Anthony Carlton

I build media systems for operators who want influence, growth, & capital at scale | $50M raised through social | Founder & Writer

I built my personal brand to escape the corporate grind.

After working with clients across finance, private equity, venture, and real estate—I doubled down on one clear problem:

Most CRE firms struggle to raise capital online.

That’s why I founded CRE Digital — a content and brand strategy partner for capital raisers, fund managers, and private equity firms.

We turn your expertise into influence, using systems that drive:

• Brand authority that builds trust
• LP investor leads and committed capital
• Off-market deal flow and JV partners
• Speaking invites and top CRE podcast features

What sets us apart? 

We’ve sat on both sides of the table — advising high-net-worth investors and partnering with top CRE operators.

Now, we build digital brands that attract capital at scale.

If you’re serious about raising capital and want your brand to do the heavy lifting, book a call in my featured section or visit credigital.io

Founder & Brand Advisor

Build Your Brand @ FinGhost.io

In 2026, a salary isn’t enough.

The real multiplier of wealth is ownership.

That doesn’t mean you need to build the next Fortune 500 company and manage 1,000 employees.

Ownership comes in many forms. Think of it as a ladder you climb over time:

Level 1 → Stocks in your brokerage or 401k
Level 2 → Equity in the company you work for
Level 3 → Advisory (lend expertise to a startup)
Level 4 → Invest in startups, real estate, assets
Level 5 → Build a side hustle that pays you monthly
Level 6 → Build & own IP: audience, products, media

There are 101 ways to create ownership.

So the excuse "I don't have enough money or experience" doesn't work in a world where you can create something from scratch TODAY with a $20/month AI tool and a google doc.

Salary stops when you stop.

Equity compounds while you sleep.

This is how you buy back your time.
This is how you achieve freedom before 70.
This is how you own assets that work for you.

There's too much leverage available in the world to spend the next 30-40 years earning and spending a salary with no ownership to show for it.

Bet on yourself.
Bet on ownership.

What assets are you building or buying over the next 3 months?

Anthony Carlton

Helping Accredited Investors Create Passive Income & Wealth In Multifamily Real Estate | Founder of Focused Capital | Experienced Real Estate Investor

Hi I’m Chad. 

Husband, Father, Real Estate Investor. 

Prior to real estate, I spent nearly 2 decades in the financial payments industry serving hundreds of Midwest business owners successfully. 

In 2017 I began my real estate journey as a way to find tax advantages. Initially, I never imagined it would turn into Focused Capital but here we are. 

After acquiring several multifamily apartment complexes with my own capital and learning many hard lessons along the way, I formed Focused Capital officially in 2022. 

The vision was clear: make an impact in communities, investors, and employees of this company. 

Now I run Focused Capital, where we help people grow their wealth through passive multifamily investments. 

Mission: Impact 1000 families financially with real estate investing. 

Focused Capital is located in Fishers, IN. We acquire apartment complexes in strong Indiana markets and operate with excellence. I’ve assembled a team of A-talent as we scale and continuing to search for great people to join our mission. 

We’ve raised $24M+ in equity and built a $100M+ portfolio by doing things the right way — buying smart, planning for the unexpected, and putting people first.

But we’re not just here for accredited investors.

We’re here for the people living in our communities too. That means upgrading the properties — and upgrading lives. 

From safer spaces to better amenities to financial literacy programs, we’re on a mission to help residents not just live better, but grow.

What I’m about:

Cash-flowing, downside-protected deals

Clear, honest communication

Creating real impact — for investors and residents

Empowering families to take control of their financial future

Personally: I love traveling with my wife and 2 little kids. Summers are lake watersports and winters are spent mostly in Hawaii hiking, surfing, and quality time. 

I’m not just here to raise capital.

I’m building trust, creating opportunity, and investing in relationships. 

You can find more about me and my company at www.focusedcapital.com

Instagram: @chad_schieler
Instagram: @focusedcapital

Chad Schieler

Yesterday Focused Capital sent out K-1’s to investors on all projects. This is a priority of mine to be on time. 

While many(most) of our investors extend their personal tax filing due to variety of reasons, it still says alot when this is done on time for those that need to file by 4/15. 

We started the process back in Q4 with our accountant and CPA firm. Note - Ryan Robertson, CPA and team has been fantastic to work with over the last decade. 

We informed LP’s with a 3/15 date and got it done early. 

Over communicate
Under promise
Over deliver

Founder @ Focused Capital | Private Equity | Real Estate Investor | Making an Impact with People

Focused Capital is hiring an Asset Manager.   This is perfect for someone who is great at holding property management teams accountable, leads capital projects, and owns portfolio performance like it's their own money.

Work directly with leadership and participate in the long-term financial success of the assets.

Last year we doubled our portfolio size and this year is shaping up to be even better.

If this sounds like you, the link is below.

Indianapolis, Indiana, United States (On-site)

Who will the buyer be at the exit? A valuable lesson learned over the years. 

Most only look at the acquisition numbers and operational numbers throughout the hold.  Important factor to consider is the exit. What will the buyer pool be like? 

I've sold properties that went quick, and I've sold properties that took forever to find the right buyer(at a reduced price).

If few will want to own the deal when it's time to sell, is it really worth buying?  Or better to acquire a nicer piece of real estate that many will want...

Experienced investors understand that a high IRR on paper isn't everything.  

Taking the conservative approach has served us well over the years.  No, we won't win every deal and that's fine.

We'd rather acquire the ones that have the potential to outperform.  Ones that every star doesnt have to align perfectly to achieve the projected returns.

Jared and I talk about investor returns in our latest Focused Fridays podcast episode.

Check out the comments for the full show link.

Real estate is a long game.  Too many people assume its a quick flip game, but true real estate investors understand that it's a long term strategy.  It's a investing strategy that begins to snowball over time as I have experienced first hand.

Jared and I talk about the various ways that real estate builds wealth over time.  

A few of the metrics we review:
Cash Flow
Tax Advantages
Appreciation
Loan Paydown

Check out the latest Focused Fridays podcast episode for more.

Link in the comments

An 8% preferred return does not mean a guaranteed 8% return of cash flow.  This has came up on multiple calls so Jared and I decided to do a quick podcast episode to break this down.

A common misconception is that the preferred return is the same as the average cash flow.  Or worse yet, some have thought that the preferred return means its a guaranteed minimum.

A higher preferred return does not always equate to a better investment decision.

The latest Focused Fridays podcast episode is live now.

Check out the full episode link in the comments

When inexperienced investors evaluate deals, they ask: “What’s the IRR?”
When experienced investors evaluate deals, they ask:

• What’s the cash-on-cash return?
• How realistic is the business plan?
• How likely is the exit assumption?

IRR is just one piece of the puzzle, and it is the metric that can be affected the most by adjusting assumptions.

Jared and I talk about this during our latest Focused Fridays Podcast Episode.  Check it out in the comments

One of the things I learned after building my previous business was that tax efficiency matters just as much as profit.
 
Like many entrepreneurs, I faced a reality back in 2017 — significant taxable income and the challenge of preserving capital while still growing it.
 
When I started exploring investment options, I realized something quickly: many traditional investments generate fully taxable income. 
 
Real estate, on the other hand, offered something different — the potential for income combined with meaningful tax advantages through depreciation. 
 
That discovery ultimately played a major role in shaping how we invest at Focused Capital today.
 
Next week, we’re hosting a short webinar with Shaun Heinzelman where we’ll walk through the fundamentals of real estate tax advantages at a high level, including:
- How depreciation works
- Why cash flow and taxable income can look very different in real estate
- What W-2 investors should realistically expect
 
This will be a high-level educational session designed for passive investors — no technical tax background required.
 
If you’re curious about how tax efficiency fits into a long-term investment strategy, we’d love to have you join us.
 
Registration link is pinned in the comments.

The tax benefits of real estate have saved me hundreds of thousands of dollars in taxes, and sheltered multiple seven figures of income.  This is the largest reason I started investing in real estate years ago.  

Join our Tax Advantages webinar this Wednesday to learn more:

https://lnkd.in/gPUfsSqd

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The Battle

Anthony Carlton

Chad Schieler

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Carlton's LinkedIn Performance

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