CMO at Crisp IM

Helping post-PMF SaaS Founders with low to no inbound marketing skills to scale their operations. Interested? Hit "follow me" button 🫶

Former developper, I've moved on to the "other side" while learning marketing and business in a French Business School.

Thanks to multi-disciplinary skills, I'm able to work on the whole customer lifecycle to build sustainable growth. 

Passioned for innovation and entrepreneurship, I'm helping SMBs to change the way they create multichannel customer support experiences with their users at Crisp, a leading solution in the customer support industry over the world.

Join me here too: https://twitter.com/Ant0ine_Gt

Antoine GORET

Wrapping up my 7th year at Crisp and more than ever, this has been a challenging one, yet full of learnings and failures, below is my very true recap of 2025 👇 ⬇️ 

At first, lets' talk about failures:
- Invested another round of money at PrestaShop for marketing actions, it didn't pay off even though I really wanted it to work.
- Designed an account creation flow that mades teammates invites mandatory, believing it would enhance activation and retention. Long story, short : it didn't 😅
- We failed at growing our partners network
- Invested in technological partnership to discover this same partner was building the same product we offer, leveraging the API a competitor was providing

And many more. 

But also even more success:
- Revamped the onboarding steps through a gamified set of action to be completed by triailing users
- Revamped the onboarding email sequences to focus on both inactive and active users
- Got the new Crisp website to new heights either in terms of trafic and conversions
- Successfully made out of Crisp one of the most recognized brand over AI generative engines
- Launched a dedicated webinar with one of the most popular french e-commerce agency (kudoz Axome - Brand & Tech Agency | Groupe EDG) and a common customer
- Tracked churn & monthly revenue even more precisely than ever before
- Revamped the upselling and downselling process within Crisp to reach new eights in terms of new business from existing customers while reducing churn (still WIP tbh)
- Gathered 130 people to talk about growth strategies over a day with Growth Nantes
- Launched MANY MANY MANY AB tests to discover that the lightest the better when it comes to conversion on a LP.
- Understood that page structure matters as much as content itself when willing to rank on very highly competitive requests

And many other amazing cool things ❗❗ ❗  

We're setting up 2026 with no break at Crisp. 

In the next few weeks, maybe one of the biggest update ever for us to be announced.

Stay tuned

----
Personnaly, I did my first triathlon in 2h47 and was super proud of it, never did bikes for more than 20 km before, didn't even own one in April 2025, didn't swim more than 500m for 15 years ... I love it so much that I'm now part of TRIATHLON CLUB NANTAIS and eager to do more of them!

I'm already planning one with Valentine Sauda 🥊, who else is joining?

Happy new year folks, take care

Antoine  GORET

Sharing open thoughts and reflexion about how I've managed to take decisions upon things we learned fighting churn in 2025. ⬇️

_icilundi

_icilundi un réseau de lieux et une communauté dédié à l'entrepreneuriat et à l'innovation sur Nantes.

Investisseur

Domaine le Mezo

Le Domaine Le Mezo est un lieu d’exception, où la nature domine et où les célébrations et la détente seront à l’honneur dès l’été 2023 : réceptions, mariages, séminaires et tourisme durable. 

Situé à Ploeren (56), à proximité du Golfe du Morbihan en Bretagne Sud, ce projet prestigieux de mise en valeur du patrimoine conjuguera convivialité, tourisme durable et respect de l’environnement.

Exupéry

Société revendue à Wegofast (Thomas Lelievre) en Décembre 2024

Nous accompagnons les entrepreneurs, entreprises, collaborateurs, demandeurs d'emplois, étudiants... dans la montée en compétence numérique. 

1. Formations sur les thématiques du marketing digital (SEO, SEA, LinkedIn, Social Selling, Google Analytics...)

2. Agence de marketing digital, nous accompagnons nos clients dans la refonte de sites internets, charte graphique, gestion des réseaux sociaux, copywriting, stratégie de référencement naturel...

Nos clients groupes : Google, Leroy Merlin, Solocal, Decathlon, Matmut Atlantique... 
Nos clients TPE / PME : Le Voyage à Nantes, Zenbus, Zenith Nantes, Transway, FFB...

Fondateur I Formateur au marketing digital et LinkedIn

Audencia

Intervenant Vacataire I Formateur LinkedIn & Business dev

EDHEC Business School

En charge de l'organisation de 3 jours de formation (21h) sur Analytics & Digital Marketing & Business (GTM & Data Studio) 
Google Analytics + GTM + Looker Studio 

Cours Collectif : MSc in Data Analytics & Digital Business (50 étudiants)

Intervenant I Formateur Digital

Google

Formation des professionnels, étudiants et personnes en recherche d’emploi aux compétences, solutions et certifications numériques :

- Animation d’ateliers pratiques, conférences et mentoring individuel 
- Animation de salons professionnels (VivaTech, Salons des Entrepreneurs, Salons Micro-Entreprises)

Formations : webmarketing, marketing digital, SEO / SEA, Analytics, Google Tag Manager, Réseaux sociaux, Social Selling, Outils collaboratifs....

Formateur Google I Coach Google Webmarketing

Responsable des formations "Google Digital Active" auprès de partenaires universitaires, institutionnels et privés: 
- Gestion de projets / responsable relations universités
- Développement des partenariats nationaux 
- Organisation événementiel (Mise en place, gestion des formateurs, logistique) Moy: 250 personnes
- Recommandations stratégiques pour Google 
- Gestion d'équipe (2/3 personnes)
- Formateur Marketing Digital (Adwords/Analytics/Digital) & Train the Trainer & CCI

Agence: Les Léonards

Responsable de Projets "Google Ateliers Numériques"

"Google Pour les Pros" program created by the Marketing Department SMB at Google, helps Small and Medium Business to growth with the Digital.

Coach Graduate Google I Formateur Digital

Digital expert and Google Coach (Part-time)

- Training for SMEs in France on Digital Marketing and Google My Business
- Digital Strategy consulting @Salon des entrepreneurs Nantes/Paris/Marseille
- Speaker and Trainer in CCI (Chamber of Commerce - 50 entrepreneurs max) 
- Team Manager of 5 to 8 coachs in region 

Certification AdWords

Conférencier / Formateur (Trainer & Speaker Google) 

iThylo 

[INCO Incubateur] 
iThylo accompagne les entreprises (toutes tailles) avec des solutions uniques de prévention et de santé connectée en entreprise grâce à son éthylotest connectée (iPhone & Android) et homologué. 

- Accompagnement stratégique 
- Développement clients & Fidélisation Grands Comptes
- Levée de fonds (<1M€) 
- + 10% CA (4 contrats grands comptes)

Business Developer Manager (Mission 8 mois)

OPTIM CONSULTING Pte Ltd

OPTIM CONSULTING is a consultancy company dedicated to support international expansion of European SMEs into South East Asian markets. Business development for small and medium businesses willing to develop their activities in South East Asia and particularly Singapore, Indonesia, Malaysia and Thailand by:

• Defined development strategies (in Singapore, Malaysia and Indonesia) for European SMEs
• International Consulting for SME in ASIA
• Creation and coordination of company set up in Singapore (structure organization, business center)
• Sourcing of suppliers, potential partners (importers, distributors) and main customers in Singapore, Indonesia and Malaysia

Customer Implemented in ASEAN: Laboratoire Bailleul International

Junior Consultant SME / Business Developer ASIA

Groupe Identicar

As part of a complete overhaul of customer relations and organizational processes, I developed with project managers and business developers four projects management of cross-functional projects within the company.  Work on existing projects and complete strategic projects management (internal processus):

- Project Management  / Consulting 
- Change management 
- Support on strategic deployment / Business Development
- CRM Deployment / Training / Support

Project Manager in Change Management / Business Developer Assistant 

Exupery - organisme de formation au marketing digital et LinkedIn (scraping, business dev, automatisation) et agence en stratégie digitale. 

Nouveau - notre plateforme de formation en elearning sur LinkedIn ici ➡️ https://formation.exupery.io/

Nous construisons et animons des formations pour assurer la montée en compétences des collaborateurs sur les aspects du marketing digital. +1 250 apprenants / an

Nos thématiques de formation et accompagnement au marketing digital : 
- LinkedIn / Social Selling et Growth Marketing / Génération de leads & Scrapping (business dev)
- SEO / SEA / Google My Business - Business Profile 
- Réseaux sociaux et Social Ads (Facebook, Instagram...) / Contenu éditorial & copywritting (Adobe)
- Analyse de données (Analytics, DataStudio, Tag Manager...) 
- Stratégie webmarketing 

+65 entreprises nationales (groupes) et régionales (TPE / PME) partenaires dont :
🔨  Leroy Merlin 
🏰  Le Voyage à Nantes 
🎶  Zénith Nantes Métropole 
✨  Google (programme Ateliers Numériques) 
💪  Fédération Nationale Profession Sport et Loisirs (FNPSL)
⛹🏼  Décathlon 
⚽️  Matmut Atlantique
📢  Solocal (ex Pages Jaunes) 
😎  Publicis Activ 
🍻  Agelia... 

Si vous souhaitez ou en savoir plus sur nos formations ➡️  antoine@exupery.io // 06 26 21 25 07

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