CMO at Crisp IM

Helping post-PMF SaaS Founders with low to no inbound marketing skills to scale their operations. Interested? Hit "follow me" button 🫶

Former developper, I've moved on to the "other side" while learning marketing and business in a French Business School.

Thanks to multi-disciplinary skills, I'm able to work on the whole customer lifecycle to build sustainable growth. 

Passioned for innovation and entrepreneurship, I'm helping SMBs to change the way they create multichannel customer support experiences with their users at Crisp, a leading solution in the customer support industry over the world.

Join me here too: https://twitter.com/Ant0ine_Gt

Antoine GORET

Wrapping up my 7th year at Crisp and more than ever, this has been a challenging one, yet full of learnings and failures, below is my very true recap of 2025 👇 ⬇️ 

At first, lets' talk about failures:
- Invested another round of money at PrestaShop for marketing actions, it didn't pay off even though I really wanted it to work.
- Designed an account creation flow that mades teammates invites mandatory, believing it would enhance activation and retention. Long story, short : it didn't 😅
- We failed at growing our partners network
- Invested in technological partnership to discover this same partner was building the same product we offer, leveraging the API a competitor was providing

And many more. 

But also even more success:
- Revamped the onboarding steps through a gamified set of action to be completed by triailing users
- Revamped the onboarding email sequences to focus on both inactive and active users
- Got the new Crisp website to new heights either in terms of trafic and conversions
- Successfully made out of Crisp one of the most recognized brand over AI generative engines
- Launched a dedicated webinar with one of the most popular french e-commerce agency (kudoz Axome - Brand & Tech Agency | Groupe EDG) and a common customer
- Tracked churn & monthly revenue even more precisely than ever before
- Revamped the upselling and downselling process within Crisp to reach new eights in terms of new business from existing customers while reducing churn (still WIP tbh)
- Gathered 130 people to talk about growth strategies over a day with Growth Nantes
- Launched MANY MANY MANY AB tests to discover that the lightest the better when it comes to conversion on a LP.
- Understood that page structure matters as much as content itself when willing to rank on very highly competitive requests

And many other amazing cool things ❗❗ ❗  

We're setting up 2026 with no break at Crisp. 

In the next few weeks, maybe one of the biggest update ever for us to be announced.

Stay tuned

----
Personnaly, I did my first triathlon in 2h47 and was super proud of it, never did bikes for more than 20 km before, didn't even own one in April 2025, didn't swim more than 500m for 15 years ... I love it so much that I'm now part of TRIATHLON CLUB NANTAIS and eager to do more of them!

I'm already planning one with Valentine Sauda 🥊, who else is joining?

Happy new year folks, take care

Antoine  GORET

Sharing open thoughts and reflexion about how I've managed to take decisions upon things we learned fighting churn in 2025. ⬇️

Lucca

Lucca est un éditeur de logiciels RH qui compte plus de 7 400 clients et 900 000 utilisateurs dans 112 pays.

Notre métier : automatiser les process administratifs et RH des entreprises : gestion des congés, notes de frais, suivi des temps et activités, pilotage des entretiens et des objectifs...

Ce qui nous différencie : chaque logiciel dispose de sa propre identité et répond à une problématique spécifique. Il fonctionne de manière autonome et s'intègre parfaitement aux autres solutions Lucca.

Notre devise : un logiciel de gestion n'est pas nécessairement gris, moche et triste. Testez par vous même : 

https://contact.lucca.fr/page-de-demo-lucca

Key Account Manager

Spendesk

💳 Spendesk est une plateforme de gestion de dépenses 7-en-un qui change radicalement la façon dont les équipes financières et les cabinets comptables suivent, traitent et analysent les dépenses des collaborateurs et de l'entreprise.

Au sein de l'équipe partenariat, mon rôle est de développer nos relations avec les cabinets comptables et les intégrateurs afin de les aider à apporter toujours plus de valeur et d'automatisations à leurs clients.

🏆 110% - Q4 2023

Strategic Partnerships Manager

EdgeOver

Helping B2B companies (SaaS and ESN) - optimizing their various business processes through a RevOps strategy.

• Optimization of existing processes.
→ Automation of redundancies
→ Alignment of Sales, Marketing teams...

• Choosing the right tools
→ Audit, supporting the implementation

• Training and support for sales teams, Sales coaching
• Optimization of data tracking and utilization.

Sales Coach - Consulting

My goal was to evangelize the 🇫🇷 market and make Spendesk the new standard for expense management among SMEs. We have signed over 2000 clients and have become the 25th French unicorn. Today, Spendesk continues to spread its vision throughout Europe.

Working closely with a squad of BDRs.

- Product demonstration, sales proposal, follow-up, closing of new client accounts
- Collaboration with BDRs to establish a sourcing and account hunting strategy
- Implementation of Referral strategies
- Targeted prospecting

Personas: CEO, COO, CFO, Financial controllers, Accounting Firms
Industries: Startups, retailers, service companies, industrial and traditional enterprises
Targeted account size: 20-1000 employees

🏆 Top performer EMEA H1 2022 - 118 signed clients (65% outbound) - 35% Win Rate
🏆 Constantly above 110% for a year

Additional projects:

- Launch the new pricing and create the new Sales pitch (with the new value proposition)
- Redesign of prospect and competitor decks
- Development of relationships with Partnered companies
- Recruitment and coaching of new Account Executives

⚙️ Sales Tools used:
Salesforce, Modjo, Salesloft, Qobra, Lusha, Notion, Hubspot, Scratchpad

Account Executive

💳 Spendesk is an all-in-one expense management platform that radically changes the way finance teams track and analyze employee and company expenses.

103rd employee - 1st SDR (Sales Development Representative)

- Qualification of inbound leads (hot, warm, and cold)
- Structuration of inbound processes and team (demos, chat requests, cold leads, webinars)

Additional projects:
- Improvement of the Sales Playbook (Pitch, competition, and namedrop)
- Coach new BDRs
- Sales ambassador to the Product team

🏆 Top performer - constantly above 100% of target achievement I promoted to an Account Executive role in 11 months.

Business Development Representative

Oracle

As a part of the Demand Generation team, I ensure different missions:

• Sales Enablement  & Social Selling.
→ Teach and help Sales team to improve their approach on Social Media
→ Improve the communication between Sales and Marketing to make relevant contents for customers

• Social Media Management.
→ Implement a content strategy on Youtube and Twitter
→ Creation and management of a monthly Social Media Board's meeting
→ Measure actions with a follow up of KPIs

🏆 Achievement in 1 year : Reach +100% on Twitter / Watch time +50% & Views +100% on Youtube

• Social Media and coverage for the events.
→ Follow up for the communication strategy with Marketing and Sales team
Event covered: Cloud Day Paris 2017, Oracle Impact Paris, Oracle Code Paris, Oracle Cloud Executive Summit Paris, Oracle Open World 18, Oracle Cloud Security Summit

Digital Marketing Specialist

MF Network

As a Marketing and Communication Lead, I was in charge to improve the Brand Communication and develop the sales on the BundleKey's website.

• Social Media & Content Strategy.
→ Benchmark of other gaming actors
→ Creation and definition of the strategy
→ Manage the team of Community Managers

• Creation of Paid promotions with Youtube Influencers (+100K subscribers).
→ Sourcing and collaboration with influencers agencies
→ Billing
→ ROI analysis

• Relationship with Business Partners.
→ Sourcing of new potentials partners
→ Creation of collaborations with other brands on Social Media

🏆 Achievement in 1 year : Followers on Twitter +100% / Annual Revenue +150%

Marketing & Communication lead - Freelance

Crème de la Crème (cremedelacreme.io)

Promote the "Crème de la Crème" brand in the campus of Institut Mines Telecom Business School.

• Social Media communication on Facebook Groups

Ambassador

iViFlo

• Sales enablement (support salesteam to improve their presentation and pitch with customers)
• Community Management
• Benchmark of the french IoT market
• Internal Communication : newsletter creation
• HR : Networking ad soucring to find new talents / Job posting

Webmarketing Intern

Perfect World Europe B.V.

• Social Media Management on Facebook and Twitter
• Management & animation of the French Moderator team (4 peoples)
• Blog publishing (coordination with JIRA tool)
• Bug reports (follow up community messages to DEV team)

Community Coordinator - Freelance

War Legend

• Blog publishing
• Information monitoring

Blog writer

Key Account Manager @Lucca ☁️

Passionate about Tech and Startups, I have been involved in the ecosystem for over 6 years. I first gained experience in Marketing and Demand Generation - both as a freelancer and at Oracle. These two experiences sparked my interest in diving into the world of scale-ups and sales.

During my last 3 years at Spendesk, I have been able to develop my sales and consulting skills, and discover the richness of the Tech scene in France.


A favorite quote: "If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea." Antoine de Saint-Exupéry.

Would you like to chat or have a virtual ☕️?
✉️Email: vouillon.alex(at)gmail.com
Twitter: @Vouillon_Alex

taplio

The Battle

Antoine GORET

Alexandre Vouillon

Followers

Posts

Engagements

Likes

Performance ScoreAntoine GORET's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Antoine GORET

Alexandre Vouillon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Antoine GORET's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAntoine GORET's LinkedIn Performance