Anthony Carlton

Founder @ CRE Digital | Helping commercial real estate funds raise capital with premium branding and investor acquisition systems

I built my personal brand to escape the corporate grind.

After working with clients across finance, private equity, venture, and real estate—I doubled down on one clear problem:

Most CRE firms struggle to raise capital online.

That’s why I founded CRE Digital — a content and brand strategy partner for capital raisers, fund managers, and private equity firms.

We turn your expertise into influence, using systems that drive:

• Brand authority that builds trust
• LP investor leads and committed capital
• Off-market deal flow and JV partners
• Speaking invites and top CRE podcast features

What sets us apart? 

We’ve sat on both sides of the table — advising high-net-worth investors and partnering with top CRE operators.

Now, we build digital brands that attract capital at scale.

If you’re serious about raising capital and want your brand to do the heavy lifting, book a call in my featured section or visit credigital.io

Founder & Brand Advisor

Build Your Brand @ FinGhost.io

Your independence isn't violently taken from you.

It vanishes with 100s of "safe" decisions.

Here's how it happens (and ends up becoming a cage):

Age 18: You choose the "smart" major.

• Law.
• Finance. 
• Engineering. 
• Computer science.

Your parents are relieved. You're rewarded with scholarships and summer internships.

Age 22: You take the corporate job.

Goldman. McKinsey. Google. Whichever pays most and has the best brand.

Your professors congratulate you. Your classmates envy you. You're rewarded with a signing bonus and an impressive title.

Age 25: You accept the promotion.

More responsibility. More money. More visibility to senior leadership.

Your manager says you're on the "fast track." You're rewarded with status and a salary that justifies the lifestyle inflation you didn't plan.

Age 30: You take the management role.

People report to you now. You attend 10-15 meetings a week. You have influence—or at least the appearance of it.

You're rewarded with prestige and the comfort of knowing you're winning the game everyone else is playing.

Age 35: You wake up.

Your calendar isn't yours.
Your decisions aren't yours.
Your time isn't yours.

You're unhappy and burned out, but you can't move because you have a mortgage, car payment, daycare, and stock options vesting.

Every individual choice was rational.

But somewhere along the way, your autonomy disappeared.

The trap works because it's not obviously a trap.

It's comfortable. 
Respectable. 
Safe.

It's what winning looks like from the outside.

But from the inside, it feels like you're capable of more...smart enough to see the problems but powerless to fix them.

Successful by every conventional measure.

But somehow still not free.

This is the trap to avoid. 
Now you know what it looks like.

What you are working on in 2026 for more personal freedom in 2027?

--

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I build media systems for operators who want influence, growth, & capital at scale | $50M raised through social | Founder & Writer

Don't quit your 9-5 to go "all in" as a solopreneur until you have 4 things: 
 
- Proven offer 
- Clients paying you 
- Results and case studies 
- Consistent lead gen systems 
 
Give yourself 6-12 months to build skills and undeniable social proof before you leap. 
 
In 2019 I quit my job, spent a fat chunk of my life savings, and failed at going solo. 
 
I had 0/4 essentials above. 
 
Didn't know how to write. 
Didn't know how to sell. 
Didn't know how to build. 
 
In 2022 I made a successful transition from 9-5 to building a full-time creator income. 
 
But I worked for 12 months alongside my 9-5: 
 
• Testing ideas 
• Growing on LinkedIn 
• Finding proof of concept 
 
I'm confident everyone who reads this can build a full-time income as a creator. 
 
But only if you set yourself up for success. 
 
That's why I write weekly guides giving actionable strategies for making the leap. 
 
Need a good place to start? 
 
Read this: https://lnkd.in/e-RX6KFj

“Set a goal to become a millionaire—not for the money, but for what it will make of you.”

Jim Rohn damn near invented the category of personal development.

This is one of his hardest-hitting quotes.

In one sentence, it shifted my mindset around goals.

Setting goals is less about the end result, and more about who you become in the process of achieving it.

Early in my career, I chased all the wrong things.

→ If I only got that raise...
→ If I could just get that VP title...
→ If I check one more big goal off my list...

I thought if I just hit the next milestone, then I’d feel free. Then I’d feel successful.

But learning from people like Jim Rohn, I realized:

The goals weren't a magic checklist.

The goals were about who I had to become to achieve them.

→ A person who can communicate better
→ A person who can be self-reliant
→ A person who can grow and improve

Writing did that for me.

It gave me clarity.
It built proof of work.
It opened doors that used to be locked.

But more than that, it forced discipline. It exposed gaps in how I think. And it helped me build leverage instead of just more output.

So yeah, set big goals.

But understand: the real win isn’t the number.

It’s who you have to become to earn it.

That’s where the compounding starts.

What's the WHY behind your biggest goal right now?

Anthony Carlton

Do you want to be impressive or independent?

99% optimize for an "impressive" cage.

Achievement looks like:

- Climbing the corporate ladder
- Adding prestigious titles to LinkedIn
- Hitting salary milestones
- Getting promoted faster than peers
- Building a resume that impresses strangers

Achievement is external validation.

It's playing a game someone else designed and winning by their rules.

Agency looks like:

- Owning your calendar
- Making decisions without approval
- Building assets that compound
- Disconnecting time from income
- Designing work around your life, not the other way around

Agency is internal freedom.

It's designing your own game and defining what winning means.

Here's the trap:

Achievement is measurable, visible, and celebrated.
Agency is quiet, personal, and invisible to others.

So we chase achievement because it's easier to see we're making progress.

We climb faster, earn more, get promoted sooner. And wake up one day realizing we built an impressive cage.

I spent my 20s optimizing for achievement.

• Better titles. 
• Higher salary. 
• More responsibility.

I looked successful on paper but felt trapped in practice.

Now I optimize for independence.

• More decisions I own. 
• Fewer meetings I didn't schedule. 
• Systems that don't require my constant presence.

It's less impressive to people on LinkedIn.

But infinitely more valuable to me.

The question isn't "How do I achieve more?"

The question is "How do I build for optionality?"

--

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Turning Invisible Brands into Unforgettable Legacies | Founder, BetterEver

You’re already the best in your space.
I make sure the market sees it that way.

You have the results, the story, the soul.
I engineer perception so your expertise dominates, not competes.

👋 Hi, I’m Sujoy Basak
Founder of BetterEver | Neuroscience Marketer | Strategic Partner to ambitious service founders tired of being invisible.

With 23+ years of entrepreneurial grit and a deep obsession with psychology, neuroscience, and first-principles thinking, I’ve built a proprietary framework that transforms service brands into the obvious choice.

🔍 What I Do
I help service businesses position themselves so clearly, so powerfully, they stop chasing clients and start attracting the right ones.

Here’s how:
✅ Positioning that pierces the noise – your message becomes unmissable
✅ UVP that sells before you do – clients “get” your value instantly
✅ Audience alignment – ideal clients feel like you’re speaking their language
✅ Competitor pattern recognition – exposing gaps that put you in front
✅ Predictive brand resonance – ensuring your signals connect before launch

All powered by the BetterEver Neural Positioning System™.

🧬 Why Neuroscience + First Principles?
Because buyers choose with emotion and defend with logic.

BetterEver uses implicit emotional triggers, market pattern recognition, and predictive modelling to wire your brand for trust, recall, and loyalty.

This isn’t hype. It’s how the brain works.

🎯 Outcomes You Can Expect
✔️ Brand identity that commands trust, not just attention
✔️ Messaging that earns loyalty and drives conversion
✔️ Market clarity that kills pricing resistance
✔️ Positioning that earns leadership by being unforgettable, not louder

Why Work With Me
I’ve lived the founder’s struggle — building, failing, learning, and winning.
I don’t sell theory. I build one-of-one brands that work in the real world.

💬 Ready to Own Your Market?
📱 WhatsApp: +91 9830066453
📩 DM me right here.

Your legacy starts with positioning.
Let’s make it unshakable.

SUJOY BASAK 🧠💡

We talk about wanting big things.

Success.
Freedom.
Love.
Recognition.

But desire is the easy part.
What most people underestimate is the 
cost of becoming the person who can hold those things.

Real change doesn’t fail because the goal is too big.
It fails because the identity required feels unfamiliar, 
exposed, and heavy with responsibility.

So the mind does what it’s designed to do.
It protects the familiar self.

It delays.
It rationalises.
It reframes fear as “timing” or “more preparation.”

Growth is not blocked by lack of opportunity.
It’s blocked by the parts of ourselves we’re not ready to let go of.

This carousel isn’t about ambition.
It’s about the moment ambition meets transformation, 
and most people quietly step back.

Neuro-Positioning Architect For Category-Defining Identity And Pricing Power | Founder, BetterEver

The Desire Paradox.

Most marketing agencies keep selling 
“better content” and “better design.”
 
But the real leak is usually upstream.
How the market files you before it ever considers you.
 
If that file is “replaceable vendor,” 
Everything downstream gets harder.

More explaining.
More price pushback.
More ghosting.
More churn.
 
This is why we started treating positioning 
like a measurable signal, not a creative exercise.
 
When you can measure the signal, you can improve it deliberately.

Not by posting more, but by tightening what buyers understand, 
what they trust, and what stays consistent over time.
 
This carousel introduces the three metrics 
We use to diagnose that signal and fix it at the root.
 
If you’re tired of being compared, 
Stop polishing the surface.
Start fixing the file.

Turning Your Expertise Into Instant Trust, Higher Prices, Faster Wins With Neuro-Positioning™ | Founder, BetterEver

Make Positioning Measurable.

People love beauty until they realise it comes with edges.

A rose gets admired for its colour and fragrance.
Then someone complains about the thorns.

That’s exactly how value gets treated in business.
Everyone wants the bloom.
Few want the boundaries that protect it.

Here’s what I learned from my experiences.
The thorns are not a flaw. They are a filter.

Real love comes with hard conversations.
Real success comes with boring discipline.
Real leadership comes with lonely decisions.
Real growth comes with discomfort you can’t outsource.

In business, it shows up the same way.

High-quality work carries higher prices.
Clear contracts carry clear scopes and deadlines.
Honest feedback stings before it strengthens.
Positioning comes with saying “no” to the wrong buyers, 
even when revenue looks tempting.

Those are the thorns.
They protect what’s alive.

Most people don’t reject value because they can’t afford it.
They reject it because it demands responsibility.

A premium fee demands a premium standard.
A strong niche demands trade-offs.
A clear brand demands that you stop trying to be liked by everyone.

And yes, you can choose the painless version.

You can build the plastic flower.
Looks perfect. Harmless. Easy to sell.
Also forgettable. Interchangeable. Dead.

That’s what I’m grateful for.

To the clients who embraced the thorns.
The ones who didn’t just want results, 
but were willing to adopt the standards 
that make results repeatable.

To the people who challenged us.
Who questioned us.
Who pushed back.

You helped us sharpen our thinking, 
not just our messaging.

To the ones who walked away because 
it felt “too direct” or “too specific.”

Thank you too.
You reminded me that clarity is 
supposed to repel as much as it attracts.

Do you want something real with its edges.
Or something painless that was never alive to begin with?

Share your opinion in the comments below.

Most people treat positioning like a shrinking exercise.

Cut the audience.
Cut the offer.
Cut the message.
Until nothing feels like them anymore.

That’s not positioning. That’s hiding.

In 2026, the real advantage is not being narrower.
It’s being unmistakable.

Because AI can generate decent messaging for everyone.
The only thing it can’t generate is your judgement, 
your standards, and the specific trade-offs 
you are willing to make.

When your market can’t recognise you instantly, 
They compare you.

And comparison is where 
Premium pricing goes to die.

This carousel lays out a practical way 
to position without losing yourself.

Not by copying templates, but by translating 
What makes you different into a signal buyers can feel fast.

If you’re building something serious this year, don’t aim to be “better.”
Aim to be impossible to confuse.

Positioning in 2026.

Growth doesn’t fail because people aim too high.
It fails because they underestimate what growth quietly takes away.

Every meaningful upgrade creates a gap.
Between who you were and who you’re becoming.
Between what felt safe and what now feels necessary.

That gap is uncomfortable.
It can feel lonely, confusing, even disorienting.
Not because something is wrong, but because something is changing.

Most people interpret that discomfort as a signal to stop.
The few who move forward learn to read it differently.
As evidence that the old frame is breaking.

This carousel isn’t about motivation or ambition.
It’s about the invisible exchange that comes with progress.
What you release shapes what you can hold next.

The Trade Nobody Mentions.

How to Price Your Service Right in 2026
 
Last month, I watched a consultant with 
12 years of experience price herself at $50/hour.
 
Her work had generated $2M+ for clients. 
She was charging less than her babysitter.

When I asked why: 
"I'm not sure I'm good enough to charge more."
 
Here's the truth:
Your pricing has nothing to do with your expertise. 
It has everything to do with perception.
 
The mistake killing your revenue
We think clients buy our time or skills.
They don't. They buy the transformation.
 
Research shows psychological pricing can increase deal sizes 
by 25-60%, not by working harder, but by framing value differently.
Yet we price based on what feels "fair" or what competitors charge.
 
Three questions that change everything
Stop asking "What should I charge?"
 
Start asking:
1. What does it cost them if they DON'T solve this? 
Lost revenue? Failed launch? Market share?

2. What's the lifetime value of my solution? 
Not the immediate fix, the compounding benefit over the years.

3. What would they pay internally to attempt this? 
Senior salary + benefits + learning curve + mistakes.
 
Suddenly, your $50,000 fee looks like the bargain it is.
 
Your pricing is your positioning.

Charge premium → attract quality clients → do better work → build reputation → command higher rates.
 
Charge budget → attract price shoppers → scope creep → damaged reputation → stay stuck.
 
It's not a spiral. It's a choice.
 
The bottom line?
Pricing isn't about what you're worth. 
It's about what your client's problem is worth solving.
 
If you're still pricing like it's 2016, 
you're not just leaving money on the table, 
you're leaving the respect and clients you actually want.
 
Stop waiting to feel "ready" for higher rates. Nobody ever does.
Price the transformation, not the transaction.
 
What pricing belief did you have to unlearn? Comment below.
P.S. Send this to that talented friend still chronically undercharging.

If I read your website and can’t tell who you’re for in 5 seconds, 
I already know your biggest business problem.

It’s not leads.
It’s not content.
It’s not “branding.”

It’s that you don’t know your real ICP yet.

And yes, you might be getting clients.
But you’re paying a hidden tax.

A recent B2B buyer survey found 73% actively 
avoid suppliers who send irrelevant outreach. 

That’s what broad messaging creates, 
relevance decay at scale. 

The same research found many buyers prefer 
to do early stages without a rep, so your message has 
to land before a conversation even starts. 
 
Most founders think they have an ICP.

They’ll say: 
“SMEs.” 
“Founders.” 
“Service businesses.” 
“Anyone who needs us.”

That’s not an ICP.
That’s a crowd.

When something is hard to understand, it feels risky.
When it is easy to process, it feels more credible. 

This effect is well studied in 
psychology under processing fluency. 
 
So when founders tell me, 
“We don’t want to narrow,” what they are really saying is:
“I’d rather be acceptable to many than undeniable to a few.”
 
That choice shows up later as:
- slower sales cycles,
- more price pushback,
- more churn, 

Because expectations were never precise
 
The real ICP is not the people who can buy.
 It’s the people who get the maximum benefit from your expertise.

The ones who:
-feel the pain right now
-have the budget to solve it
-value the outcome enough to act
-and stay, because it worked

Most businesses don’t lose because they target “wrong.”
They lose because they target lazy.

They don’t know:
- what their best client’s income bracket looks like
- what “expensive problem” keeps them up
- what event triggers urgency
- what they already tried and why it failed
- what they will gladly pay for without negotiating

And here’s the punchline most people hate.

If you don’t choose your ICP, 
the market chooses it for you.
Usually the cheapest one.

Micro-homework. Don’t overthink it.
Answer these three lines:
1. We are best for: (role + situation)
2. When: (trigger moment)
3. Because: (your unfair advantage)

DM your current “who we help” line.
I’ll tell you in one sentence whether it’s an ICP or a crowd.

Great brands don’t even need to sell. 
They make you feel like you’re missing out if you don’t choose them.

The thing is, a lot of businesses think they have a sales problem, 
but in reality the problem is a lack of clarity. 

When your brand is dialed in, 
your messaging is undeniable, 
your positioning is rock-solid, 
and your offer is irresistible. 

When that happens, people don’t just consider working with you, 
they know they have to.

Ever wonder why some brands have clients lining up 
while others are out there practically begging for attention? 

The reason is simple: top brands do something most others don’t. 

They don’t just offer value, 
they make it clear that saying “no” to them would be a big mistake. 

Plus, they remove every bit of friction and wipe out any doubt, 
making the decision to work with them a no-brainer.

So here’s the real question: 
Are you just selling, or are you making it 
nearly impossible for people to say no to you?

That annoying pause before an ATM gives you cash is not always “bad UX.” In high-stakes moments, a small delay can act like a safety signal. It tells 

Open article: The “slow” moment that makes people trust you by SUJOY BASAK 🧠💡 • 4 min read

The “slow” moment that makes people trust you

You don’t get paid for what you think, 
you get paid for what you ship. 
Harsh? Yes. True? Absolutely.

Everyone has ideas. Few have execution.
You know the ones:

🧠 “I had that idea before it was cool.”
🧠 “We thought of doing that last year.”
🧠 “I was just about to launch something similar.”

But did you ship it?
Did you test it, 
market it, 
position it, 
make it real?

Let’s be honest:
The internet is drowning in brilliant ideas.

Everyone has a concept, a framework, 
a “game-changing” strategy.

But ideas don’t build brands.
Execution does.
❌ You don’t get known for what you think.
✔ You get known for what you ship.

❌ You don’t build positioning in your Notion doc.
✔ You build it in the market, by showing up, 
standing out, and staying consistent.

Here’s the hard truth:
💡 “Someday” never scales.
🧠 Action does.

If you're sitting on a goldmine of knowledge, but no one sees it…

You’re not in the game.
And in today’s world, the best executor wins, 
not the loudest thinker.

💡 Want to be the obvious choice in your market?
 Don’t just plan. Position, publish, perform.

Because done > perfect.
Action > theory.
Execution > everything.

👉 Follow me if you’re building a brand
that positions to win, not just to wonder.

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SUJOY BASAK 🧠💡

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taplio

The Battle

Anthony Carlton

SUJOY BASAK 🧠💡

Followers

Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Carlton's LinkedIn Performance

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