Salesforce

As an Account Executive at Salesforce, I specialize in empowering Aerospace and Defense organizations to achieve their missions by leveraging the world’s #1 CRM platform. My role is centered on building trusted relationships, identifying client challenges, and delivering tailored solutions that unify AI, data, and CRM on a secure, scalable platform.

Key responsibilities include:

Developing and managing a portfolio of Aerospace and Defense accounts, driving growth through consultative selling and strategic partnerships.
Understanding complex business needs such as compliance with DFARS and CMMC, optimizing supply chain operations, and improving contract lifecycle management.
Collaborating cross-functionally to deliver innovative, data-driven solutions that streamline operations, automate workflows, and enhance customer engagement.
Leveraging Salesforce’s Customer 360 to unify systems, break down data silos, and enable smarter decision-making.
Driving adoption of advanced tools like Einstein AI, MuleSoft, and Salesforce Shield to meet client goals and exceed expectations.
At Salesforce, I am committed to delivering value, ensuring compliance, and enabling operational excellence to help clients stay competitive in a rapidly evolving landscape. Together, we transform challenges into opportunities.

Let’s connect to discuss how we can innovate and achieve your business goals.

Senior Strategic Account Director

Generalist World 🌀

The fastest-growing & most-loved generalist community in the world. You'll find deeper connections, lots of learning, supportive peers and incredible opportunities: www.generalist.world

Member

Procurement Sciences AI

Leading AI and data initiatives to bridge technology and business, crafting intuitive, impactful solutions that empower government contractors to win opportunities and excel in their missions.

AI Team Leadership: Built and led an AI team comprising a Data Architect, multiple Data Engineers, and two AI Engineers and Researchers to deliver AI solutions within Awarded AI.

Technical Oversight: Conducted code reviews, managed product backlog planning, developed technology roadmaps, and deployed local environments using Kubernetes on Azure Gov and Commercial clouds.

Cross-functional Collaboration: Supported the marketing team with communications materials such as social media posts, eBooks, articles, and videos with content about AI, increasing engagement by 40%.

Innovation in UX: Improved user experience by enabling users of Awarded AI to interact with data entirely through a chat interface. 

Data & AI: Designed the modern data architecture to ingest multiple Public Sector data sources including but not limited to SAM.gov, USA Spending, and FPDS into a performant centralized data warehouse thus enabling users of Awarded AI to interact with the data entirely through a chat interface, improving UX and speed to insights. 

Growth Marketing: Supported the marketing team with communications materials such as social media posts, ebooks, articles and videos with content about AI.

Head of Data & AI

General Dynamics Information Technology

Strategic Executive Alignment: Managed the organization’s business analytics data management initiatives, aligning data resources with strategic business area objectives and driving a 20% improvement in resource allocation efficiency.

AI for Government Contracts: Spearheaded the development of artificial intelligence for RFI/RFP semantic search using AWS infrastructure services (Kendra, Comprehend, Lambda, S3), resulting in a 25% increase in process efficiency and a 35% reduction in decision-making time.

Leadership in AI Governance: Chaired the Artificial Intelligence Steering Committee for GDIT, comprised of members from Federal Civilian, Defense, Homeland Security, Health, and State and Local sectors.

Cross-Business Collaboration: Participated in the General Dynamics Artificial Intelligence workgroup to establish cross-business unit best practices and governance frameworks for Generative AI.

AI Use Case Development: Piloted five Generative AI use cases, including Retrieval Augmented Generative search, AI avatars, Code Generation, Voice Cloning, Predictive Analytics, and Personalized Email communications.

Databricks for Growth Operations: Led the delivery of a critical Bloomberg GovCon data source by designing the architecture of a pipeline using Databricks for Growth Operations, improving capture management and opportunity identification from Salesforce.

Director of Data & AI

Tableau

Go-to-Market Advisor: Supported the Public Sector division as a go-to-market advisor for Tableau and Salesforce CRM use cases, resulting in increased revenue by 25% and a customer acquisition rate of 3.3 new customers per month.

Federal Integrator Engagement: Built executive relationships with federal system integrators such as Lockheed Martin, Collins Aerospace, General Dynamics, SAIC, Northrop Grumman, and L3Harris, as well as with agencies like the Navy, IRS, and VA.

RFP Success: Created and delivered RFPs with Solution Engineering teams to win $12 million in contracts with the DoD and Federal System Integrators.

Content Marketing: Developed outbound strategies and content marketing with blog posts and white papers to reach potential customers and partners, resulting in a 30% increase in sales-qualified leads.

Strategic Relationships: Developed and maintained strategic relationships by partnering with over 50 key clients, resulting in a 25% increase in annual revenue using Salesforce CRM for tracking and analysis.
Revenue Growth: Increased quarterly revenue growth by 25% through the development and execution of targeted sales strategies utilizing CRM software and data analytics tools.

Thought Leadership: Delivered presentations on data analytics to public sector audiences, including a featured speaking engagement at the 2019 Tableau Conference.

Strategic Enterprise Account Executive, Federal System Integrators, Tableau at Salesforce

Mastercard

Cryptocurrency Fraud Investigation: Led the go-to-market plan for investigating cryptocurrency fraud with major banks and government financial regulators like the FBI and FTC using CipherTrace technology.

Product Development: Recruited to lead a 5-member team harnessing data analytics, design, and product management to develop and launch data-driven crypto analytics products to all Mastercard issuers (banks/financial institutions) in under a year.

Revenue Impact: Increased company valuation and stock price by gaining enterprise-wide acceptance of product strategies in seven months, accelerating product development for Q4 2022 release to capture nine-figure revenue.

Customer Satisfaction: Drove customer satisfaction by focusing product development and GTM strategies on client experience via user interviews/surveys; designed and enhanced product features and functionalities to exceed client needs and expectations.

Rapid Prototyping: Developed an application interface within 30 days of learning and mastering Figma, then beta testing the application to evaluate efficacy in performing analysis on crypto transactions.

Data Pipeline Architecture: Defined metrics, calculation logic, and data pipeline architecture to ingest and process unstructured blockchain data.

Data Science Manager

Lockheed Martin

Digital Transformation: Directed a 20-member cross-functional team and architected the RMS business unit’s digital transformation roadmap strategy and sprint planning to implement machine learning, AI, and automation to improve the quality and efficiency of plant operations.

Budget Management: Managed a $5 million budget, developed and deployed data governance policies and procedures, and led cross-functional innovation projects with the RMS Chief Data & Analytics Office.

Cost Savings: Saved $760K in 2021 by pioneering the use of Airtable, a no/low-code application creation platform, to digitize 36 processes and integrate Airtable, Tableau, Alteryx, and web interfaces to build multi-stage applications with automated workflows.

Community Building: Grew the Airtable Slack channel to over 700 members while elevating employee engagement and productivity via email campaigns, newsletters, videos, and an Airtable power user group that created and shared best practices, training tools, and reference resources.

Advanced Predictive Models: Developed advanced predictive models using Python and R, increasing forecasting accuracy by 25% over a year through comprehensive model development and continuous refinement.

Data Warehousing Implementation: Directed the implementation of a data warehousing solution that improved data retrieval speeds by 50%, leveraging cloud-based technologies such as Amazon Redshift and ETL processes, resulting in a 20% increase in reporting accuracy over 12 months.

Senior Manager Analytics

Executive Data Strategy: Helmed a 37-member team orchestrating, integrating, and maintaining multifaceted data tools including business intelligence data platforms, solution architecture, and cloud architectures while introducing best practices of the Chief Data Analytics Office across the enterprise.

Budget Optimization: Drove development of customized applications harnessing data science, performance management, and Agile project management to optimize a $20 million annual budget, maximize resources, and drive on-time delivery of a portfolio of complex projects within fiscal constraints.

Tableau Expansion: Skyrocketed Tableau user base from 500 to 115,000, leveraging a large license pool to negotiate a 74% Tableau enterprise license discount, creating the most engaged Lockheed Martin community, and being selected as a featured speaker at the 2019 Tableau Conference.

Cost Savings: Achieved $4.3 million in savings in 2020 by designing a process to determine and visualize the value of information assets, channeling data infrastructure to capture, quantify, and illustrate asset capabilities.

Awards and Recognition:
Recognized with Lockheed Martin’s Chief Engineering & Technology Office Excellence Award for outstanding leadership in delivering transformative digital transformation initiatives via data literacy training and robust BI platforms.

Received Lockheed Martin’s highest honor, the Nova Award, for pivotal contributions during COVID-19 by driving business continuity and leading a response team that provided actionable insights to mitigate negative impacts to Lockheed Martin and its suppliers; accelerating $700 million in emergency payments to suppliers struggling to sustain operations.

Enterprise Analytics Leader

Quality Improvement: Led the Supply Chain Product Quality Corrective Action Board, managing a 1,000-supplier supply chain, performing data analysis of performance and monitoring metrics to quantify and remediate defects.

Award-Winning Digital Transformation: Won Lockheed Martin’s Excellence Award for transforming the RMS Supplier Quality Services organization via data and technology-driven quality assurance, performance/incentive, and process efficiency solutions.

Resource Optimization: Optimized resource and workforce planning through the creation of a Tableau dashboard application for geospatial analytics that measured travel efficiency and capacity to determine the placement of 200 Supply Chain Field Engineers across four business units.

Inventory Management: Spearheaded the implementation of a new inventory management system, resulting in a 25% increase in high-performance supply chain operations over a six-month period.

Supply Chain Reliability: Achieved high reliability by reducing supply chain disruptions by 30% through advanced demand forecasting tools and strategic supplier partnerships.

Supply Chain Manager

Serving as the site lead I managed the Supply Chain Quality of over 1000+ Suppliers for Undersea Market Segment in Palm Beach, Florida.

Interfaced with multifunctional engineering teams to drive continuous improvement actions for over 5 different multi-million dollar product lines. 

Developed and Improved Suppliers QMS’s ensuring top quality for Program Operations and Corrective Action Boards.

Project Leader for the Supplier Quality Corrective Action Board that analyzes data to make strategic improvements in product design and manufacturing processes.

Supplier Quality Engineer

Corrective Action Leadership: Led the Remote Mine-Hunting Program Corrective Action Board, leveraging SAP Business Objects reports to perform data analysis and develop corrective/preventive action plans.

Mission-Critical Support: Executed Quality Assurance Plan as lead floor inspector supporting safe-for-flight mission operations during critical testing and deployment of v4.2 Reliability Growth Program.

Defect Reduction: Decreased hydraulic system defect occurrences by 47% via implementation of corrective action plans.

Delivery Milestones: Delivered $15 million worth of remote mine-hunting vehicles to the U.S. Navy via Ready for Issue (RFI) inspections.

Process Improvement: Saved $100,000 annually by designing a database application that centralized defect data, digitalizing the maintenance process.

Product Quality Engineer

Arcadia Manufacturing Group

Quality Management System: Directed a five-member team overseeing the Quality Management System (QMS) for 100 operations employees executing ISO 9001 QMS.

Defect Rate Reduction: Reduced defect rates by over 70% over a 12-month period by identifying risks in manufacturing control plans via process failure mode effects analysis and introducing transformative improvements.

Regulatory Compliance: Developed and implemented comprehensive risk and compliance procedures, resulting in a 30% reduction in regulatory non-conformities within 12 months through the utilization of industry-standard tools and methodologies.

Product Quality Improvement: Implemented comprehensive experimentation protocols to improve product quality by 25% over one year, using Six Sigma methodologies and advanced statistical analysis tools.

Quality Assurance Manager

Fitzpatrick Manufacturing

- Led inspection of DoD programs such as Stryker Mobile Gun Ammunition Handling System, MK-46 Turret, M-56 Smoke Systems, and various paneled armor production programs.

- Inspected first article build for new parts and created part submission warrant package.  Evaluated and analyzed the quality of raw materials, maintaining detailed data and records.

- Monitored machines and equipment, ensuring systems were fully functional.  Inspected mylars and templates used for compliance purposes prior to their release into production.  Completed training classes in Geometric dimensioning and tolerancing.

Quality Assurance Inspector

Head of AI & Data strategy, Revolutionizing GovCon at Procurement Sciences

I help Aerospace & Defense organizations modernize without losing what makes them mission-critical.

With 15+ years in A&D at Lockheed Martin and GDIT, I know the terrain: complex programs, siloed systems, tight compliance, and the high stakes of delivering at scale. Now at Salesforce, I work with public sector leaders to align technology with mission outcomes — using tools like Data Cloud, Mulesoft, Tableau, and Slack to make transformation not just possible, but practical.

My edge? I speak your language — program lifecycle, cybersecurity, workforce upskilling, supply chain visibility — and bring solutions that fit the reality of your environment, not fantasy decks.

Proud husband to an Army veteran, and someone who’s built digital strategy from the inside out.

Let’s connect if you’re navigating digital transformation in Aerospace & Defense — and want a partner who gets both the mission and the margin.

Anthony Brown

Dan Balcauski

Product Tranquility

I help high-volume B2B SaaS CEOs define pricing and packaging for new products.

Services include:

•Pricing and Packaging
•Market and Customer Segmentation
•Competitive Analysis and Positioning
•User Research
•Connecting Product Engagement Data to Profitability
•Customer Churn/Retention Assessment

Founder and Chief Pricing Officer

Northwestern University - Kellogg School of Management

Program Leader for Kellogg's Executive Education Product Strategy (current) & Professional Certificate in Digital Marketing (past) courses. 

Product Strategy - Dec'20-Present
Helping train the next generation of Product Leaders in the following cutting edge areas of Product Strategy:
•Analyzing Product Opportunities
•Discovery and Requirements Definition
•Designing Business Models
•Agile Product Development
•Developing and executing Go-to-Market Plans
•Managing Partners
•Managing Product Evolution and Growth

Professional Certificate in Digital Marketing - Dec' 19-Nov' 20
Helping train the next generation of Digital Marketing Leaders in the following cutting edge areas of digital marketing:
•Marketing Fundamentals
•Customer Research & Segmentation
•Customer Personas & Positioning
•Customer Journeys
•Metrics and Testing
•Content Marketing
•Paid Search and SEO
•Paid and Organic Social Media
•Brand Development and Storytelling
•Email Marketing
•Conversion Rate Optimization

Program Leader

Toptal

As a Toptal-certified Top 3% worldwide Product Management professional, I assist companies with whatever Product Management-related challenges they are facing on a short term freelance basis.

Freelance Product Manager

Viajero

Independently envisioned, planned and executed a 21 country round-the-world expedition as part of a long-term personal dream goal. During my sabbatical, I volunteered for two positions each 1 month in length at the following places: 
•	Ängsbacka (Molkom, Sweden) – An intentional community offering festivals and workshops focused on bringing about broad scale change in human possibility. I performed my daily service in the Dishing Temple, creating a hygienic and festive experience.
•	Spanish Adventure (San Carlos, Colombia) – A small Spanish language school in rural Colombia focused on helping individuals attain the best possible Spanish language immersion experience in the world. I assisted the founding team with Digital Marketing, including social media, SEO, conversion tracking improvements and website A/B testing. 

During my trip, I also took on a rigorous skills development process. Highlights include: Two 10-day Vipassana meditation retreats; Basic conversational Spanish proficiency; International Kiteboarding Organization (IKO) Level 2I Certification; Motorcycle license; “Total Immersion” swimming; Paleo cooking; Digital marketing; Argentine Tango

Independent Travel Consultant

LawnStarter Lawn Care

LawnStarter connects consumers with the area's top lawn service professionals. (Web/Responsive/Hybrid Mobile, SaaS, B2C Marketplace).

As the Head of Product, I helped define and execute the overall strategy for delivering amazing experiences to our customers and lawn care professionals. I worked effectively with internal cross-functional partners and external partners to build and align a vision for the lawn-care marketplace. 

•	Assisted the company in growing customer base 10x through various product initiatives including revamped onboarding, automated communications, and logistical improvements
•	Increased additional services acceptance rates 150% through request and fulfillment automation
•	Implemented technology and operational process changes leading 300% faster issue resolution between Engineering and Customer Support
•	Researched, maintained and published product metrics using Tableau and SQL
•	Created and executed company strategy for Product A/B Testing
•	Sourced, interviewed and hired company's first Data Scientist


Skills Used & Keywords:
Product Management, AB Testing, Agile, Amazon Web Services, Analytics, Android, API, AWS, Business Planning, Business Requirements, Business Strategy, Data Analysis, Data Visualization, Data Warehousing, Design Thinking, Digital Strategy,Consumer Marketplace, Hiring, iOS, JIRA, SurveyMonkey, Leadership, Management, Mixpanel, Prioritization, Problem Solving, Product Design, Project Management, Recruiting, LucidChart, Remote Teams, Requirements Gathering, Responsive Web, Roadmapping, SaaS, SDLC, Google Suite, Slack, SQL, Start-up, Tableau, Usability Testing, User Experience, User Research, User Stories, Web Application, Wire-framing

Head of Product

SolarWinds

SolarWinds Cloud (SaaS) products help DevOps and IT pros manage, monitor, and alert on their environments with powerful solutions at a fraction of the competitors' prices. (Web/Responsive, SaaS, IT/DevOps Enterprise Software)

Led strategy and new product development for SolarWinds'​ Cloud (SaaS) business, reporting directly to SolarWinds'​ CTO. I was responsible for new product definition, market and customer needs analysis, competitive analysis, white-space opportunity identification, and product road-map definition; pricing, packaging and go-to-market strategy for new key product initiatives; partnership and business development initiatives; life cycle strategy for some of SolarWinds' legacy products.

Skills Used & Keywords:
Product Management, Agile, Analytics, Business Planning, Business Requirements, Business Strategy, Data Analysis, Data Warehousing, Design Thinking, Digital Strategy,IT Industry, Hiring, Integration, JIRA,NetSuite,SurveyMonkey, Leadership, Management, Prioritization, Problem Solving, Product Design, Project Management, Recruiting, Remote Teams, Requirements Gathering, Roadmapping, SaaS, SDLC,Microsoft Office,SMB, Usability Testing, User Experience, User Research, User Stories, Web Application, Wire-framing

Product Strategy Principal

Grew revenue 100% over two years for our enterprise-class virtualization management product. Helped formulate and then implement integration strategy to dramatically improve cross-sell and attach rates with the core product portfolio. 

Increased unit volume by 66% in first full quarter after release of SolarWinds’ enterprise storage monitoring product by analyzing customer segments, company competency, and sales strategy and building out strategy and v1 of replacement product. Within the first year of release (2015), SolarWinds Storage Resource Monitor won "Storage Management Product of the Year" in the Storage, Virtualization, and Cloud Awards.

Put in charge of multiple “CEO #1 Priority” projects including a company-wide initiative to build customer awareness of other products by leveraging product as a marketing channel for cross-sell lead generation

Lead and mentor a team of Product Managers, helping them remove roadblocks and inform strategic decisions

Skills Used & Keywords:
Product Management, Analytics, Business Planning, Business Requirements, Business Strategy, Data Analysis, Design Thinking, Digital Strategy,IT Industry, Hiring, Integration,FogBugz,NetSuite,SurveyMonkey, Leadership, Management, Prioritization, Problem Solving, Product Design, Project Management, Recruiting, Remote Teams, Requirements Gathering, Roadmapping, SDLC,Microsoft Office,SMB, Usability Testing, User Experience, User Research, User Stories, Web Application, Wire-framing

Group Product Manager

Guide strategic direction for several of SolarWinds products in the Mobile, Enterprise Storage and Virtualization spaces. Work with internal stakeholders and customers to understand market demand so that our product development team can create products that create real value and help our customers solve real-world problems.

Increased profitability of products 40% by investing in supportability features offering a high return on investment.
Led the product management team feedback process from sales engineering.
Improved the product management team's hiring process.
Led customer training webinars for several products at the company's virtual conference, ThwackCamp.
Drove Agile release processes into the development cycle to accelerate product release cycles by 50%.

SolarWinds was named Forbes #1 Small Company in America in 2012 and Forbes #15 Small Company in America and Forbes #11 Fastest Growing Tech Company in 2013.

Skills Used & Keywords:
Product Management, Analytics, Android, Business Planning, Business Requirements, Business Strategy, Data Analysis, Design Thinking,IT Industry, Hiring, Integration, iOS, FogBugz, NetSuite, SurveyMonkey, Leadership, Management, Prioritization, Problem Solving, Product Design, Project Management, Recruiting, Remote Teams, Requirements Gathering, Roadmapping, SDLC,Microsoft Office, SMB, Usability Testing, User Experience, User Research, User Stories, Web Application, Wire-framing

Senior Product Manager

Improved customer on-boarding process, accelerating customer time to value 100% in a single release.
Drove company's mobile strategy and accelerated mobile app release cycles for iOS and Android platforms.
Established partnerships with 3rd party hardware vendors' engineering teams, decreasing customer issue resolution times by 50%.
Interviewed hundreds of IT management pros to learn about the contextual use of our product.
Partnered with product marketing to create a brand new pricing and packaging strategy.

Skills Used & Keywords:
Product Management, Analytics, Android, Business Planning, Business Requirements, Business Strategy, Data Analysis, Design Thinking,IT Industry, Hiring, Integration, iOS, FogBugz, NetSuite, SurveyMonkey, Leadership, Management, Prioritization, Problem Solving, Product Design, Project Management, Recruiting, Remote Teams, Requirements Gathering, Roadmapping, SDLC,Microsoft Office, SMB, Usability Testing, User Experience, User Research, User Stories, Web Application, Wire-framing

Product Manager

Location Labs

Location Labs' products leverage the power of location services to give families and individuals powerful tools to connect and manage their daily lives (Mobile Apps, Subscription)

Created a freemium strategy for the company’s location-based services applications and presented recommendations to the CEO and senior executive team.
Constructed competitive analysis of the “Distracted Driving” mobile application landscape which secured government agency support of our DriveSmart Plus application.
Formed relationships with key partners to support the company’s new brand launch.
Acquired expert knowledge of the pros and cons of Freemium business models.
Built financial model sensitivity analysis for the Freemium business model.

MBA Product Marketing Intern

National Instruments

National Instruments products enable scientists and engineers to test and measure the world around them. (Device drivers)

Developed and prioritized an 18-month product roadmap with 70 driver software features for new $150 million revenue per year hardware product line, then presented a plan to three vice presidents.
Implemented process improvements around software defect and feature management that reduced outstanding defect backlog of the team by 75 percent, saving more than $150,000.
Performed team leader responsibilities for 9 person team which included interviewing, conducting staff performance evaluations, salary planning, mentoring and budgeting.
Improved testing efficiency of multiple product teams by 300 percent by isolating, prioritizing, and championing improvements of automated test infrastructure.
Directed a 10 percent increase in developer efficiency by adopting a continuous build system that isolated new problems in the code and created daily transparency on the health of the software.
Instituted continuous innovation practices within my team which resulted in multiple innovation proposals including a presentation to two division vice presidents regarding significant changes to our software architecture which would net a 100 percent increase in large customer upgrade efficiency.

Skills Used & Keywords:
Product Management, Engineering Management, Software Development, C++, C, Firmware, API, Device Drivers, Business Planning, Business Requirements, Business Strategy, Budgets, Test & Measurement Industry, Hiring, Integration, Leadership, Management, Prioritization, Problem Solving, Project Management, Recruiting, Remote Teams, Requirements Gathering, Roadmapping, SDLC, Enterprise

Software Group Manager

Led cross-functional management team in evaluating commercially available software test products and designing a replacement system which would result in a net benefit of $1 million annually
Presented to 50 test engineers at NIWeek on three key hardware architectures leading to increased customer adoption of new hardware platforms

Staff Product Owner

Windows kernel-level driver development in C and C++

Software Engineer

B2B SaaS Pricing is having a moment. It seems like every day another article is published on Freemium or another pricing model “flavor of the month.” 

Many CEOs face the temptation to adopt a Freemium pricing model. This was the case during my business school internship over a decade ago. 

The CEO asked me to research if it was a good strategy.  I explored the ins and outs of this pricing model and looked for characteristics of when it worked and when it didn’t. 

The truth? It turns out that it works far less often than the hype would lead you to believe. In fact, it’s almost always a bad idea, and most often, the better answer is to offer new users a 14-30 day free trial instead of a Freemium model. 

With a Freemium model, there’s a real chance that you’re going to impose a significant hidden tax on your development team for every new feature you develop, slowing you down. 

It also creates a perpetual illusion of free users who will never convert. How many more times do you want to have the conversation, “Just maybe one more ‘play’ into that group will make the difference.” 

It also prevents you from doing the actual work of driving prospects through a well-designed funnel and understanding if you’re creating real, sustainable value for your users.  

Finally, people who push the “Freemium rules” narrative will claim that it helps reduce your CAC. In reality, you are often just playing shell games with your Income Statement. 

The good news is that there’s a golden opportunity that every B2B SaaS company has right now to build a pricing model that their customers (and your investors) will love that won’t distract you with a mirage of “free growth.”

Here are some things you can do TODAY to improve your pricing model:

*Segment your market by the value your product provides. Focusing on the outcomes different customer segments are trying to achieve can give you the best chance to create packaging that reduces your CAC, decreases your sales cycle, and dominate your market. 

*Leverage pricing metrics that align with the value you provide to customers that help them grow with you. Net Revenue Retention growth, anyone?

*Create, understand and communicate the differentiated value you provide to your customers over their next best alternative. Differentiated value and value communication are where the value-based pricing game is won.

I’m passionate about helping businesses by optimizing their pricing models. Reach out anytime if you’re interested in discussing pricing models related to your business.

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Dan Balcauski

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