Growth Culture

Chief revenue enabler

Remedy Logic

Chief Client Officer

T12.ai

Board Member

Raise Health

Go-to-Market Advisor

Pavilion

Executive Member

Fractional Revenue Officer

Big Health

Director of Commercial Operations, Revenue and Marketing | Anxiety and Insomnia Digital Therapeutics

Waystar

Product Marketing and Revenue Enablement

Optum (formerly The Advisory Board)

Advisory Board

Product and Growth Marketing

Associate Director Sales and New Business Development

Client Advisor and Implementation Lead (Provider Revenue Growth)

Senior Marketing Associate (Provider Revenue Growth)

Assumption Challenger | Elevating Commercial Success | Empowering Healthcare Entrepreneurs

The way companies build pipeline and drive revenue is changing. Go-To-Market Engineers and Revenue Architects are replacing bloated sales and marketing teams with lean, AI-powered revenue systems—and I help companies make that transition.

If your outbound isn't converting, deals are stalling, or GTM spend is wasted, I work with healthtech and enterprise B2B companies to build high-performance GTM systems that generate more revenue with fewer resources.

What We Solve:
Inefficient outbound and lead generation that isn’t driving revenue
Sales cycles that drag on too long and conversion rates that are too low
Messaging that doesn’t resonate with buyers and stalls pipeline growth
GTM motions that are stuck in traditional, headcount-heavy models

What We Build:
AI-Powered GTM Systems that automate and optimize revenue workflows
Precision Outbound Frameworks that surface high-intent buyers and increase meeting rates
Sales & Revenue Enablement Playbooks that shorten deal cycles and improve close rates
GTM Infrastructure that aligns sales, marketing, and customer success for long-term growth

Go-To-Market Engineers and Revenue Architects are reshaping how companies grow. If you’re looking to build a lean, scalable revenue engine, give me a shout!

Anthony J Nelson

Financial Advisor Magazine

Championed strategic digital initiatives, exceeding client expectations, fueling tangible growth, and enhancing  online presence.

-Orchestrated 40,000 member growth for 100,000+ member LinkedIn group
-Achieved 30% organic annual follower growth on LinkedIn company page
-Drove 42,911 webinar registrations while consistently maintaining a 63% attendee conversion rate
-Managed the delivery of over 22 million promotional e-blasts

Director of Integrated Marketing

Excel Truck Group

Led advertising, pricing, and demographic analysis. Provided guidance, training, and coaching on CI tool execution, driving measurable growth through strategic marketing direction.

-Enhanced email open rate by 7% between June 2021 (11%) and December 2021 (18%).
-Reduced $3.6K of labor waste per year through process improvement.
-Spearheaded $132,818 annual revenue increase through a brand reputation management initiative.
-Skyrocketed annual service gross profit $44,273 through a strategic PR project.
-Powered 1,007% growth in website traffic YoY (20 v. 21) through multi-channel development.

Marketing Specialist

Babel Alchemy

Led business development strategy, defined key KPIs, leveraged digital data for growth opportunities, negotiated deals, and implemented effective tactics while tailoring sales presentations and promotions through competitive analysis.

-Led sales enablement initiatives and dozens of strategic alliances for the UAE-based startup.
-Sustained a 30% profit margin on wholesale agreements
-Ramped Up Instagram following by 1,000
-Established 5 New Retail Distribution Channels

Head of Retail Business Development | Social Media Marketing

NG Holdings, LLC

Designed client-specific digital strategies, executed multi-channel approaches, and innovated content strategies. Conducted SEO audits and identified engagement opportunities for enhanced performance.

-Conceptualized and executed 100s of effective digital marketing strategies.
-Maintained a 94% job success rating on Upwork.com's Freelancer marketplace.
-Remained "Top Rated (Top 2%)  for 6 consecutive months on Upwork freelancer marketplace
-Maximized and maintained a 100% long-term client retention rate.

DHM Design

-Enhanced executive productivity on MM dollar projects with high-level graphic and operations support 
-Designed visually striking marketing materials, including brochures, presentations, and digital assets
-Managed company WordPress blog and 5 social media channels
-Coordinated with dozens of vendors and printers to produce high-quality marketing materials within budget and timeline constraints
-Collaborated with project teams to develop marketing materials specific to each project, showcasing the firm's expertise and unique design approach

Marketing and Graphic Designer

Rite of Passage

-Supported marketing initiatives aimed at promoting services and programs for adjudicated at-risk youth
-Coordinated with internal teams to maintain consistency in marketing messaging and administrative procedures
-Contributed to special projects and performed ad hoc tasks as assigned to meet contractual obligations
-Provided comprehensive administrative support to ensure the efficient operation of the treatment center
-Facilitated event coordination efforts, contributing to the planning and execution of activities designed to engage stakeholders

Marketing Administrative Assistant

Accent Painting Company

-Created marketing materials such as brochures and flyers to promote services and maintain brand consistency
-Executed local advertising campaigns, contributing to a boost in leads within target areas
Provided administrative support to the marketing team, including scheduling meetings and organizing materials
-Collaborated with vendors to coordinate marketing projects and event

Marketing Intern

Seasoned marketing professional with a decade-long track record spanning both B2B and B2C landscapes. I specialize in crafting and executing multi-faceted marketing strategies that consistently yield tangible, measurable results.

Key Strengths:

Strategic Vision: With a deep understanding of both B2B and B2C domains, I consistently conceptualize and execute tailored marketing strategies that align with business objectives, fostering notable growth.

Leadership Excellence: My leadership across cross-functional teams showcases an ability to drive collaboration, harness diverse skill sets, and nurture high-performance teams that deliver outstanding results.

Data-Driven Approach: I bring a meticulous, data-centric approach to marketing, leveraging insights to drive strategy, optimize campaigns, and enhance customer experiences, consistently surpassing targets.

Innovative Mindset: My portfolio features innovative campaigns that underscore my capacity to think creatively and explore new avenues, constantly pushing the boundaries of conventional marketing.

Client Relationship Focus: A 100% long-term client retention rate underscores my commitment to building enduring client relationships through exceptional service delivery and trust-based partnerships.

Natasha Gibson

taplio

The Battle

Anthony J Nelson

Natasha Gibson

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