Growth Culture

Chief revenue enabler

Remedy Logic

Chief Client Officer

T12.ai

Board Member

Raise Health

Go-to-Market Advisor

Pavilion

Executive Member

Fractional Revenue Officer

Big Health

Director of Commercial Operations, Revenue and Marketing | Anxiety and Insomnia Digital Therapeutics

Waystar

Product Marketing and Revenue Enablement

Optum (formerly The Advisory Board)

Advisory Board

Product and Growth Marketing

Associate Director Sales and New Business Development

Client Advisor and Implementation Lead (Provider Revenue Growth)

Senior Marketing Associate (Provider Revenue Growth)

Assumption Challenger | Elevating Commercial Success | Empowering Healthcare Entrepreneurs

The way companies build pipeline and drive revenue is changing. Go-To-Market Engineers and Revenue Architects are replacing bloated sales and marketing teams with lean, AI-powered revenue systems—and I help companies make that transition.

If your outbound isn't converting, deals are stalling, or GTM spend is wasted, I work with healthtech and enterprise B2B companies to build high-performance GTM systems that generate more revenue with fewer resources.

What We Solve:
Inefficient outbound and lead generation that isn’t driving revenue
Sales cycles that drag on too long and conversion rates that are too low
Messaging that doesn’t resonate with buyers and stalls pipeline growth
GTM motions that are stuck in traditional, headcount-heavy models

What We Build:
AI-Powered GTM Systems that automate and optimize revenue workflows
Precision Outbound Frameworks that surface high-intent buyers and increase meeting rates
Sales & Revenue Enablement Playbooks that shorten deal cycles and improve close rates
GTM Infrastructure that aligns sales, marketing, and customer success for long-term growth

Go-To-Market Engineers and Revenue Architects are reshaping how companies grow. If you’re looking to build a lean, scalable revenue engine, give me a shout!

Anthony J Nelson

QGenda

Product Strategy and Roadmap - own the company’s product strategy including market definition, distribution, business planning, pricing, profitability, and innovation.

Product Visioning - collect, curate, and promote the most relevant ideas into product features in tandem with the CPO to achieve key objectives for the product line and business. Understand the overall buyer experience, user personas, stakeholder communications, and positioning.

Industry and Team Leadership - serve as the face of the product strategy organization to external and internal constituents. Partner with the CEO to “tell the story” to investors, channel partners, and potential customers. Build and develop a high-performance, indispensable team to facilitate significant growth for the business.

Go-to-Market Support and Strategic Analysis - make product and positioning decisions and be the lead resource for the rest of the organization when product go-to-market expertise required. Segment the market and develop product enhancements to achieve further market share penetration. Analyze market and competitive conditions, lay out product visions that are differentiated, and deliver unique value based on customer demands.

Chief Strategy Officer (CSO)

Healthcare Bluebook

• Executive Leader that helps create, deliver, scale, and monetize products/services that are aligned to the Healthcare Bluebook strategy and objectives.
• Align Product Strategy and Vision for the Healthcare Bluebook organization globally
• Lead market research, product design, user research and translate into Product level P&L
• Full Management of the Provider market segment P&L for growth
• Executive Leadership of the Provider Sales, Account Management and Implementation teams, along with the global Healthcare Bluebook Product team

Chief Product Officer

Quantros

Responsible for leading and managing the $20+M P&L across all operational functions; including sales, customer success, product development, and overall business strategy as well as financial performance. Along with the CEO and CFO, led the process for selling the company to 2 strategic buyers.

General Manager, Provider Business

Executive leader in charge of Product Strategy, Product Marketing and Product Management. Responsibilities include:
• Market analysis to understand opportunities for growth as well as partnership
• M&A strategy
• Creation of vision for the product portfolio moving forward
• Deployment of Marketing campaigns, collateral and brand refreshes
• Management and execution of conference strategy
• Oversee the product roadmap and partner with Engineering to develop and deliver releases

SVP of Product

•	Technology strategy expert (launched 5 new products across both healthcare and education)
•	Formulated the go-to-market strategy
•	Created high-value sales collateral
•	Facilitated meetings with potential clients
•	Shaped the delivery process for the new offering
•	Scaled the sales and support infrastructure

Managing Director

•	Built the mid-cycle practice from the ground up
•	Started with zero members in 2011 and grew that practice to a $50M+ business
•	Launched 4 different products within this space; spanning analytics platforms and consultative services
•	Helped bring onboard and support the various sales teams within this vertical
•	Developed an "upsell" business within this portfolio to increase contract value year over year

Senior Director

•	Directly managed some of our most prestigious client relationships
•	Created and implemented a strategic road-map to ensure each member achieved significant value and ROI
•	Interacted with the member's Executive Team to manage expectations and deal with any issues as they arose
•	Accountable for the renewal of these relationships

Director

Accenture

•	Responsible for creating and helping implement a business process for the U.S. Postal Service (USPS) to monitor and track packages that go abroad for delivery
•	Interacted with key Executives at the USPS; communicating the project road-map, listening to their recommendations and ensuring the final game plan met everyone's expectations
•	Helped oversee the IT professionals that were actually coding the program to ensure they understood requirements and could meet the deadlines set forth

Consultant

Product, strategy, marketing, business development, and relationship management professional with nearly 20 years of experience in the healthcare and higher education sectors. Best-in-class at new product development, launching successful go-to-market strategies, building deep relationships with C-suite-level executives, and creating efficient operational processes. Proven track record of not only identifying and launching new businesses, but also scaling and supporting product, marketing and sales teams to drive continued revenue growth.

taplio

The Battle

Anthony J Nelson

Lindsey Klein

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