Anthony Miller

millermedia7 (M7)

+ Lead creative, UX, and technology teams to support web and mobile application development including platforms as a service, sass, apps and API's. Support delivery management and client engagement in strategy, business objectives, budgets, and timelines for client projects.

+ Work with the subject matter expert (SME), business development/sales, marketing, and executive teams to manage the product roadmap, prioritize and facilitate feature launch, and translate requirements into action through story boarding, wireframes, mockups, spec docs, etc.

+ Lead the recruiting and hire efforts for product teams. Formulate a product release and enhancement strategy based on the company's aims and objectives. Guide product decisions based on UX/UI research studies. Monitoring cross-functional KPI’s.

+ Produce copy/content for marketing in the industries of real estate, technology, retail, healthcare, entertainment, publishing, and education. 

+ Direct business development strategy from each stage. Strategy, requirements, design, and pitch process.

+ Run user testing and feedback for public site projects, and be the voice of the customer. 

+ Present, develop, and integrate brand and marketing concepts for businesses including logos, tag-lines, unique positioning statements, typography, imagery, color palette, style, feel, placement, etc.

+ Leads advertising and communications strategy for clients based on informed customer insights. Possesses a comprehensive understanding of strategic aspects of the communications mix including broad based advertising, direct marketing, web, print and on-line/new media.

CEO + Creative Director

District

* A membership community for founders, top operators, and investors.
* a16z and Initialized back DAO
* Pivoted from CreatorDAO

Founding Member

enrich

enrich is a private network for CxOs, VPs and Directors that facilitates structured conversations with people doing your job at similar companies.

Executive Member

Cuva AI

Bringing AI agents to global enterprise companies

Advisor

adplist.org

Mentor

Stealth Startup

Artificial Intelligence, Computer Vision, Big Data

Co-Founder

StartFast

StartFast is a mentorship driven, private capital backed internet/software accelerator based in Syracuse, NY. StartFast is a member of the the global TechStars Network

Round

Round exists to accelerate the positive impact that technology can have by elevating leaders who embody the values of curiosity, empathy, and humility. This curated community allows technology executives and senior leaders to support, grow, mentor, and learn from each other.

Member

Faver Ltd

Advisor 

Rochester Movie Makers

Rochester Movie Makers, Inc.                                                                                          

+ Provided subject matter expertise counseling to the New York State non-profit educational organization established to help new filmmakers network and bring short and feature films to public release.

+ Directed company in methods of establishing image and visibility through branding, social media marketing (Twitter, Facebook, LinkedIn), public relations, partnerships, and event promotion. Spearheaded all public Grant programs such as the "Capacity Building Grant".

+ Coordinated the implementation of the organizations first Rochester Summer Video Challenge, which gives local talent a chance to submit screenplays and cultivates team participation in all aspects of film-making.

Co-Chair, Executive Director

Contact: anthony@millermedia7.com
Visit us: www.millermedia7.com
mobile: 585.455.2639

millermedia7 is a digital, full service digital innovation co that exists only for the stratospheric elevation of brands. Our team has over 50 years of combined, vital experience in myriad industries. We wholeheartedly embrace the web, user experience, video, social media, mobile, and all facets of design. Millermedia7 believes that transparency, automation and streamlined workflows yield opportunities to tackle a new generation of communication challenges that many companies are now experiencing for the first time.

We're a tight knit collective of strategists, designers, developers, technology teams, and digital change agents that work together to form impactful campaigns that elevate brands. We've worked anywhere from startup phase all the way to enterprise, and we have found that in each case as long as we listen, bring great ideas and trust our expertise everyone wins. 

The drivers that are of interest to me are working with creative and technology teams to bring forth a more actionable digital experience for all. 

Entrepreneur, investor, particle beam splitter, dragon hunter, and all around nice guy

Specialties: 

+ Startups
+ Strategy
+ User Experience
+ Product Management
+ Digital/New Media/Video
+ Branding 
+ Social Media & Content Creation
+ Social Engagement
+ Mobile Application & Web Development
+ Interactive Game, Widget, and Custom Application Development
+ Company Culture Engineering

Voice narration, interviewing, host, speaker

Founder and CEO of millermedia7 | Digital Transformation | UX | Member @enrich

💳 Citizens New Payment Portal: A Frustrating Miss

I’ve banked with Citizens my entire adult life. That loyalty comes with the expectation that when they roll out something new—like their payment portal—it should make my financial life easier, not harder.

Instead, it’s been the opposite:

The design feels like it was built a decade ago—clunky and unintuitive.

Workflows take too many clicks for simple actions.

Accessibility and mobile responsiveness seem like afterthoughts.

Worst of all, a bill I scheduled never arrived on time—despite the portal assuring me it would.

For a bank, that’s not just a bad experience. That’s a breakdown of trust.
Across the industry, we’ve seen that digital banking success isn’t just about functionality—it’s about designing experiences people can rely on. 

At millermedia7 (M7), our work with leading financial institutions has shown how user-centered design and smart use of AI can make platforms both intuitive and dependable.

In 2025, customers compare their banking apps to Apple Pay, Venmo, and PayPal. If the experience doesn’t measure up, even long-time loyalty won’t last.

👉 Curious—have you found your bank’s “new and improved” digital tools actually improve your experience, or do they still fall short?

🚀 A new leap in human-like robotics: Gemini Robotics just unveiled a breakthrough feature. Their AI can now think before it moves.  

This isn’t just a speed or precision upgrade; it’s a fundamental shift in how robots interact with the world. By introducing a cognitive “pause,” Gemini’s robots can assess context, predict outcomes, and make smarter, safer decisions before taking action.  

Imagine manufacturing robots anticipating the next step before the command arrives. Service robots adjusting their gestures based on human cues. Or collaborative bots learning not just what to do, but why. 

This kind of embodied intelligence bridges the gap between pure computation and physical intuition. It marks a major milestone on the road to true adaptive robotics.  

🤖 The future isn’t just about machines that move fast.  
It’s about machines that understand why they move at all. 

Stay out of sports though you robots!  

#AI #Robotics #Innovation #GeminiRobotics

Hays & Associates, Inc.

B2B/B2C Copy & Content Creator For Health, Technology & Home Improvement Business. 
Most companies invest heavily in marketing. Their messages lack clarity. 

Copywriting is something you use every day in all of your communications. If you can sound authentic, personable, and connect personally, your sales and profits will grow. 

So how do you find the right message for your company that conveys trust and sounds natural? 

One way is to partner with a copywriter who is your ideal customer and understands your business and customers.

I specialize in clarifying your marketing messages, which leads to acquiring new customers every single day like clockwork. 

I have an extensive business background and have written and worked in the medical and technology fields for 28 years. In the past 10 years, we have helped generate over $100 MILLION in revenue in the real estate industry. I’ve been an entrepreneur and online marketer who understands how to increase sales and connect with customers. 

After experimenting and testing multiple copy formulas…

I discovered a better way to write your:

Sales Pages
Case Studies
Emails
Facebook Ads
Autoresponders
Squeeze Pages
Facebook Ads
Web Copy
Advertisements
Blog Posts
And More

This unique approach is personalized based on the type of business and messages needed to get more customers and increase sales.

B2B/B2C Copywriter/Ghostwriter - Lead Generation Specialist

Missing Link Inc.

As a dedicated professional specializing in marketing, copywriting, and social media for a prominent real estate team, I have consistently delivered exceptional results and creative solutions.

Throughout my career, I have been able to craft compelling content for diverse sectors, including healthcare, real estate, natural health, and the golf industry. My versatility and expertise have allowed me to cater to a wide range of audiences and industries, adapting my writing style to suit each unique context.

Moreover, I take pride in my ability to develop engaging Video Sales Letters (VSLs) that have proven impactful for businesses and influencers. My proficiency in understanding audience preferences and effectively communicating brand messages has contributed to the success of numerous VSL campaigns.

►Want more on-line customers?

►We help your business get more local active buyers to call you, rather than your competition. Our fully managed local search and social media solutions help your business stay ahead of the market and generate more customers in the most cost effective way.

►I would be happy to introduce myself and share with you some specific strategies that give you a competitive advantage over your competition. Call Now for a free consultation

📞Phone: (888) 801-5245◄►E-mail: mike@mhays.com

Contact me for a free social media strategy consultation.

Mike Hays, MBA e-business

♦My expertise is in:
♦Internet Consulting
♦Local Search Solutions
♦Facebook Page Design and Marketing
♦Mobile Marketing
♦Webinar/Online Seminar Promotional Manager
♦Video Marketing
♦Search Engine Optimization

Social Media Marketing | Local Search Consulting | Social Media Agency | Coaching and Training

Our company provides social media management to cosmetic surgery practices. Our clients can experience a growing medical practice by building relationships with their targeted patient population.

Full Service Social Media Agency | Social Media Consulting & Management

Pacific Perfusion Services Inc

President

Ghostwriter & Messaging Strategist helping leaders achieve 70% opt-ins with a Microstory Journey using the 3-Minute Story Blueprint to build trust and convert hesitant prospects into eager customers.

Most businesses struggle to convert leads because they rely on forgettable downloads and meaningless discounts that fail to create an emotional connection. 

Prospects don't just need information, they need to feel valued, to trust you, and to experience genuine engagement. 

That's why I created the concept of the Microstory Journey, a 5-day emotional experience that uses the 3-Minute Story Blueprint to touch hearts, build authentic connections, and establish unshakable trust, turning hesitant prospects into eager customers ready to take action.

AWAI Verified Copywriter
Case Studies Certification
Sales Enablement Certification

WRITING SERVICES I PROVIDE:

📨 5-Day Education Email Courses
💲 Ghostwriting on Social Media Platforms
📰  Newsletters
🌐   Web Content
✍️   Blog Posting
📧   Email Marketing
🛒   Sales Pages
📱   Facebook/Google Ads 

WHOM I WORK WITH: I help executives, CEOs, founders, & coaches.

3 Simple Steps to Powerful Messaging
1. Define your goals and messaging. 
2. Develop a customized storytelling strategy. 
3. Execute and refine messaging for maximum impact.

HERE'S WHAT TO DO NEXT:
Email me at mike@mikehays.net OR
Book a call with me at https://calendly.com/ask-mikehays

Mike Hays

I Spent 10 Years Chasing Recognition 

And Ignoring the Metrics That Actually Mattered

Most professionals chase comfort zones and 
perfectionist standards, but here's what 
actually drives meaningful progress:

Redefining Your Success Framework:

Growth Over Comfort
↳ Comfort zones are productivity killers
↳ Real progress happens in discomfort
↳ Challenge yourself weekly, not yearly

Contribution Over Recognition
↳ Recognition follows contribution, not vice versa
↳ Focus on impact you create for others
↳ Value delivered always returns multiplied

Progress Over Perfection
↳ Perfect is the enemy of done
↳ 80% completed beats 100% planned
↳ Iteration beats procrastination every time

The Measurable Approach:

Set Progress Metrics:
↳ Skills developed per quarter
↳ Problems solved for your team
↳ Revenue or value generated monthly

Track Growth Indicators:
↳ New challenges accepted
↳ Feedback loops established
↳ Comfort zone expansions documented

Monitor Contribution Impact:
↳ Processes improved or created
↳ Knowledge shared or transferred
↳ People helped or mentored

Here’s What’s Really Going On:
Success isn't about arriving somewhere perfect.
It's about consistently moving forward while lifting others up.

True success isn’t found in applause.
 It’s built in the quiet, measurable moments 
where growth, contribution, and momentum meet.
Track that, and you’ll never need permission to feel proud again.

🔔 Follow Mike Hays for more leadership strategies

Mike  Hays

Dear 30-year-old me,

You think “years of experience” will be enough.

It won’t.

No one will hire you just because you've been around.
They’ll hire you because you’ve learned something they need.
Because you can tell a story that makes them feel seen.

Because your past mistakes help them avoid their future ones.

Here’s what I wish you knew:

1️⃣ Experience isn’t value, until you give it context.
→ A 15-year résumé is just noise unless you extract the lesson.

2️⃣ Your stories are your brand.
→ You’ll lose gigs to people with less experience but better storytelling.
→ You’ll win them back when you stop hiding behind your bullet points.

3️⃣ Your relationships are your edge.
→ The people who trust you? They’ll open doors a résumé never will.

You thought experience was your advantage.
But the real edge is what you learned, 
who you helped, and how you share it.

So here’s my advice:
**Don’t just collect years.
**Collect stories.

They’ll take you further than your résumé ever could.

— Future You

What advice would you give your younger self about leadership?

🔔 Follow Mike Hays for more leadership strategies

Visualization without action? 

You're just daydreaming about success.

I used to think positive thinking alone would change everything.
Then, one day, I realized something:

"Fear-based thinking was controlling my decisions."

I wondered why successful people seemed so confident.

They weren't just hoping for the best,
they were actively visualizing their success daily.

It made perfect sense to me.

So, I started practicing daily visualization sessions.

Weeks went by.
And my mindset shifted with every mental rehearsal.

Business decisions? More confident.
Client conversations? Clearer than ever.

And because I directed my imagination toward success,

I stopped getting paralyzed by worst-case scenarios
and started taking action aligned with my goals.

Here's what I learned about visualization:
- What you focus on expands
- Fear-driven "what-ifs" create anxiety
- Success visualization builds confidence
- Daily practice rewires your thinking patterns
- Your brain can't tell the difference between real and imagined experiences

So here's my takeaway for executives and entrepreneurs:

Train your imagination to work for you
or let fear-driven thoughts sabotage your potential.

Comment: "I visualize success," and I'll share my 
daily visualization framework.

Top Brands Don’t Just Tell Stories 

They Let the Customer Star in Them

Brand loyalty doesn’t start with logic.
It starts with a story your brain never forgets.

We used to think stories were just entertainment.
That emotion distracted from learning.

That repetition, not narrative, built memory.
↳That kids forget what they hear.
↳But neuroscience says otherwise.

Stories don’t just entertain.
They encode identity.

They light up the hippocampus, trigger the amygdala, 
and embed emotional context.

Mirror neurons fire. Empathy builds.
The story becomes part of who we are.

This is why brand storytelling works.

Because humans don’t remember facts.
We remember feelings wrapped in narrative.

If your brand only competes 
on features, you’ll be forgotten.

If it connects through emotion and story, 
you’ll live in someone’s mind and memory for life.

The most powerful positioning?
↳Make your customer the protagonist.
↳Make your message a mirror.
↳Make your story stick.


Story isn’t fluff.
It’s neurostrategy.

Use it to build a brand people remember and feel.

🔔 Follow Mike Hays for communication strategies that actually work

The Smarter You Sound, 

the Less They Understand

We assume everyone speaks our language, 
but most conversations are lost in translation.

Here's what we don't realize:
↳ Industry jargon sounds like gibberish to outsiders
↳ What's obvious to us is foreign to them
↳ Our expertise creates blind spots

The Communication Breakdown:

We Say: "Let's leverage our synergies for optimal ROI"
They Hear: Meaningless business buzzwords

We Say: "It's a simple pivot in our strategy"
They Hear: Everything is changing again

We Say: "We need to be more agile"
They Hear: We don't know what we're doing

The Clarity Framework:

1. Translate Before You Speak

↳ Replace jargon with plain language
↳ Explain the "why" behind every decision
↳ Use examples they can relate to

2. Check for Understanding

↳ Ask "What questions do you have?"
↳ Watch for confused faces and silence
↳ Invite them to repeat back what they heard

3. Bridge the Gap

↳ Start with their world, not yours
↳ Connect new concepts to familiar ones
↳ Make the complex feel simple

Remember: Clear communication isn't about dumbing things down
it's about building bridges between different worlds of understanding.

Quick Question:

What's one piece of "code" you use that others might not understand?

⤵️ Share below
🔔 Follow Mike Hays  for more communication insights

Are You Leading With What You’ve Done

or What You’ve Learned?

The biggest mistake I made early in my career wasn't what you think.
It was leading with credentials instead of connection.

For years, I opened every conversation the same way:

"I have 15 years of experience in..."
"I've worked with Fortune 500 companies..."
"My background includes..."

The result? Polite nods and zero engagement.

Then I shifted my approach entirely
I started leading with lessons instead of laurels:

Resume voice:
→ "I have extensive experience in digital marketing"
→ "I hold certifications in project management"
→ "I've managed teams of 50+ people"
→ "I've generated millions in revenue"

Real voice:
→ "I realized that revenue without relationships is unsustainable"
→ "I found that processes without people buy-in always collapse"
→ "I learned that most marketing fails because we forget to listen first"
→ "I discovered that the best teams aren't managed - they're empowered"

The difference was immediate and profound.

People leaned in instead of checking out.
Conversations became collaborations.
Prospects turned into partners.

Here's what I discovered: 

Experience tells people what you've done, 
but lessons show them what you've learned and 
more importantly, what you can help them avoid or achieve.

Your credentials might get you in the room, 
but your lessons keep people listening.

The real question is: 
Are you sharing your resume or your revelations?

If you've been leading with experience 
and wondering why doors aren't opening,
it might be time to start sharing the wisdom behind the wins.

🔔 Follow Mike Hays for more leadership strategies

The most productive people swear by to-do lists.

But, your task list might be draining you. 

Most professionals treat to-do lists like productivity gospel, 
but research reveals a different story.

Let's examine what's really happening:

The Illusion Problem:
↳ You confuse motion with actual movement
↳ Busy work disguises as meaningful action
↳ Checking boxes creates false progress

Here's why traditional to-do lists fail:

1. Priority Blindness

↳ Everything feels equally urgent
↳ Important tasks get buried under trivial ones
↳ You optimize for completion, not impact

2. Cognitive Overload

↳ Long lists trigger decision paralysis
↳ Mental energy drains before you start
↳ Overwhelm replaces clarity and focus

3. Context Switching

↳ Random task order destroys deep work
↳ Constant mental gear-shifting kills momentum
↳ Quality suffers for quantity completion

The Hidden Reality:
High performers don't abandon lists entirely.
They transform them into strategic systems.

Instead of endless task dumps, they use:
↳ Priority matrices
↳ Time-blocked calendars
↳ Outcome-focused planning

The breakthrough happens when you stop asking 
"What should I do?" and start asking 
"What impact do I want to create?"

Your to-do list isn't the problem, it's how you're using it.

Quick Question:

What's one task you've been carrying 
on your list for weeks? 

Share below.

New Era, New Rules: 

If You Don’t Educate to Sell, You’re Invisible


The biggest mistake professionals make on LinkedIn:

(And it's killing their credibility)

Being afraid of looking "salesy."

But here’s what they don’t tell you:
Sales fear isn’t about being pushy.
It’s about forgetting to be helpful.

Reality Check (They Don’t Tell You This):
↳ 87% of buyers research before purchasing
↳ Educational content builds 3x more trust
↳ Value-first approach converts 40% better

Avoiding the pitch? Here’s what it’s costing you:
1. Invisible Authority
↳ You hide your expertise behind generic posts
↳ The audience can’t connect problems to solutions
↳ Competitors fill the gap you left open

2. Missed Connections
↳ People need to know what you actually offer
↳ Clarity attracts the right clients
↳ Confused minds don’t convert

3. Revenue Stagnation
↳ Directionless content = wasted time
↳ Engagement ≠ income
↳ Strategy always beats activity

The Shift:
Everyone shares insights.
Everyone creates content.
But only confident professionals turn expertise into income.

Quick Question:
What’s holding you back from sharing your solutions?

⤵️ Drop it in the comments
🔔 Follow Mike Hays for story-based strategies that sell without sounding salesy

Would you like a companion post that shows how to pitch on LinkedIn without triggering that “salesy” feeling? Could be a great follow-up.

Everyone shares insights.
Everyone creates content.
But only confident professionals turn expertise into income.

Quick Question:
What’s holding you back from sharing your solutions?
⤵️ Drop it in the comments
🔔 Follow for story-based strategies that sell without sounding salesy

It Took 12 Seconds to Confuse Them

and 3 Hours to Cut to the Point

I once thought being clear meant using more words.
Boy, was I wrong.

Here's what happened:

I was crafting an email course for a CEO client. 
My first draft was 847 words of "comprehensive clarity." 
I explained every nuance, covered every angle, anticipated every question.

The result? 
↳ One very confused client
↳ 3% open rate
↳ Zero replies

Then I remembered something a mentor told me:
"Clarity isn't about saying more, it's about saying less, better."

So I rewrote it. Same message, 127 words.

The difference was striking:

Version 1 (847 words):
↳ Left readers overwhelmed
↳ Used 12 different concepts
↳ Buried the main point in paragraph 4

Version 2 (127 words):
↳ Led with the core insight
↳ Immediate understanding
↳ One clear action step

The rewrite delivered:
↳ 34% open rate
↳ 18 direct replies
↳ 3 new client conversations

The lesson hit me hard: 
More words don't create more 
clarity, they create more confusion.

True clarity comes from:
↳ Cutting ruthlessly
↳ Leading with impact
↳ Respecting your reader's time

Now I ask myself: "What's the one thing they need to know?"

Everything else gets deleted.

Quick question:

What's one message you've been overcomplicating that could be simplified?

⤵️ Share your thoughts below
🔔 Follow Mike Hays for more communication insights

Ever wish you could read your customer’s mind?

Turns out… there’s a tool for that.

It’s a popular one
but almost no one uses it to its full potential.

Most treat AnswerThePublic like an SEO hack.

Smart businesses?
They use it to decode what customers actually care about.

Here’s how to turn it into a customer research engine that drives results.

Step 1: Map Questions to Sales Stages
↳ “What is…” = Awareness stage content
↳ “How to…” = Consideration stage content
↳ “Best…” = Decision stage content
Align your content calendar with buyer intent.

Step 2: Find Content Gaps Competitors Miss
↳ Export all relevant questions
↳ Cross-check with competitor content
↳ Identify and own the conversations they’re ignoring

Step 3: Turn Questions Into Lead Magnets
↳ “Why” = Email courses
↳ “What is” = Beginner resources
↳ “How to” = Tutorial guides
Gate high-value answers behind strategic opt-ins

Step 4: Validate Product Ideas
↳ Repeated pain points = new product opportunities
↳ High-volume questions = market demand
↳ Seasonal patterns = launch timing signals

The Real Power Move:
↳ Repurpose questions into high-performing LinkedIn content
↳ Build trust by answering before you pitch
↳ Create evergreen email sequences that educate and convert
↳ Become the go-to expert in your niche

Most people see search data.
Strategic marketers see conversations waiting to happen.

What questions is your audience asking…
that you haven’t answered yet?

Drop one below. Let’s build content that actually connects.

Follow Mike Hays for communication strategies that actually work

They Yawned, They Skimmed, They Deleted  

All Because the Email Was ‘Professional’

I once had a client send me a sales 
email so boring I couldn’t finish it.

Not because the product was bad.
Because it read like a terms and conditions page.

Most business communication isn’t persuasive, it’s painful.

It’s written for compliance, not connection.

And it shows.

Let me rate the entertainment value of typical business messages:

Corporate Emails: 2/10
↳ “Please advise at your earliest convenience…”
↳ Zero personality, maximum boredom
↳ “Per our previous conversation…”

LinkedIn Requests: 1/10
↳ Instant delete material
↳ Copy-paste templates
↳ “I’d like to add you to my professional network.”

Sales Pitches: 3/10
↳ Feature dumps without stories
↳ Sound like everyone else
↳ Zero emotional resonance

Educational Email Courses: 8/10
↳ Stories that stick
↳ Value wrapped in personality
↳ People look forward to them

The biggest unlock?
Entertainment value isn’t fluff, it’s fuel.

If your message can’t hold attention, it can’t drive action.
And attention goes to the content that connects 
not the content that conforms.

You don’t need to be funny.

You need to be human.
→ Stories beat stats
→ Clarity beats jargon
→ Emotion beats structure

When I write email courses for clients, 
entertainment isn’t optional, it’s essential.

Because boring content gets ignored.

But the right story? 

That gets remembered, shared, and acted on.

Quick gut check:
What’s the entertainment score of your last business message?

⤵️ Drop a number below
🔔 Follow Mike Hays for communication strategies that actually work

The media isn't broken.

You're just looking in the wrong place.

[Note: Here's a peak into my writing style~Mike]

[This is a LinkedIn microstory post based on the concept of legacy gatekeepers fading and new influencers rising, written in clear, accessible language without tech-speak:]

HOOK-Headline above

RISING ACTION
For decades, credibility came from being quoted in newspapers…
…or landing a segment on TV…
…or getting a press release picked up.

But here’s the shift most professionals haven’t caught up to:
The new gatekeepers aren’t in newsrooms 
they’re in DMs, podcast studios, and LinkedIn comment sections.

Today, trust is built through
→ Helpful posts
→ Niche podcasts
→ Honest behind-the-scenes content

CLIMAX
The audiences didn’t disappear.
They just stopped waiting for the 6 o’clock news.
They follow people, not press releases.
They learn from peers, not panels.

LESSON
If you're still chasing legacy attention…
You're likely overlooking the platforms where 
genuine trust is being built.

Modern credibility looks like:
→ Being known in your niche
→ Showing up consistently
→ Sharing value, not spin

TAKEAWAY
The mic is in your hands now.

The question is: what are you saying?

Would you like to learn how to capture attention
using Microstories? DM me, Mike Hays

Want to Stay Relevant in Your Field? 

There’s Only One Option: 

Adapt Now

The biggest disruption in your career isn't what you think.
It's something far more powerful than any previous technology shift.

"AI is the new electricity" 

Just as electricity transformed every industry over 
a century ago, artificial intelligence is poised to reshape 
the entire business landscape within the next 3 years.

But here's what most people don't realize about this transformation:

What's Actually Happening:

↳ Entire business models will become obsolete
↳ Early adopters will dominate their markets
↳ 33% of current jobs will be eliminated

Here's why AI adoption separates winners from losers:

1. Speed Advantage

↳ AI tools accelerate decision-making by 10x
↳ Automate repetitive tasks instantly
↳ Free up time for strategic thinking

2. Competitive Moat

↳ First movers capture market share
↳ AI-enhanced services command premium pricing
↳ Traditional competitors can't keep pace

3. Future-Proofing

↳ Build skills that complement AI
↳ Become irreplaceable through human AI collaboration
↳ Position yourself as an industry leader

What No One's Saying:
This isn't about replacing humans.
It's about humans becoming superhuman.
But only those who embrace the change.

Remember Studebaker?

They dominated the automobile industry until 
they refused to adapt to changing technology.

Today's resisters will face the same fate.

The question isn't whether AI will transform 
your industry is whether you'll be leading 
that transformation or watching from the sidelines.

What's your first step toward 
becoming AI-enhanced in your field?

⤵️ Share below
🔔 Follow Mike Hays for more revenue growth strategies

While Other Brands Chase Perfection, 

This Deodorant Brand Chose Sweat and Won

It didn’t rely on high production.
No influencers. No perfect lighting.

Just a guy on the street getting called out…
for his sweat stains.

What followed was uncomfortable, authentic, and utterly brilliant.

Instead of backing away, the “confronter” reveals:
“I work for a deodorant company.”

      Boom.

Tension diffused. Trust created.

The founder explains that most deodorants just mask odor
They don’t stop sweat.

He hands over Carpe, a sweat-blocking deodorant.

The person tries it on camera. 

Smells it. Loves it.

Then comes the knockout punch:
↳ 56% off.
↳ Free gifts.
↳ Free shipping.
↳ Plus a human line to end it:

“I have a girlfriend.”

This ad works because it follows a formula 
every brand should study:

1️⃣ Start with social tension, a real, awkward moment.
2️⃣ Use the founder as a trust bridge, authentic, low-ego, informative.
3️⃣ Stack the offer, make the deal feel generous, not desperate.

It’s not about budget. It’s about emotional sequencing.

Tension → Relief → Education → Proof → Value → Humanity.

That’s how you earn attention in a crowded feed.

Want to make people stop scrolling?
Start with sweat, not polish.

What’s the most uncomfortable ad idea you’ve seen actually work?

🔔 Follow Mike Hays for communication strategies that actually work

7 Psychological Landmines That Kill Growth

 And Most Entrepreneurs Step on Them Daily

If You're Building a Business Without 
Understanding THIS Psychology…

You're Fighting Yourself Every Step.

Everyone talks about "mindset matters."
But here's what they miss:

↳ Self-sabotage runs deeper than motivation.

Here are the 7 psychological reasons entrepreneurs 
destroy their own success:

1. Imposter Syndrome

↳ "I don't deserve this success"
↳ Leads to underpricing and poor positioning
↳ Creates hesitation at critical moments

2. Fear of Visibility

↳ Success means more scrutiny
↳ Subconscious retreat from growth opportunities
↳ Keeps you playing small

3. Perfectionism Paralysis

↳ Nothing is ever "ready enough"
↳ Delays launches and decisions
↳ Kills momentum before it builds

4. Success Guilt

↳ Feeling bad about outearning peers
↳ Unconsciously limits income potential
↳ Creates artificial ceilings

5. Comfort Zone Addiction

↳ Known struggle feels safer than unknown success
↳ Resistance to scaling systems
↳ Choosing familiar problems over new solutions

6. Control Obsession

↳ Refusing to delegate or systematize
↳ Bottlenecks growth at personal capacity
↳ Burns out before breakthrough

7. Failure Identity

↳ Past setbacks become self-definition
↳ Expects disappointment as protection
↳ Creates self-fulfilling prophecies

The Reality:
Your biggest competitor isn't the market.
It's the voice in your head.

Quick Question: Which psychological trap hits you hardest? 

Share below.

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How to Implement the Ideal Work Week

Without Losing Productivity


The ideal work week is reshaping 
how we think about productivity.

The traditional approach:

→ One-size-fits-all productivity
→ Fixed 9-to-5 schedules
→ Office-based requirements
→ Rigid meeting structures
→ Standard vacation policies

The ideal work week approach:

→ Work-life integration
→ Employee autonomy
→ Results driven culture
→ Remote work integration
→ Unlimited PTO policies
→ Personalized work rhythms
→ Asynchronous collaboration
→ Outcome focused metrics
→ Compressed work weeks
→ Flexible scheduling options

But here's the reality:

The Pros:
↳ 83% increase in employee satisfaction
↳ Higher retention rates across industries
↳ Improved mental health outcomes
↳ Enhanced creativity and innovation

The Cons:
↳ Team coordination becomes complex
↳ Client expectations need management
↳ Performance measurement challenges
↳ Communication gaps can emerge

Here's why you should implement it:
Flexibility isn't just a perk.

It's a competitive advantage.

Companies that master the ideal work 
week attract top talent and drive better results.

The question isn't whether to adopt flexible work.
It's how quickly you can implement it effectively.

What do you say we embrace the future 
of work and unlock human potential.

♻️ Repost this if you know someone who needs to hear it
🔔 Follow Mike Hays for more on strategic storytelling + influence

What Can You Really Say in Six Seconds? 

Turns Out, Everything.”

We only get six seconds.
That's all the time we have to make someone care.


Not long ago, communication relied on time and depth:

→ 30-second elevator pitches
→ Long-form demos
→ Multi-paragraph emails
→ Detailed decks

But the game has changed.
Now we’re competing with:

→ Infinite scroll
→ Swipe-trained reflexes
→ TikTok pacing
→ Instant gratification habits
→ Notification chaos

And in this compressed window, most messages vanish before they even register.

Six seconds is the new attention battleground.

It’s not about shouting louder or dumbing things down.

It’s about delivering immediate value with surgical precision.

We’ve trained our brains to decide in a blink if content is worth our time.
Miss that moment?
You miss the message.

This isn't just a social media insight, it's a professional imperative.

Whether you're pitching, presenting, emailing, 
or networking, the same rule applies:

If you can't front-load your message 
with value, it likely won't land.

We’re not simplifying, we’re clarifying.

Modern communication rewards clarity, speed, 
and relevance over depth for depth’s sake.

Those who master the six-second window?
They don’t just get noticed.
They drive action.

The first six seconds make or break your message.
How are you using yours?

⤵️ Share below
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Introducing: A Positioning Framework 

Built for the Attention Economy

The #1 marketing mistake?
Spending before you can say why you're different.


Most entrepreneurs skip a critical step:
Defining what makes them irreplaceable.

They dive into content, ads, and campaigns…
But struggle to explain their unique value in a single sentence.

The assumptions?
→ “Our product speaks for itself.”
→ “We’ll figure it out as we grow.”
→ “People will understand what makes us special.”

But without clarity, your message gets lost,
and your budget gets burned.


If you can’t explain your edge clearly,
don’t expect your audience to figure it out.

You’re not just competing for market share,
you’re competing for milliseconds of attention.

And vague positioning doesn’t win that battle.


Here’s what sets standout brands apart:
→ They lead with relevance.
→ They craft messaging that cuts through noise.
→ They anchor every campaign in a crystal-clear answer to:
“Why should I care?”

Compare that to those stuck in the spin cycle of 
generic slogans, feature lists, and “we’re better” claims.

One approach resonates.
The other fades.

Before your next campaign, pause and ask:
What makes us the only choice for the right people?

⤵️ Share below
🔔 Follow Mike Hays for more communication strategies

What Top Coaches Know About Conversation 

That Most People Miss

Executive coaches have cracked the code on small talk.

Outdated Playbook:

→ Waiting for perfect moments
→ One-way information sharing
→ Surface-level conversations
→ Generic networking scripts
→ Avoiding difficult topics

The Connection Advantage:

→ Follow-up mastery
→ Vulnerability as strength
→ Relationship mapping
→ Value-driven exchanges
→ Trust-building questions
→ Active listening techniques
→ Strategic conversation starters
→ Genuine curiosity cultivation
→ Purposeful dialogue creation
→ Long-term relationship thinking
→ Authentic connection building
→ Emotional intelligence deployment

Small talk becomes your competitive advantage.

→ Transforming casual encounters into meaningful 
business relationships drives exponential growth.

Executive coaches understand:

Small talk is the gateway to big opportunities.

It's about reading the room and adapting your approach accordingly.

Every conversation has potential when you know how to unlock it.

Unlike surface interactions, strategic small talk 
builds foundations for future collaboration.

It's not about what you say, but how you make people feel heard.

Coaches who understand this skill turn every 
interaction into a potential partnership.

Ready to turn your small talk into your biggest business advantage?

Mike Hays

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