Growth Culture

Chief revenue enabler

Remedy Logic

Chief Client Officer

T12.ai

Board Member

Raise Health

Go-to-Market Advisor

Pavilion

Executive Member

Fractional Revenue Officer

Big Health

Director of Commercial Operations, Revenue and Marketing | Anxiety and Insomnia Digital Therapeutics

Waystar

Product Marketing and Revenue Enablement

Optum (formerly The Advisory Board)

Advisory Board

Product and Growth Marketing

Associate Director Sales and New Business Development

Client Advisor and Implementation Lead (Provider Revenue Growth)

Senior Marketing Associate (Provider Revenue Growth)

Assumption Challenger | Elevating Commercial Success | Empowering Healthcare Entrepreneurs

The way companies build pipeline and drive revenue is changing. Go-To-Market Engineers and Revenue Architects are replacing bloated sales and marketing teams with lean, AI-powered revenue systems—and I help companies make that transition.

If your outbound isn't converting, deals are stalling, or GTM spend is wasted, I work with healthtech and enterprise B2B companies to build high-performance GTM systems that generate more revenue with fewer resources.

What We Solve:
Inefficient outbound and lead generation that isn’t driving revenue
Sales cycles that drag on too long and conversion rates that are too low
Messaging that doesn’t resonate with buyers and stalls pipeline growth
GTM motions that are stuck in traditional, headcount-heavy models

What We Build:
AI-Powered GTM Systems that automate and optimize revenue workflows
Precision Outbound Frameworks that surface high-intent buyers and increase meeting rates
Sales & Revenue Enablement Playbooks that shorten deal cycles and improve close rates
GTM Infrastructure that aligns sales, marketing, and customer success for long-term growth

Go-To-Market Engineers and Revenue Architects are reshaping how companies grow. If you’re looking to build a lean, scalable revenue engine, give me a shout!

Anthony J Nelson

Guidehouse

Focus: Healthcare finance, reimbursement, revenue cycle, payment variance and managed services. 
Duties: Developing and cultivated business relationships for comprehensive revenue cycle consulting and professional services engagements. Expertise in revenue cycle optimization, automation, increased collection yield, workforce utilization cost reduction.

Director

Waystar provides next generation, cloud-based technology that simplifies and unifies the healthcare revenue cycle. A part of the Commercialization team that delivers advanced healthcare information technology solutions that include RPA, AI, machine learning and analytics to address a wide range of revenue cycle challenges. Technology solutions include patient financial clearance, revenue integrity, claims management, denial management, patient financial experience, agency management and patient insights.

Director, Solution Strategist Consultant

Guidehouse acquired Navigant in October 2019. 
Focus: Healthcare finance, reimbursement, revenue cycle and payment variance. 
Duties: Developed new sales leads and cultivated business relationships for comprehensive revenue cycle consulting and professional services sales. Services included revenue cycle optimization, increased collection yield, and cost reduction. Other sales programs include business analytics, payment automation, contract management, underpayment review audits, reimbursement benchmarking, HCC/Risk Adjustment and other HIM solutions, and charge capture edit improvements.

Associate Director

Navigant

Healthcare - Technology Solutions

Duties include: Business intelligence/Decision support product development and documentation, product implementation for healthcare organizations across the US. In addition, provided advanced training and technical support for healthcare analytics application focused on financial and productivity improvement. Other responsibilities included healthcare data analytics application development, development design, system design, product documentation and enhancement prioritization.

EthosPartners

Duties: prospected and closed new sales, developed new strategic reseller relationships, maintained current client base, later added value for client base in technical support, business analyst/intelligence reporting and product implementation for healthcare organizations across the US.
Key highlights: 
•	During the initial year (2007), increased client base from new sales and top line revenue by approximately 140%. 
•	Developed several new strategic reseller partnerships that contributed to new sales and market recognition for our healthcare analytics application
•	Developed new sales/marketing collateral, trade show booth, and attended industry conventions for orthopedics, cardiology and Ambulatory Surgery Centers.
•	In 2009, assisted in the development, spec and deployment of a new ASP.net platform for the business intelligence (BI) tool. Continued in sales roles but also transitioned some responsibilities to business analyst for physician groups & multi-specialty healthcare systems. The impact on this was to develop sales ROI along with complex financial forecasting for revenue improvement using the BI tool.
•	For 2010, total top line revenue doubled that of sales revenue in 2006 with Sales from Jan 2007 thru fall of 2008 over $1.5 million.

Sr. Client Services/Director of Business Development

FMI Medical

Duties: prospecting, sold and developed strong strategic relationships for long-term, reoccurring sales for medical orthopedic OEM manufacturers across the US.

VP of Sales and Marketing

With more than 20 years of healthcare industry experience, Justin has assisted more than 200 healthcare organizations with innovative and meaningful solutions that improved margin performance by providing various advanced financial solutions. Areas of expertise include revenue cycle, reimbursement strategies, bundled payments, managed care benchmarking, and business intelligence/analytics. In addition, Justin has extensive experience in providing insights from data analytics that address complex financial problems. Justin's professional healthcare experience includes product development, implementation, account executive and business development.

Justin Roepe, MHA

taplio

The Battle

Anthony J Nelson

Justin Roepe, MHA

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