting in my inbox and videos from Shubham SHARMA in my watch later list… and I still haven’t had the time to properly go through them.

Meanwhile, most teams are still trying to understand what this actually changes for acquisition.

How people discover products is shifting fast.
Search is evolving.
AI answers are becoming a new entry point.

And everyone is trying to figure out what to focus on first.

If you feel that same pressure, that’s exactly what we’ll be discussing at #AISCOPE2, the great event organized by Semji.

Semji kindly invited me to share a few thoughts on one topic I know a little more than average: 𝗺𝘂𝗹𝘁𝗶𝗹𝗶𝗻𝗴𝘂𝗮𝗹 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝗔𝗜 𝘀𝗲𝗮𝗿𝗰𝗵, a piece many teams are missing today.

If you're navigating the same questions and speak French, don’t hesitate to join. It’s free and online!

When? March 31st from 16:00 to 16:50 (CET)
Where? 👉 https://lnkd.in/e4Np4wXA

Weglot powers 110k+ multilingual websites worldwide, and a big part of our growth comes from self-serve acquisition. Paid channels play a central role in that.

For the past few years, Victor has been building and improving this engine with great success. Now we want to push it further.

Better creatives. Better measurement. Smarter use of AI.

So we’re looking for someone with a strong creative and analytical mindset to help us scale this channel.

The role will focus on:
• Scaling Search and Social ads performance
• Increasing the volume and structure of creative testing
• Improving measurement and decision-making
• Building landing pages and strengthening the lower funnel
• Testing new acquisition channels

You’ll work closely with Victor (Head of Growth), Zeineb (Growth Data Analyst), and the rest of the Marketing team.

High autonomy. Significant budget. Direct impact on revenue.

Paid acquisition will be the starting point, but the scope will naturally expand to new growth topics over time.

If this sounds like your kind of challenge, we’d love to hear from you!

https://lnkd.in/eB8_a9-s

Open article: Growth Marketing Manager (H/F) - CDI – Weglot – Permanent contract in Paris by welcometothejungle.com

Growth Marketing Manager (H/F) - CDI – Weglot – Permanent contract in Paris

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