Assumption Challenger | Elevating Commercial Success | Empowering Healthcare Entrepreneurs

Most companies are losing revenue they can't see.

B2B healthcare companies have pipeline sitting in stalled deals and ghosted prospects. DTC subscription brands are watching 70-80% of traffic exit with zero value capture.

The problem isn't effort—it's architecture.

I help B2B healthcare and DTC subscription brands build revenue architecture that captures what they're losing, without burning cash on new headcount or wasted ad spend.

What I've Helped Companies Do:

Merge multiple brands to tell easy to understand market stories. 
Identify $430K in lost revenue that could close this quarter.
Build $1.9M in pipeline in 6 weeks without new hires.
Capture 15-20% more revenue from exits for subscription brands.
Avoid expensive consultant hires


What I Focus On:
Revenue architecture built on buyer psychology and trust, not tactics or volume.
For B2B: I help healthcare companies fix inefficient outbound, shorten sales cycles, and build repeatable pipeline without adding headcount.
For DTC: I help subscription brands monetize exits and reduce churn by understanding why buyers don't convert, then capturing that lost revenue.

The Approach:
Most growth strategies are expensive guesses. I build systems around how buyers actually decide, where trust breaks down, and where revenue is hiding in plain sight.

If you've hit a revenue ceiling, seeing a lot of churn, your GTM isn't converting, or you're losing revenue you can't see, let's catch up.

taplio

The Battle

Anthony J Nelson

Pranam Lipinski

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