Anthony Miller

millermedia7 (M7)

+ Lead creative, UX, and technology teams to support web and mobile application development including platforms as a service, sass, apps and API's. Support delivery management and client engagement in strategy, business objectives, budgets, and timelines for client projects.

+ Work with the subject matter expert (SME), business development/sales, marketing, and executive teams to manage the product roadmap, prioritize and facilitate feature launch, and translate requirements into action through story boarding, wireframes, mockups, spec docs, etc.

+ Lead the recruiting and hire efforts for product teams. Formulate a product release and enhancement strategy based on the company's aims and objectives. Guide product decisions based on UX/UI research studies. Monitoring cross-functional KPI’s.

+ Produce copy/content for marketing in the industries of real estate, technology, retail, healthcare, entertainment, publishing, and education. 

+ Direct business development strategy from each stage. Strategy, requirements, design, and pitch process.

+ Run user testing and feedback for public site projects, and be the voice of the customer. 

+ Present, develop, and integrate brand and marketing concepts for businesses including logos, tag-lines, unique positioning statements, typography, imagery, color palette, style, feel, placement, etc.

+ Leads advertising and communications strategy for clients based on informed customer insights. Possesses a comprehensive understanding of strategic aspects of the communications mix including broad based advertising, direct marketing, web, print and on-line/new media.

CEO + Creative Director

District

* A membership community for founders, top operators, and investors.
* a16z and Initialized back DAO
* Pivoted from CreatorDAO

Founding Member

enrich

enrich is a private network for CxOs, VPs and Directors that facilitates structured conversations with people doing your job at similar companies.

Executive Member

Cuva AI

Bringing AI agents to global enterprise companies

Advisor

adplist.org

Mentor

Stealth Startup

Artificial Intelligence, Computer Vision, Big Data

Co-Founder

StartFast

StartFast is a mentorship driven, private capital backed internet/software accelerator based in Syracuse, NY. StartFast is a member of the the global TechStars Network

Round

Round exists to accelerate the positive impact that technology can have by elevating leaders who embody the values of curiosity, empathy, and humility. This curated community allows technology executives and senior leaders to support, grow, mentor, and learn from each other.

Member

Faver Ltd

Advisor 

Rochester Movie Makers

Rochester Movie Makers, Inc.                                                                                          

+ Provided subject matter expertise counseling to the New York State non-profit educational organization established to help new filmmakers network and bring short and feature films to public release.

+ Directed company in methods of establishing image and visibility through branding, social media marketing (Twitter, Facebook, LinkedIn), public relations, partnerships, and event promotion. Spearheaded all public Grant programs such as the "Capacity Building Grant".

+ Coordinated the implementation of the organizations first Rochester Summer Video Challenge, which gives local talent a chance to submit screenplays and cultivates team participation in all aspects of film-making.

Co-Chair, Executive Director

Contact: anthony@millermedia7.com
Visit us: www.millermedia7.com
mobile: 585.455.2639

millermedia7 is a digital, full service digital innovation co that exists only for the stratospheric elevation of brands. Our team has over 50 years of combined, vital experience in myriad industries. We wholeheartedly embrace the web, user experience, video, social media, mobile, and all facets of design. Millermedia7 believes that transparency, automation and streamlined workflows yield opportunities to tackle a new generation of communication challenges that many companies are now experiencing for the first time.

We're a tight knit collective of strategists, designers, developers, technology teams, and digital change agents that work together to form impactful campaigns that elevate brands. We've worked anywhere from startup phase all the way to enterprise, and we have found that in each case as long as we listen, bring great ideas and trust our expertise everyone wins. 

The drivers that are of interest to me are working with creative and technology teams to bring forth a more actionable digital experience for all. 

Entrepreneur, investor, particle beam splitter, dragon hunter, and all around nice guy

Specialties: 

+ Startups
+ Strategy
+ User Experience
+ Product Management
+ Digital/New Media/Video
+ Branding 
+ Social Media & Content Creation
+ Social Engagement
+ Mobile Application & Web Development
+ Interactive Game, Widget, and Custom Application Development
+ Company Culture Engineering

Voice narration, interviewing, host, speaker

Founder and CEO of millermedia7 | Digital Transformation | UX | Member @enrich

💳 Citizens New Payment Portal: A Frustrating Miss

I’ve banked with Citizens my entire adult life. That loyalty comes with the expectation that when they roll out something new—like their payment portal—it should make my financial life easier, not harder.

Instead, it’s been the opposite:

The design feels like it was built a decade ago—clunky and unintuitive.

Workflows take too many clicks for simple actions.

Accessibility and mobile responsiveness seem like afterthoughts.

Worst of all, a bill I scheduled never arrived on time—despite the portal assuring me it would.

For a bank, that’s not just a bad experience. That’s a breakdown of trust.
Across the industry, we’ve seen that digital banking success isn’t just about functionality—it’s about designing experiences people can rely on. 

At millermedia7 (M7), our work with leading financial institutions has shown how user-centered design and smart use of AI can make platforms both intuitive and dependable.

In 2025, customers compare their banking apps to Apple Pay, Venmo, and PayPal. If the experience doesn’t measure up, even long-time loyalty won’t last.

👉 Curious—have you found your bank’s “new and improved” digital tools actually improve your experience, or do they still fall short?

🚀 A new leap in human-like robotics: Gemini Robotics just unveiled a breakthrough feature. Their AI can now think before it moves.  

This isn’t just a speed or precision upgrade; it’s a fundamental shift in how robots interact with the world. By introducing a cognitive “pause,” Gemini’s robots can assess context, predict outcomes, and make smarter, safer decisions before taking action.  

Imagine manufacturing robots anticipating the next step before the command arrives. Service robots adjusting their gestures based on human cues. Or collaborative bots learning not just what to do, but why. 

This kind of embodied intelligence bridges the gap between pure computation and physical intuition. It marks a major milestone on the road to true adaptive robotics.  

🤖 The future isn’t just about machines that move fast.  
It’s about machines that understand why they move at all. 

Stay out of sports though you robots!  

#AI #Robotics #Innovation #GeminiRobotics

Surabhi Shenoy Coaching & Advisory

Founder

CEO Mastery

Founder & Writer

Tejora Technologies Ltd

•	Business
o	Financial acumen and management. Always self-funded, stabilized to cash surplus.
o	Value creation by holding a long-term vision 
o	Built a powerful MIS system to help take decisions with clarity & confidence

•	Leadership & Team
o	Building high-performing, loyal teams with a company culture built consciously.
o	Coaching & mentoring

•	Strategic thinking & planning
o	Positioning the business in a competitive space to be able to charge a premium
o	Business planning to achieve a balance between cash flow and long-term value.

•	Technology & Consulting 
o	Product management (for 2 fintech products)
o	Consultative Sales
o	Project & budget management

•	Operations
o	Lean operations for healthy bottom-line
o	Sales & Negotiations

•	Client & Stakeholder management
o	Customer relationship – building trust & confidence  
o	Strong banking relationships

•	Business Sale
o	Preparing the company for a higher valuation
o	Pitch, presentation, due diligence, negotiations, deal structuring

Accomplishments over the years…
•	Strategically grew revenue and profits year-on-year
•	Grew the Reserves & Surplus which helped towards higher valuation
•	Optimized processes, Internal automation & People training
•	Enjoyed working with a strong team with an average stay of 7 years
•	Spearheaded Tejora's entry into the Indian market (from USA only market)
•	Established Tejora in Banking & Financial Services domain in India.
•	Acquired more than 25 clients from India's BFSI sector
•	Nurtured relationships with the CEO, CIO, CTO, and Business Heads.
•	Developed 2 Fintech products (built Intellectual Property), saffronSquare (Property appraisal system for retail lenders) and saffronPay (invoicing and collections for SME markets). Currently being used by 8 clients in India.
•	Grew employee strength from 15 to 200+ staff. 
•	Managed Customer delivery with customers from North America & India
•	Coached more than 30 people to take higher responsibilities including CFO, CHRO, COO

Founder & CEO [EXIT]

Elixir Fitness Mumbai

* Founded and grew a Health club fom its 1st customer.
* First-hand experience in Retail, Product design & Offers, and Competition Analysis
* Led Sales, Marketing.
* Retail customer relationships and partnerships.
* Sold the company in 2011 to focus more on my Technology company.

Co-Founder [EXIT]

J.P. Morgan

* Product testing for Global Cash & Reconciliation (Banking)
* Led a team of 2 testers
* Participated in setting up the Testing Center of Excellence (CoE)

Quality Assurance Lead

Ness Technologies | נס טכנולוגיות

* Responsible for product quality, and go/no-go calls
* Led a team of 7+ testers 
* Worked on domains such as Mortgage and HRIS
* Expereince with Internationalization & Localization

Quality Assurance Engineer

Megaware Technologies

* Was part of the testing and automation team for Life Science domain product NuGenesis SDMS. NuGenesis SDMS is an automated data repository and foundation of the NuGenesis Lab Management System, which automatically imports diverse data generated by instruments, scientists, and outside sources into a centralized data repository.

Software Test Engineer

TeleGea

Software Engineer

2X Exits | Built MM$ businesses over 20 years | Strategic Advisor | Helping founders to build smart and exit strong

20 years ago, if someone had told me that I would run multiple, multi-million dollar companies, simultaneously, I would have laughed. But here I am.

Over the last 2 decades, I’ve built 2 multi-million-dollar ARR companies and led them to successful exits.

Was it easy? Hell, no.

My transition from an Engineer to an Entrepreneur was hard. 
Being good at our craft and good in business are 2 very different things.

Tejora Technologies was my flagship; I built it to over 200 employees and 30+ clients across the US, UAE, and India, and profitably exited in 2022.

Our systems and strategies enabled me to unlock its value when I was ready to exit. 
I could secure a full buyout and walk away in 3 months because it was built to be cash-rich and founder-free.

In 2007, while growing Tejora, launched Elixir Fitness, diving headfirst into the retail sector. Double the challenges and double the learning. 
 
Successfully exited Elixir Fitness in 2012 to focus fully on Tejora. 
Biggest takeaway? Building and selling a business is an art and a science.

Now, in my 3rd venture —I help founders do the same:

Build businesses that generate profit — and become buyer/investor-ready.

Wealth creation is at the center of everything I do.

Working together, we will: 
- Scale the business in ways that increase enterprise value
- Build a team that can run without you
- Create clarity that successors can trust, and buyers will pay for.

After all, businesses aren’t sold. They’re bought.

So —here are 4 ways I can help you build an Exit Ready business.

1) CEO Coaching & Advisory: 
Work with me 1:1 to increase revenue/profit, maximize valuation, and make your business attractive to buyers or successors.

Book a Free Clarity Call: https://topmate.io/surabhishenoy/1314664

2) Subscribe to My Newsletter — CEO Mastery
Every Thursday, I share actionable strategies on scaling and valuation. This is my best content — and it’s free.

Subscribe Now: https://surabhishenoy.com/newsletter-subscribe/

3) Take My Course — Founder’s Freedom Blueprint
The first condition of any exit? Your business must run without you.
FFB helps you get there — with systems, delegation, and founder freedom.

Get it here: learn.surabhishenoy.com

4) Follow me here on LinkedIn for tips throughout the week.

To know more about me and my story, please visit: https://surabhishenoy.com/from-engineer-to-ceo-to-ceo-coach/

Thank you for being here,

Best, 
Surabhi

Surabhi Shenoy

Most founders track numbers. 
Few founders trust their numbers.

When I exited my second company,
Buyers asked tough questions. 

My MIS report answered all of them.
- Past performance. 
- Current state. 
- Future projections. 

That report triggered yes from multiple buyers.

Your numbers prove you KNOW your business.

Track leading and lagging numbers both.

Lagging numbers tell you what happened. 
Revenue. Profit. Customer concentration.

Leading numbers tell you what's coming. 
Pipeline. Conversion rates. Performance.

But what builds value? Consistency.

Projections you hit. Month after month. Quarter after quarter.

When I showed buyers my projections vs actuals for 18 months, they stopped questioning my future numbers.

Track record = Trust. 
Trust = Speed (and of course Valuation 🙂).

𝗛𝗲𝗿𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗡𝗨𝗠𝗕𝗘𝗥𝗦 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸:
🎯 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 - What numbers drive your business model? 
📊 𝗧𝗿𝗮𝗰𝗸 - Both leading and lagging numbers 
🔍 𝗖𝗼𝗺𝗽𝗮𝗿𝗲 - Past vs present vs projected consistently 
⚡ 𝗔𝗱𝗷𝘂𝘀𝘁 - When numbers diverge, investigate why

Don't track everything. 
Track what matters for YOUR business.

𝗧𝗵𝗲 𝗸𝗲𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀:
What drives profit in your model? 
What predicts future revenue? 
What shows efficiency improving or declining? 

Know your numbers cold. 
Build a track record of accuracy. 
Let your MIS tell you a story.

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#CEOCoach #ScalingUp #Numbers&Leadership

2X Exits | Built $MM Businesses over 20 years | CEO Coach | Helping founders grow revenue, profit and valuation

Surabhi Shenoy, CEO Coach, shares a financial leadership insight: ‘Lagging numbers tell your story. Leading numbers write your future. Are you reading yours? Are you loving it?’ The post explains how founders can build valuation by tracking both leading and lagging metrics through her NUMBERS Framework—identify, track, compare, and adjust.

I built and scaled Elixir Fitness, 
a wellness business, from 2007 to 2012.

I've always trained - lifting weights and yoga.

For the last 13 years, I've journaled every day and meditated.

Then life threw a curveball. 
The pressure was immense. 
Most founders would have broken.

I survived because of those years of training. 
Mental and physical.

I unapologetically want to admit, 
I have worked more on myself than my business.

I've seen it too many times: 
Founders losing their temper in meetings. 
Making bad decisions from exhaustion. 
Burning out when their company needs them most.

It doesn't have to be this way.

𝗬𝗼𝘂𝗿 𝗯𝗼𝗱𝘆 𝗮𝗻𝗱 𝗺𝗶𝗻𝗱 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗶𝗺𝗮𝗿𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝘀𝘀𝗲𝘁𝘀.
Not your product. Not your team. Not your cash flow.
You.

When you're depleted, everything suffers.

𝗕𝘂𝘁 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂'𝗿𝗲 𝗳𝗶𝘁 - 𝗺𝗲𝗻𝘁𝗮𝗹𝗹𝘆 𝗮𝗻𝗱 𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹𝗹𝘆:
You think clearly under pressure. 
You regulate your emotions in tough moments. 
You have energy for the long game. 
You show up as the leader your team needs.

𝗧𝗵𝗲 𝗙𝗜𝗧𝗡𝗘𝗦𝗦 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸:
💪 Physical - Strength training, cardio, mobility 
🧘 Mental - Meditation, journaling, mindfulness 
⚡ Recovery - Sleep, rest, boundaries 
🎯 Consistency - Daily practice, not intensity spikes

Your business succeeds BECAUSE you're fit. 
Not in spite of it.

Take care of you.

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📥 Subscribe to 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 for weekly systems to move your business from Stuck to Scaling.

🔥 2200+ founders read it every week.

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#CEOCoach #ScalingUp #FounderFitness

Surabhi Shenoy, CEO Coach, shares a leadership insight on founder fitness: ‘Every decision flows from one asset — you. Your fitness isn’t outside business. It fuels business.’ The post explains how physical and mental fitness form the foundation of effective decision-making and leadership, featuring the FITNESS Framework on physical, mental, recovery, and consistency practices.

Most successful companies die from success, not failure.

They build something that works. They scale it beautifully. 
Then they stop adapting.

We all know Kodak, Nokia, Blockbuster of the world.

The pattern is clear:
What got you here won't get you there. 

Your current success contains the seeds of future irrelevance.

But while some companies become irrelevant, 
others ride the wave to massive growth.

𝗘𝘃𝗲𝗿𝘆 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝗵𝗶𝗳𝘁 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 𝗮𝗻𝗱 𝗹𝗼𝘀𝗲𝗿𝘀.

The difference? They adapt early, not late.

Two types of adaptation:

𝗖𝗮𝘁𝗰𝗵-𝘂𝗽: 
Don't let the market leave you behind

𝗥𝗶𝗱𝗲 𝘁𝗵𝗲 𝘄𝗮𝘃𝗲: 
Spot trends before they become obvious

𝗨𝘀𝗲 𝘁𝗵𝗲 𝗔𝗗𝗔𝗣𝗧 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸:
𝗦𝗰𝗮𝗻 - Monitor market signals continuously. 
When you want to ridicule something new, investigate deeper.

𝗧𝗲𝘀𝘁 - Make small bets on emerging trends. 
By the time it's obvious, it's too late.

𝗠𝗲𝗮𝘀𝘂𝗿𝗲 - Track what's working vs dying. 
If numbers show a decline, don't explain it away.

𝗦𝗰𝗮𝗹𝗲 - Double down on successful adaptations. 
Let go of what worked before but isn't working now.

Adaptation is not about staying relevant, 
It offers an opportunity to milk a situation. 
Get ready 🚀

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Want to become the CEO your growing business deserves? 

📥 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 —
My weekly newsletter, trusted by 2200+ founders. 

Every Thursday, get 1 sharp, actionable system to help you move from Stuck to Scaling. 

I write from my personal experience of building, scaling, and exiting 2 MM$ businesses and now coaching founders 1:1.

🔗 Click “View my newsletter” above 👆

#CEOCoach #ScalingUp #Adaptation

Some lights decorate our homes.

Others illuminate the path ahead.

This season is a quiet reminder:
not just to celebrate, but to pause.

To look back at what’s served us.
To let go of what hasn’t.
To step into what’s next with intention.

As the glow of Diwali fills our surroundings, may it also spark new clarity in your decisions, fresh courage in your leadership, and deeper purpose in the journey ahead.

Wishing you and your team a season of light... inside and out.

Love,
Surabhi

You thought, "Once we have a real team, I can focus on strategy. I can stop firefighting." 

But now you're a 25 people team, and you're busier than ever.

You hired great people.
Delegated the right things.
Set goals that should run without you.

But somehow, your day fills with message pings.
The rest disappears into meetings that never end.
Hard work everywhere. Ease nowhere.

It’s not hiring.
It’s not culture.
It’s something quieter. 
It's hiding underneath how your company now runs.

Tomorrow’s 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 edition shows what’s breaking and how to fix it. 

If you’re scaling past 20 people, don’t miss it.

And if you haven't already, subscribe now. 
2200+ ambitious founders trust it - it’s free.

Every Thursday, get 1 sharp, actionable system to increase your revenue, profit, and valuation.

🔗 Click "View my newsletter" above👆
📲 Or scan the QR code in the carousel 👇

Found this valuable? 
♻️ Repost to your network 
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#CEOMastery

Surabhi Shenoy, CEO Coach, promotes the next CEO Mastery newsletter edition with the message: ‘You’re running two businesses—and you don’t even know it.’ The graphic teases a topic on managing growth beyond 20–25 employees, showing how founders can structure and lead business #2—the operational company—while scaling business #1, the vision. Includes subscribe link and QR code for the CEO Mastery newsletter.

Most of us read to learn.

Charlie Munger read to unlearn.
That’s why he compounded.

He didn’t chase brilliance.
He stripped away stupidity. 
Patiently, repeatedly, obsessively.

While others added complexity, he built clarity.
While others sought new ideas, he built mental models that refused to break.

Founders love to optimize, scale, innovate.
But the real game is simpler:
Eliminate what erodes trust, drains energy, or confuses focus.

That’s how you build endurance and valuation, together.

Compounding doesn’t come from doing more.
It comes from doing 𝘧𝘦𝘸𝘦𝘳 𝘥𝘶𝘮𝘣 𝘵𝘩𝘪𝘯𝘨𝘴, 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵𝘭𝘺.

Tomorrow’s 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 edition is special and different. 

It breaks down Charlie's 10 filters, which he used to spot lasting success.

It also reverse engineers and shows how founders can apply them.

If you’re building something meant to last, you don’t want to miss this edition.

If you haven't already, subscribe to CEO Mastery now.

2300+ ambitious founders trust it - it’s free.

Every Thursday, get 1 sharp, actionable system to increase your revenue, profit, and valuation.

🔗 Click "View my newsletter" above👆
📲 Or scan the QR code in the image 👇

Know a founder who is passionately building something? 
♻️ Repost to your network
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#CEOMastery

Big wins feel exciting.

But small wins build empires.

Everyone dreams of the “breakthrough.”
The viral launch.
The overnight success.
The hockey-stick chart.

But momentum?
That’s built quietly... one small win at a time.

It’s called 𝗧𝗵𝗲 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹 𝗘𝗳𝗳𝗲𝗰𝘁.

Picture a massive, heavy wheel.
On day one, it barely moves.
It’s slow. Painful. Frustrating.

But every push makes it turn.
A little faster.
And a little easier.
Until one day... nothing can stop it.

Your business works the same way.
Each small win stacks on the last.
And soon, momentum does the heavy lifting.

Here’s how to build your flywheel:

𝟭. 𝗟𝗶𝘀𝘁 𝘆𝗼𝘂𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝗱𝗿𝗶𝘃𝗲𝗿𝘀
– Demos, referrals, content.
– What’s working now?

𝟮. 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘁𝗵𝗲 𝗹𝗼𝗼𝗽
– Which one action fuels the next?

𝟯. 𝗗𝗿𝗮𝘄 𝘁𝗵𝗲 𝗰𝘆𝗰𝗹𝗲
– Visualize how momentum compounds.

Here’s Amazon’s flywheel:

Lower prices → More customers → More sellers → Wider selection → Better experience → More sales → Back to lower prices.

Simple. But unstoppable.

Now, want to make yours spin faster?

1. Remove friction: Kill bottlenecks slowing it down.
2. Double down: Amplify what’s already working.
3. Smooth the flow: Simplify every step.
4. Align your team: Everyone should know their part.

Know this:
Momentum doesn’t start fast.
It crawls.

But each push compounds.
And one day, you can’t slow it even if you try.

Big wins feel good.
But small wins build the empire.

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Want to become the CEO your growing business deserves? 

📥 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 —
My weekly newsletter, trusted by 2200+ founders. 

Every Thursday, get 1 sharp, actionable system to help you move from Stuck to Scaling. 

I write from my personal experience of building, scaling, and exiting 2 MM$ businesses and now coaching founders 1:1.

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Flywheel-effect-business-growth-surabhi-CEO-Coach

Every “yes” from your team hides a “but.”

You just don’t hear it anymore.

Growth changes the game.
You used to get raw feedback.
Now you get 'filtered' truth.

Every time, your face hardens at bad news,
your team learns: Stay safe, not honest.

It's not deliberate. It's 𝗣𝗮𝘃𝗹𝗼𝘃𝗶𝗮𝗻.

You're unconsciously training your team to hide problems from you.

The result? 
You're making decisions with incomplete data. 
And you don't even know it.

𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄'𝘀 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝘂𝗻𝗽𝗮𝗰𝗸𝘀: 
→ How this silent conditioning forms 
→ Why it gets worse as you succeed
→ The fix that reopens the feedback loop

𝗛𝗮𝘃𝗲𝗻'𝘁 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘆𝗲𝘁?
Join 2200+ ambitious founders who trust CEO Mastery - it's free.

Every Thursday: 1 sharp, actionable system to increase your revenue, profit, and valuation.

🎁 Bonus: Instant access to my 'CEO Growth Playbook' (27 exclusive frameworks)

🔗 Click "View my newsletter" above 👆 
📲 Or scan the QR code below 👇

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Leadership newsletter promotion: "Your Team Isn't Telling You the Truth - YOU are training them, and it's wrecking your decisions." CEO Mastery newsletter by Surabhi Shenoy helps founders improve decision-making and team communication. QR code to subscribe.

Leadership alone won’t save your business.

But management alone can scale it.

When founders tell me their company has plenty of leaders but still no progress…
I know what’s missing.

We’ve glorified leadership and vision.
In the process, we’ve devalued management.
And so, the discipline of making things happen.

“Lead” sounds visionary.
“Manage” sounds boring.
Execution is treated like grunt work.

And the result?
Companies full of leaders who talk about ideas… but can’t turn them into outcomes.

Management isn’t a downgrade from leadership.
It’s the 𝘣𝘳𝘪𝘥𝘨𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘷𝘪𝘴𝘪𝘰𝘯 𝘢𝘯𝘥 𝘳𝘦𝘴𝘶𝘭𝘵𝘴.

Great managers don’t just “get things done.”

They:
- Break down strategy into clear, measurable goals
- Spot risks early and fix issues before they explode
- Build repeatable systems that keep promises to clients
- Coach team members to grow and own their outcomes
- Define what “done” actually means for every project
- Create accountability without suffocating creativity
- Set priorities when everything feels urgent

Leaders inspire action.
But managers turn that action into lasting impact.

Found this valuable? 
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Surabhi Shenoy, CEO Coach, shares a leadership and management insight: ‘We’ve glorified leadership so much we’ve made management feel like a downgrade. Vision doesn’t build companies. Relentless execution does. Honor the management.’ The post explains how founders must balance vision with disciplined management—translating strategy into systems, accountability, and measurable results.

Growth’s a lot like lifting weights. 

Go too heavy — you tear something. 
Go too light — you stay stuck. 

The art is progressive overload — just enough stress to grow stronger.

That’s how founders should scale too. 
𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝗲. 𝗥𝗮𝗽𝗶𝗱. 𝗚𝗿𝗼𝘄𝘁𝗵.

Not breakneck speed.
Not crawling in fear.
Just fast enough to stay ahead.
Just calm enough to stay in control.

Here’s what smart founders optimize before they scale:

𝟭/ 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 > 𝗙𝘂𝗻𝗱𝗶𝗻𝗴
- Profit funds the next phase
- Ownership stays intact
- Growth isn't VC-driven

𝟮/ 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗱𝗶𝗹𝘂𝘁𝗲
- Hire with shared values
- Communicate expectations clearly
- Preserve decision-making speed

𝟯/ 𝗖𝗮𝘀𝗵 𝗳𝗹𝗼𝘄 𝗶𝘀 𝘀𝘁𝗮𝗯𝗹𝗲
- Burn rate is predictable
- Forecasts are realistic
- Big hires match revenue curve

𝟰/ 𝗧𝗲𝗮𝗺 𝗴𝗿𝗼𝘄𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂
- Leaders level up fast
- Roles evolve with scale
- Systems keep everyone aligned

𝟱/ 𝗦𝗮𝗹𝗲𝘀 𝘀𝘁𝗮𝘆𝘀 𝘀𝘁𝗿𝗼𝗻𝗴
- Pipeline stays full
- Messaging stays sharp
- Close rate stays high

This is what builds durable companies.
And founder freedom.

Want to go deeper? I broke this down in detail here 👇
https://lnkd.in/dVwbV5PE

𝗦𝗮𝘃𝗲 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁 + 𝗿𝗲𝗳𝗲𝗿 𝘁𝗼 𝘁𝗵𝗲 𝗰𝗵𝗲𝗮𝘁 𝘀𝗵𝗲𝗲𝘁 𝗮𝗯𝗼𝘃𝗲 when planning your next growth phase. 📌

And if it hit home, repost it — 
some founder in your network is scaling fast but breaking quietly. ♻️

P.S. 2,300+ ambitious founders read my weekly newsletter, 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆, for systems like this one. 
Click “View my newsletter” above to join them. 👆

Surabhi Shenoy, CEO Coach, shares a framework titled ‘Master Rapid & Responsible Growth.’ The visual explains how founders can scale sustainably by understanding growth types (normal, rapid, hypergrowth), building strong foundations in cash flow, team readiness, and culture, and using proven strategies for market penetration and product expansion. It also highlights red flags of irresponsible growth and key steps to prepare for scaling. Promotes the CEO Mastery newsletter for ambitious founders

Profit isn’t lost in big moments.

It’s lost in tiny cracks you never see.

And those cracks quietly decide how wealthy your business becomes.

A founder told me:
“𝘞𝘦’𝘳𝘦 𝘨𝘳𝘰𝘸𝘪𝘯𝘨... 𝘣𝘶𝘵 𝘐 𝘥𝘰𝘯’𝘵 𝘧𝘦𝘦𝘭 𝘳𝘪𝘤𝘩.”

If that feels familiar, this is why.

Revenue is loud.
But profit leaks are silent.

They hide in places you don’t label as “costs.”
So you don’t question them.
And never fix them.

Like:

- Rework from unclear tasks.
- Weeks lost to meetings with no decisions.
- Double payroll during handovers.
- Bench time no one tracks.
- Leaders solving low-leverage problems.

Each one seems harmless.
Together, they quietly erode your margins.

That means one thing: visibility.

You need to see the leaks before you can stop them.

That’s why I built 𝗧𝗵𝗲 𝗣𝗿𝗼𝗳𝗶𝘁 𝗟𝗲𝗮𝗸 𝗗𝗲𝘁𝗲𝗰𝘁𝗼𝗿.

It asks sharp questions across 7 parts of your business.
It shows where you’re leaking.
Why it’s happening.
And what to fix first.

It’s not built to impress.
It’s built to confront.
And give you clarity to scale smarter.

The best founders don’t react. They diagnose.

Every week you wait, money slips away.

Plug leaks before they drain your margins > https://lnkd.in/dnffwiKH.

♻️ Repost to help your network 
🔔 Follow Surabhi Shenoy for daily insights 


PS: The Profit Leak Detector was released to CEO Mastery Subscribers 12 weeks ago.

If you want to get early offers and discounts while you are scaling your business, subscribe to CEO Mastery Newsletter today.

2300 ambitious founders receive it every week. 

🎁 Get instant access to my 'CEO Growth Playbook' (27 exclusive frameworks)

🔗 Click “View my newsletter” above 👆

A founder’s real job isn’t building.

It’s choosing meaning.

Most founders start with a big “why.”
But as the company grows, that “why” gets buried under targets, tasks, and pressure.

The product ships.
The revenue climbs.
But the work starts to feel empty.

Viktor Frankl’s 𝘔𝘢𝘯’𝘴 𝘚𝘦𝘢𝘳𝘤𝘩 𝘧𝘰𝘳 𝘔𝘦𝘢𝘯𝘪𝘯𝘨 is a powerful reminder:
Meaning isn’t a bonus.
It’s the fuel that makes everything else possible.

And it’s not found, it’s chosen.

Every single day.

Especially when things get hard.

Your real job isn’t launching products.
It’s helping people see not just 𝘸𝘩𝘢𝘵 they’re building, but 𝘸𝘩𝘺 it matters.

Numbers fade.
Markets forget.
But meaning is what people stay for, and what keeps you going, too.
 
Found this valuable? 
♻️ Repost to your network 
🔔 Follow Surabhi Shenoy for daily CEO insights 

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Want to become the CEO your growing business deserves? 

📥 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 —
My weekly newsletter, trusted by 2200+ founders. 

Every Thursday, get 1 sharp, actionable system to help you move from 𝘴𝘵𝘶𝘤𝘬 to 𝘴𝘤𝘢𝘭𝘪𝘯𝘨. 

I write from my own experience of building, scaling, and exiting 2 businesses, and now coaching founders and CXOs.

🔗 Click “𝗩𝗶𝗲𝘄 𝗺𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿” above 👆

Surabhi Shenoy, CEO Coach, shares ‘21 Founder Principles of Meaning’ inspired by Man’s Search for Meaning by Viktor Frankl. The visual lists timeless lessons for entrepreneurs, such as choosing meaning over metrics, turning setbacks into stories, anchoring every decision to purpose, and building significance over success. It encourages founders to align leadership, purpose, and daily actions, with a call to subscribe to the CEO Mastery newsletter.

You’re running two businesses.

But managing only one.

The first is the visible one:
sales, product, growth.

The second is invisible. One that keeps #1 running:
people, decisions, communication, accountability.

Most founders ignore the second.
That’s why things start breaking around 20–30 people.

Priorities scatter.
Information slows.
YOU become the bottleneck.

You can’t scale with 10-person habits.
You need systems that work at 25… and still work at 250.

That’s how you build Business #2.
The invisible engine that keeps everything moving without you at the center.

I’ve broken it down in a simple cheatsheet below.
If you want the detailed guide, check it out here:
https://lnkd.in/dyaNw43K

Found this valuable? 
♻️ Repost to your network 
🔔 Follow Surabhi Shenoy for daily CEO insights 

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👉 Want to become the CEO your growing business deserves?

📥 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 —
My weekly newsletter, trusted by 2300+ founders. 

Every Thursday, get 1 sharp, actionable system to increase your revenue, profit, and valuation.

🎁 Get instant access to my 'CEO Growth Playbook' (27 exclusive frameworks)

🔗 Click “View my newsletter” above 👆

#CEOMastey

Surabhi Shenoy, CEO Coach, explains that founders are running two businesses but managing only one. The visual contrasts Business #1 — the customer-facing engine for sales, product, and growth — with Business #2 — the internal operating system that runs people, decisions, and communication. It outlines why founders feel stuck at 25 people, how scaling founders fix it through team alignment, clear decision rights, and identity shifts from maker → manager → leader. Ends with actions for building systems that scale beyond 250 people and a call to subscribe to the CEO Mastery newsletter or book a 1:1 call.

Every founder hits a wall.

But it’s rarely because of competition.

It’s because they’re playing the right game.. with the wrong rules.

Think of business like climbing a mountain.

In the 𝗕𝘂𝗶𝗹𝗱 𝗣𝗵𝗮𝘀𝗲, 
You’re still near the base.
Speed matters more than technique right now.
You climb with grit, improvisation, and your instinct.
You say yes often because it teaches you something.

Then you reach altitude.
The air thins.

Suddenly, what got you here doesn’t take you higher.

The same pace that helped you survive now drains you.

Congratulations, you just entered the 𝗦𝗰𝗮𝗹𝗲 𝗣𝗵𝗮𝘀𝗲.

And most founders don’t notice when they’ve crossed that invisible line.

They keep sprinting uphill with a builder’s backpack and wonder why they can’t breathe.

Scaling isn’t about working harder.
It’s about changing how you move.

In the Build Phase, you say yes, to learn.
In the Scale Phase, you say no, to focus.

Build creates momentum through motion.
Scale sustains it through focus and precision.

Want to go deeper: https://lnkd.in/dcxTuzWB 

Save my cheatsheet to map where you are and what needs to change before you run out of air. 👇

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If you enjoy this kind of depth,
You’ll love my 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 newsletter.

2300+ ambitious Founders read it every week.

Want in?

🔗 Click "𝗩𝗶𝗲𝘄 𝗺𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿" above 👆
📲 Or scan the QR code in the cheatsheet 👇

#CEOMastery

Surabhi Shenoy, CEO Coach, shares ‘Build vs. Scale: Which Game Are You Playing?’ — a framework showing the difference between the Build Phase and Scale Phase for founders. It compares key areas like focus, sales, cash, product, operations, and team structure, explaining that most founders stay in a build mindset even after reaching scale. The cheat sheet helps leaders identify mismatches, shift from founder-led chaos to system-driven growth, and build a business that runs without them. Promotes the CEO Mastery newsletter for scaling founders.

Everyone wants to grow fast.

Few stop to ask what they’re growing 𝘪𝘯𝘵𝘰.

Growth isn’t just about adding more.
It’s about aligning better.

Most founders obsess over speed.
Few master direction.

Here are 4 books that shift how you think about growth, from fast to fulfilling:

𝟭/ 𝗦𝗺𝗮𝗹𝗹 𝗚𝗶𝗮𝗻𝘁𝘀 — 𝗕𝗼 𝗕𝘂𝗿𝗹𝗶𝗻𝗴𝗵𝗮𝗺
How great companies stay small, on purpose.

- Choose depth over scale.
- Stay true to values.
- Build community, not just market share.

𝟮/ 𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗖𝗮𝗽𝗶𝘁𝗮𝗹𝗶𝘀𝗺 — 𝗝𝗼𝗵𝗻 𝗠𝗮𝗰𝗸𝗲𝘆 & 𝗥𝗮𝗷 𝗦𝗶𝘀𝗼𝗱𝗶𝗮
How growth becomes meaningful when purpose drives it.

- Serve all stakeholders.
- Lead consciously.
- Profit ethically.

𝟯/ 𝗧𝗵𝗲 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗦𝘁𝗼𝗿𝗲 — 𝗕𝗿𝗮𝗱 𝗦𝘁𝗼𝗻𝗲
Amazon’s blueprint for building long-term value.

- Obsess over customers.
- Experiment constantly.
- Think decades ahead.

𝟰/ 𝗚𝗼𝗼𝗱 𝘁𝗼 𝗚𝗿𝗲𝗮𝘁 — 𝗝𝗶𝗺 𝗖𝗼𝗹𝗹𝗶𝗻𝘀
What separates enduring companies from the rest.

- Get the right people first.
- Face hard truths.
- Lead with humility and will.

“𝘎𝘳𝘦𝘢𝘵 𝘷𝘪𝘴𝘪𝘰𝘯 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘨𝘳𝘦𝘢𝘵 𝘱𝘦𝘰𝘱𝘭𝘦 𝘪𝘴 𝘪𝘳𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵.” — Jim Collins

The founders who scale sustainably aren’t chasing pace.
They’re mastering purpose.

Choose one book.
Apply one idea this week.
Watch how your business shifts.

Found this valuable? 
♻️ Repost to your network 
🔔 Follow Surabhi Shenoy for more CEO insights 

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👉 Want to become the CEO your growing business deserves?

📥 Subscribe to CEO Mastery —
My weekly newsletter, trusted by 2300+ founders. 

Every Thursday, get 1 sharp, actionable system to increase your revenue, profit, and valuation.

🎁 Get instant access to my 'CEO Growth Playbook' (27 exclusive frameworks)

🔗 Click “View my newsletter” above 👆

“Surabhi Shenoy, shares ‘Lead with Purpose, Scale with Wisdom’ — 4 books to build intentional growth: Conscious Capitalism by John Mackey & Raj Sisodia on purpose-driven business, Good to Great by Jim Collins on disciplined leadership and sustainable excellence, The Everything Store by Brad Stone on customer obsession and long-term thinking, and Small Giants by Bo Burlingham on choosing depth over scale. Designed for founders seeking meaningful, sustainable growth. Promotes the CEO Mastery newsletter for ambitious leaders.

You’re not fighting competitors.

You’re fighting yourself.

Most founders think their biggest risk is market failure.
In truth, it’s self-misjudgment.

The best ones don’t just fight fires.
They fight false beliefs.

2 traps quietly derail growth:

𝟭. 𝗧𝗵𝗲 𝗗𝘂𝗻𝗻𝗶𝗻𝗴-𝗞𝗿𝘂𝗴𝗲𝗿 𝗧𝗿𝗮𝗽
You’re confident. But wrong.

“We don’t need validation.”
“We already know what works.”
“Let’s scale this now.”

In reality, you’re scaling assumptions. Not truths.

𝟮. 𝗧𝗵𝗲 𝗜𝗺𝗽𝗼𝘀𝘁𝗼𝗿 𝗧𝗿𝗮𝗽
You’re capable. But paralyzed.

“Am I charging too much?”
“Maybe we’re not ready yet.”
“What if we mess up?”

The truth is, you’re underestimating what’s already working.

Both traps feel real.
Because 𝘣𝘰𝘵𝘩 𝘭𝘪𝘷𝘦 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘩𝘦𝘢𝘥.

You’ll meet them during:
– Hiring
– Pricing
– Entering new markets

And the cost of believing them is huge:
Lost time, money, and momentum.

Here's how to escape them.

𝗙𝗼𝗿 𝗗𝘂𝗻𝗻𝗶𝗻𝗴-𝗞𝗿𝘂𝗴𝗲𝗿:

- Use a confidence vs. evidence checklist
- Validate with real market data
- Invite 3 outside opinions

𝗙𝗼𝗿 𝗜𝗺𝗽𝗼𝘀𝘁𝗼𝗿 𝗦𝘆𝗻𝗱𝗿𝗼𝗺𝗲:

- Keep your wins visible
- Compare only to your past self
- Let facts lead, not fear

Your inner world shapes your outer growth.
Master that, and everything compounds.

--
If you enjoyed this, you’ll love my 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 newsletter.

It's Free and trusted by 2300+ ambitious Founders.

Every Thursday, get 1 sharp, actionable system to:
✔️ Grow revenue
✔️ Maximize profit
✔️ Increase valuation
✔️ Reduce founder dependency

🎁 Get instant access to my 'CEO Growth Playbook' (27 exclusive frameworks)

Want in?

🔗 Click "𝗩𝗶𝗲𝘄 𝗺𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿" above 👆
📲 Or scan the QR code in the cheatsheet 👇

#CEOMastery

Everyone is obsessed with marketing.

But very few know how to go to market.

They pour money into ads, content, and agencies —
and still feel like they’re pushing a rock uphill.

Because what they call “marketing” is just one slice of something much bigger.

Marketing is how you talk about what you do.

Go-To-Market is how your whole company shows up to the market.

It’s the coordination between:
🧩 Product — what’s being sold and to whom
🎯 Positioning — what makes it matter
💰 Pricing — the signal of confidence and value
🛠️ Channels — where you actually win
🤝 Sales Motion — how you turn trust into revenue
🔁 Feedback Loops — how what you learn feeds back into product and ops

When all six move in sync → you get predictable growth.
When they don’t → every quarter feels like a restart.

That’s why founders who think “marketing problem” usually have a GTM design problem.

Marketing builds visibility.
GTM builds 𝘷𝘦𝘭𝘰𝘤𝘪𝘵𝘺.

🔁 If this hit home, Repost it — 
Most founders you know are still treating GTM like “more marketing.”

What part of your GTM breaks most often — product, pricing, or sales motion?

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If you liked this, you’ll love my newsletter— 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆.

2300+ ambitious Founders read it every week.

Every Thursday, get 1 sharp, actionable system to:
✔️ Grow revenue 
✔️ Maximize profit
✔️ Increase valuation
✔️ Reduce founder dependency

🎁 My 'CEO Growth Playbook' (27 exclusive frameworks)

🔗 Click “View my newsletter” above 👆

Surabhi Shenoy, CEO Coach, shares a business insight: ‘GTM ≠ Marketing. It’s how your whole company shows up to the market. Marketing builds visibility. GTM builds velocity.’ The post explains that Go-To-Market (GTM) strategy aligns product, positioning, pricing, channels, sales motion, and feedback loops to create predictable growth, highlighting why founders mistake marketing issues for GTM design problems.

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