Growth Culture

Chief revenue enabler

Remedy Logic

Chief Client Officer

T12.ai

Board Member

Raise Health

Go-to-Market Advisor

Pavilion

Executive Member

Fractional Revenue Officer

Big Health

Director of Commercial Operations, Revenue and Marketing | Anxiety and Insomnia Digital Therapeutics

Waystar

Product Marketing and Revenue Enablement

Optum (formerly The Advisory Board)

Advisory Board

Product and Growth Marketing

Associate Director Sales and New Business Development

Client Advisor and Implementation Lead (Provider Revenue Growth)

Senior Marketing Associate (Provider Revenue Growth)

Assumption Challenger | Elevating Commercial Success | Empowering Healthcare Entrepreneurs

The way companies build pipeline and drive revenue is changing. Go-To-Market Engineers and Revenue Architects are replacing bloated sales and marketing teams with lean, AI-powered revenue systems—and I help companies make that transition.

If your outbound isn't converting, deals are stalling, or GTM spend is wasted, I work with healthtech and enterprise B2B companies to build high-performance GTM systems that generate more revenue with fewer resources.

What We Solve:
Inefficient outbound and lead generation that isn’t driving revenue
Sales cycles that drag on too long and conversion rates that are too low
Messaging that doesn’t resonate with buyers and stalls pipeline growth
GTM motions that are stuck in traditional, headcount-heavy models

What We Build:
AI-Powered GTM Systems that automate and optimize revenue workflows
Precision Outbound Frameworks that surface high-intent buyers and increase meeting rates
Sales & Revenue Enablement Playbooks that shorten deal cycles and improve close rates
GTM Infrastructure that aligns sales, marketing, and customer success for long-term growth

Go-To-Market Engineers and Revenue Architects are reshaping how companies grow. If you’re looking to build a lean, scalable revenue engine, give me a shout!

Anthony J Nelson

Amneal Pharmaceuticals

Vice President, Biosimilars Sales and Marketing

AmerisourceBergen

• Lead all strategy and global sourcing for biosimilar product category leading to expanded product access and cost savings
• Strategic partner with biosimilar manufacturers helping to launch, commercialize, and mange life-cycle of biosimilar products
• Partner with downstream customers including Health Systems, Oncology Clinics, and other Specialty Clinics to develop and manage their biosimilar integration strategy
• Content contributor focusing on US biosimilar market development and trends - content includes articles, interviews, podcasts and speaker

Senior Director, Biosimilars

• Strategic partner and day-to-day relationship and contracts manager for over 100 Brand and Specialty Pharmaceutical manufacturers totaling over $17B+ in annual purchase volume
• Lead Distribution Service Agreement negotiations with manufacturers representing all ABC distribution businesses and ABC stakeholders including Accounts Payable, Contracts & Chargebacks, Returns, Operations, Procurement, Data/IT
• Partner with manufacturers to develop unique distribution solutions for new launch products resulting in increased customer access to new products, incremental revenue opportunities for ABC, and enhanced trust and partnership with ABC’s largest Brand and Specialty manufacturers
• Manage sourcing operations for new product launches, product communications, product set-up, data inquiries, reporting and analytics

Senior Manager, Branded and Specialty Rx Contracts

AstraZeneca

Strategic consultant to Managed Markets account executive teams by providing high-impact analysis, insights and recommendations leading to informed business decisions and gross margin growth across all AZ Therapeutic Areas (Oncology, Respiratory, Diabetes, CV, Neuroscience)

• Leverage internal and external tools, resources, data sets (IMS Retail, DDD Non-Retail, PBM, Health Plan and Health System data), and research to provide actionable insights based on a deep knowledge of markets, brands, payers, and health systems 
• Collaborate and lead key work streams across multiple stakeholder groups (Managed Markets, Sales, Commercial Operations, Sales Training and Information Systems) to analyze and identify brand and market opportunities 
• Create strategic recommendations on how to execute and pull through identified opportunities through all channels
• Develop dynamic, value-based market analytic approaches that deliver new and unique perspectives on brand and market performance in key customer markets and accounts to identify and prioritize key business opportunities 
• Manage IS projects to ensure tools and platforms are delivering on their capabilities while developing next generation capabilities and functionality

Managed Markets Insight Leader

Accolade, Inc.

Accolade is an on-demand healthcare concierge for employers, health plans and health systems. Our team of compassionate, trusted professionals powered by breakthrough science and technologies guide people through the healthcare system in a deeply personalized manner. Accolade customers experience industry-leading engagement levels, satisfaction scores unseen in healthcare, better health outcomes, and substantial medical cost savings between 5-15 percent

• Strategic B2B relationship manager for key customer accounts (Fortune 500 large self-insured employers) serving over 80,000 members resulting in industry-leading engagement, high member satisfaction, and medical cost savings of 5-15%
• Successfully grew strategic relationships with C-Suite clients and negotiated expansion of services that more than doubled account size, contract value, members served, and revenues
• Exceeded all financial targets, service level agreement metrics, customer satisfaction goals, and partnership expectations 
• Delivered key customer insights through medical and pharmacy claims analysis and Accolade engagement and service metrics that influenced customer health and wellness benefit design, strategic initiatives, and engagement with members
• Partnered and led key initiatives across all functional areas of Accolade to execute against customer’s strategic objectives ensuring performance and service objectives as well as financial targets were achieved

Manager, Employer Partnerships

Endo Pharmaceuticals

• Designed a commercial innovation platform that identified over 30 new early-stage commercial opportunities across Urology and Pain branded pharmaceutical, generic pharmaceutical, medical device, lab services, and Health IT business units 
• Developed business cases, market research, and developed a 5-year forecast analysis for $10MM consulting practice
• Led new business pilots with hospital and physician customers, identified market potential, conducted financial, strategic, and forecast analysis, designed marketing and sales strategies, and evaluated business impact for all pilots
• Led and evaluated In-Office Dispensing pilot partnership with pharmacy dispensing technology partner and large Urology practice surgery center
• Created and presented promotional materials to customers that articulated the benefits of Endo’s service offerings
• Supported the Vice President, Urology Strategic Accounts team through cross-enterprise training and alignment, customer identification, account planning, strategic opportunity identification, and performance analysis

Enterprise Growth Initiatives

• Evaluated competitive activity, assessed and identified key industry and competitor trends
• Presented business strategy recommendations to business unit and brand team leaders based on intelligence analysis
• Engaged and evaluated external intelligence partners based on internal customer business and strategy needs

Competitive Intelligence Intern

Compass Associates

• Directed online content (website, blog, and social media) for career and professional services platform
• Managed website development and designed 35-page website that receives 1,100 visitors per month
• Conducted and analyzed primary market research to inform the development of initiatives and content

Director of Content

Harrow Sports

• Grew territory by over 15% year-over-year and led the nation in overall territory growth
• Generated 45 new customer accounts and grew 20 institutional customer relationships by over 20% year-over-year through innovative partnerships and negotiated sponsorship contracts
• Managed product manufacturing, pricing, shipping logistics, supply chain, and procurement for multiple product lines
• Designed and developed new products and promotional materials for the lacrosse equipment and apparel product lines
• Managed inventory for lacrosse equipment and apparel products

Sales and Marketing

Cohen Milstein Sellers & Toll PLLC

• Developed analytical skills through legal research and management of case projects for partner and associate attorneys 
• Specialized in securities and antitrust cases and practice areas
• Interviewed potential clients and served as a client relationship manager for current and past litigation cases

Paralegal

The Corporate Executive Board

• Engaged with senior-level executives from Fortune 500 companies through marketing, sales, and lead-generation activities that resulted in territory and membership growth
• Partnered with Sales Executives and Account Managers to create customized plans for assigned territories to support sales cycle success and to drive urgency
• Conducted business intelligence research at industry and company levels to inform sales and marketing activity and approach
• Coordinated and collaborated with internal colleagues and content experts to ensure the right individuals were present to support the Sales Executive during sales meetings
• Managed and responded to inbound requests from current and potential members
• Ensured accuracy of account details and contact information in CRM database
• Recruited key client executives and staff to member events and initiatives such as teleconferences, roundtable discussions, etc.
• Provided assistance and support to Sales Executives and Account Managers

Marketing Associate

Strategic Leader with deep Pharmaceutical Distribution, Commercialization, Market Access and Healthcare Services experience.  A proven innovator and collaborator who has the ability to navigate complex enterprises through influence and consensus building while achieving all stakeholder goals. Deep knowledge and understanding of pharmaceutical manufacturer, distributor, payer, PBM, health system, health services and employer strategies.

Therapeutic Area Experience: Oncology, I/O, Urology, Respiratory, Diabetes, Cardiovascular, Neuroscience

Specialties: 
- Biosimilars and Biologics
- Brand and Specialty Commercialization Strategy
- Relationship Management
- Healthcare Marketing and Strategy 
- Managed Markets and Market Access Strategy 
- Pull Through Strategy and Analysis
- Large-Employer Healthcare Strategy 
- Health Plan, PBM, GPO, IDN/Health System Customer Strategy
- Medical and Pharmacy Data, Analytics and Insights

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The Battle

Anthony J Nelson

Sean McGowan

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