Anthony Carlton

Founder @ CRE Digital | Helping commercial real estate funds raise capital with premium branding and investor acquisition systems

I built my personal brand to escape the corporate grind.

After working with clients across finance, private equity, venture, and real estate—I doubled down on one clear problem:

Most CRE firms struggle to raise capital online.

That’s why I founded CRE Digital — a content and brand strategy partner for capital raisers, fund managers, and private equity firms.

We turn your expertise into influence, using systems that drive:

• Brand authority that builds trust
• LP investor leads and committed capital
• Off-market deal flow and JV partners
• Speaking invites and top CRE podcast features

What sets us apart? 

We’ve sat on both sides of the table — advising high-net-worth investors and partnering with top CRE operators.

Now, we build digital brands that attract capital at scale.

If you’re serious about raising capital and want your brand to do the heavy lifting, book a call in my featured section or visit credigital.io

Founder & Brand Advisor

Build Your Brand @ FinGhost.io

Your independence isn't violently taken from you.

It vanishes with 100s of "safe" decisions.

Here's how it happens (and ends up becoming a cage):

Age 18: You choose the "smart" major.

• Law.
• Finance. 
• Engineering. 
• Computer science.

Your parents are relieved. You're rewarded with scholarships and summer internships.

Age 22: You take the corporate job.

Goldman. McKinsey. Google. Whichever pays most and has the best brand.

Your professors congratulate you. Your classmates envy you. You're rewarded with a signing bonus and an impressive title.

Age 25: You accept the promotion.

More responsibility. More money. More visibility to senior leadership.

Your manager says you're on the "fast track." You're rewarded with status and a salary that justifies the lifestyle inflation you didn't plan.

Age 30: You take the management role.

People report to you now. You attend 10-15 meetings a week. You have influence—or at least the appearance of it.

You're rewarded with prestige and the comfort of knowing you're winning the game everyone else is playing.

Age 35: You wake up.

Your calendar isn't yours.
Your decisions aren't yours.
Your time isn't yours.

You're unhappy and burned out, but you can't move because you have a mortgage, car payment, daycare, and stock options vesting.

Every individual choice was rational.

But somewhere along the way, your autonomy disappeared.

The trap works because it's not obviously a trap.

It's comfortable. 
Respectable. 
Safe.

It's what winning looks like from the outside.

But from the inside, it feels like you're capable of more...smart enough to see the problems but powerless to fix them.

Successful by every conventional measure.

But somehow still not free.

This is the trap to avoid. 
Now you know what it looks like.

What you are working on in 2026 for more personal freedom in 2027?

--

♻️ Repost if this resonates.

Follow me Anthony Carlton for more posts on building wealth and independence.

I build media systems for operators who want influence, growth, & capital at scale | $50M raised through social | Founder & Writer

Don't quit your 9-5 to go "all in" as a solopreneur until you have 4 things: 
 
- Proven offer 
- Clients paying you 
- Results and case studies 
- Consistent lead gen systems 
 
Give yourself 6-12 months to build skills and undeniable social proof before you leap. 
 
In 2019 I quit my job, spent a fat chunk of my life savings, and failed at going solo. 
 
I had 0/4 essentials above. 
 
Didn't know how to write. 
Didn't know how to sell. 
Didn't know how to build. 
 
In 2022 I made a successful transition from 9-5 to building a full-time creator income. 
 
But I worked for 12 months alongside my 9-5: 
 
• Testing ideas 
• Growing on LinkedIn 
• Finding proof of concept 
 
I'm confident everyone who reads this can build a full-time income as a creator. 
 
But only if you set yourself up for success. 
 
That's why I write weekly guides giving actionable strategies for making the leap. 
 
Need a good place to start? 
 
Read this: https://lnkd.in/e-RX6KFj

“Set a goal to become a millionaire—not for the money, but for what it will make of you.”

Jim Rohn damn near invented the category of personal development.

This is one of his hardest-hitting quotes.

In one sentence, it shifted my mindset around goals.

Setting goals is less about the end result, and more about who you become in the process of achieving it.

Early in my career, I chased all the wrong things.

→ If I only got that raise...
→ If I could just get that VP title...
→ If I check one more big goal off my list...

I thought if I just hit the next milestone, then I’d feel free. Then I’d feel successful.

But learning from people like Jim Rohn, I realized:

The goals weren't a magic checklist.

The goals were about who I had to become to achieve them.

→ A person who can communicate better
→ A person who can be self-reliant
→ A person who can grow and improve

Writing did that for me.

It gave me clarity.
It built proof of work.
It opened doors that used to be locked.

But more than that, it forced discipline. It exposed gaps in how I think. And it helped me build leverage instead of just more output.

So yeah, set big goals.

But understand: the real win isn’t the number.

It’s who you have to become to earn it.

That’s where the compounding starts.

What's the WHY behind your biggest goal right now?

Anthony Carlton

Do you want to be impressive or independent?

99% optimize for an "impressive" cage.

Achievement looks like:

- Climbing the corporate ladder
- Adding prestigious titles to LinkedIn
- Hitting salary milestones
- Getting promoted faster than peers
- Building a resume that impresses strangers

Achievement is external validation.

It's playing a game someone else designed and winning by their rules.

Agency looks like:

- Owning your calendar
- Making decisions without approval
- Building assets that compound
- Disconnecting time from income
- Designing work around your life, not the other way around

Agency is internal freedom.

It's designing your own game and defining what winning means.

Here's the trap:

Achievement is measurable, visible, and celebrated.
Agency is quiet, personal, and invisible to others.

So we chase achievement because it's easier to see we're making progress.

We climb faster, earn more, get promoted sooner. And wake up one day realizing we built an impressive cage.

I spent my 20s optimizing for achievement.

• Better titles. 
• Higher salary. 
• More responsibility.

I looked successful on paper but felt trapped in practice.

Now I optimize for independence.

• More decisions I own. 
• Fewer meetings I didn't schedule. 
• Systems that don't require my constant presence.

It's less impressive to people on LinkedIn.

But infinitely more valuable to me.

The question isn't "How do I achieve more?"

The question is "How do I build for optionality?"

--

♻️ Repost if this resonates.

Follow me Anthony Carlton for more posts on building wealth and independence.

Director Clear-Investments | Build to Rent | Specialised In Dealing With High Net Worth Individuals In UK & Internationally

I help investors secure genuine off-market London property with speed, discretion, and clean title — not recycled listings.

Trusted by family offices, HNWIs, and private investors, I specialise in sourcing prime residential and BTR opportunities across Zones 1–3 — from Chelsea to Hampstead — through direct-to-vendor relationships that others rarely access.

My approach is simple: deliver real access and real execution. Every deal is structured with clarity, legal integrity, and investor pace — working closely with trusted lawyers, finance brokers, and planners to make decisions happen fast.

Clients work with me because I value trust over transaction and precision over pressure. Whether it’s a single apartment or a multi-unit block, I’m focused on long-term partnerships, not one-off deals.

Outside of property, I’m a competitive cyclist — and that mindset of discipline, endurance, and focus shapes how I operate in business too.

If you’re allocating capital in London residential property or want boots-on-the-ground sourcing with genuine access, let’s connect.

Iftikhar Ahmed

I’m back after a two-month break from LinkedIn.

And a few things changed while I was away.

First, LinkedIn feels louder than before.
More opinions. More noise. Less depth.

Second, everyone seems to be in a rush to sell something.

Faster pitches. 
Shorter attention. 
Quicker judgments.

And third, genuine conversations feel rarer.
But when they happen, they matter more than ever.

But more than all of that, something else happened.

When I opened LinkedIn after those two months, I saw hundreds of unread messages.

Messages saying:

“Ifti, are you okay?”
“Where did you disappear?”
“Hope everything is fine on your end.”
“LinkedIn doesn’t feel the same without your insights.”

I didn’t expect that.

And that’s when it hit me.

Over the last year, without being loud or trying to impress, I had built something real.

Not just content.
Not just visibility.

A small, loyal community of people who cared beyond the post.

And that means a lot to me.

So yes, I’m back.
But things will be different this time.

This profile won’t be about surface-level updates or chasing attention.

I’ll be sharing what I’ve learned from 25 years on the ground in Central London property,
the realities people don’t talk about,
the decisions that protect reputations,
and the thinking that helps trusted advisors serve their clients better.

I want this space to be about meaningful conversations,

with people who value discretion, long-term thinking, and doing things the right way, even when it’s not the easiest way.

If you believe relationships matter more than transactions, and clarity matters more than noise,

we’ll get along just fine.

Good to be back.

P.S. - How has the new year been treating you so far?

Director Clear-Investments| Scaling London Property Portfolios | Bulk Acquisitions & Bespoke Sourcing for Global HNWIs |

One thing I’ve never negotiated with in my life is my health.

Not when work gets busy.
Not when travel gets hectic.
Not even when the days get long.

For me, staying fit isn’t about looking a certain way. 

It’s about clarity, stamina, and showing up fully, year after year.

Cycling has always helped me with that. 

Some days it’s the only time my mind slows down. 

Over the years, I’ve realised that if you want to stay sharp in your career, especially over decades, your body has to keep up with your responsibilities.

If you don’t take care of it, everything else eventually pays the price, focus, decision-making, even temperament.

I’ve seen many talented people burn out not because they lacked skill, but because they ignored the basics for too long.

For me, fitness is not a break from work.

It’s part of how I stay sharp, grounded, and dependable.

And In my opinion long careers aren’t built on intensity alone.

They’re built on sustainability.

And that starts with taking responsibility for your own health, before anything else.

A few years ago, a senior advisor called me late one evening.

He wasn’t asking for a deal.
He wasn’t asking for numbers.

He said, “Iftikhar, I have a long-standing client. 

Very particular, Very private. I can’t afford to get this wrong.”

I knew exactly what he meant.

When you sit in that position, private banker, wealth manager, family office principal, the risk isn’t just financial.

It’s reputational.

You’re not judged on effort.
You’re judged on outcomes.

And the truth is, most advisors don’t lose clients because they lack intent or intelligence.

They lose them because they were forced to rely on the wrong execution partner at the wrong moment.

-Generic agents.
-Over-promised access.
-Or someone who understood the price but not the responsibility.

In Central London, that margin for error is razor thin.

This is why, over the years, I stopped thinking in terms of “transactions” and started thinking in terms of protection.

-> Protecting the client from bad decisions.
-> Protecting the advisor from uncomfortable explanations.
-> Protecting trust that took decades to build.

That evening, I didn’t show listings.
I didn’t pitch.

I asked questions.
I explained what was realistic, what wasn’t, and where patience mattered more than speed.

That client eventually invested. Quietly and Correctly.

And the advisor kept his relationship intact.

This is the part of the business that rarely gets discussed publicly.
But it’s the part that matters most.

If you’re in a position where your name is attached to every recommendation you make, you’ll understand exactly what I’m talking about.

Because in the end, access is important.

But judgement is everything.

What’s the biggest risk you try to protect your clients from, a bad deal or a bad experience?

After all these years, one thing still surprises me.

The most difficult part of this work is not finding opportunities.

It’s knowing when not to act.

Early in my career, I believed speed was an advantage.

Respond quickly. Move fast. Close efficiently.

With time, I learned something different.

The best decisions often come from restraint.

From saying, “Not yet.”
From walking away when something doesn’t feel right, even if it looks good on paper.

When you’re advising people who’ve taken decades to build wealth, haste becomes a liability.

And patience becomes a form of respect.

Some of the strongest relationships I’ve built didn’t start with a transaction.

They started with an honest conversation where the answer was no.

No pressure.
No urgency.
Just clarity.

This approach doesn’t make noise.
But it builds something far more valuable over time, trust.

And trust, in this world, compounds quietly.

There’s something about working with very successful people that no one really tells you.

The money isn’t the hard part.
The emotions are.

When someone has spent decades building wealth, every decision carries history. 

Past wins. 
Past losses. 
Family expectations.
Fear of making a mistake.
Regret. 
Pride. 

And all of that walks into the room with them.

As advisors, we’re often expected to be calm, confident, and certain. 

But behind that, there’s a lot of listening that needs to happen before anything sensible can move forward.

I’ve learned over time that the most important thing you can offer in those moments isn’t a solution.

It’s composure.

The ability to slow things down, to read what isn’t being said, and to know when reassurance matters more than action.

This part of the work doesn’t show up in numbers or reports.

But it’s where trust is either built or quietly lost.

If you’ve ever sat across from someone who had everything to gain and everything to lose, you’ll know exactly what I mean.

One thing that surprises people outside this market is this:

Most Central London deals don’t fall apart at the start.
They fall apart after everyone thinks it’s done.

Price agreed.
Hands shaken.
Client excited.

And then the real work begins.

This is where assumptions surface, expectations clash, timelines stretch, and small misunderstandings quietly turn into big problems.

At this stage, it’s no longer about negotiation skills.

It’s about judgement, patience, and knowing how these situations usually unravel if not handled carefully.

Over the years, I’ve learned that closing a deal is rarely the hardest part.

Protecting it through the final stretch is.

That’s why experience matters most when things slow down, not when they move fast.

Because in this market, confidence is built not on how quickly you agree, but on how calmly you handle what comes after.

P.S- Where do you see deals break down most often, early excitement or late execution?

Everyone talks about off-market property.

Very few understand what it actually means.

In Central London, off-market is not about secrecy or special listings. 

It’s about trust, timing, and long-standing relationships.

Developers don’t “release” inventory quietly by accident. 

They do it because they know 

-> Who can execute
-> Who won’t waste time
-> Who understands the responsibility that comes with introducing the right buyer.

After 25 years on the ground, I’ve learned this:

Access is built long before a deal ever exists.

That’s why relying on generic agents or last-minute sourcing often puts advisors in uncomfortable positions with their best clients.

The real work happens much earlier.

In conversations, credibility, and consistency.

P.S- Do you think off-market is about information, or relationships?

Most difficult conversations in my work don’t start with numbers.

They start when someone says,
“My client wants this… but I’m not sure the market will allow it.”

That gap is where things usually get uncomfortable.

Over the years, I’ve learned that my real role isn’t to push ambition or defend the market. 

It’s to sit calmly in the middle and make sure neither side loses trust in the process.

Clients don’t mind hearing no.
They mind being surprised later.

Advisors don’t mind slowing down.
They mind having to explain things after the fact.

When expectations and reality are aligned early, decisions age well.

They make sense today, and they’re still easy to stand by years later.

That’s the kind of outcome I care about.

Reposting because this one made me smile (and reminded me how many hills I’ve suffered on 😂).

Proof that some of the best professional relationships don’t start in boardrooms — they start in lycra, bad weather, and long conversations halfway up a climb.

Really grateful for the friendship, the miles, the laughs, and the trust that came long before any “business chat” ever did. 🚴‍♂️🤝

Some of the strongest professional relationships start nowhere near an office. 

Mine with Iftikhar Ahmed started on a bike.

We got to know each other through riding for Mearns Cycling Club, where Iftikhar is the club captain, and spending long hours together on the roads. 

What followed was cycling trips overseas, plenty of shared miles, conversations, challenges and laughs.

Over time, that shared passion for cycling and property turned into a genuine friendship. Anyone who cycles knows it has a way of breaking down barriers quickly, you learn a lot about people when you’re suffering on hills together!

At the time, there was no thought of business. But that foundation of trust, respect and shared values eventually made it natural for our paths to cross professionally.

Photo credit: Akbar Mufti 📸

Most of the work I do never shows up in a headline or a listing.

It happens in quiet conversations, usually when someone says,
“I need to get this right.”

At this level, the pressure isn’t about finding something quickly.

It’s about knowing that one wrong move can change how a client looks at you forever.

That’s why I’ve learned to value judgement over speed, and discretion over visibility.

The people I work with aren’t chasing opportunities.

They’re protecting relationships.

And when trust is the real currency, how you move matters just as much as what you deliver.

If you’ve ever felt that weight, you’ll understand exactly why this process exists.

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The Battle

Anthony Carlton

Iftikhar Ahmed

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Carlton's LinkedIn Performance

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